• 한국조리학회지
• /
• 제22권6호
• /
• pp.145-150
• /
• 2016

The Malaysian hotel industry is experiencing growth due to the increase of new hotels and hospitality-related service through inbound of business travelers and tourists to Malaysia. The influx of tourist is expected to increase and luxury hotels are beginning to be more popular. The interest of studying customer perception toward tourism facilities, especially in luxury hotels has also witnessed an increase. In this study, a qualitative approach on how customers perceive luxury hotels was conducted. This study covered customer satisfaction and service quality perceived by customers toward Sunway Resort Hotel and Spa. Ten individuals were involved in data collection, and data were analyzed thematically. Findings were themed based on positive and negative responses provided by both international and local customers.

• 디지털산업정보학회논문지
• /
• 제7권2호
• /
• pp.185-203
• /
• 2011

In recent years, blogs have become important resources for information sharing; and tourism blogs are providing a new way of sharing tour experiences. Blogs are becoming very popular amongst web users to share their life experiences with other web users around the world. Specifically the goals of this research are; (1) to suggest theory framework of acceptance and user satisfaction about toruism blogs based on TAM, (2) to examine relationships between exogenous variables and (3) to suggest effectiveness of tourism blogs in a marketing perspective. The research model and hypotheses were developed based on the theories of technology acceptance model. Questionnaire was used to collect data. The analysis of this study is designed as individual level to examine the causal relationship among variables. The the reliability and validity of data was tested by explanatory factor analysis, Cronbach's alpha coefficient, confirmatory factor analysis, and correlation analysis. Also, the structural equation model(SEM) analysis was performed to test the usefulness of the model. The analysis results revealed that interaction, entertainment, system quality and information quality are major influential variables on the perceived usefulness of tourism blog. Also, entertainment and system quality are influential variables on the perceived ease of use of tourism blog.

• 스마트미디어저널
• /
• 제12권8호
• /
• pp.18-25
• /
• 2023

2020년 발생한 코로나19는 전세계적으로 지속적인 피해를 미쳤으며, 특히 하늘길 봉쇄 및 외출 자제로 인해 스마트 관광산업은 경제적 직격탄을 맞았다. 해외여행과 국내여행이 크게 감소된 상황에서 계속되는 적자로 인해 휴업과 폐업을 하는 관광호텔들이 늘어나고 있는 상황이다. 따라서 본 연구에서는 행정안전부의 인허가 데이터를 수집한 후 시각화하여 관광숙박업의 운영 현황을 파악하였다. 머신러닝 분류 알고리즘을 적용하여 관광호텔의 생존 예측 모델을 구현하였고 앙상블 알고리즘을 활용하여 예측 모델의 성능을 최적화하였으며 5-Fold 교차검증으로 모델의 성능을 평가하였다. 관광호텔의 생존율이 다소 감소할 것으로 예측되었으나 실제 생존율을 코로나19 이전과 큰 차이를 보이지 않는 것으로 분석되었다. 본 논문의 호텔업 영업 상태 예측을 통해 관광숙박업 전체의 운영 가능성 및 발전 동향을 파악할 수 있는 근거로 활용할 수 있다.