• The Journal of the Acoustical Society of Korea
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• v.7 no.4
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• pp.5-12
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• 1988

In order to know the preferred delay time of single reflection in relation in relation to the source signal, and to investigate whether or not there is any display in preference judgment of sound field between subjects of different nationalities, tests of subjective preference for musical sound fields with single reflection were preformed. The result showed that the preferred delay times agreed with the effective duration of auto-correlation function of the source signals, when the amplitude of reflection relative to the direct sound is 0dB. No fundamental disparity in series of judgement of sound field was found even for different series of Judgment with different music motifs. The result of preference test using different passages in single music showed that the fluctuation of the effective duration autocorrelation function over all the passages of the music was small. Thus, the preferred delay time can be determined by the coherence of autocorrelation function of the source signals and the amplitued of reflection.

• Journal of the Ergonomics Society of Korea
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• v.31 no.4
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• pp.525-531
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• 2012

Objective: The aim of this study is to investigate learnability of gestures-commands pair when people use gestures to control a device. Background: In vision-based gesture recognition system, selecting gesture-command pairing is critical for its usability in learning. Subjective preference and its agreement score, used in previous study(Lim et al., 2012) was used to group four gesture-command pairings. To quantify the learnability, two learning models, average time model and marginal time model, were used. Method: Two sets of eight gestures, total sixteen gestures were listed by agreement score and preference data. Fourteen participants divided into two groups, memorized each set of gesture-command pair and performed gesture. For a given command, time to recall the paired gesture was collected. Results: The average recall time for initial trials were differed by preference and agreement score as well as the learning rate R driven by the two learning models. Conclusion: Preference rate agreement score showed influence on learning of gesture-command pairs. Application: This study could be applied to any device considered to adopt gesture interaction system for device control.

• Asia Marketing Journal
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• v.20 no.2
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• pp.29-40
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• 2018

Recent research reported that perception of future time is non-linearly scaled. That is, as objective time gets longer, subjective perception of the objective time does not grow proportionally. The non-linear time perception implies that the same future time feels shorter when it starts in the future than when it starts immediately. The authors call this as a future contraction effect. The current research tests two important implications of the effect regarding consumers' intertemporal preference for durable goods. First, consumers who contract future more will be more impatient for durable goods compared to those who contract less because the former would feel to use the same durable goods longer when it is purchased immediately. Second, consumers' impatience will be alleviated when their tendency to contract future is reduced. The authors find support for these predictions through two studies. Taken together, the current research demonstrates a property of time perception that has important ramifications for understanding consumers' intertemporal preference for durable goods.

• Journal of the Korean Society of Safety
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• v.23 no.1
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• pp.51-56
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• 2008

This study aims to investigate the effect of handle angles of pliers on performances of task completion time and the number of errors, and subjective ratings of preference. For doing this, an experiment was conducted, where 14 subjects of 11 college-age male and three female students participated. In the experiment, plier handles angled at $0^{\circ}$, $10^{\circ}$, $20^{\circ}$, $30^{\circ}$, and $40^{\circ}$ were used as independent variable, and the task completion time and the number of errors, and subjective ratings of preference as dependent variables. The subjects were instructed to do two tasks of bending an iron plate by $90^{\circ}$ and cutting wires. The results revealed that while the performances of task completion time and the number of errors were not statistically different depending upon the handle angles of pliers, the subjective ratings of preference were significantly different. Based on the results, it is recommended that the pliers with handles bent by $20^{\circ}$ be used in real situations.

• Asia pacific journal of information systems
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• v.9 no.4
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• pp.107-124
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• 1999

This paper describes a personalized advertisement technique as a part of intelligent customer services in Internet shopping malls. Based on customers' initial profile, purchase history, and behaviors in an Internet shopping mall, the technique displays appropriate advertisements on Internet web pages when customers' visit to the shopping mall. Customers preference scores for product groups which are main sources to select advertisements, are stored either a preference table or preference trees. Both of the two storage methods can support selection of advertisements on real time, and the preference tree method can reflect affinity among product groups. The suggested technique selects different advertisements to reflect changes of customers preferences as time goes by. An experiment has been performed to evaluate the effectiveness of the algorithm, which revealed that the algorithm selects more customer-oriented advertisements rather than random selection.

• Journal of Korean Society of Transportation
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• v.18 no.4
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• pp.19-30
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• 2000

The purpose of the Paper is to estimate values of transfer related variables on route choices of subway users in Seoul. Four attributes were estimated affecting route choices, i.e. in-vehicle time, transfer time, number of transfers and existence of escalators. Stated preference and revealed preference techniques were used to estimate these values. The values of transfer related variables can be shown by in-vehicle time equivalents. One minute of transfer is 1.5∼2 times one minute of in vehicle times one time of transfer is 10∼15 times, and the existence of escalator is 2∼8 times. Women generally show stronger impedance than men and the elder does than the younger. Working, commuting and educational trips show stronger impedance than others too.

• Journal of Internet Computing and Services
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• v.10 no.1
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• pp.111-121
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• 2009

In this paper, we propose a multimedia recommender system using user's playback time. Proposed system collects multimedia content which is requested by user and its user‘s playback time, as web log data. The system predicts playback time.based preference level and related contents from collected transaction database by fuzzy association rule mining. Proposed method has a merit which sorts recommendation list according to preference without user’s custom preference data, and prevents a false preference. As an experimental result, we confirm that proposed system discovers useful rules and applies them to recommender system from a transaction which doesn‘t include custom preferences.

• Korean Management Science Review
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• v.27 no.3
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• pp.149-160
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• 2010

This paper focuses on frequent flyer programs (FFPs), which have long been used by most airlines as a powerful marketing tool. Since the preference for FFPs reward services and the customer perceived values of mileage points differ among FFPs members, airlines should design a customer-oriented reward service based on customer preference to motivate the use of mileage points. The intention for using mileage points is affected by various kinds of attributes such as reword items, consuming mileage points for rewards and time of usage. In this paper, we focus on evaluating customer perceived values of attributes of FFPs reward services. A conjoint analysis model is applied to get the preference value of each attribute. Some empirical experiments are conducted in relation to Korean customers. From the empirical survey, the preference values of attributes are evaluated for different scenarios with respect to the number of mileage points. With the preference values of attributes, we can find several implications for airlines regarding the development of various FFPs strategies.

• Proceedings of the Acoustical Society of Korea Conference
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• 1992.06a
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• pp.3-8
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• 1992

The theory of subjective preference with temporal and spatial factors which include sound signals arriving at both ears is described. Then, auditory evoked potentials which may relate to a primitive subjective response namely subjective preference are discussed. According to such fundamental phenomena, a workable model of human auditory-brain system is proposed. For eample, important subjective attributes, such as loudness, coloration, threshold of preception of a reflection and echo distrubance as well as subjective preference in relation to the initial time delay gap between the direct sound and the first reflection, and the subsequent reverberation time are well described by the autocorrelation function of source signals. Speech clarity, subjective diffuseness as well as subjective preference are related to the magnitude of inter-aural crosscorrelation function (IACC). Even the caktail party effects may be eplained by spatialization of human brain, i.e., independence of temporal and spatial factors.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2000.04a
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• pp.380-384
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• 2000

Effectiveness of information conveyance in reading is affected by several factors such as line length, letter size, line spacing arrangement as well as typeface itself. This study examined relative importance of these factors by asking people to read the texts that was constituted with non-square form letter and rank the preference of texts through conjoint analysis. In the case of reading time, justification was the most important factor, followed by leading, line spacing, letter width, line length, font size, font type in their order of importance. And in the case of preference decision, letter width was the most important factor, followed by font size, justification, line spacing, leading, line length, font type. The result will be useful in understanding how to consider human preference in the hangul typography.