• 한국치위생학회지
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• 제15권5호
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• pp.857-863
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• 2015

Objectives: The purpose of the study is to investigate the awareness and activation towards dental medical tourism. Methods: A self-reported questionnaire was completed by 195 dental hygienists in Seoul from January 30 to September 15, 2014. Data were analyzed by one way ANOVA, chi square and t test using SPSS 19.0 program. the questionnaire consisted of general characteristics of the subjects, awareness towards medical tourism, medical tourism related hospitals, activation of Korean medical tourism, fields of medical tourism, and improvement of medical tourism. The questionnaire was adapted and modified from Kim and Kim by Likert scale. Results: Dental hygienists gave the high perception and possibility towards medical tourism (94.1%). Those carrying out medical tourism accounted for 39.5 percent. The most difficult problem was communication with foreigners (80.5%). The performance of prosthesis and anesthesia was the most specialized area that supported the medical tourism (84.1%). In order to improve the medical tourism implementation, dental medical technology must be strengthened (39.8%). Conclusion: The desirable dental medical tourism must be carried out by proficient dental medical manpower, higher technology, active participation and financial support by the government. This dental medical tourism will provide job opening for the dental hygienists.

• 통상정보연구
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• 제14권2호
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• pp.121-145
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• 2012

본 연구는 외국인 관광객을 유치하기 위하여 처음으로 MPR이론(marketing PR theory)을 적용하여 브랜드이미지 구축을 시도하였다. 최근 각 지방자치단체들이 새로운 성장동력의 산업으로 관광상품(tourism service products)에서 찾고 있기 때문에 국내외적으로 격심한 경쟁에 직면해 있다. 따라서 본 연구에서는 "충남관광"만의 지역관광 브랜드이미지를 구축하기 위하여 현재 실행하고 있는 다양한 국내외 홍보현황과 과제를 분석한 후 BLC모델과 GRID모델을 확장시켜 "충남관광"의 브랜드이미지전략을 모색하였다. 그 연구결과로서 외국인들에게 "충남관광"의 한정된 브랜드 이미지를 새롭게 재포지셔닝(repositioning)함은 물론 구체적인 실행 방안들을 도출하였다. 첫째, 충남의 각 관광상품별 브랜드주기(brand life cycle: BLC)에 따라 브랜드 인지홍보, 이슈홍보, 애호도 홍보 등의 전략이 필요하다. 둘째, 관광상품별로 현재의 포지셔닝(B, C, D 영역)에서 A영역으로 재포지셔닝을 유도할 수 있는 MPR전략이 요구된다. 셋째, '충남관광'이라는 관광브랜드 이미지 구축에 일조할 수 있는 부가적인 MPR전술들도 실행되어야 한다. 이와 함께 고려되어 할 사항은 잠재 외국인 관광객들에게 '충남관광'을 체험해야 할 이유와 환경을 구축하는 것이 필요하며, 기존 관광객들에게는 신뢰와 공감을 갖도록 지속적인 관계형성을 위한 전략적 소셜미디어(SNS) 홍보가 요구된다.

• 한국농공학회논문집
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• 제49권6호
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• pp.77-84
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• 2007

This study aims to analyze temporal variation of rural tourist potential in village level. In order to analyze the temporal variation, this study applied a green-tourism potential evaluation model(GPEM) to a study area, Namilmyun with 18 villages, which located on county of Kumsan, province of Chungnam. GPEM consists of two factors about human resources, which is quantified by resident population of the village who will be participated in village management for green-tourism, and amenity resources, which is calculated by an evaluation table with 31 criteria and their weighting values. Data surveying for the study area was performed at August 2003 and 2006, respectively, in order to quantity the 31 evaluation criteria of GPEM. From the analysis results, the amenity resources with three sub-classes of industrial, natural, and social resources showed that the evaluation values of 2006 were increased in more than those of 2003, displaying the increase rate of ranging from 108% to 112% in the three sub-classes, except of one village in social resources and three village in natural resources with reduction. In human resources, the evaluation values of 2006 were highly increased more than those of 2003, showing the rate of 556% in the gradient of linear regression line. In green tourism potential in each village, the evaluation results for two time series showed that the potential is increased by time, which the increase rate of the potential is 114%. Ultimately, the results of this study enable us to realize that the green-tourism potential in each village over time is increased, for example, due to developing new facilities in the village by investment of government and participating in rural tourism by resident people over time. From the analysis and results, the methodology of this study can be applied to analyze the temporal variation of the potential for villages having investment from government.

• 한국식품조리과학회지
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• 제25권4호
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• pp.452-466
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• 2009

The aim of this study was to investigate the dietary attitude, popularization and merchandising intention of native local foods in the Yeongcheon area using a questionnaire. The questionnaire was answered by 322 citizens living in Yeongcheon. The findings are summarized as follows: 25.8% of the respondents stated that 'familiarity in taste' was the reason that they like local foods. 32.0% of the subjects said 'mass media' was the reason they knew about local foods. The most important aspect of local foods for tourism was 'taste' (44.7%). One of the main conditions for the popularization of local foods was 'holding various kinds of cultural events' (25.2%). The most recognized native local food in the Yeongcheon area was 'Ukhoe' (3.60 points), followed by 'Samsong-gun-mandu' (3.58 points), 'Dotorimuk-muchim', 'Hanu-sutbul-gui' and 'Chueotang'. On the other hand, the recognition score for 'Gompi-namul' (2.63 points), 'Piramijorim' (2.77 points), 'Sangeo-pipyeon', 'Muneochae-sukhoe' was very low. The most effective local food in developing tourism in Yeongcheon was 'Ukhoe' (3.70 points), followed by 'Hanu-sutbul-gui' (3.69 points), 'Dombaegi-gui-jjim', 'Samsong-gun-mandu', 'Someri-suyuk'. The results of this study indicate that the tourism commercialization intention of Yeongcheon local foods was significantly dependent on demographic factors (gender, age, education, dwelling period). Males had a high tourism product intention for 'Ukhoe', while female was high intention for 'Sogogi-jeongol' and 'Kongnip-kimchi'. The tourism commercialization intention for most Yeongcheon local foods increased as the dwelling period increased.

• 농촌계획
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• 제24권4호
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• pp.69-80
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• 2018

In this study, we typified the project for revitalizing the rural area through text analysis using news data, and analyzed the main direction and characteristics of the project. In order to examine the factors emphasized among the issues related to the revitalization of rural areas, we used news data related to 'tourism' and 'livelihood', which are the main keyword of the project to promote rural areas. In the analysis, text mining techniques were used. Topic modeling was conducted on LDA techniques for major projects in 'tourism' and 'livelihood' keyword. Based on this, this study typified the projects that are carried out for the activation of rural areas by topic. As a result of the analysis, it was fount that the topics included in the project were distributed in 11 sub-types(Tourism Promotion, Regional Specialization, Local Festival, Development of Regional Scale, Urban and Rural Exchange, Agricultural Support, Community Forest Management, Improve the Settlement Environment, General Welfare Service, Low Class Support, Others). The characteristics of the rural revitalization projects were examined, and it was confirmed that domestic projects were carried out by tourism-oriented projects. To summarize, the government is making projects to revitalize rural areas through related ministries. Within the structure where the project is spreading to the region, a lot of projects are being carried out. It is understood that the tourism and welfare oriented projects are being carried out in the revitalization project of the domestic rural area. Therefore, in order to achieve the goal of rural revitalization, it is believed that it will be effective to carry out a balanced project to improve the settlement environment of the residents.

• The Journal of Asian Finance, Economics and Business
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• 제8권1호
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• pp.431-442
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• 2021

The purpose of this study is to identify the effect of seasonality on the tourism and hospitality industry in ArugamBay after the civil unrest across the different firms in tourism. This study uses both quantitative and qualitative analyses using primary data. Fifty questionnaires give valid responses that were used for analysis. Out of 80 questionnaires, the average response rate was 62.5%. An exploratory study, descriptive analysis, and an Independent Sample Test were used to identify the potentials of tourism, the overall impact of seasonality, and the impact of seasonality across different travel and tourism sector of the study area. According to the results, 83%, 75%, 68%, and 59.9% of firms agreed on the impact of seasonality on environment, workers, supply, and quality of services, respectively in ArugamBay. It also concluded that the impact of seasonality on workers, supply, and quality of services is not the same among all the categories of firms except environment. The variation in seasonality in the travel and tourism sector is because of the lack of regional planning considering the types of firms in the tourism sector. Also, insufficient resources and lack of consistent capacity between various firms in the sectors are also course variations because of the effect of seasonality.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2008년도 춘계학술대회 논문집
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• pp.2271-2302
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• 2008

The purpose of this research is to develop a tourism product that connects Northeast Asia and Korea by maximizing the geographical advantages in North Korea. Although Northeast Asia has enjoyed the tremendous amounts of potentials such as the natural, historical and cultural resources, some political and social limitations have prohibited its wider development of Tourism.

• 한국지역지리학회지
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• 제11권3호
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• pp.323-335
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• 2005

본 연구의 목적은 지역주민과 행정당국의 노력을 통한 전통 건축물 경관의 보존과 활용 특성에 대하여 고찰하는데 있다. 도쿄 도심으로부터 30km 떨어져 있는 카와고에는 에도시대의 역사와 문화를 간직하고 있다. 전통적 창고구조 경관을 중심으로 한 이치반가이의 관광 특성은 가까운 지역에서 온 노년층의 비중이 높고, 당일관광이 주를 이루고 있다. 대부분의 관광객은 방문회수는 많지만, 소비금액은 비교적 적은 편이다. 이치반가이의 관광 활성화는 행정기관, 주민조직, 시민의 노력과 헙력의 결과이다. 행정기관에서는 문화재 지정, 조례제정, 면세혜택, 수리비지원, 공청회, 관광네트워크 구축 등 제도적 지원제계를 구축하교 있다. 이치반가이 주민들은 오래 전부터 자체적인 조합이나 모임을 조직하여 전통경관의 보존과 관광 활성화에 기여해 왔다. 그리고 시민조직과 행정당국의 긴밀한 헙력관계를 주도해온 각종 위원회의 역할이 활성화 되어 있다.

• 대한한의학회지
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• 제34권2호
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• pp.41-50
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• 2013

Objectives: As a newcomer to the medical tourism industry, Korea needs to differentiate itself from the leading competing countries to vitalize its early-stage medical tourism industry. This study aims to introduce a strategic plan to vitalize the Korean integrated medical tourism so that Korea can differentiate itself from competing countries and create high added value. Methods: The concept and actual conditions of medical tourism and Oriental medical tourism were examined. A plan to differentiate Korea from the competing countries in the medical tourism industry was studied to create high added-value through strategic vitalization of its medical tourism industry. Results: Korean integrated medical tourism must be developed differently from those of other South-East Asian countries in order to strategically promote the cash-cow medical tourism industry. In order to develop such medical tourism, Korean medical practice, which integrates Western and Oriental medicine, is to be developed through mutual understanding and fusion of other disciplines among medical doctors and Oriental medical doctors who are working in local healthcare for health promotion of local residents and disease prevention and control. This will play a key role in developing a unique medical tourism product of Korea by means of strategic alliances as an integrated medicine. Manpower specialized for integrated medicine is to be specially supplied for Oriental medicine-related business lines at city, county and borough levels, among local governments, that are enthusiastically carrying forward Oriental medical tourism with an interest to promoting more active and strategic business development and raise the effectiveness and efficiency of public health centers handling related medical tourism. Manpower specialized for Korean integrated medical tourism is to be specially supplied for the Ministry of Culture, Health and Tourism, a policy control tower to develop and vitalize high value-added fusion (theme) tourism products such as the Korean integrated medical tourism, in order to discover, promote and support Korean integrated medical tourism's differences from existing medical tourism. Conclusions: The differentiated integrated medical tourism that only Korea can offer in a variety of forms, in order to create a key area of high value-added medical tourism, should be strategically vitalized through a liaison between integrated medicine and tourism and the realization of patient-centered health care services with medical technology developed based on mutual understanding of Western and Oriental medicine.

• 한국지역지리학회지
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• 제11권3호
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• pp.395-409
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• 2005

본 연구는 관광분야의 지리정보시스템 구축의 필요성이 제기되고 있어서 관광지리정보시스템의 구축 방안을 제시함에 목적이 있다. 이에 이론적 고찰 및 국내 외 관광지리정보시스템의 구축사례 분석을 통하여 다음과 같은 관광지리정보시스템 구축방안을 제시하였다. 첫째, 관광자원정보 데이터베이스 및 관광지리정보 데이터베이스의 구축 및 유관 데이터베이스의 연계가 선행적으로 이루어져야 한다. 둘째, 제도적 대책으로 정보통합기능 및 사업자들에 대한 지원제도가 마련되어야 한다. 셋째, 행정적 대책으로 부처간 조정협의회 설치 운영, 관광지리정보유통관리기구의 설치 및 지역관광종합정보센터가 설립 운영되어야 한다. 넷째, 투자 재원을 확충하는 재원조달 대책이 수립되어야 한다. 마지막으로는 전문인력 양성 대책으로 대학에 관광지리정보학과를 신설하여 관광지리정보시스템 전문가를 양성하여야 한다.