• Title/Summary/Keyword: Tourism Management

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관광규범의 법리개선론에 관한 연구 -관광법의 진흥을 위하여-

  • 이항구
    • Journal of Applied Tourism Food and Beverage Management and Research
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    • v.10
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    • pp.1-25
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    • 1999
  • Tourism is a word meaning enjoyable based on tourism order. No matter how free is the journey guaranteed, there is a limit to the orders travellers follow. In other words, constitutionalism suitable for a region or country can be found in any tourist resort at home and abroad. Foreign or local tourism travelling in Korea have tourism-related rules to keep, and people working for tourism and organization of it have also rules. Therefore, a study for the rule of law is needed in aspect of how to improve tourism. Unfortunately, none of those rules of law to be followed by tourist and people working for tourism have not been researched. For instance, any principle of law has not been studied to help improve people-to-people diplomacy and national economy those of which are emphasized by tourism basic law. Finally, a research is needed for law reforms that guide tourism in future.

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The Structure of Alliance Network in Regional Tourism Business : A Conceptual Analysis from the Perspective of the Duality of Technology

  • Cho, Nam-Jae;Joun, Hyo-Jae;Yoo, Weon-Sang
    • Journal of Information Technology Applications and Management
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    • v.16 no.3
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    • pp.87-100
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    • 2009
  • The purpose of this study is to investigate the evolution of regional tourism resources from the perspective of business ecosystem network. A regional tourism structure changes due to various factors such as natural resources, facilities, festivals and events, public resources, and etc. An exploratory analysis was conducted to examine the interaction between resource characteristics and alliance complexity in the regional tourism industry. In the process, the duality of technology provides an insight into the interaction among several players within an alliance network which include regional attractions and tourism industry. As a result. we identified four types of tourism alliance network: functional, organizational, resource-oriented, and artificially-allied. The managerial implications are also discussed.

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Technology Readiness as Moderator for Satisfaction and Destination Loyalty in Augmented Reality Environments

  • Taehyee Um;Jingwen Jia;Tie Xiaorui;Namho Chung
    • Asia pacific journal of information systems
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    • v.31 no.2
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    • pp.220-235
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    • 2021
  • Technology has been changing the travel experience of visitors. Particularly, augmented reality (AR) is one of the emerging technologies, which widely used in cultural heritage tourism sites. This study is based on a new technology acceptance model and future modified this model to examine the relationship between product beliefs, consumer satisfaction with AR, and destination loyalty in cultural heritage sites. Moreover, this paper examined the role of technology readiness (TR) forming travellers' loyalty of destination with a kind of travel technology--AR. The results show that perceived usefulness and perceived ease of use have significant effects on the satisfaction of AR towards the travellers' loyalty of destination. TR is found to have moderating effects on this model.

Assessing the Factors that Drive Consumers' Intention to Continue Using Online Travel Agencies: A Heuristic-systematic Model Perspective

  • Hyunae Lee;Namho Chung
    • Asia pacific journal of information systems
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    • v.29 no.3
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    • pp.468-488
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    • 2019
  • As the growth of online travel agencies (hereafter OTAs) accelerates, competition among hotels to gain exposure on the first page of OTA websites, and the financial burden, such as commissions hotels have to pay in return, are increasing. Therefore, to facilitate successful management in the tourism industry, it is important to establish what makes people continue the practice of using OTAs to book rooms in hotels and other accommodation outlets. By adopting the heuristic-systematic model (HSM), this study explores the factors that drive consumers' continued use of OTA and classifies them into heuristic cues (brand awareness, cost saving, and scarcity message) and systematic cues (recommendation quality and the ability to provide reputation). Furthermore, we divided the sample based on the location of hotels within and outside Korea, and investigated the different roles of the cues between two models. The results are expected to provide theoretical and practical implications for both OTAs and hotels.

A CNN Image Classification Analysis for 'Clean-Coast Detector' as Tourism Service Distribution

  • CHANG, Mona;XING, Yuan Yuan;ZHANG, Qi Yue;HAN, Sang-Jin;KIM, Mincheol
    • Journal of Distribution Science
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    • v.18 no.1
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    • pp.15-26
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    • 2020
  • Purpose: This study is to analyze the image classification using Convolution Neural Network and Transfer Learning for Jeju Island and to suggest related implications. As the biggest tourist destination in Korea, Jeju Island encounters environmental issues frequently caused by marine debris along the seaside. The ever-increasing volume of plastic waste requires multidirectional management and protection. Research design, data and methodology: In this study, the deep learning CNN algorithm was used to train a number of images from Jeju clean and polluted beaches. In the process of validating and testing pre-processed images, we attempted to explore their applicability to coastal tourism applications through probabilities of classifying images and predicting clean shores. Results: We transformed and augmented 194 small image dataset into 3,880 image data. The results of the pre-trained test set were 85%, 70% and 86%, and then its accuracy has increased through the process. We finally obtained a rapid convergence of 97.73% and 100% (20/20) in the actual training and validation sets. Conclusions: The tested algorithms are expected to implement in applications for tourism service distribution aimed at reducing coastal waste or in CCTVs as a detector or indicator for residents and tourists to protect clean beaches on Jeju Island.

A Test of the Psychological Distance Effect for Online Travel Reviews Based on Construal-Level Theory

  • Seunghun Shin;Namho Chung;Doyong Kang;Chulmo Koo
    • Asia pacific journal of information systems
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    • v.27 no.4
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    • pp.216-232
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    • 2017
  • This study's objective is to use the construal-level theory (CLT) to explore the effect of the utility of online travel reviews on tourists' perception. To accomplish this goal, online travel reviews are divided into two different categories based on concreteness, and the usefulness of each review is compared with the temporal dimension of psychological distance. The results show that close future tourists are more influenced by concrete reviews than abstract reviews; however, the far future tourists are more influenced by abstract reviews than concrete reviews. Based on these results, theoretical and practical implications are discussed, and suggestions are made for future research.

A Study on the Utility Factor of Development of Hot Spring Leisure Resort Zone (우리나라 온천광관지개발 효율성에 관한 연구)

  • 이경모;이재곤
    • Journal of Applied Tourism Food and Beverage Management and Research
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    • v.7
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    • pp.207-230
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    • 1997
  • Over the past few years, the economic growth had a great effect on tourism. As a number of tourist increase, particulary in the relaxation tourism, tourists inevitably need some measures which health their liver, as a social value. In this respect, it is required efficient development of hot springs designed to contribute to the improvement of national health, and suggest some good directions through on analysis of the following 1. The method of developping connection the neighborhood tourism area. 2. The development of travel commodities for trying to attract tourists, connecting hot spring bath. 3. The activity for management. 4. The establishment for tourism action. 5. The setting up development planning 6. The creation of attractive street.

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A Comparative analysis of the Pre- and Post-Construction Image Analysis of the Nakdong Estuary as Coastal Tourism Resource

  • Yhang Wii-Joo;Cho Yoon-Shik
    • Journal of Environmental Science International
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    • v.14 no.10
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    • pp.905-910
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    • 2005
  • The purpose of this study is the comparative analysis of Susan citizens' images of Eulsook-do as a coastal tourism destination before and after the construction of a road bridge across the Nakdong estuary in order to analyze local people's changes in leisure patterns. Analysis of the images of a pre-construction Eulsook-do that people aged both 40 and less and 50 and more had on five dimensions showed values higher than zero(0) that suggests neutral image, while their images of a post-construction Eulsook-do showed the shrinking size of pentagon on all five dimensions: ET(Entertainment), CA(Culture & Art), EE(Environment & Ecology), RC(Recreation) and LP(Leports) dimensions. Its pre- and post- construction image analysis conducted 20 years after it came to be built finds that the road bridge construction has led to the ecological, environmental disruption of the coast and the lower Nakdong river, having negative influence on the images of Eulsook-so.

A Case Study on the Success and Failure of Customer Service in Tourism Industry (관광산업에서의 고객서비스의 성공과 실패에 관한 사례연구)

  • 권현재;함봉균;이웅규
    • Proceedings of the Korea Contents Association Conference
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    • 2004.05a
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    • pp.82-93
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    • 2004
  • The objective of this study is to lead balanced development of tourism industry by proving the nature of customer service which is one of the service characters as well as ultimate goal of tourism industry. This paper contains a few case studies of service industry customer service and proposed desirable development plan. This study tried differentiate customer service from management side in its role. Meanwhile, management and tourism industry integration, partly in the service channel, is a task to be studied continuously in terms of customer satisfaction. Customer service should utilize for social welfare and improving the firm's competitiveness in the tourism industry

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Analysis for the Accessibility of Tourism Farm Using GIS (GIS를 이용한 관광농원의 접근성 분석)

  • Kim, Ki-Sung;Lee, Yong-Hee;Choi, Ye-Hwan
    • Proceedings of the Korean Society of Agricultural Engineers Conference
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    • 2002.10a
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    • pp.93-96
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    • 2002
  • This study was carried out to investigate the actual state of management for tourism farms of Chuncheon City. Also, it was evaluated whether the selection of suitable place was done for the existing tourism farms with GIS. Especially, it was analyzed for the distance and time used by visitors of tourism farms. The directions for the efficient agricultural land uses and selection of suitable places were suggested for the tourism farms being opened in the future with these analyses.

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