• 항공우주정책ㆍ법학회지
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• 제2권
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• pp.31-67
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• 1990

One of the first issues which arose in the evolution of air law was the determination of the vertical limits of airspace over private property. In 1959 the UN in its Ad Hoc Committee on the Peaceful Uses of Outer Space, started to give attention to the question of the meaning of the term "outer space". Discussions in the United Nations regarding the delimitation issue were often divided between those in favour of a functional approach ("functionalists"), and those seeking the delineation of a boundary ("spatialists"). The functionalists, backed initially by both major space powers, which viewed any boundary as possibly restricting their access to space(Whether for peaceful or military purposes), won the first rounds, starting with the 1959 Report of the Ad Hoc Committee on the Peaceful Uses of Outer Space which did not consider that the topic called for priority consideration. In 1966, however, the spatialists, were able to place the issue on the agenda of the Outer Sapce Committee pursuant to Resolution 2222 (xxx1). However, the spatialists were not able to present a common position since there existed a variety of propositions for delineation of a boundary. Over the years, the funtionalists have seemed to be losing ground. As the element of location is a decisive factor for the choice of the legal regime to be applied, a purely functional approach to the regulation of activities in the space above the Earth does not offer a solution. It is therefore to be welcomed that there is clear evidence of a growing recognition of the defect inherent to such an approach and that a spatial approach to the problem is gaining support both by a growing number of States as well as by publicists. The search for a solution of the problem of demarcating the two different legal regimes governing the space above the Earth has undoubtedly been facilitated, and a number of countries, among them Argentina, Belgium, France, Italy and Mexico have already advocated the acceptance of the lower boundary of outer space at a height of 100km. The adoption of the principle of sovereignty at that height does not mean that States would not be allowed to take protective measures against space activities above that height which constitute a threat to their security. A parallel can be drawn with the defence of the State's security on the high seas. Measures taken by States in their own protection on the high seas outside the territorial waters-provided that they are proportionate to the danger-are not considered to infringe the principle of international law. The most important issue in this context relates to the problem of a right of passage for space craft through foreign air space in order to reach outer space. In the reports to former ILA Conferences an explanation was given of the reasons why no customary rule of freedom of passage for aircraft through foreign territorial air space could as yet be said to exist. It was suggested, however, that though the essential elements for the creation of a rule of customary international law allowing such passage were still lacking, developments apperaed to point to a steady growth of a feeling of necessity for such a rule. A definite treaty solution of the demarcation problem would require further study which should be carried out by the UN Outer Space Committee in close co-operation with other interested international organizations, including ICAO. If a limit between air space and outer space were established, air space would automatically come under the regime of the Chicago Convention alone. The use of the word "recognize" in Art. I of chicago convention is an acknowledgement of sovereignty over airspace existing as a general principle of law, the binding force of which exists independently of the Convention. Further it is important to note that the Aricle recognizes this sovereignty, as existing for every state, holding it immaterial whether the state is or is not a contracting state. The functional criteria having been created by reference to either the nature of activity or the nature of the space object, the next hurdle would be to provide methods of verification. With regard to the question of international verification the establishment of an International Satelite Monitoring Agency is required. The path towards the successful delimitation of outer space from territorial space is doubtless narrow and stony but the establishment of a precise legal framework, consonant with the basic principles of international law, for the future activities of states in outer space will, it is still believed, remove a source of potentially dangerous conflicts between states, and furthermore afford some safeguard of the rights and interests of non-space powers which otherwise are likely to be eroded by incipient customs based on at present almost complete freedom of action of the space powers.

• 대한예방한의학회지
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• 제7권1호
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• pp.17-28
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• 2003

We met results like the followings through the literatures and questionnaires about the tasks and solutions about the insurance fee of packed medical herbs. 1) It's turned out that 74.8% of herb doctors agrees to the insurance fee of packed medical herbs. However, in comparison with the same survey of the herb doctor association the percentage of general approval went somewhat lower, and especially the percentage of 'positive approval' became notably lower$(43.7%{\rightarrow}26.5%)$ and the percentage of 'active objection' raised about 2 times$(6.8%{\rightarrow}12.9%)$. Inquiring into the approval reasons on the insurance fee application of packed medical herbs some heads such as 'development toward treatment medical science' and 'decrease of publics burden' were higher than the one of 'management income and expenditure.' 2) As a result of the research, 36.0% of the patients and 42.8% of the residents recognized that the pay range of Chinese herb health insurance is narrow. They recognized that less people have the experiences of Chinese medical hospital use and internal application of the packed medical herbs as they are older, men rather than women. 85.4% of the patients and 74.9% of the residents agreed on the insurance pay of packed medical herbs. It's shown that they agree on the Chinese medical hospital use more as the economic standard is lower, on the insurance pay as they have ever taken the packed medical herbs. In the aspect of increase of insurance fee, 66.7% of the patients and 44.3% of the residents agreed on the insurance pay of packed medical herbs, and 18.1% and 36.1% disagreed on the insurance pay of packed medical herbs. The main objective reason why they disagree on the insurance pay of packed medical herbs was 'because the insurance fee goes up higher,' which answered 95.2% of the patients and 78.8% of the residents. 7.22% of the patients and 1.80% of the residents answered that they can pay more insurance fee in case of the insurance pay of packed medical herbs. However, in the priority order of the insurance pay, it hold the 5th position between 2 target research groups which was less than medical examination, charges for hospital accommodation and taking MRI. 3) According to the result of analysis about the cost of packed medical herbs, current practice price is 115,000 won and the average prime cost of a packed medical herb is 73,000 to 106,000 won. It's examined that the herb doctors regard that 95,000 won will be reasonable when the packed medical herb is payed in insurance. However, it was found out that the public generally thinks that the price would be appropriate on the level of 30,000 to 40,000 won and the percentage of the answers of 20,000 won to 30,000 was fairly high. 4) the central system of a prescription should be change into the central system of demonstration and the sick and wounded. 5) To solve this problem, the government should regulate it to pass by the circulation gradation of [importer, $peasantry{\rightarrow}manufacturer{\rightarrow}wholesaler{\rightarrow}distributor$(Chinese medical hospital, pharmacy dispensary of Chinese medicine)]And it should intervene into the quality and the circulation steps of Chinese medicine through 'the office or organization which is in charge of certification of Chinese medicine' and 'the office or organization which is in charge of the circulation of Chinese medicine.' And some actions such as simple severance, lavation, drying should be included into the conception of manufacture and the boundary between food and medical supplies should be made at a manufactory. And the regulation of standardized goods at one's own house should be improved so that, the peasantry can sell the materials of Chinese medicine only to the manufacturer. 6) In company with the insurance pay of packed medical herbs, the study about the separation of dispensary from medical practice in the Chinese medicine should be accomplished.

• 동의신경정신과학회지
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• 제21권4호
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• pp.21-39
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• 2010

Objectives : This study was to investigate the characteristics of the heart rate variability(HRV), types of insomnia and accompanying symptoms of 175 insomnia patients. Methods : For this study we carried out HRV, Inbody of 175 patients with insomnia who have come to Dongeui oriental hospital of Dongeui university from the period of Janaury 2008 to September 2010. We studied the association of the insomnia patients' age and gender with HRV, accompanying symptoms and the types of insomnia. The information of the accompanying symptoms and types of insomnia was based on each patients' progress note. Results : l. There was no significant differences in the characteristics of HRV between male and female. 2. The most frequent symptom shown among the insmonia patents' was headache(41.14%). 3. Comparing the symptoms between the gender, female patients had more dry mouth, alternative periodic chill and fever, and hot flush symptoms than the male patients. 4. Comparing the symptoms between the age groups(divided in two), the lower age group (20~59) had more dizziness and constipation symptoms than the higher age group (over 60). 5. Comparing the types of insomma between the age group, the higher age group (over 60) had more termination insomnia. 6. The types of insomnia of the entire insomnia patients were onset insomnia (73.1%), maintenance insomnia(20.6%), termination insomma(l7.1 %), shallow sleep (52.6%), listed by order of frequency. 7. The patients who takes hypnotics had more anorexia symptoms than the patients who doesn't take hypnotics. 8. There was no visible differences of the average fractal portrait between male and female. The age group of 20~30yrs. had the highest average fractal portrait, and the age group of 30~59yrs. the second highest, and the age group over 60yrs. the lowest. 9. The average of the regulation reserves of the autonomic nervous system(B2) - was lower than the regulation level of the ANS at the present (Bl). 10. When compared the priority of the function of the ANS, it showed that the proportion of HF($38.61{\pm}29.19%$)was the most, and than VLF($30.65{\pm}23.36%$), LF($20.04{\pm}19.13%$) the least. 11. The average of the compensation level of the central nervous system at present(Cl) - was lower than the compensation reserves of the CNS(C2). 12. The average of the control reserves of the cerebrum(D2) - was lower than the control level of the cerebrum at the present (Dl). 13. There was no visible differences between different sexes and ages in pulse rate. 14. The abdomen fat ratio above the line of the insomnia patients was 77.97% in male and 93.1% in female. Both sexes showed that insomnia patients had more abdomen fat that the standard, and female patients had more abd. fat than male patients. Conclusions : This study shows that the HRV of insomnia patients had no significant differences between gender. Fractal portrait, HF, LF and VLF of the insomnia patients are in inverse proportion to the age. The study of the Body Component Analysis showed that female had more abdomen fat than male, and both gender showed more abdomen fat than the standard. When looked into the accompanying symptoms of the insomnia patients, the symptoms show differences according to gender, age and hypnotics taking, as shown as below. In the entire patients, Headache was the most accompanying symptom. Female had more dry mouth, alternative periodic chill and fever, and hot flush symptoms than male. Higher age groups had more dizziness and constipation as accompanying symptoms than lower age groups. Patients who takes hypnotics had more anorexia than those who dont.

• 항공우주정책ㆍ법학회지
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• 제24권1호
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• pp.153-194
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• 2009

우주활동의 증가와 더불어 이는 지구상의 인류와 환경에 대한 지속적인 위협요인이 되고 있으며 그중에서도 우주활동과 관련된 환경문제로서 가장 심각한 것으로 파악되고 있는 것이 우주폐기물의 문제이다. 이는 다른 우주 물체에 대해서도 커다란 위협이 될 뿐 아니라 지구의 대기권으로 재진입하여 인간이 통제(control)할 수 없는 상태에서 지구상에 낙하될 때에 인간의 생명과 재산상에 커다란 위험을 초래하게 된다. 현재 우주활동과정에서의 우주공간이나 지구를 포함한 천체에 대한 환경보호와 그 대처를 위한 제도적 장치는 아직 미흡하며 이를 위한 우주국제법적 해결이 모색되고 있고 부분적으로는 우주환경오염을 방지하고자 하는 규정이 일부 조약에 도입되기도 하였다. UN COPUOS를 중심으로 우주조약이나 책임협약 및 달 협정뿐만 아니라 등록협약의 관련조항에서도 가능한 위험을 최소화하기 위한 규정을 두고 있음은 주지의 사실이다. 그밖에도 부분적 핵실험 금지조약이나 핵무기비확산 조약 그리고 환경변화기술의 군사적 사용금지협약 등을 통해서도 우주나 지구자연의 평화적인 이용에 대한 장애요인을 제거하기 위한 직,간접적인 법적 장치가 마련되어 있는 것으로 평가된다. 특히 별도의 법체계를 정립하는 것이 필요하다는 문제와 관련하여 ILA는 일찍이 1986년 세계국제법협회 (ILA) 서울 총회에서 의제로 제안된 이래로 8년여에 걸쳐 여러 차례 각국에서의 회기를 거쳐 이 문제에 대한 지속적인 논의를 해왔던 바, 그 결과 동 협회는 1994년 Buenos Aires 회의에서 최종 초안인 "우주 폐기물에 기인되는 손해로부터 우주 내지 자구환경을 보호하기 위한 국제문서초안"을 작성하여 COPUOS에 제출한 바 있다. 향후 이것은 COPUOS가 의제로 채택하여 기술분과나 법률분과소위원회에서 논의를 할 때 기초적인 검토 자료로서 중요한 역할을 할 것으로 사료되며 동위원회에서 이를 충분히 심의한 후 사안의 심각성에 비추어 조속한 결실을 맺게 되도록 노력해야 할 것이다.

• 디지털융복합연구
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• 제15권12호
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• pp.203-212
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• 2017

본 연구는 중소기업을 위한 소비자분쟁처리시스템의 지속사용의도에 영향을 미치는 요인에 대해 분석하였다. 소비자분쟁처리시스템은 중소기업들이 소비자와의 분쟁에서, 인터넷을 통해 정확하고 신속하게 피해처리 방법 및 법률서비스를 지원받을 수 있도록 하는 서비스이다. 소비자분쟁처리시스템을 사용하는 중소기업 사용자들 대상으로 소비자분쟁처리 시스템의 정보품질, 시스템품질, 환경요인이 지각된 사용용이성, 지각된 유용성에 어떠한 영향을 미치는지에 대해 알아보고 최종적으로 지속사용의도에 영향을 미치는지 알아보았다. 소비자분쟁시스템의 정확성, 편리성, 비용은 지각된 사용 용이성에 긍정적인 영향을 미쳤고, 정확성, 편리성 또한 지각된 유용성에 긍정적인 영향을 미쳤다. 또한 소비자분쟁처리시스템의 지각된 사용용이성, 지각된 사용 유용성은 지속사용의도에 최종적으로 긍정적인 영향관계가 있음을 검증하였다. 마지막으로 IT기업과 비IT기업 간의 소비자분쟁처리시스템 지속사용의도에 관하여 차이분석을 하였고 두 집단간의 차이가 있는 것으로 나타났다. 본 연구 결과를 토대로 소비자분쟁처리시스템에 대한 각각의 품질을 우선순위에 맞게 보완 및 유지한다면 기존의 시스템보다 더욱 향상된 시스템으로 유지, 발전이 있을 것으로 기대된다.

• Asia pacific journal of information systems
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• 제20권3호
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• pp.191-204
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• 2010

Recently, the CO2 emission and energy consumption have become critical global issues to decide the future of nations. Especially, the spread of IT products and the increased use of internet and web applications result in the energy consumption and CO2 emission of IT industry though information technologies drive global economic growth. EU, the United States, Japan and other developed countries are using IT related environmental regulations such as WEEE(Waste Electrical and Electronic Equipment), RoHS(Restriction of the use of Certain Hazardous Substance), REACH(Registration, Evaluation, Authorization and Restriction of CHemicals) and EuP(Energy using Product), and have established systematic green business/IT strategies to enhance the competitiveness of IT industry. For example, the Japan government proposed the "Green IT initiative" for being compatible with economic growth and environmental protection. Not only energy saving technologies but energy saving systems have been developed for accomplishing sustainable development. Korea's CO2 emission and energy consumption continuously have grown at comparatively high rates. They are related to its industrial structure depending on high energy-consuming industries such as iron and steel Industry, automotive industry, shipbuilding industry, semiconductor industry, and so on. In particular, export proportion of IT manufacturing is quite high in Korea. For example, the global market share of the semiconductor such as DRAM was about 80% in 2008. Accordingly, Korea needs to establish a systematic strategy to respond to the global environmental regulations and to maintain competitiveness in the IT industry. However, green competitiveness of Korea ranked 11th among 15 major countries and R&D budget for green technology is not large enough to develop energy-saving technologies for infrastructure and value chain of low-carbon society though that grows at high rates. Moreover, there are no concrete action plans in Korea. This research aims to deduce the priorities of the Korean green business/IT strategies to use multi attribute weighted average method. We selected a panel of 19 experts who work at the green business related firms such as HP, IBM, Fujitsu and so on, and selected six assessment indices such as the urgency of the technology development, the technology gap between Korea and the developed countries, the effect of import substitution, the spillover effect of technology, the market growth, and the export potential of the package or stand-alone products by existing literature review. We submitted questionnaires at approximately weekly intervals to them for priorities of the green business/IT strategies. The strategies broadly classify as follows. The first strategy which consists of the green business/IT policy and standardization, process and performance management and IT industry and legislative alignment relates to government's role in the green economy. The second strategy relates to IT to support environment sustainability such as the travel and ways of working management, printer output and recycling, intelligent building, printer rationalization and collaboration and connectivity. The last strategy relates to green IT systems, services and usage such as the data center consolidation and energy management, hardware recycle decommission, server and storage virtualization, device power management, and service supplier management. All the questionnaires were assessed via a five-point Likert scale ranging from "very little" to "very large." Our findings show that the IT to support environment sustainability is prior to the other strategies. In detail, the green business /IT policy and standardization is the most important in the government's role. The strategies of intelligent building and the travel and ways of working management are prior to the others for supporting environment sustainability. Finally, the strategies for the data center consolidation and energy management and server and storage virtualization have the huge influence for green IT systems, services and usage This research results the following implications. The amount of energy consumption and CO2 emissions of IT equipment including electrical business equipment will need to be clearly indicated in order to manage the effect of green business/IT strategy. And it is necessary to develop tools that measure the performance of green business/IT by each step. Additionally, intelligent building could grow up in energy-saving, growth of low carbon and related industries together. It is necessary to expand the affect of virtualization though adjusting and controlling the relationship between the management teams.

• 한국중재학회지:중재연구
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• 제10권1호
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• pp.3-25
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• 2000

At its thirty-second session in 1999, the UNCITRAL had before it the requested note entitled "Possible future work in the area of international commercial arbitration." After concluding the discussion on its future work in the area of international commercial arbitration, it was agreed that the priority items for the working group should be conciliation, requirement of written form for the arbitration and enforceability of interim measures of protection. the Commission entrusted the work to the Working Group on Arbitration which held its thirty-second session at Vienna from 20 to 31 March 2000. The Working Group discussed agenda item 3 on the basis of the report of Secretary General entitled "Possible uniform rules on certain issues concerning settlement of commercial disputes : conciliation, interim measures of protection, written form for arbitration agreement." At its thirty-three session in 2000, the UNCITRAL had before it the report of Secretary General on agenda item 3 discussed by the Working Group. The Working Group discussed the issues relating to certain aspects of conciliation proceedings ; (1) Admissibility of certain evidence in subsequent judicial or arbitral proceedings ; (2) Role of conciliatior in arbitration or court proceedings ; (3) Enforceability of settlement agreements reached in conciliation proceedings ; (4) Other possible items for harmonized treatment : a) Admissibility or desirability of conciliation by arbitrators b) Effect of an agreement to conciliate on judicial or arbitral proceedings c) Effect of conciliation on the running of limitation period d) Communication between the conciliator and parties ; disclosure of information e) Role of conciliator. It was generally considered that decisions as to the form of the text to be prepared should be made at a later stage when the substance of prepared solutions would become clearer. However, it was noted that model legislative provisions seemed to be appropriate form for a number of matters proposed to be discussed in the area conciliation. There was general support in the Working Group for the proposition to perpare a legislative regime governing the enforcement of interim measures of protection ordered by arbitral tribunals. It was generally considered that legislative regime should apply to enforcement of interim measures issued in arbitration taking place in State where enforcement was sought as well as outside that State. It was generally observed that there was a need for provisions which conformed to current practice in international trade with regard to requirements of written form for arbitration agreement. The view was adopted by the Working Group that the objective of ensuring a uniform interpretation of the form requirement that responded to the needs of international trade could be achieved by : preparing a model legislative provision clarifying, for avoidance of doubt, the scope of article 7(2) of the UNCITRAL Model Law on International Commercial Arbitration : and adopting a declaration, resolution or statement addressing the interpretation of the New York Convention that would reflect a broad understanding of the form requirement. There was general agreement in the Working Group that, in order to promote the use of electronic commerce for international trade and leave the parties free to agree to the use of arbitration in the electronic commerce sphere, article II(2) of the New York Convention should be interpreted to cover the use of electronic means of communication as defined un article 2 of the Model Law on Electronic Commerce and that it required no amendment to do that. The UNCITRAL may wish to consider to the desirability of preparing uniform provisions on any of those issues concerning conciliation and arbitration proceedings, possibly indicating whether future work should be towards a legislative text or non-legislative text.

• 한국전통조경학회지
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• 제28권2호
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• pp.127-136
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• 2010

본 연구는 국내의 천연기념물 지정 제도, 지정 현황, 관리 실태에 대한 사례를 조사 분석하여 천연기념물 전반에 대한 개선방안을 도출하고자 한 것으로 주요 연구 결과는 다음과 같다. 첫째, 재화(財貨)적 의미가 담긴 문화재라는 용어 대신 큰 틀에서 국가유산 내에 문화유산과 자연유산으로 분류체계를 개선하고, "문화재보호법"에서 자연유산 관련 조항을 분리하여 자연유산 관련 법령을 신설 제정하거나, 별도의 장을 마련하여 법령을 정비해야 한다. 둘째, 천연기념물 지정 기준은 동 식물을 함께 묶어 규정하고 있어 불합리하므로 이를 분리하고, 지질 광물, 천연보호구역 등도 명료화하여 천연기념물 지정 시 지정 기준을 명확히 명시할 수 있도록 보완하며, 산업화와 근대화 과정에서 도입된 역사성 있는 식물도 제도(등록기념물 등)를 마련하여 보존될 수 있도록 하여야 한다. 셋째, 천연기념물 지정 명칭 부여를 명확한 기준과 원칙에 새로운 유형을 정하도록 지침을 마련한다. 넷째, 천연기념물 자원을 발굴하여 지정을 적극 확대해 나가야 한다. 다섯째, 식물은 노거수가 절반 이상으로 편중되어 있어 새로운 자원(습원식물군락, 해안 및 사구식물군락 등)을 찾아 지정하고, 지질은 지금까지 지정하지 못한 약수, 온천, 화석 등의 다양한 자원을 발굴하여 훼손되기 전에 시급히 지정해야 한다. 여섯째, 우리의 삶과 함께 해 온 역사성과 문화성 등이 깃들어 있는 대상으로 세계적, 국가적으로 보호할 가치가 충분하다면, 자연환경 분야 등 타 법률로 보존되고 있더라도 천연기념물로 지정하여 가치를 높여 나가야 한다. 일곱째, 천연기념물 관리 실태를 분석해 본 결과, 천연기념물 관련 예산 증액과 조직 확대, 지방자치단체 전문인력 확보, 민간단체 및 자원봉사자 참여 방안 마련, 문화재위원회(천연기념물분과)의 개편 등이 필요하다. 여덟째, 국립문화재연구소 자연문화재연구실을 자연유산연구소로 확대 개편하여 조사 연구 복원 전시 교육 기능을 체계적이고 효율적으로 추진할 수 있도록 하여야 한다. 아홉째, 천연기념물의 주요 훼손 사례를 분석해 보면, 크게 인위적인 피해와 자연적인 피해로 나눌 수 있다. 인위적인 피해로는 독극물(약물), 복토, 과습, 화재, 공사 및 유지 관리, 불법 훼손, 어로 행위, 원유 유출 사고 등이 있으며, 자연적인 피해로는 낙뢰, 태풍(강풍 등), 폭설, 병충해 및 질병 등이 있다. 본 연구는 천연기념물 전반의 현황분석을 통하여 천연기념물의 제도, 지정, 관리에 대한 구체적 개선 방안을 제시하였다는 데 의의를 두고 있으며, 본 결과로부터 파생되는 세부 항목의 연구는 차후 연구과제로 남겨두고자 한다.

• 한국언론정보학보
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• 제46권
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• pp.511-555
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• 2009

미디어산업의 규제는 미디어 개별 콘텐츠에 대한 내용규제와 특정 분야의 진입 퇴출에 관한 소유규제로 나눌 수 있다. 본고에서 살펴보고자 하는 소유규제는 여론독과점의 방지와 다양성의 확보를 위한 핵심적인 법적 정책적 수단이다. 세계 각국은 자국의 특수한 미디어 환경을 기반으로 한 규제모델을 가지고 있으며, 한국 또한 환경변화에 조응할 수 있는 정책으로 미디어산업의 활성화와 수용자의 권익을 보호할 수 있는 최대공약수를 도출해야 할 정책적 과제를 안고 있다. 특히 공익성이 여타 어느 산업분야보다 중시되는 현실에서 미디어산업의 규제정책은 공익성에 대한 확고한 정책적 의지가 필요한데, 이를 실현시킬 소유규제 정책의 핵심적 요소가 이종매체 소유에 관한 것이다. 방통융합의 본격화로 미디어 산업의 지형이 변화하는 가운데 주요한 이슈가 되고 있는 이종매체 소유규제는 사업자별 이해관계와 미디어산업에 대한 관점에 따라서 사업자 및 시민단체, 정책당국의 갈등요인이 내재되어 있다. 이러한 상황에서 이종매체 소유규제의 근거논리인 '공익' 개념의 재정립 문제, 소유의 집중과 다양성의 문제에 대한 재개념화 필요성을 모색했다. 신문방송 겸영으로 대표되는 국내 미디어산업의 이종매체 교차소유 문제를 변화하는 산업지형에 비춰 재검토 함에 있어 국내 신문기업이 처한 현실적 조건을 위주로 살펴보았다. 또한, 미디어 융합시대에 촉발된 정책적 딜레마 상황을 이종매체 소유규제를 중심으로 논의한 후 효율적 갈등관리의 필요성을 제기하였다. 끝으로 미디어정책 기관의 독립성과 신뢰회복, 규제모델의 합리화, 이종매체 소유규제 이슈에 대한 각론적 접근, 매체균형발전을 위한 지원정책의 내실화라는 정책적 제언을 제시했다. 거대 미디어그룹의 여론과 산업에 대한 독과점 방지 정책이나 이종매체 소유규제는 해외 각국에서도 정책적 과제로 남아있음도 살펴보았다. 이종매체의 겸영 이슈를 포함한 미디어산업에서의 딜레마 상황과 이에 대한 이해관계의 조정은 매체환경의 급속한 변화에 부응한 '공익성과 산업성의 조화'라는 바탕 위에서 조속히 마련되어야 할 정책적 과제라 하겠다. 한국에서도 매체환경 변화에 부응하는 소유규제의 완화는 고려할 수 있으나, 신문과 방송 겸영을 포함한 이종매체 겸영은 신중한 접근이 필요하다. 이종매체 교차소유 완화는 여론독과점의 우려를 불식시킬 정도의 풍부한 저널리즘적 토양이 전제가 되어야 함을 역설적으로 확인할 수 있다.

• 한국조경학회지
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• 제38권1호
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• pp.49-63
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• 2010

본 연구는 기호학적 분석과 해석을 통해 아파트브랜드 명명(命名)에 담긴 의미와 가치를 살피고, 브랜드가 지향하는 조경적 관점의 설득 메시지가 무엇인가를 밝히고자 시도되었다. 명명 조어분석 결과, 조합과 접합 그리고 혼성방식의 경향이 강한데, 이는 주거문화의 다양한 가치를 담기 위한 시도로 판단된다. 명명 발상법은 문자의 상징성 강조 방식이 강하며, 다의적 메시지를 전달하고자 하는 중의법적 경향과 건물에 인격을 부여하기 위한 의인화, 고유어 및 한자를 적절히 섞어 이용함으로써 자연과 인간의 조화 및 전통적 주거관을 현대적 감각으로 되살리고자 하는 실험성도 동시에 발견된다. 어휘소의 빈도 분석 결과, ville, nature, beauty(미(美)), human, park, hi, green, palace(궁(宮)), nobility, centre(tra) 등의 순으로 설득언어의 등장 비중이 높음을 알 수 있는데, 이는 대부분 조경 및 전망, 자연성 그리고 품격 등을 설명하는 어휘소로 판단된다. 또한 아파트브랜드 포지셔닝 등 기존 연구동향을 바탕으로 한 분석틀에 의한 어휘소 유형화 결과, 국내 아파트브랜드의 지향점과 가치를 좌우하는 가장 비중 있는 외적 개념 축은 '환경지향성'과 '감성지향성'이며, 내부적으로 '기능지향적' 특성이 강화되는 추세로 볼 수 있다. 또한 '환경지향성'을 표출하는 대표적 설득언어이자 브랜드 어휘소의 순위가 정원 및 공원, 전망 그리고 자연성 등임을 볼 때 '조경적 설득 메시지'가 브랜드 명명에 팽배되어 있음을 엿볼 수 있다. 또한 palace, nobility, class를 주요 어휘소로 하는 '품격축'과 human I, you 등을 어휘소로 하는 '자부심축' 등의 감성지향적 설득언어 역시 브랜드의 차별화와 고급화를 선도하는 중요 가치개념이자 설득언어로 활용되고 있다. 더불어 환경지향적 관점으로 유형화한 전망축의 어휘소 중 hi, hill, tower, view, mark, heights 등의 어휘소는 주상복합아파트 등 조망을 주요 가치개념으로 한 초고층아파트가 지향 트렌드와 중복되고 있음을 비추어볼 때, 당분간 고층지향적 설득언어 역시 국내 아파트브랜드의 동향을 지배하는 요인이 될 것으로 예견된다.