• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.5
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• pp.703-713
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• 2015

Consumers' psychological demands for e-tail shopping have increased as websites have become one of the most dominant retail outlets for various fashion products. The lack of realistic social stimuli in virtual contexts (websites) has been a major limitation for many online shoppers. Prior research has focused on the viable role of technology to improve positive social factors in e-tailing; however, this study tests the role of tone in text in fashion e-tail sites on consumers' trust and choice confidence. We conducted a self-administered online survey with 309 individuals from the U.S.. The results indicated positive effects of casual tone in text-based content of a fashion e-tail site on trust and confidence. Trust also has a significant positive effect on confidence. Both trust and confidence improved purchase intention. Given the high price of employing an avatar or simulated salesperson online, using tone in text to increase positive social effect on shoppers can be a positive alternative when managers plan e-tail strategies contributing to consumers' positive shopping experience online. Discussions and study limitations are provided.

• Phonetics and Speech Sciences
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• v.2 no.4
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• pp.39-49
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• 2010

The purpose of this paper is to examine how Chinese speakers realize Korean intonation phrase (IP) boundary tones in the reading of a Korean text. Korean IP boundary tones play various roles in speech communication. They indicate prosodic constituents' boundaries while simultaneously performing pragmatic and grammatical functions. In order to express and understand Korean utterances correctly, it is necessary to understand the Korean IP boundary tone system. To investigate the IP boundary tone produced by Chinese speakers, we have specifically examined the type of boundary tones, the degree of internal pitch modulation of boundary tones, and the pitch difference between penultimate syllables and boundary tones. The results of each analysis were compared to the IP boundary tones produced by Korean native speakers. The results show that IP boundary tones were realized higher than penultimate syllables.

• Speech Sciences
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• v.7 no.2
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• pp.193-208
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• 2000

This paper describes a multi-step method of intonation modeling for corpus-based Korean speech synthesizer. We selected 1833 sentences considering various syntactic structures and built a corresponding speech corpus uttered by a female announcer. We detected the pitch using laryngograph signals and manually marked the prosodic boundaries on recorded speech, and carried out the tagging of part-of-speech and syntactic analysis on the text. The detected pitch was separated into 3 frequency bands of low, mid, high frequency components which correspond to the baseline, the word tone, and the syllable tone. We predicted them using the CART method and the Viterbi search algorithm with a word-tone-dictionary. In the collected spoken sentences, 1500 sentences were trained and 333 sentences were tested. In the layer of word tone modeling, we compared two methods. One is to predict the word tone corresponding to the mid-frequency components directly and the other is to predict it by multiplying the ratio of the word tone to the baseline by the baseline. The former method resulted in a mean error of 12.37 Hz and the latter in one of 12.41 Hz, similar to each other. In the layer of syllable tone modeling, it resulted in a mean error rate less than 8.3% comparing with the mean pitch, 193.56 Hz of the announcer, so its performance was relatively good.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.10 no.9
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• pp.4568-4584
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• 2016

Steganography based on text generation has become a hot research topic in recent years. However, current text-generation methods which generate texts of normal style have either semantic or syntactic flaws. Note that texts of special genre, such as poem, have much simpler language model, less grammar rules, and lower demand for naturalness. Motivated by this observation, in this paper, we propose a text steganography that utilizes Markov chain model to generate Ci-poetry, a classic Chinese poem style. Since all Ci poems have fixed tone patterns, the generation process is to select proper words based on a chosen tone pattern. Markov chain model can obtain a state transfer matrix which simulates the language model of Ci-poetry by learning from a given corpus. To begin with an initial word, we can hide secret message when we use the state transfer matrix to choose a next word, and iterating until the end of the whole Ci poem. Extensive experiments are conducted and both machine and human evaluation results show that our method can generate Ci-poetry with higher naturalness than former researches and achieve competitive embedding rate.

• Journal of Intelligence and Information Systems
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• v.28 no.2
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• pp.237-262
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• 2022

There has been a growing interest in IPOs (Initial Public Offerings) due to the profitable returns that IPO stocks can offer to investors. However, IPOs can be speculative investments that may involve substantial risk as well because shares tend to be volatile, and the supply of IPO shares is often highly limited. Therefore, it is crucially important that IPO investors are well informed of the issuing firms and the market before deciding whether to invest or not. Unlike institutional investors, individual investors are at a disadvantage since there are few opportunities for individuals to obtain information on the IPOs. In this regard, the purpose of this study is to provide individual investors with the information they may consider when making an IPO investment decision. This study presents a model that uses machine learning and text analysis to predict whether an IPO stock price would move up or down after the first 5 trading days. Our sample includes 691 Korean IPOs from June 2009 to December 2020. The input variables for the prediction are three tone variables created from IPO prospectuses and quantitative variables that are either firm-specific, issue-specific, or market-specific. The three prospectus tone variables indicate the percentage of positive, neutral, and negative sentences in a prospectus, respectively. We considered only the sentences in the Risk Factors section of a prospectus for the tone analysis in this study. All sentences were classified into 'positive', 'neutral', and 'negative' via text analysis using TF-IDF (Term Frequency - Inverse Document Frequency). Measuring the tone of each sentence was conducted by machine learning instead of a lexicon-based approach due to the lack of sentiment dictionaries suitable for Korean text analysis in the context of finance. For this reason, the training set was created by randomly selecting 10% of the sentences from each prospectus, and the sentence classification task on the training set was performed after reading each sentence in person. Then, based on the training set, a Support Vector Machine model was utilized to predict the tone of sentences in the test set. Finally, the machine learning model calculated the percentages of positive, neutral, and negative sentences in each prospectus. To predict the price movement of an IPO stock, four different machine learning techniques were applied: Logistic Regression, Random Forest, Support Vector Machine, and Artificial Neural Network. According to the results, models that use quantitative variables using technical analysis and prospectus tone variables together show higher accuracy than models that use only quantitative variables. More specifically, the prediction accuracy was improved by 1.45% points in the Random Forest model, 4.34% points in the Artificial Neural Network model, and 5.07% points in the Support Vector Machine model. After testing the performance of these machine learning techniques, the Artificial Neural Network model using both quantitative variables and prospectus tone variables was the model with the highest prediction accuracy rate, which was 61.59%. The results indicate that the tone of a prospectus is a significant factor in predicting the price movement of an IPO stock. In addition, the McNemar test was used to verify the statistically significant difference between the models. The model using only quantitative variables and the model using both the quantitative variables and the prospectus tone variables were compared, and it was confirmed that the predictive performance improved significantly at a 1% significance level.

• Journal of Korea Entertainment Industry Association
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• v.13 no.8
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• pp.167-180
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• 2019

The purpose of this study is to find out the results of synesthesia speech training using similar language for shaping audiobook text. The audiobook text for training uses Tolstoy's work, and uses similar language of tone, tone, pose, speed, intonation, accent, and expression of emotions. The participants who ten visually impaired trainee in H library were selected for qualitative research. Based on the research questions raised in this study, the results are as follows. First, synesthesia training, in which more than two senses of the five senses work simultaneously in voice training for audio book text shaping, produced the result by visualizing the original purpose, meaning, and background of the text. Second, the use of similar language was helpful in the whole process of expressing the meaning of sentence and dialogue for audiobook text shaping. In addition, although there were some differences among the study subjects, they found commonalities that considered tone, pose, and intonation important. Third, the visually impaired have advanced sensory aspects and memory, which resulted in rapid acquisition of metabolism and acceptance of transmission during training. In addition, the teacher's friendly behavior was a very important key mediator in the training process.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.4
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• pp.113-124
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• 2021

The study investigates how financial markets respond to a shock to tone and semantic similarity of the Bank of Thailand press releases. The techniques in natural language processing are employed to quantify the tone and the semantic similarity of 69 press releases from 2010 to 2018. The corpus of the press releases is accessible to the general public. Stock market returns and bond yields are measured by logged return on SET50 and short-term and long-term government bonds, respectively. Data are daily from January 4, 2010, to August 8, 2019. The study uses the Structural Vector Auto Regressive model (SVAR) to analyze the effects of unanticipated and temporary shocks to the tone and the semantic similarity on bond yields and stock market returns. Impulse response functions are also constructed for the analysis. The results show that 1-month, 3-month, 6-month and 1-year bond yields significantly increase in response to a positive shock to the tone of press releases and 1-month, 3-month, 6-month, 1-year and 25-year bond yields significantly increase in response to a positive shock to the semantic similarity. Interestingly, stock market returns obtained from the SET50 index insignificantly respond to the shocks from the tone and the semantic similarity of the press releases.

• ETRI Journal
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• v.28 no.6
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• pp.807-810
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• 2006

This letter presents a prediction model for sentence-final intonations for Korean conversational-style text-to-speech systems in which we introduce the linguistic feature of 'modality' as a new parameter. Based on their function and meaning, we classify tonal forms in speech data into tone types meaningful for speech synthesis and use the result of this classification to build our prediction model using a tree structured classification algorithm. In order to show that modality is more effective for the prediction model than features such as sentence type or speech act, an experiment is performed on a test set of 970 utterances with a training set of 3,883 utterances. The results show that modality makes a higher contribution to the determination of sentence-final intonation than sentence type or speech act, and that prediction accuracy improves up to 25% when the feature of modality is introduced.

• Journal of the Korea Society of Computer and Information
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• v.24 no.1
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• pp.49-55
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• 2019

The character dialogue created by AI is unnatural when compared with human-made dialogue, and it can not reveal the character's personality properly in spite of remarkable development of AI. The purpose of this paper is to classify characters through the linguistic style and to investigate the relation of the specific linguistic style with the personality. We analyzed the dialogues of 92 characters selected from total 60 movies categorized four movie genres, such as romantic comedy, action, comedy and horror/thriller, using Linguistic Inquiry and Word Count (LIWC), a text analysis software. As a result, we confirmed that there is a unique language style according to genre. Especially, we could find that the emotional tone than analytical thinking are two important features to classify. They were analyzed as very important features for classification as the precision and recall is over 78% for romantic comedy and action. However, the precision and recall were 66% and 50% for comedy and horror/thriller. Their impact on classification was less than romantic comedy and action genre. The characters of romantic comedy deal with the affection between men and women using a very high value of emotional tone than analytical thinking. The characters of action genre who need rational judgment to perform mission have much greater analytical thinking than emotional tone. Additionally, in the case of comedy and horror/thriller, we analyzed that they have many kinds of characters and that characters often change their personalities in the story.

• Speech Sciences
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• v.2
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• pp.159-172
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• 1997

This paper proposes a prosodic representation system of the Kyungnam dialect of Korean, based on the ToBI system. In this system, diverse intonation patterns are transcribed on the four parallel tiers: a tone tier, a break index tier, an orthographic tier, and a miscellaneous tier. The tone tier employs pitch accents, phrase accents, and boundary tones marked with diacritics in order to represent various pitch events. The break index tier uses five break indices, numbered from 0 to 4, in order to represent degrees of connectiveness in speech by associating each inter-word position with a break index. In this, each break index represents a boundary of some kind of constituent. This system can contribute not only to a more detailed theory connecting prosody, syntax, and intonation, but also to current text-to-speech synthesis approaches, speech recognition, and other quantitative computational modellings.