• 한국컴퓨터정보학회논문지
• /
• 제24권9호
• /
• pp.119-125
• /
• 2019

The purpose of this study is to find out the relevant factors of the choice tendency of tourism users to Intelligent Tourism platform through big data analysis, which will help enterprises to make accurate positioning and improvement according to user information feedback in the tourism market in the future, so as to gain the favor of users' choice and achieve long-term market competitiveness. This study takes the Intelligent Tourism platform as the independent variable and the user choice tendency as the dependent variable, and explores the related factors between the Intelligent Tourism platform and the user choice tendency. This study make use of text mining and R language text analysis, and uses SPSS and AMOS statistical analysis tools to carry out empirical analysis. According to the analysis results, the conclusions are as follows: service quality has a significant positive correlation with user choice tendency; service quality has a significant positive correlation with tourism trust; Tourism Trust has a significant positive correlation with user choice tendency; service quality has a significant positive correlation with user experience; user experience has a significant positive correlation with user choice tendency Positive correlation effect.

• 한국산학기술학회논문지
• /
• 제22권3호
• /
• pp.579-586
• /
• 2021

본 연구는 다양한 빅데이터를 지역관광 정책에 활용한 제주특별자치도의 사례를 토대로, 관광빅데이터의 활용성과와 과제를 제시하였다. 가장 큰 활용성과는 관광빅데이터를 통해 급변하는 관광트랜드와 관광업계의 동향을 시의성있고 구체적으로 파악할 수 있게 되었고, 기존 관광통계를 정교화하는데 활용할 수 있었다는 점이다. 여기서 더 나아가 제주는 빅데이터의 활용 범위를 관광 현상 이해의 수준을 넘어 실시간 맞춤형 서비스 플랫폼 구축까지 영역을 확장하였다. 이것이 가능했던 이유는 데이터 수집 및 분석 환경 구축과 산·관·학의 협력적 거버넌스가 조성되었기 때문이다. 향후 해결해야 할 과제는 첫째, 민간 데이터셋 위주의 분석으로 예산 의존적이라는 한계와 둘째, 스마트관광의 궁극적 목표인 개인맞춤형서비스 구축을 위한 개인수준 데이터 수집 인프라, 개인정보보호법 등의 제도적인 문제의 해결이다. 마지막으로, 데이터 분석과 데이터 연계에 도달하기까지의 전문성과 기술적 한계들이 남아 있다.

• The Journal of Asian Finance, Economics and Business
• /
• 제8권4호
• /
• pp.213-223
• /
• 2021

The objectives of this study are (1) to describe the changes in the tourism industry that have occurred due to COVID-19; (2) explain the adaptation strategies of tourism industry stakeholders to maintain the resilience of Tanjung Puting tourism destination during the COVID-19 pandemic, and (3) explain the government's strategy in supporting tourism industry stakeholders to maintain the sustainability of Tanjung Puting tourism destinations during the COVID-19 pandemic. This is qualitative research; data was collected through in-depth interviews and the collection of published documents or information related to the Tanjung Puting tourism destination. The data analysis technique used in this study was interactive analysis. The results of the study found that the COVID-19 pandemic caused the tourism industry to experience dormancy, tourism stakeholders who lost income, switched to other sectors and looked for other alternative jobs. Tourism workers are currently doing jobs outside the tourism sector to survive, but when tourism is running normally, will return to their main jobs. The strategy undertaken by the government is to build resilience at the meso level, focusing on tourism destinations. The findings of this study suggest that tourism industry players are required to be creative and innovative in facing this pandemic.

• 디지털융복합연구
• /
• 제14권4호
• /
• pp.193-200
• /
• 2016

본 연구는 체험관광객의 관광 소셜미디어 채널의 중요도를 분석하였다. 선행연구를 바탕으로 관광 소셜미디어 채널의 요인을 관광커뮤니케이션 모델, 관광협업모델, 관광콘텐츠공유모델, 관광엔터테인먼트모델 등으로 분류하였다. 계층적 의사결정 방법인 AHP를 이용하여 실증 분석한 결과, 중요도의 측정결과로서 관광커뮤니케이션모델이 상대적으로 가장 주요한 요인으로 도출되었으며, 관광콘텐츠공유모델, 관광협업모델, 관광엔터테인먼트모델 등의 순으로 중요도가 높은 것으로 나타났다. 또한 관광 소셜미디어 채널의 유형 14개의 전체평가요소 우선순위에서 관광커뮤니케이션영역의 소셜네트워킹의 중요도가 가장 높게 나타났으며, 다음으로 관광협업영역의 소셜뉴스, 관광커뮤니케이션영역의 마이크로블로그 등의 순으로 나타났다. 분석결과를 통해 체험관광객의 소셜미디어 채널 효율성 증대 및 활용 전략에 기여할 수 있을 것이다.

• 수산경영론집
• /
• 제48권3호
• /
• pp.75-90
• /
• 2017

The ocean is used as the term of sea, it is expressed as a large sea. Marine tourism is an activity that takes place in the sea and on the coast. Many experts prospect that the 21st century will be the century of ocean. In recent years, many countries are interested in ocean and marine tourism can be significantly developed in the future. Jeju Island is an island formed by a volcanic eruption, which has a very high landscape value, and It is an oceanic climate with a yearly high temperature due to turbulent flow throughout the years, But Marine tourism is not developed. The purpose of this study is clarify the Marine Tourism activity types, Marine Tourism satisfaction and revisit intention of Chinese Tourists visiting JeJu island. And studies what is the needed activity types of Chinese Marine Tourist in future. This study deals with on the activity types, satisfaction and revisit intention of JeJu Marine Tourism With 252 effective responses gathered from an onsite survey. The statistical analysis of the data was conducted using techniques of frequency analysis, t-test and anova analysis.

• 산경연구논집
• /
• 제9권5호
• /
• pp.47-62
• /
• 2018

Purpose - Based on preceding studies, this thesis focuses on the finding of the definition and category of mobile tourism application and deriving out its characteristics. And after looking for how they make influences on continuous intention to use, we make empirical study with TAM model. Research design, data, and methodology - There are many Chinese tourist who visit Korea with user's constant intention to use of tourism application. This study is to find out the definition and category of mobile tourism application through research of preceding study and to fomulate the research model and hypothesis that how tourism application attributes (convenience, interaction, accessibility, local basis, security) affect constant intention to use of mobile tourism application. In order to verify a hypothesis, we conducted a survey for Chinese users of tourism application. In empirical study, we analyzed a structure model for frequency analysis, reliability analysis, exploratory factor analysis, validity analysis through IBM SPSS Statistics 21.0 and IBM SPSS AMOS 21.0 Results - Among tourism applications, convenience, interaction, accessibility and local basis have positive effects on both perceived usefulness and perceived easiness respectively. But security does not. Also perceived easiness has a positive effect on perceived usefulness. Finally, perceived usefulness and perceived easiness have positive effect on constant intent to use. Conclusions - Tourism application enterprises should put emphasis on design such as menu or function in order to simplify the operation of new services for new customers. Therefore, comfortable user interface and development of useful function can improve tourism application. Consequently, it leads to the promotion of tourism application. Also, when users perceive tourism application as a useful media which is easy, comfortable and useful content, the degree of constant intention to use becomes increased. It is important to provide plentiful and useful contents for customers and to develop user interface such as easy operation because these factors have positive effects on constant demand and use of tourism application.

• Journal of Smart Tourism
• /
• 제1권4호
• /
• pp.3-7
• /
• 2021

Although Geographic Information Systems (GISs) have commonly been employed as powerful tools for manipulating and displaying spatial data in community-based tourism, a variety of GIS functions still lack the capabilities required to assist multiple decision makers to come to consensual decisions. In this study, I propose an alternative approach: spatial multicriteria decision analysis (SMCDA) that could reflect diverse decision makers' preferences by integrating GISs and multicriteria decision analysis (MCDA). I review the small number of case studies that have employed SMCDA, with a focus on the roles of GISs and MCDA. The methodological integration of GISs and MCDA into multi-spatial decision support systems offers the potential to implement participatory decision-making to solve complex spatial problems in community-based tourism planning, development, and management.

• 농촌계획
• /
• 제14권4호
• /
• pp.109-119
• /
• 2008

The objectives of this study are to develop a green tourism potential evaluation method with rural amenity and demand of citizen. The new index which was named GPD(green tourism potential degree) is designed to propose the green tourism potential of rural areas using spatial analysis of geographic information system and spatial interaction of gravity model. And in order to evaluate the green tourism potential with supply side and demand side, two indices were defined; One is green tourism demand degree(GDD) which is developed to quantify a demand side potential by the analysis of urban population and urbanization index, and the other is green tourism attraction degree(GAD) which is developed to quantify a supply side potential by the analysis of rural amenity values using AHP algorithm, based on opinion of related experts. The developed method was applied to a part of Kyounggi province, Seoul and Incheon. All the study area's GAD, GDD and GPD were assessed and the proposed green tourism potential evaluation method could be used in developing rural development plans and green tourism policies considering spatial interaction with citizen and green tourism resources.

• 한국콘텐츠학회논문지
• /
• 제11권8호
• /
• pp.409-418
• /
• 2011

본 연구의 목적은 특수 목적관광유형들 간의 대체보완관계 및 총 개인관광수요와 각 유형의 특수목적관광 사이의 인과관계를 조사하기 위한 것이다. 서울에 거주하고 있는 500개의 표본 중에서 349개의 유효표본이 분석에 이용되었다. 통계적 분석방법으로서 상관관계분석은 대체보완관계의 파악을 위해 그리고 인과관계분석을 위해서는 계량경제모델이 적용되었다. 연구결과, 농촌관광과 해양관광은 상호 경쟁적 대체관계에 놓여 있었으며, 해양관광은 다른 어느 유형의 특수 관광보다 총 개인관광수요에 미치는 영향이 강하게 나타났다.

• The Journal of Asian Finance, Economics and Business
• /
• 제9권3호
• /
• pp.123-133
• /
• 2022

Cultural tourism is a form of tourism based on national cultural identity with the participation of the community to preserve and promote traditional cultural values. Cultural tourism is a trend of many countries in the world, it is suitable for the context in the Mekong Delta, Vietnam. Cultural tourism is very good for poverty reduction activities, so it is considered a direction of socio-economic development. The study's goal is to look at the factors that influence the development of cultural tourism in Vietnam's Mekong Delta. Survey findings from 1275 survey samples in the Mekong Delta, Vietnam, were used to compile the research data. Cronbach's Alpha reliability coefficient; exploratory factor analysis EFA; CFA confirmatory factor; SEM linear regression analysis are used to analyze and assess scales using SPSS 20, AMOS 24 software. According to the findings of the SEM model study, there are six factors that influence the development of cultural tourism in the Mekong Delta of Vietnam, including policy development tourism, infrastructure for tourism, human resources for tourism, tourism resources, geographic location, tourism products, and services. A discussion on administration is proposed to the development of cultural tourism in the Mekong Delta, Vietnam, based on the research findings.