• Journal of Korean society of Dental Hygiene
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• v.10 no.5
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• pp.831-839
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• 2010

Objectives : The purpose of this study was to examine dental hygiene students' image of dental hygienist and factors affecting the image of dental hygienist in an effort to provide some information useful for dental hygiene education. It's basically meant to recreate the image of dental hygienist as a professional. Methods : The subjects in this study were 310 sophomores and seniors who ere selected by convenience sampling from three different three-year-course colleges located in Gyeonggi Province, Chungcheong Province and Gwangju. After a survey was conducted, the answer sheets from 277 respondents were analyzed except for 33 incomplete ones. The collected data were analyzed with a SPSSWIN 17.0 program, and statistical data on frequency and percentage were obtained to find out the general characteristics of the subjects, and another statistical data on mean and standard deviation for each item were acquired to check their image of dental hygienist. Besides, t-test, ANOVA and Kruscal-Wallis test, one of nonparametric test, were utilized to look for connections between their general characteristics and image of dental hygienist. Results : 1. They gave a mean of 3.53 to the image of dental hygienist, which showed that the dental hygiene students took a favorable view of dental hygienists in general. 2. Their response to four items showed that they looked at the image of dental hygienist in a positive manner. The four items respectively described dental hygienists as professionals, as ones who played a crucial role in the improvement of national oral health, as ones with professional knowledge and sophisticated knowhow, and as neat and decent people. And their response to the following five items indicated that they looked at the image of dental hygienists in a negative way. One was that dental hygienists were considered to be dental nurses, and another was that the occupation of dental hygienist was a demanding and stressful job. The third was that there was no single, fixed title to call dental hygienists, and the fourth was that dental hygiene wasn't recognized as an independent area. The fifth was that the social standing of dental hygienists was sort of high. 3. In regard to the impact of the general characteristics of the dental hygiene students on their image of dental hygienist, they had a more favorable image of dental hygienist when they perceived dental hygiene in a more positive manner(p<0.001). Conclusions : In order to boost the image of dental hygienist, the working conditions of dental hygienists should be improved, and educational programs should be prepared to provided them extended continuing educational opportunities. And the kind of educational environments that could nurture dental hygienists who are convinced and have a vision should be created.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.17 no.4
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• pp.163-172
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• 2017

In recent days, the Non-Linear Editing is mainly used in the field of broadcasting. In comparison to conventional editing, Non-Linear Editing can immediately access the image of the desired position and facilitate the insertion and deletion of video frame. Furthermore, it directly apply a title and transition effect to video frame. Moreover, it has an advantage of preview and easy modification in title effect, transition and editing prior to export. However, students who learn Non-Linear Editing first time are not easy to learn it. In this paper, we propose a new learning model based on Reciprocal Peer Teaching (RPT), which helps NLE beginners to understand Non-Linear editing more clearly. We divide the students into two groups i.e. control group and experimental group. The control group students do not apply proposed method while experimental group performs evaluation over our model. Furthermore, we carry out the experiments, which include the overall average of the two groups, academic achievement of students with low grades, standard deviation, T-test and satisfaction surveys. The experimental group shows the superiority in performed experiments and higher satisfaction ratings than the control group.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.175-184
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• 2022

Travel YouTubers who cross the boundary between tradition and novelty communicate by sharing their activities with others through SNS-based media. Media content should not only satisfy individuals, nor should it be too purpose-oriented. YouTube channels should be operated so that users can easily access content naturally, and more diverse methods can be pursued based on usage patterns and satisfaction theory. This study is about the type of perception of Generation Z on travel YouTube titles. As a result of conducting QUANL program analysis on 34 Q samples and 28 P samples from the Q methodological perspective, a total of three types were found. For types with unique characteristics, the first type was named "attention of keywords that draw imagination," the second type was "preferred to stories that stimulate curiosity," and the third type was "image satisfaction reflecting expectations." In addition, considering the characteristics of each type found, the scalability and strategic plan of the activities that Generation Z travel YouTubers want to unfold were presented.

• Journal of the Korean Society for information Management
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• v.33 no.2
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• pp.201-225
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• 2016

A new technique for revealing the research fronts of a interdisciplinary discipline has been developed. Citation image makers profiling (CIMP) determines the relationships between research papers with the title words of the citing documents. We adapted this new technique to analyze the research fronts and hot topics in women's studies of Korea. By Korean Citation Index (KCI) data in 2015, we selected 148 papers cited more than 9 times as the core documents of women's studies. Analysis of intellectual structure using citation image makers profiling was performed with the 148 core documents and those citing papers. Document co-citation analysis was hindered by citation data sparsity, while CIMP method successfully revealed the structure of research fronts of Korean women's studies including 2 divisions and 6 subdivisions. The CIMP method suggested in this study has good potential to discover the characteristics of research fronts of interdisciplinary research domains.

• Proceedings of the Korea Contents Association Conference
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• 2010.05a
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• pp.82-84
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• 2010

그동안 커뮤니케이션 효과에 관한 많은 연구들이 진행되어 왔다. 특히 의제설정 관련 이론들은 맥콤과 쇼(McCombs & Shaw, 1972)[1]에 의해 최초의 연구가 발표된 이후, 수백 편 이상의 관련 연구들이 축적되어 왔다. 이러한 연구들을 통해서 미디어가 중요하게 보도한 의제는 수용자 의제에 많은 영향을 미친다는 사실을 누구도 부정하기 어렵다. 그러나 이러한 연구들은 주로 언어텍스트를 중심으로 이루어져왔다. 그러나 신문이나 인터넷 미디어와는 달리, TV 미디어에서 수용자들은 언어텍스트에 의해서만 정보를 얻는다고 보기는 어렵다. 본 연구는 텔레비전 뉴스 보도에서 영상과 자막이 수용자의 의제설정 효과에 어떤 영향을 미치는지 실험을 통해 검증해보고자 한다.

• Archives of design research
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• v.21
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• pp.233-243
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• 1997

In 1970s, Computer Graphics of still and geometry changed computer Animation of image, and Computer Animation has diversely been used in movie, TV, fashion, sports, education, basic science, medical science, etc. by the development of LSI technology and the large size of computer in 1980s. Since Computer Animation was first used by movie of Futureworld in 1973, we easily experienced the essence of Computer Animation made of the Little Mermaid. Beauty and the Beast, the Lion King, Aladdin, etc. in Disney Animation and Terminator. Jurassic Park, the Mask, etc. in movie. And in other countries that have got the diversely special effect and knowhow in technology are effectively using the Computer Animation now. What situation we Korea are in now, if we compare the Computer Animation with that of other country using the progressive movie\ulcorner Although we first producted the movie title of Ticket, 10years ago, we have rarely been used it in movie, yet. Therefore, we know that it is very important for us to examine the historical and technical side for the purpose of overcoming the technological gap.

• Cartoon and Animation Studies
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• s.15
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• pp.251-265
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• 2009

Motion Graphics are a great effective vehicle for precise communication between customers in various media and formats. The important thing in the expression of Motion Graphics is to deliver messages clearly. Some current Motion Graphics which are focused on only attracting attention or sensational expressions more than narrative are evaluated lower. This study aims to utilize easy and positive Motion Graphics to deliver messages by applying their utility to production of Motion Graphics, omitting time spent on delivering effective messages and analyzing their suggestive expression methods because of the nature of producing Motion Graphics. This thesis is to study several theoretical backgrounds of omission and implicated expressions mentioned in the similar studies from the view of Motion Graphics, and to search applied examples and functional things using the expression methods in some film title sequence. Excellent Motion Graphics use planned omission and implicated methods rather than to use entire narratives or complicated descriptions. Especially, a film title sequence should focus on symbolic visual expressions. They are necessary to attract the audience's interest. To overcome the limitation of time and space deliver a huge amount of information quickly and powerfully, Motion Graphics should properly use omission of image and time and suggestive expressions through symbols and metaphors. Then they will have a role to level up their current values and discussions.

• Journal of Intelligence and Information Systems
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• v.24 no.1
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• pp.75-100
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• 2018

Mobile devices have become an important channel for news content usage in our daily life. However, online news content readers' resistance to online news monetization is more serious than other digital content businesses, such as webtoons, music sources, videos, and games. Since major portal sites distribute online news content free of charge to increase their traffics, customers have been accustomed to free news content; hence this makes online news providers more difficult to switch their policies on business models (i.e., monetization policy). As a result, most online news providers are highly dependent on the advertising business model, which can lead to increasing number of false, exaggerated, or sensational advertisements inside the news website to maximize their advertising revenue. To reduce this advertising dependencies, many online news providers had attempted to switch their 'free' readers to 'paid' users, but most of them failed. However, recently, some online news media have been successfully applying the Pay-What-You-Want (PWYW) payment model, which allows readers to voluntarily pay fees for their favorite news content. These successful cases shed some lights to the managers of online news content provider regarding that the PWYW model can serve as an alternative business model. In this study, therefore, we collected 379 online news articles from Ohmynews.com that has been successfully employing the PWYW model, and analyzed the comparative importance of systematic attributes of online news content on readers' voluntary payment. More specifically, we derived the six systematic attributes (i.e., Type of Article Title, Image Stimulation, Article Readability, Article Type, Dominant Emotion, and Article-Image Similarity) and three or four levels within each attribute based on previous studies. Then, we conducted content analysis to measure five attributes except Article Readability attribute, measured by Flesch readability score. Before conducting main content analysis, the face reliabilities of chosen attributes were measured by three doctoral level researchers with 37 sample articles, and inter-coder reliabilities of the three coders were verified. Then, the main content analysis was conducted for two months from March 2017 with 379 online news articles. All 379 articles were reviewed by the same three coders, and 65 articles that showed inconsistency among coders were excluded before employing conjoint analysis. Finally, we examined the comparative importance of those six systematic attributes (Study 1), and levels within each of the six attributes (Study 2) through conjoint analysis with 314 online news articles. From the results of conjoint analysis, we found that Article Readability, Article-Image Similarity, and Type of Article Title are the most significant factors affecting online news readers' voluntary payment. First, it can be interpreted that if the level of readability of an online news article is in line with the readers' level of readership, the readers will voluntarily pay more. Second, the similarity between the content of the article and the image within it enables the readers to increase the information acceptance and to transmit the message of the article more effectively. Third, readers expect that the article title would reveal the content of the article, and the expectation influences the understanding and satisfaction of the article. Therefore, it is necessary to write an article with an appropriate readability level, and use images and title well matched with the content to make readers voluntarily pay more. We also examined the comparative importance of levels within each attribute in more details. Based on findings of two studies, two major and nine minor propositions are suggested for future empirical research. This study has academic implications in that it is one of the first studies applying both content analysis and conjoint analysis together to examine readers' voluntary payment behavior, rather than their intention to pay. In addition, online news content creators, providers, and managers could find some practical insights from this research in terms of how they should produce news content to make readers voluntarily pay more for their online news content.

• Journal of Applied Tourism Food and Beverage Management and Research
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• v.16 no.1
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• pp.43-69
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• 2005

Generally, brand is the title for discriminating their own goods and service from other competitive company, brand-image means customer's good and bad affection or loyalty the brand of specific company. Customers often choose the goods according to the value of goods brand. In terms of this viewpoint, the value of company's brand is very important factor to the company's success. Brand-image also effects customers on selling company's goods. Specially, to the hotel business that should ensure lots of customer for a long period with the interest and credit of customers, its brand-image is more significant. What the image is looked upon as a important factor in marketing is due to the difficulty of discrimination against goods standardized in price and quality. Therefore, the company's image acts as a more important marketing factor in the high industrial society. Also it means a lot to the customer's purchasing behavior. When the company's brand-image is recognized or discriminated, customer's memory is longer and customer's reliability is raised than other company's advertisement and public information. Nowadays, most of hotels are perceiving the importance on their own brand-image but in the lack of deep study and systematic strategy in reality. The purpose of this study is to research the effect on customer's purchasing intention of hotel brand-image and choice-attribution. The empirical research has been done from 23April, 2004 to 20May, 2004. Data were collected from general customers who are using hotel located in Taegu. In conclusion, hotel brand-image depends highly on, the service quality of hotel staff and reputation of hotel. Besides, this acts on customer's hotel choice decisively.

• Korean journal of communication and information
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• v.18
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• pp.231-268
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• 2002

This is a study about the audience's aspect of decoding the photography and words comprising photojournalism. For this study, the way of audience's decoding five pictures depicting a foreign worker's death and the captions for each were analyzed. Ethnographic method was used to find distinctive features of the audiences in decoding the pictures. Picture images without any title and caption shown to audiences bring quite different decodings from those of picture images titled and captioned. This led to the following three conclusions. First, picture image added by caption transforms the way the audience decode. Second, the cultural background of an audience works as a major variable, which means how the audience decode the picture image depends on what sort of cultural background the audience has. Third, it is also learned that picture image not captioned would not be able to represent the reality faithfully. The author made an experimental trial in this thesis how the communication process works successfully in a reality that photojournalists tried to represent and the way the audience decode it for the successful communication in photojournalism.