• Journal of Service Research and Studies
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• v.14 no.3
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• pp.188-205
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• 2024

The food truck business, which involves selling various types of food from mobile vehicles, has gained significant popularity in urban centers and at events. These food trucks have rapidly expanded due to their relatively low initial investment and high flexibility, attracting customers with unique menus and personalized services. However, as competition increases, the need to manage service quality to boost customer satisfaction and encourage repeat visits has become more critical. Despite this growing importance, there has been limited empirical research on the topic. This study aims to analyze customer experiences with food truck services to gain strategic insights for improving service quality. By applying structural topic modeling to customer review data, the study identified 50 key topics. The process included a comprehensive evaluation of model diagnostics and interpretability to determine the optimal number of topics, ultimately selecting the most relevant ones related to service experiences. The impact of these identified topics on overall customer satisfaction was empirically tested using regression analysis. The results showed that aspects such as "Food Taste," "Friendly Staff," and "Positive Emotion" had a positive influence on customer satisfaction, whereas "Delayed Service," "Negative Emotion," and "Beverage Service" had a negative impact. Based on this analysis, the study proposes concrete methods for food truck operators to systematically analyze customer feedback and use it to drive service improvements and innovation. This research highlights the importance of data-driven decision-making in small business environments like food trucks and contributes to expanding the application of topic modeling in the service industry.

• Korean Journal of Applied Biomechanics
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• v.24 no.1
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• pp.43-50
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• 2014

The purpose of this study was to analyze of the GRF (ground reaction force) parameters according to the change of positions and weights of bag during downward stairs between dominant and non-dominant in upper & lower limbs. To perform this study, participants were selected 9 healthy women (age: $21.40{\pm}0.94yrs$, height: $166.50{\pm}2.68cm$, body mass: $57.00{\pm}3.61kg$, BMI: $20.53{\pm}1.03kg/m^2$), divided into 2 carrying bag positions (dominant arm/R, non-dominant arm/L) and walked with 3 type of bag weights (0, 3, 5 kg) respectively. One force-plate was used to collect GRF (AMTI OR6-7) data at a sample rate of 1000 Hz. The variables analyzed were consisted of the medial-lateral GRF (Fx), anterior-posterior GRF (Fy), vertical GRF (Fz), impact loading rate and center of pressure (COPx, COPy, COP area, COPy posterior peak time) during downward stairs. 1) The Fx, Fy, Fz, COPx, and COP area of GRF were not statistically significant between dominant leg and non-dominant leg, but non-dominant leg, that is, showed the higher COPy, and showed higher impact loading rate than that dominant leg during downward stairs. 2) In bag wearing to non-dominant arm, Fx, Fz, COPx, COPy, impact loading rate and COP area showed increase tendency according to increase of bag weights. Also, against bag wearing to dominant arm, non-dominant showed different mechanism according to increase of bag weights. The Ground Reaction Force parameters showed different characteristics according to the positions and weights of bag during downward stairs between dominant and non-dominant arm.

• Journal of Digital Convergence
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• v.10 no.10
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• pp.61-73
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• 2012

In this study, the information and communication technology ICT companies, 312 companies, in order to analyze the impact of the effect of satisfaction on the Exhibition and Convention on the impact of Information and Communication Technology Exhibition and Convention satisfaction effects analysis by information and communication technology Convention e-Portal affect the infrastructure system, exhibition and Convention, Convention Industry competitiveness, Convention, Convention Tour Program components to satisfy Convention effect empirically the effect on information and Communications Technology exhibition and Convention industry Convention and satisfaction effects on were analyzed. A result was able to find that information and communication technology goods and technology, tourism technology infrastructure technologies program, e-portal system, industrial competitiveness and technology Exhibition and Convention of Effects. Exhibition and Convention ensure the effect of the base material and environmental factors, these factors determine the product development laid the foundation. Product type defined, you can see that affecting economic ripple effects and satisfaction. Exhibition and Convention can achieve the effect of information and communication technologies to reduce your operating costs.

• Asian Journal of Innovation and Policy
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• v.9 no.2
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• pp.187-206
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• 2020

Under the on-going evolution of the COVID-19 pandemic, estimating the economic impact of the pandemic is highly uncertain and challenging. This situation makes it difficult for policymakers, governors, and economic entities to formulate appropriate responses and decision makings. To provide useful information about the effect of the COVID-19 pandemic on the Korean economy, this study examined macroeconomic impact analysis stemming from the pandemic shocks with different scenarios for the Korean economy. Based on three scenarios using the growth rate of 2020 GDP and consumer expenditure patterns, the 2021 GDP by industry sector was forecast with two new approaches. First, the recovering process of the Korean economy from the shock was analyzed by applying a Flex-IO method. Second, a new forecasting approach combined with an IO coefficient matrix was applied to forecast the future GDP changes. The findings of this study are summarized as follows: First, the total GDP growth rate under the Pessimistic Scenario demonstrates less rebound from the shock than that of the Base Scenario. Second, agriculture, culture, and tourism-related sectors that are suffering from the severe losses of COVID-19 showed lower resilience than other different industries. Third, information and communications technology (ICT) industry maintains a stable growth trend and is expected to take the leading role for the Korean economy in the post-COVID-19 and the Industry 4.0 eras. The findings deliver that it needs to analyze how government expenditure responding the shock into the forecasting model, which can be more useful and reliable to simulate the resilience from the pandemic.

• Journal of Information Technology Applications and Management
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• v.19 no.4
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• pp.227-242
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• 2012

It is a daunting task to theorize the process effectiveness of IT convergence based service model. Despite the criticalness of investigating process enhancement impact of IT-convergence based service model, the theoretical research in this field is relatively scarce, possibly due to the too wide and comprehensiveness of research scope. In this vein, we conducted exploratory study to understand the contributional impact of IT convergence based service model on resolving service process limitations. We first identified five IT convergence based service models in the area of typical service industry, which include entertainment, learning, location based services, tourism, and healthcare. Our research model classified value creation factors of the IT convergence model in twofold. The one is defined as basic value creation factor of the IT convergence, which is treated as the second-order factor that consists of two first-order factors of mobile functionality and Internet with digital contents merging functionality. The other is defined as service process limitations resolving factor which are comprised with the two first-order factors of simultaneousity and perishability. Both the second-order factors are modeled, each respectively, with the two first-order factors in formative manner. Using PLS, empirical validation is executed to analyze each value creating factor's contribution impact on the relative advantage, as well as the mediating effect of basic value creation factor on resolving service process limitations. On the basis of the insights revealed from this paper, further theory building research could be elaborated in the area of IT convergence applications for service industry.

• Journal of Digital Convergence
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• v.12 no.10
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• pp.605-613
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• 2014

The purpose of this study is studying the relationship among experience choice, experience effect and experience satisfaction of marine leisure sports for the vitalization of marine leisure tourism. After preparing a questionnaire, investigation and analysis were done by visiting Boryeong area. The result of the study is as following. First, it was found that the major cause of choice in marine leisure sports has positive impact on choice satisfaction. Second, it was found that the major cause of choice has positive impact on experience effect. Third, it was found that the choice satisfaction in marine leisure sports has positive impact on experience effect. Fourth, it wa s found that the marine leisure sports visitors like motor boat, banana boat and yacht experience. Fifth, it is suggested that an equipment rental desk, safety facilities and marine leisure experience facility included in a marine leisure experience center to be built.

• Culinary science and hospitality research
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• v.21 no.5
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• pp.129-138
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• 2015

There are limited resources on how servicescape influence customer emotions and respond towards customer satisfaction and behavioral intention. Hence, this research investigates how servicescape influence customer behavioral intention in local coffee shops in Kuala Lumpur by using Multiple Regression analysis. This study mainly focus on three environmental dimensions, which are the facility aesthetics, music and layout accessibility. Based on the result, it shows that both music and layout accessibility are significant factors that greatly influence customer satisfaction and behavioral intention. Overall, this research indicates that managers should realise thatmusic and layout accessibility play an important role to influence customers eating out at coffee shops.

• Industry Promotion Research
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• v.9 no.3
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• pp.27-39
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• 2024

Modern tourists prefer resorts with various facilities for health, leisure, sports, and cultural activities. The tourism industry strives to diversify entertainment programs to meet consumer needs. This study identifies servicescape as a primary competitive advantage and aims to propose effective marketing strategies and strategic insights to maximize tourists' perceived value and enhance satisfaction. To achieve this research objective, an online questionnaire survey was administered to customers with prior experience at the Atlantis Resort in Sanya, China, followed by statistical analysis using the SPSS 23.0 software. The findings indicate that servicescape, by providing optimal value to customers within the service industry, exhibits a positive correlation with customer satisfaction and constitutes a critical factor for the success of tourism enterprises.

• Journal of the Korean Society of Costume
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• v.58 no.7
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• pp.92-103
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• 2008

The purpose of this study was to subdivide the shoes market in Korea and to evaluate the size and competitive strength of each segment. In order to implement the purpose of this study, the data of 300 respondents were analyzed using CBC(Choice-Based Conjoint measurement) and mixture model. The part-worth utilities were then used to predict the impact of price change on the choice probability using the legit model. As a result, the mixture model showed the optimal segments number and the shoes market in Korea was divided into 4 segments. Each segment was identified by distinctive characteristics such as brands, price and demand for comfortable shoes. Also, as a result of grasping the competitive structure and the competitive strength by sub-markets, one group was sensitive to price according to each competitive situation, whereby the choice probability was greatly influenced, and the other group on the contrary. This study made it clear that discrimination between brands whose profits Increase sharply if price is lowered and brands whose profits do not increase even if price is lowered can help brand managers with their decision-making on price lowering.

• Journal of Korean Society for Quality Management
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• v.46 no.1
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• pp.135-152
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• 2018

Purpose: This study attempted to analyze how the ego state of flight attendants affects their job satisfaction and customer orientation using Berne's (1966) transactional analysis and further compare the difference between job satisfaction and customer orientation depending on demographic characteristics, position, and ego state. Methods: The data was collected by using the structured questionnaires to flight attendant of major airline companies. The proposed research model is tested using 164 valid questionnaires using SPSS 23 and Smart PLS 2. Results: This research indicated the only free child ego sate among ego state factors of flight attendant was found to have a positive impact on job satisfaction. In the relationship between ego states and customer orientation, all ego state factors were found to have a significant influence on customer orientation. Conclusions: The study offered a theoretical and empirical foundation for future research by empirically identifying the relationship between ego state factors and customer orientation in the in-flight service and suggested the strategic implications to increase job satisfaction and customer orientation based on the psychology and ego state of flight attendant.