• 한국항만경제학회지
• /
• 제22권1호
• /
• pp.105-124
• /
• 2006

We, in this paper, suggest the Yeosu internationalization strategy for holding the 2012 World EXPO in Yeosu successfully, First of all, we analyze some problems that hinder the internationalization of Yeosu. Our analysis, also, provides several strategic solutions to those problems by foreign direct investment, international trade, hub port development, and international tourism. first strategy is to create a more favorable business environment for foreign investors. Foreign direct investment is the most effective way to internationalize the specific district. Second strategy is to expand the export of small and medium-sized firms in Yeosu. Especially, local firms with agricultural/fishery products have to develop various new products and introduce the effective international marketing strategy. Final strategy is to develop the hub port in Yeosu and the new tourist resources to attract foreign tourists.

• 한국산학기술학회논문지
• /
• 제11권12호
• /
• pp.4803-4811
• /
• 2010

호텔정보시스템의 품질과 수용수준이 성과에 어떠한 영향을 미치는 가를 파악하고자 하였다. 본 연구의 모델을 설정하기 위하여 정보시스템 성과평가모형이론을 고찰하였다. 시스템품질을 제외하고, 정보품질과 서비스품질은 지각된 유용성과 사용자 만족에 정의 영향을 미치며, 지각된 유용성과 사용자 만족도는 성과에 정의 영향을 미치는 것으로 나타났다. 특히, 시스템품질의 영향을 높일 수 있는 정보시스템 구축과 교육프로그램이 요구되며, 정보품질을 높일 수 있는 업무지향성이 높은 정보가 제공되도록 해야 할 것이다.

• Journal of Korea Trade
• /
• 제25권4호
• /
• pp.128-145
• /
• 2021

Purpose - The main purpose of this study is thus to investigate the contingent effect of imitation strategies on firm performance in transition economies such as China, focusing on pure and creative imitation. Design/methodology - We conducted a survey targeting department heads of each company who have more than 10 years work experiences. We assessed that the ability to gain trust and to access information from high-ranking informants would be greater if the firms were from the same country - Korea - as the lead researcher. A total of 200 highly reliable samples were obtained, which could effectively explain the nine variables set in the study. Relevant hypotheses were tested using a hierarchical linear model (HLM). Findings - The findings suggest that SMEs' technology level also had a positive impact on performance. Firms with better technology had a positive impact on performance, irrespective of pure or creative imitation. This reflects the cases where many Korean SMEs entering China without high technology level lose their competitiveness due to Chinese firms' technology catch-up within a short period of time. Originality/value - SMEs that lack technology and know-how need to focus on pure imitation strategies. It is possible that SMEs can perform creative imitation, but it seems difficult under the current circumstances. Therefore, SMEs with limitations in technology and know-how should maintain their competitive advantage for a while, by maintaining their pure imitation strategy.

• 지식경영연구
• /
• 제21권2호
• /
• pp.137-157
• /
• 2020

The medical tourism industry, a convergence of medical services and tourism, has been getting more and more popularity as a new value-added industry in the 21st century. Accordingly, the number of professional workers within this industry has been increasing, and the role of educational institutions to cultivate well-equipped human resources has also become critical. However, compared to practically activated medical tourism-related education programs, studies investigating the effectiveness of these education programs are relatively rare. Therefore, this study attempts to examine the effect of five dimensions of medical tourism education service quality (i.e., tangibles, reliability, responsiveness, assurance, and empathy) on learners' education satisfaction and transfer of education training. In addition, the moderating roles of national relations as well as organizational characteristics (i.e., transfer climate and support of supervisors and colleagues) in the relationship between education satisfaction and transfer of education training are further verified. The results of the structural equation model (SEM) using 151 samples from respondents with experience in completing medical tourism education programs reveal that tangibles, reliability, and assurance are found to have a significant impact on education satisfaction, which in turn leads to a high level of transfer of education training. Moreover, it is found that national relations and support of supervisors and colleagues play a moderating role. This study would provide guidelines for improving the efficiency of educational institutions, creating outcomes for learners' affiliated firms (e.g., hospitals), and promoting medical tourism at the national level from the perspective of medical tourism education.

• 지식경영연구
• /
• 제11권4호
• /
• pp.67-77
• /
• 2010

MICE (Meetings, Incentive travels, Conventions, and Exhibitions) segment is one of the fastest growing segments of the tourism industry today. Especially, the government promotes the convention business as a strategic industry given its growing importance as a high value-added export. The push-pull factor conceptual frameworks were used to identify motives that lead firms to attend conventions. Furthermore, the authors assess firms' service quality, preference, reliability, and positional advantage of Korea Electronics Show(KES). Using data from a number of Korean trading firms, the authors find considerable results and conclude by discussing recommendation for the convention industry.

• 한국조리학회지
• /
• 제24권1호
• /
• pp.130-139
• /
• 2018

The purpose of this study was to grasp the profitability of coffee franchise companies using ROIC tree, ROA and ROE. As a result, ROA was using assets efficiently, and some companies are in desperate need to improve their management based on past brand recognition, and a new paradigm management strategy is urgently required. In particular, the franchise company's current cost burden is greater than comparable firms. In ROE, the capital was operating efficiently. Since ROIC is very difficult to classify business related and operating related amounts accurately based on financial statement information, there is a limit to accurate ROIC calculation. Therefore, ROIC is estimated to be 7.6~38.29% as of 2016 based on ROIC calculation. In the case of continuous growth companies, investments are made to improve steady sales, but some companies seem to be unable to escape from past paradigm. In order to continue the growth of the company beyond the accounting profit in the future, the ROIC Tree can be used to measure the subdivided management performance and propose efficiency plan.

• 한국지역지리학회지
• /
• 제14권6호
• /
• pp.680-697
• /
• 2008

고령군은 대가야역사문화의 중심지로써 관광개발은 대가야 역사문화자원에 치중하여 이루어졌다. 고령군에 대한 관광객 인지도는 매우 낮을 뿐만 아니라 고령군의 관광객 수는 경북 관광객수의 증가추세에 비해 상대적으로 떨어지고 있다. 그러나 고령군은 다양한 문화관광자원을 보유하고 있고, 대도시 주변 농촌지역으로 대도시 관광시장을 유인할 잠재력을 보유하고 있다. 따라서 본 연구에서는 대가야 문화권의 중심지적 위상을 보지(保持)하되, 대도시주변 농촌지역이라는 고령군의 특색에 맞는 관광정책 개선방안 및 관광자원 개발방안을 제시하였다. 우선, 관광정책 개선방안으로는 관광사업체나 관련 기관 등에서 지속적인 상품혁신을 도모하면서 통합적인 관광정보를 발신할 수 있는 시스템을 구축해야 한다. 관광자원 개발방안으로는 기존 관광자원의 재활성화와 새로운 관광자원의 개발을 제시하였다. 우선, 기존 관광자원의 재활성화를 위해 대가야박물간의 재방문율 제고, 대가야박물관과 지산동고분군 이외의 다양한 관광자원에 대한 인지도 제고, 대가야 중심의 관광코스를 관광객 중심의 관광코스로의 재편, 회원제 농촌민박이나 체재형 시민농원 등을 활용한 농촌관광 활성화를 추진해야 한다. 그리고 새로운 관광자원의 개발을 위해 고령의 대표적 특산물을 활용한 테마관광상품 개발 및 테마파크와 캐릭터산업과의 연계, 스토리에 기반한 관광상품 개발 및 이벤트화, 고령군만의 이미지를 활용한 차별화된 특색관광상품 개발, 지역주민이 주도적으로 참여할 수 있는 관광자원개발, 시군간 연계협력의 필요성에 대한 인식 제고와 함께 지역간 연계를 통한 관광활성화 도로를 추진해야 한다.

• 한국식생활문화학회지
• /
• 제28권3호
• /
• pp.282-292
• /
• 2013

The purpose of this study is to identify a suitable organizational diagnostic model for analyzing the management efficiency of food service firms. We used the three-iteration Delphi technique on a panel of 19 business employees, 7 industry experts, and 4 employees in the food service industry. A total of 36 assessment indicators were developed through this panel, with numerous major findings. First, it is important to evaluate the leadership qualities of employees in terms of their motivation and competency. Second, it is important to evaluate the ability of employees to interface well with other employees. Third, it is important to evaluate and manage the brand image recognized by customers. Fourth, it is important to evaluate the fairness and regularity of the rewards given for an excellent job performance. Fifth, it is important to evaluate the level of communication and information distribution in the organizational culture. Last, but not least, it is important to evaluate the transparency and fairness of an organization in its human resource management (HRM) and the efficiency of its organizational structure. In conclusion, this study empirically shows how food service firms can develop an organizational diagnostic model to increase their managerial efficiency.

• 한국관광식음료학회지:관광식음료경영연구
• /
• 제9권
• /
• pp.67-91
• /
• 1998

This study reviews the rating system of hotels and restaurants regulated by french gouvernment and compares the french guide books of worldwide reputaion : Guide rouge of Michelin and Guide France of Gault-Millau. The apparatus of gouvernment and the inspectors deciding the grades, the processes and the prior conditions needed for obtaining the adequate grades are mentioned. So it will be a help to understand the present system of hotels and restaurants in France. The publishing firms like Michelin and Gault-Millau not only encourage the trvel and F & B industry by estimating the hotels and restaurants and publishing the results, but also informe the consumer. Ultimately, the guide books would like to play an important role in improving or making better the levels of the tourism and the gastronomy. They support continuously the publishing of guide books with the qualified persons and financial aid. Especially, Michelin doesn't insert the advertisement in his publications. In publishing the guide books, it can be one of the most important points for proving his independence of hoteliers, restaurateurs and the others. The seconde point is impartial, clear and rigid inspection that doesn't admit any corruption. Now is the moment in korea to promote the tourism and the gastronomy by publishing the credible books like 「Guide rouge」 and 「Guide France」in order to present Korean attrations and epicurean foods.

• 한국조리학회:학술대회논문집
• /
• 한국조리학회 2004년도 IFMCS 2004 제1회 외식ㆍ조리ㆍ호텔 식음료 국제 학술대회
• /
• pp.41-54
• /
• 2004

미국의 레스토랑 업계는 타 국가들의 최고 경영자들의 모델일 수 있습니다. 미국의 레스토랑 업계는 지난 50여년 동안 주로 지역의 소규모로 운영하는 회사에서 거대 회사로 점유된 업계로 발전했고 또한 대규모, 국제적 기업으로 변모한 성숙한 산업으로 발전했습니다. 국가들이 경제 성장을 거듭하고 각 지역 소비자들이 윤택해 지면서 이러한 시나리오는 전세계적으로 적용 될 수 있다고 예상하고 있습니다. 허약한 회사는 시장의 전략적 핵심을 이해 하지 못해 곤란을 겪게 되는 반면 미래 환경에 기회를 이용하며 우수한 전략을 개발 할 수 있는 레스토랑 회사는 끈임 없이 성공할 것입니다.