• 한국컴퓨터정보학회논문지
• /
• 제24권8호
• /
• pp.51-58
• /
• 2019

In this paper, we propose to characteristics of mobile phone dance live broadcast platform and the second-generation technology acceptance model TAM2, this paper established the user acceptance model of mobile phone dance live broadcast platform, aiming to study the influencing factors of users' acceptance on mobile phone dance live broadcast platform. Based on the empirical analysis of user survey, the model is validated, and the relationship between variables in the model is clarified. It is also confirmed that human-computer interaction, scene interaction, relationship interaction and other factors will affect the user's acceptance on mobile phone dance live broadcast platform. At the same time, based on the relationship among variables obtained in the research, this paper tries to analyze how the variables affect each other based on the actual practice of mobile phone dance live broadcast platform. In addition, the video design strategy and marketing strategy for further development of mobile phone dance live broadcast platform are given to help the platform and dance creators to carry out better promotion on the mobile side. In the end, this paper summarizes the shortcomings of this study and points out further research directions in the future, providing a reference for researchers in the field of mobile phone dance live broadcast platform acceptance.

• Smart Structures and Systems
• /
• 제30권2호
• /
• pp.145-157
• /
• 2022

The design of safe and economical structures depends on the reliable live load from load survey. Live load surveys are traditionally conducted by randomly selecting rooms and weighing each item on-site, a method that has problems of low efficiency, high cost, and long cycle time. This paper proposes a deep learning-based method combined with Internet big data to perform live load surveys. The proposed survey method utilizes multi-source heterogeneous data, such as images, voice, and product identification, to obtain the live load without weighing each item through object detection, web crawler, and speech recognition. The indoor objects and face detection models are first developed based on fine-tuning the YOLOv3 algorithm to detect target objects and obtain the number of people in a room, respectively. Each detection model is evaluated using the independent testing set. Then web crawler frameworks with keyword and image retrieval are established to extract the weight information of detected objects from Internet big data. The live load in a room is derived by combining the weight and number of items and people. To verify the feasibility of the proposed survey method, a live load survey is carried out for a meeting room. The results show that, compared with the traditional method of sampling and weighing, the proposed method could perform efficient and convenient live load surveys and represents a new load research paradigm.

• Asia pacific journal of information systems
• /
• 제32권2호
• /
• pp.327-353
• /
• 2022

With the development of technology and media and the pursuit of non-face-to-face due to the corona pandemic, the influence of live commerce, a real-time streaming shopping channel, is growing. Starting from China, the popularity of live commerce is growing all over the world, and it has become an interesting topic among many practitioners and researchers. However, compared to its popularity, there are few studies on live commerce. Therefore, we build a theoretical model in terms of IT affordance such as visibility, guidance shopping, trading, and meta-voicing and investigate how live commerce affects engagement with customers. We empirically measure 428 individuals who have used live commerce using survey data. In addition, we conduct four types of scenario experiments on whether social cues on exposures of other consumers, influence customer engagement. Our results show that trading affordance has the most significant effect. This shows that the live commerce platform may want to devise a program that helps make payment easier for users who prefer a quick and simple process. Our study contributes to the literature by presenting the importance of IT affordance for live commerce.

• Journal of East Asia Management
• /
• 제1권1호
• /
• pp.65-87
• /
• 2020

In recent years, with the rapid development of network live streaming, with the popularization of mobile Internet and mobile terminal equipment, the live streaming industry has ushered in great development. A sudden outbreak of the COVID-19 makes the PC end live streaming which has been developed for many years enter a new era, giving birth to the rapid development of mobile end live streaming. Not only because of the expansion of the live streaming industry market, the rise of the trend of the national live streaming, but also because the mobile live streaming is more and more valued by the brand, becoming an important tool for brand communication and product promotion. It is because of its unique communication characteristics that some scholars believe that the era of precision marketing has been opened by live network. Mobile live from the initial fans to reward and promote the brand, to now in the form of live marketing, consumers can "buy while watching". The time period from the understanding of the goods to the final completion of the purchase behavior has been greatly shortened. It is conducive to improving sales volume and brand awareness. Marketing communication through mobile live platform has become a popular way of brand marketing. This paper mainly studies the current situation, methods, problems and development strategies of brand marketing activities with the help of live streaming platform under the background of mobile internet. Taking Tmall live streaming platform as an example, this paper analyzes several ways of brand marketing with the help of live streaming and some universal characteristics of live streaming marketing by using the relevant theories of marketing. In view of the problems existing in live streaming brand marketing, it puts forward relevant Improvement measures. First of all, the paper puts forward the innovation in content and form. Second, the paper suggests that we should make full use of new technologies such as AR and VR to effectively combine with mobile live broadcasting. Third, the paper explores the integration of multiple channels to create intelligent marketing, and further optimize the live interface of mobile terminals. Finally, the paper emphasizes that the government departments and the platform itself should jointly supervise the mobile network live streaming platform and establish a good live broadcasting environment for mobile terminals. With the help of mobile live streaming, the marketing mode has an important impact on the promotion of brand marketing. How to make better use of this business mode and accurately use mobile live broadcast to promote brand marketing, so that enterprises can create greater profits, is also of profound research significance.

• 한국동물위생학회지
• /
• 제29권2호
• /
• pp.129-154
• /
• 2006

Last year, over 800 Australian live cattle were imported, underwent quarantine procedure for one month in the port of Incheon and Busan and distributed to general farm house holds in Gyeongju city, Gyeongbuk province, and Gimhae city, Namhae county, Gyeongnam province. But Hanwoo association took violent actions to prevent from entering the country for fear that the imported live cattle would destroy the 'Hanwoo industry', and in turn leads to the collapse of the industry. In Australia, national animal protection body 'Animals Australia' investigated the level of cruelty involved in this trade and made a report 'The death file'. Australia governments drive to expand Its market for 'live animal exports' and it has resulted in a corresponding increase In casualties associated with the long-haul overseas trade in live livestock animals over the past years. After the stress of transportation, all the surviving cattle and sheep face death on foreign soil, many into countries which have no animal welfare laws or, at best, inadequate laws. They will usually be killed without pre-stunning and often even without adequate restraint facilities. The result is inherent and persistent suffering. West Australian(WA) Police acting on behalf of the West Australian Government and the Office of the WA State Solicitor have laid animal cruelty charges against a leading WA live export company for breaching the WA Animal Welfare Act. With the aim of eventually substituting it for the live sheep trade, the Senate Select Committee on Animal Welfare (SCCAW) recommended that the Federal Government 'promote and encourage the expansion of the refrigerated sheep meat trade to the Middle East and other countries'. Animal welfare standards have been improved time after time, there is another incident, another public outcry, another inquiry and more assurances.

• 복식문화연구
• /
• 제30권2호
• /
• pp.297-318
• /
• 2022

A growing number of fashion brands and retailers are actively adopting live streaming as a new marketing channel. In spite of the increasing use of live commerce, the effects of live streaming commerce on customer purchasing behavior for fashion products are not fully understood. The purpose of this study is to examine factors affecting consumers' attitudes toward a purchase via fashion live streaming commerce (FLSC) and intention to use FLSC. The study also investigated whether consumers' expenditure on fashion and time spent on mobile shopping moderate the relationships among research variables. A total of 230 questionnaires were analyzed through descriptive statistics, confirmatory factor analysis, and multiple-group comparison tests using SPSS and AMOS. A summary of the main results of this study is as follows. First, the perception of the attributes of FLSC (ease of use, economic efficiency, interactivity, and enjoyment) has a positive effect on attitude toward a purchase via FLSC. The ease of use and economic efficiency of FLSC, in particular, have greater impacts on attitudes than other factors. Secondly, attitudes toward FLSC positively impact the intention to use FLSC. Lastly, the results of group comparisons, by fashion expenditure and time spent on mobile shopping respectively, hold no significant moderation effects among the variables. These findings demonstrate that consumers are more likely to use FLSC as they form a positive attitude by the attributes of FLSC mentioned earlier. The study provides some insights on an exploration of live streaming commerce for fashion product sales.

• 경영정보학연구
• /
• 제24권4호
• /
• pp.77-96
• /
• 2022

코로나19로 비대면 소비문화가 확산되면서, 온라인에서 실시간으로 쇼호스트(판매자)와 소통하며 쇼핑하는 라이브 커머스(live commerce)가 주목받고 있다. 라이브 커머스는 기존 다른 형태의 상거래 유형에 비해 구매전환율이 높아, 충동구매가능성도 상대적으로 높을 것으로 예상된다. 하지만, 라이브 커머스 사용 환경에서 발생하는 소비자의 충동구매에 관한 연구는 다소 부족한 실정이다. 이에, 본 연구에서는 소비충동형성 및 실행통합모형을 활용하여 시나리오 기반 실험연구를 설계하였다. 이를 통해, 라이브 커머스 특성(대리경험, 실시간 상호작용성)이 소비자의 충동구매가능성에 미치는 영향을 검증하고, 나아가 쇼호스트 특성 중 하나인 전문성이 라이브 커머스 특성과 충동구매가능성 간 영향관계를 조절할 수 있는지를 추가 분석하였다. 연구결과, 라이브 커머스 특성인 대리경험과 실시간 상호작용성 모두 소비자의 충동구매가능성에 긍정적인 영향을 미치는 것을 확인하였으며, 대리경험이 소비자의 충동구매가능성에 미치는 영향 관계에서 전문성의 조절효과가 있음을 실증하였다. 본 연구는 라이브 커머스 쇼핑 맥락에서의 충동구매가능성을 분석한 시나리오 기반 실험연구라는 점에서 의의가 있다. 본 연구결과를 통해 라이브 커머스 서비스 및 플랫폼 제공자에게 이윤창출 극대화 및 효율적인 서비스 운영을 위한 실무적 시사점을 제시하였다.

• 대한전기학회:학술대회논문집
• /
• 대한전기학회 2006년 학술대회 논문집 정보 및 제어부문
• /
• pp.154-156
• /
• 2006

These days wireless sensor networks receive much attention from industry and researchers on various fields. The challenge is that wireless sensor networks have limited resources. Nevertheless, the route discovery in ZigBee sensor networks is performed by simple flooding when the original racket is rebroadcasted at least once by every node in a network. Such uncontrolled flooding generates an excessive number of packets competing for the media and causes a high collision rate. In this article, we propose a suitable packet Time-To-Live value to solve problems of uncontrolled flooding in ZigBee networks. It is shown that more sufficient route discovery in a ZigBee network can save network resources and lengthen the life of a sensor network.

• 패션비즈니스
• /
• 제25권3호
• /
• pp.90-107
• /
• 2021

This study concludes that communication based on interaction between broadcasting hosts and consumers is differently characterized by fashion live commerce types. Subcategories of the types of fashion live commerce were created and used in the analyses of domestic consumer awareness. Three subcategories were created: The department store type, Designer brand type, and Influencer host type. Comments representing consumers' awareness that appear immediately during real-time broadcasting were collected and used for the analyses. The frequency and TF-IDF-based top keywords were selected to analyze the semantic network and CONCOR, and the top keywords were analyzed by deriving the values of degree of centrality. The analysis identified that a group of product attributes and a group of live commerce offered value were common between the three types. As for the group characteristics classified by type, for the department store types, brand attributes, benefits, and values from pursuing the products were identified. For designer brand types, a group of viewers' responses and inquiries were identified. It is interpreted that the satisfaction value gained from hosts with product expertise has been clustered. Influencer host types have affirmed a group of external product values. A close relationship is formed and it is thought to have led a group of values to trust the external image of the product. This study carries significance in analyzing real-time comment data from consumers using fashion live commerce to empirically reveal the characteristics of each type.

• Clinical and Experimental Reproductive Medicine
• /
• 제48권2호
• /
• pp.174-183
• /
• 2021

Objective: The aim of this study was to compare the pregnancy outcomes of in vitro fertilization with embryo transfer between embryos cultured in a time-lapse monitoring system (TLS) and those cultured in a conventional incubator (CI). Methods: The medical records of 250 fertilized embryos from 141 patients undergoing infertility treatment with assisted reproductive technology at a tertiary hospital from June 2018 to May 2020 were reviewed. The study population was divided into TLS and CI groups at a 1 to 1 ratio (125 embryos per group). The primary outcome was the live birth rate. Results: The TLS group had a significantly higher clinical pregnancy rate (46.4% vs. 27.2%, p=0.002), implantation rate (27.1% vs. 12.0%, p=0.004), and live birth rate (32.0% vs. 18.4%, p=0.013) than the CI group. Furthermore, subgroup analyses of the clinical pregnancy rate and live birth rate in the different age groups favored the TLS group. However, this difference only reached statistical significance in the live birth rate in women aged over 40 years and the clinical pregnancy rate in women aged 35-40 years (p=0.048 and p=0.031, respectively). The miscarriage rate, cleavage rate, and blastocyst rate were comparable. Conclusion: TLS application improved the live birth rate, implantation rate, and clinical pregnancy rate, particularly in the advanced age group in this study, while the other reproductive outcomes were comparable. Large randomized controlled trials are needed to further explore the ramifications of these findings, especially in different age groups.