• 제목/요약/키워드: Top Management

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LDA 알고리즘을 이용한 프랜차이즈 연구 동향에 대한 토픽모델링 분석 (Topic Modeling Analysis of Franchise Research Trends Using LDA Algorithm)

  • 양회창
    • 한국프랜차이즈경영연구
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    • 제12권4호
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    • pp.13-23
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    • 2021
  • Purpose: This study aimed to derive clues for the franchise industry to overcome difficulties such as various legal regulations and social responsibility demands and to continuously develop by analyzing the research trends related to franchises published in Korea. Research design, data and methodology: As a result of searching for 'franchise' in ScienceON, abstracts were collected from papers published in domestic academic journals from 1994 to June 2021. Keywords were extracted from the abstracts of 1,110 valid papers, and after preprocessing, keyword analysis, TF-IDF analysis, and topic modeling using LDA algorithm, along with trend analysis of the top 20 words in TF-IDF by year group was carried out using the R-package. Results: As a result of keyword analysis, it was found that businesses and brands were the subjects of research related to franchises, and interest in service and satisfaction was considerable, and food and coffee were prominently studied as industries. As a result of TF-IDF calculation, it was found that brand, satisfaction, franchisor, and coffee were ranked at the top. As a result of LDA-based topic modeling, a total of 12 topics including "growth strategy" were derived and visualized with LDAvis. On the other hand, the areas of Topic 1 (growth strategy) and Topic 9 (organizational culture), Topic 4 (consumption experience) and Topic 6 (contribution and loyalty), Topic 7 (brand image) and Topic 10 (commercial area) overlap significantly. Finally, the trend analysis results for the top 20 keywords with high TF-IDF showed that 10 keywords such as quality, brand, food, and trust would be more utilized overall. Conclusions: Through the results of this study, the direction of interest in the franchise industry was confirmed, and it was found that it was necessary to find a clue for continuous growth through research in more diverse fields. And it was also considered an important finding to suggest a technique that can supplement the problems of topic trend analysis. Therefore, the results of this study show that researchers will gain significant insights from the perspectives related to the selection of research topics, and practitioners from the perspectives related to future franchise changes.

Global Marketing Strategies of INNOCEAN Worldwide "Global Marketing Company, INNOCEAN Worldwide"

  • Chu, Kyounghee;Lee, Doo-Hee;Lee, Jong-Ho;Yoo, Weon Sang
    • Asia Marketing Journal
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    • 제14권3호
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    • pp.137-151
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    • 2012
  • Established in May 2005, INNOCEAN Worldwide started as an affiliate marketing and communications company of the Hyundai Motor Group and grew into a top agency ranked no. 2 in the South Korean market within seven years. Currently, INNOCEAN Worldwide has become a global company, operating in sixteen countries through four regional headquarters, fifteen overseas subsidiaries, and seven branch offices with more than 1,100 employees. The company holds top clients from finance, electronics, telecommunications, food, retail, education and other various industries. The accomplishment of INNOCEAN Worldwide can be summarized by the following five key factors. The first factor is INNOCEAN Worldwide's strong and enduring passion and commitment to enter the global market and to build and strengthen its global network. The second factor is achieving successful localization through recruiting talented employees for its overseas branches directly from the local workforce, which enables the company to overcome language barriers, cultural differences, and creative gaps among different regional markets. Third is the company's effective implementation of the 'Global Resource Remix' strategy, which incorporates the distinctive competencies of each overseas operation as a global company standard. Fourth is the creation of the 'Discover System,' a global knowledge management system enabling overseas offices worldwide to share each other's accumulated knowledge and experiences. The fifth factor is the successful establishment of INNOCEAN Worldwide's unique Total Marketing Solution Service. Through this service, the company has offered integrated consulting services for strategic brand management to solve various marketing problems. In summary, the passion and commitment of INNOCEAN Worldwide's top management for the company's globalization and the supporting system that enables such commitment have made it possible for the company to take a global leap and become not merely a company with global operations but a truly global company.

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기후변화 시나리오에 따른 지역 물수지 추정 (Estimation of Regional Water Balance in Various Climate Change Scenarios)

  • 김만규
    • 한국제4기학회지
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    • 제13권1호
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    • pp.53-65
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    • 1999
  • 기후변화와 이에 따르는 식생변화, 인위적인 토지이용 변화 등 '지역환경생태시스템의 변화'에 대한 '지역 물수지변화' 추정은 오직 필자가 개발한 BROO $K_{TOP}$과 같은 '물리기반 물수지 모델(Physical based Water Balance Model)'류에 의해서만 가능하다. 본 연구에서는 독일 중북부 농업지대와 산림지대에 대해서 $BROOK_{TOP}$ 소프트웨어를 이용하여 정립된 물리기반 지역물수지모델에 독일 포츠담 기후변화연구소(PIK) 시나리오와 체코 프라하대학에서 개발한 중부유럽 대상 GCM 기후변화 시나리오를 적용하여 물수지변화를 추정하였다. 이와 같은 기후와 지표.지하조건을 고려 한 지구온난화에 따른 수자원변화 예측시스템 개발은 하천수$\cdot$지하수 개발 및 수질 관리, 농업경작관리, 환경생태계 관리, 자연 재해 관리, 토지이용계획 및 지역개발계획 등을 위한 시스템개발의 기반이 된다

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리엔지니어링 작업의 성공요인 분석 : 성공요인과 저항관리에 대한 실증연구 (Factors Influencing BPR Implementation : An Empirical Study of Critical Success Factors and Resistance Management)

  • 이재정
    • Asia pacific journal of information systems
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    • 제6권2호
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    • pp.149-169
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    • 1996
  • The Objective of this study is empirically investigating organizational/managerial factors affecting BPR implementation. The contributions of this research project are two-fold. First, this research project provides empirically tested CSFs and CFF of BPR implementation. Especially, the influence of the organizational culture, structure, and managerial support on BPR implementation were thoroughly investigated. Second, this research found the combined effects of CSF and CFF. Top management commitment, leadership style, and collaborative work environment were found to negate employee resistance to a reengineered process and lead to a successful BPR implementation, especially when the level of employee resistance is high.

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상황변수들과 회계정보시스템의 정보특성들간의 관계에 대한 영향요인들 (Factors affecting relationships between the contextual vareables and the information characteristics of accounting information systems)

  • 최종민
    • 경영과학
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    • 제8권1호
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    • pp.109-125
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    • 1991
  • In this study, it was empirically proved that there is significant congruence relationships between the information characteristics of Accounting Information Systems and the contextual variables of organiational structure, task characteristics, It was also supported that influence factors, such as user participation, top management support, capability of information system personnel and the existence of steering committee have an effect on the relationships.

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A Multi-National Industry's Perspective of Pollution Prevention

  • Staples, Alan B.;Benforado, David M.
    • 공업화학
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    • 제3권2호
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    • pp.189-193
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    • 1992
  • The success of 3M's worldwide Pollution Prevention Pays (3P) Program convinced 3M's top management that the program should be expanded into a comprehensive environmental management system called 3P Plus. The emphasize of the 3P Plus program is to continually minimize the environmental impact of 3M processes, products, and operations to include energy management, resource recovery, and other initiatives. 3M's experience with the 3P and 3P Plus programs will be described. 3M's experience can serve as a model for other multi-national companies interested in sustainable development and economic growth with environmental protection.

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SOA에 관한 이해와 구현 핵심성공요인 도출 (A Study for Understanding and CSFs of SOA)

  • 이상민;박정선
    • 대한안전경영과학회지
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    • 제12권4호
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    • pp.247-254
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    • 2010
  • In this study, we reviewed SOA from the points of the concept, definition, technical components. Additionally, we derived seven critical factors which can lead SOA project to success: top level support, employees education, problem definition, service identification, appropriate development method, continuous development, start from small success.

A Design of Architecture for Federating between NRNs and Determination Optimal Path

  • Park, Jinhyung;Cho, Hyunhun;Lee, Wonhyuk;Kim, Seunghae;Yun, Byoung-Ju
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제8권2호
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    • pp.678-690
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    • 2014
  • The current networks do not disclose information about a management domain due to scalability, manageability and commercial reasons. Therefore, it is very hard to calculate an optimal path to the destination. Also, due to poor information sharing, if an error occurs in the intermediate path, it is very difficult to re-search the path and find the best path. Hence, to manage each domain more efficiently, an architecture with top-level path computation node which can obtain information of separate nodes are highly needed This study aims to investigate a federation of a united network around NRN(National Research Network) that could allow resource sharing between countries and also independent resource management for each country. Considering first the aspects that can be accessed from the perspective of a national research network, ICE(Information Control Element) and GFO(Global Federation Organizer)-based architecture is designed as a top-level path computation element to support traffic engineering and applied to the multi-domain network. Then, the federation for the independent management of resources and resource information sharing among national research networks have been examined.

성격 강점이 한우경영인들의 심리특성과 직업의식에 미치는 영향: 경남과 경북지역을 중심으로 (Effects of Character Strengths on Psychological Characteristics and Work Ethics of Hanwoo Managers: Gyeongnam and Gyeongbuk Areas)

  • 백유미;최인학
    • 한국환경과학회지
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    • 제22권6호
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    • pp.779-785
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    • 2013
  • To examine the psychological characteristics and work ethics of Hanwoo managers, we selected 26 of the 50 managers who took part in this study to avoid unreliable response and non-description from the questionnaire. The core results of this study were the following: First, cronbach's ${\alpha}$ reliability with highest domain in this study were obtained from character strengths (.938), followed by job satisfaction (.841), internal evaluation (.799), and external evaluation (.739). Second, for perception and attitude of Hanwoo management, the correlation between job satisfaction and internal evaluation (P<0.05) was observed. Management satisfaction showed higher for intermediate group and subgroup and lower satisfaction for the top group. Third, there were statistical differences (P<0.05) in ten character strengths (curiosity, judgment, creativity, social intelligence, wisdom, honesty, optimism, responsibility, humor, and passion) according to group satisfaction. Ten character strengths were lower in creativity (7.14) and higher in responsibility (8.57) in comparison with other items for the top group. In conclusion, these results suggest that character strengths are beneficial to improve Hanwoo management on psychological characteristics and work ethics of managers.

은행 IT 인력의 정보보호 정책 준수에 영향을 미치는 정보보호 대책에 관한 연구 (A Study on the Information Security Measures Influencing Information Security Policy Compliance Intentions of IT Personnel of Banks)

  • 심준보;황경태
    • Journal of Information Technology Applications and Management
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    • 제22권2호
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    • pp.171-199
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    • 2015
  • This study proposes the practical information security measures that help IT personnel of banks comply the information security policy. The research model of the study is composed of independent variables (clarity and comprehensiveness of policy, penalty, dedicated security organization, audit, training and education program, and top management support), a dependent variable (information security policy compliance intention), and moderating variables (age and gender). Analyses results show that the information security measures except 'clarity of policy' and 'training and education program' are proven to affect the 'information security policy compliance intention.' In case of moderating variables, age moderated the relationship between top management support and compliance intention, but gender does not show any moderating effect at all. This study analyzes information security measures based solely on the perception of the respondents. Future study may introduce more objective measurement methods such as systematically analyzing the contents of the information security measures instead of asking the respondents' perception. In addition, this study analyzes intention of employees rather than the actual behavior. Future research may analyze the relationship between intention and actual behavior and the factors affecting the relationship.