• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.12
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• pp.3953-3962
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• 2009

To build up the marketing strategy and competitiveness which are suitable for hospital-annex skin care shop and independent skin care shop, 600 people, who are living in Gumi and Ulsan city, Gyung-Buk and also, clients of both skin care shop, were participated from Sept. 16th to Oct. 16th, 2009. The main clients of hospital-annex skin care shop were women in 20s, who have skin trouble with pimples, pores and sebum. On the other hand, the clients of independent skin care shop were mainly women in their 30s or 40s. They were housewives or self-employed. The reason to visit skin care shop was because of wrinkles or lack of elasticity. When they chose skin care shop, first of all, they considered the effect of the care and they wanted a licensed aesthetician to care their skin. In the aspect of sanitary facilities, equipments and the licensed aestheticians, the independent skin care shops were needed to be more improved than hospital-annex skin care shop. According to this survey, hospital-annex skin care shop and independent skin care shop need to provide differentiated service and this result would be the basis to have competitiveness. Also, in the future, more strategies and concrete method should be presented.

• Journal of the Korea Fashion and Costume Design Association
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• v.25 no.2
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• pp.83-95
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• 2023

The purpose of this study was to identify the effect of skin care salons' decision factors on customer satisfaction and revisit intention during the COVID-19 pandemic. The subjects of this study were 220 women in their 20s to 50s who reside in Seoul and the Gyeonggi-do area and are users of skin care salons. The data was statistically analyzed using SPSS V.25.0 and detailed research results are as follows. For the analysis of this study, frequency analysis, factor analysis, reliability verification, independent sample T-Test, one-way analysis of variance, post hoc test, Duncan test, and regression analysis were conducted. First, as a result of examining whether skin care salon decision factors during the pandemic have a positive (+) effect on customer satisfaction, hygienic environment satisfaction and service environment satisfaction, which are sub-factors of customer satisfaction, had a significant effect on professionalism, kind service, and distance, which are sub-factors of decision factors, and are independent variables. Second, as a result of examining whether skin care salon decision factors during the pandemic have a positive (+) effect on revisit intention, decision factors, which are independent variables, including professionalism, kind service, price, and distance showed significant effects on human revisit intention, As for physical revisiting intention, only kind service, distance, and professionalism showed significant effects, while price did not have a significant effect. Third, as a result of examining whether customer satisfaction during the pandemic has a positive (+) effect on revisiting intention, the service environment satisfaction and hygienic environment satisfaction, which were sub-factors of independent variables, showed significant results for human and physical revisit intentions. In this study, service environment and hygienic environment satisfaction were important variables for skin care salon decision factors. Professionalism and kind service were important for human revisit intention. Therefore, overall service environment, hygiene, and safety should be prioritized to increase revisit intention and efforts must be made to retain and improve customer satisfaction