• Title/Summary/Keyword: Tool-origin

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Persuasion Effects of Corporate Sports Marketing Strategy on the Corporate Image : Focused on the Moderating Effect of Origin Perception and Corporate Reputation (기업의 스포츠마케팅 전략에 따른 기업이미지 설득효과 : 원산지 인식과 기업평판의 조절효과를 중심으로)

  • Chang, Kyung-Ro;Kim, Min-Cheol
    • 한국체육학회지인문사회과학편
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    • v.54 no.4
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    • pp.347-361
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    • 2015
  • The purpose of this study was to examine whether corporate sports marketing strategy using professional teams changes corporate image. In particular, this study was intended to analyze the effects of origin and corporate reputation on the change of corporate image in the process of persuading corporate image. Finally 211 effect data were secured by pre-test and post-test. The change of corporate image and the moderating effect of origin perception and corporate reputation were analyzed. The results were as follows. First, corporate trust image and social contribution image showed statistically significant increase. Second, corporate image had a difference before and after the test according to origin perception and after the test, corporate trust image and social contribution image were increased. Third, corporate image had a difference before and after the test according to corporate reputation. After the test, corporate trust image and social contribution image were increased and trust image confirmed the mediating effect according to corporate reputation. Based on the findings, this study suggests that corporate sports marketing strategy using professional teams has an effect on the persuasion of corporate image. Moreover, it demonstrates that the strategy is an important marketing tool to change consumers' corporate image.

Country of Origin, Religiosity and Halal Awareness: A Case Study of Purchase Intention of Korean Food

  • ASTUTI, Yuni;ASIH, Daru
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.4
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    • pp.413-421
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    • 2021
  • This research empirically analyzed whether the foods which came from a non-Muslim majority country, such as South Korea, could play an important role in affecting the consumer intention in a predominantly Muslim country. Online survey methods were used to investigate the proposed hypothesis. 318 responses were used for further analysis. Forty-six reflective constructs were adapted from literature and designed by using a five-point Likert scale to facilitate measurement. Estimation models and structural models were examined through SEM-PLS analysis techniques using SmartPLS 3.0 application as the data processing tool. The results showed that religiosity and halal awareness had a positive and significant effect on attitude toward halal labels, including the mediating effect from consumer attitudes towards halal labels which had a positive but insignificant effect on purchase intention. Halal awareness plays an important role for Muslims in the decision-making process for purchasing food. In contrast to the initial hypothesis, the country of origin actually did not have a positive effect on attitudes towards the halal label. In a Muslim-majority country like Indonesia, findings halal food is not difficult, so this research basically is a reminder to marketers to follow those halal principles in implementing their marketing strategies.

Maturation effect on strength of high-strength concretes which produced with different origin aggregates

  • Kaya, Mustafa;Komur, M. Aydin;Gursel, Ercin
    • Advances in concrete construction
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    • v.14 no.2
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    • pp.115-130
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    • 2022
  • This paper presents an application of the maturation effect on the strength of high-strength concrete which is produced with different origin aggregates. While investigating the maturation effect on HSC 384 specimens were prepared with 22 different origin aggregates. These prepared specimens were subjected to the standard compressive tests which were applied after curing for 2, 7, 28, and 56 days under appropriate conditions. The test results revealed that bright surface-low adherence behavior is valid in normal strength concretes, but is not as effective as expected in high-strength concretes. The application of artificial neural networks (ANNs) to predict 2, 7, 28, and 56 day compressive strength of HSC is also investigated in this paper. An ANN model is built, trained, and tested using the available test data gathered from experimental studies. The ANN model is found to predict 2, 7, 28, and 56 days of compressive strength of high-strength concrete well within the ranges of the input parameters considered. These comparisons show that ANNs have strong potential as a feasible tool for predicting the compressive strength of high-strength concrete within the range of the input parameters considered.

Random Amplified Polymorphic DNA Analysis for Origin Identification of Olive Flounder (Paralichthys olivaceus) and Redlip Croaker (Pseudosciaena polyactis) (넙치와 조기의 원산지 판별을 위한 random amplified polymorphic DNA 패턴 연구)

  • Kang Duk-Jin;Lee Suk-Keun;Jin Deuk-Hee;Choi Suk-Jung
    • Journal of Life Science
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    • v.16 no.1
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    • pp.88-94
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    • 2006
  • The random amplified polymorphic DNA (RAPD) technique was investigated as a potential tool for the origin identification of olive flounder (Paralichthys olivaceus) and redlip croaker (Pseudosciaena polyactis). Olive flounder specimens were collected from North Korea and several locations of South Korea (Jumunjin, Tongyoung and Geoje). Fishes obtained from Tongyeong and Geoje were cultured products. Redlip croaker specimens were collected from South Korea and China. Consistent and distinct diagnostic bands were easily identified in the RAPD patterns of the olive flounder specimens. Although consistent diagnostic bands rarely appeared in the RAPD pattern of redlip croaker specimens because of their genetic heterogeneity, we were able to find potential diagnostic bands in the average RAPD pattern of each origin.

Application of Stable Isotope Ratio Analysis for Origin Authentication of Pork

  • Kim, Kyong Su;Kim, Jae Sung;Hwang, In Min;Jeong, In Seon;Khan, Naeem;Lee, Sun Im;Jeon, Dong Bok;Song, Yang Hoon;Kim, Kwan Suk
    • Food Science of Animal Resources
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    • v.33 no.1
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    • pp.39-44
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    • 2013
  • Origin authenticity of the animals used as food has always been a major concern to consumers around the world. In the past twenty years, a stable isotope ratio has been used for origin authentication. In this study, pork samples, both local and imported, were collected from the major markets from all around South Korea and analyzed for stable isotope ratios of nitrogen (${\delta}^{15}N$‰) and carbon (${\delta}^{13}C$‰), using Isotope Ratio Mass Spectrometry (IR-MS). A total of 599 samples with 335 Korean and 264 imported from 13 countries within America and Europe were investigated in accordance to the standard established methods for isotope ratio analysis. The results showed a significant variation related to the origin of the samples, explaining the difference in the feeding styles of the pork in each country. The stable isotope ratio values of carbon (${\delta}^{13}C$‰) were found in the decreasing order of: America ($-15.55{\pm}1.01$‰)>Korea ($-19.62{\pm}0.89$‰)>Europe ($-24.79{\pm}1.35$‰). Canada was having ${\delta}^{13}C$ ratio of $-22.87{\pm}0.92$‰, which is very low in the region of America and very close to Europe (-23.78 to -27.17‰). For nitrogen ${\delta}^{15}N$‰ the order was: America ($4.92{\pm}0.71$‰)>Europe ($4.54{\pm}0.66$‰)>Korea ($3.69{\pm}0.54$‰), with a slight variation among countries in each region studied. From the results it was concluded that the stable isotope ratio of the pork samples from different countries provide enough information about the origin and is therefore a potential tool which can be employed for origin authentication.

Wandering in the Universe

  • Lee, Myung-Gyoon
    • The Bulletin of The Korean Astronomical Society
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    • v.35 no.2
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    • pp.26-26
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    • 2010
  • Gravitationally bound objects in the universe have been a main target of astronomers for long. However, some objects in the universe may want to be free, as we do. Recently we are witnessing the existence of some globular clusters wandering in the nearby universe. The nature and origin of these wandering globular clusters are not yet known. With the advent of giant telescopes they will be an excellent tool for various fields of research including first stars, star clusters, galaxies, and galaxy clusters.

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A Train Seat Capacity Distribution Model to Multiple Origin-Destinations (다수의 기종점에 대한 열차의 좌석용량배분모형)

  • 김성호;오석문
    • Journal of the Korean Society for Railway
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    • v.5 no.2
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    • pp.77-83
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    • 2002
  • In this paper we present a nonlinear programming model for the train seat capacity distribution with a numerical example. The model finds the optimal capacity distribution methods which minimize the sum of the differences between the demands and the seat capacities. Also the model provides the information on the degree of the discrepancy between the demand and the seat capacities. One can use the model as a tool for planning train seat capacity planning.

On Spherical Trigonometry (구면삼각법에 관한 소고)

  • KOH Youngmee
    • Journal for History of Mathematics
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    • v.36 no.2
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    • pp.21-34
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    • 2023
  • Spherical trigonometry refers to the geometry related to spherical triangles. It has been an important tool for studying astronomy since ancient times. In trigonometry, concepts such as trigonometric functions naturally emerge from the relationship between arcs and chords of a circle. In this paper, we briefly examine the origin of spherical trigonometry. To introduce the basics of spherical trigonometry, we present fundamental and important theorems such as Menelaus's theorem, the law of sines and the law of cosines on a sphere, along with their proofs. Furthermore, we discuss the educational value and potential applications of spherical trigonometry.

THE FE Kα EMISSION LINE OF INTERMEDIATE POLAR V1223 SAGITTARII

  • Nwaffiah, J.U.;Eze, R.N.C.
    • Journal of The Korean Astronomical Society
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    • v.47 no.4
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    • pp.147-152
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    • 2014
  • We present measurements of the Fe $K{\alpha}$ emission line of the intermediate polar V1223 Sagittarii observed with the Suzaku satellite. The spectrum is modeled with an absorbed thermal bremsstrahlung spectrum and three Gaussians for the three components of the Fe $K{\alpha}$ lines. We resolve the neutral or low-ionized (6.41keV), He-like (6.70keV), and H-like (7.00keV) iron lines. We also obtain a thermal continuum temperature of 25 keV, which supports a thermal origin of the hard X-rays observed from the shock heated layers of gas between the white dwarf and the shock front. Hence, we believe that the He-like and H-like lines are from the collisional plasma. On the origin of the Fe $K{\alpha}$ fluorescence line, we find that it could be partly from reflections of hard X-rays from the white dwarf surface and the $N_H$ absorption columns. We also discuss the Fe $K{\alpha}$ emission line as veritable tool for the probe of some astrophysical sites.

FIRST NEAR-INFRARED CIRCULAR POLARIZATION SURVEY

  • Kwon, Jungmi;Tamura, Motohide;Hough, James H.
    • The Bulletin of The Korean Astronomical Society
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    • v.41 no.2
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    • pp.57.2-57.2
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    • 2016
  • Polarimetry is an important tool for studying the physical processes in the interstellar medium, including star-forming regions. Polarimetry of young stellar objects and their circumstellar structures provides invaluable information about distributions of matter and configurations of magnetic fields in their environments. However, only a few near-infrared circular polarization (CP) observations were reported so far (before our survey). A systematic near-infrared CP survey has been firstly conducted in various star-forming regions, covering high-mass, intermediate-mass, and low-mass young stellar objects. All the observations were made using the SIRPOL imaging polarimeter on the Infrared Survey Facility (IRSF) 1.4 m telescope at the South African Astronomical Observatory (SAAO). In this presentation, we present the first CP survey results. The polarization patterns, extents, and maximum degrees of circular and linear polarizations are used to determine the prevalence and origin of CP in the star-forming regions. Our results are explained with a combination of circumstellar scattering and dichroic extinction mechanism generating the high degrees of CP in star-forming regions. The universality of the large and extended CPs in star-formaing regions can also be linked with the origin of homochirality of life.

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