• 한국산학기술학회논문지
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• 제10권12호
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• pp.3953-3962
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• 2009

병원부설 피부미용실과 자영 피부미용실의 경영형태에 알맞은 적절한 경영 전략과 경쟁력을 강화시키고자 2009년 9월16일부터 10월 16일까지 경상북도 구미시와 울산광역시에 거주하는 병원부설 피부미용실과 자영 피부미용실 이용 고객 600명을 설문조사한 결과, 병원부설 피부미용실의 주 고객은 여드름, 모공, 피지 등과 같은 피부 트러블이 있는 20대의 회사원 여성이었다. 반면에, 자영 피부미용실은 30대와 40대의 전업주부나 자영업자인 여성들이 주고객이었으며 주름이나 탄력 저하로 방문하는 것으로 나타났다. 병원부설 피부미용실과 자영 피부미용실 이용고객은 피부 미용실을 선택할 때 관리 효과를 가장 우선적으로 고려하는 것으로 나타났으며, 국가자격증을 취득한 피부미용사가 피부미용 업무를 담당해야 한다고 응답하였고, 위생적인 최신시설 및 기자재 확충 그리고 피부미용사의 자격 면에서는 병원부설 피부미용실 보다 자영 피부미용실이 더 많은 개선이 요구 되었다. 이 조사에 따르면 병원부설 피부미용실과 자영 피부미용실의 차별화 된 서비스의 제공을 확립하여 경쟁력을 갖추는데 기본 자료가 되고, 향후 더 많은 전략과 구체적 방안이 제시되어야 할 것이다.

• 한국의상디자인학회지
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• 제25권2호
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• pp.83-95
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• 2023

The purpose of this study was to identify the effect of skin care salons' decision factors on customer satisfaction and revisit intention during the COVID-19 pandemic. The subjects of this study were 220 women in their 20s to 50s who reside in Seoul and the Gyeonggi-do area and are users of skin care salons. The data was statistically analyzed using SPSS V.25.0 and detailed research results are as follows. For the analysis of this study, frequency analysis, factor analysis, reliability verification, independent sample T-Test, one-way analysis of variance, post hoc test, Duncan test, and regression analysis were conducted. First, as a result of examining whether skin care salon decision factors during the pandemic have a positive (+) effect on customer satisfaction, hygienic environment satisfaction and service environment satisfaction, which are sub-factors of customer satisfaction, had a significant effect on professionalism, kind service, and distance, which are sub-factors of decision factors, and are independent variables. Second, as a result of examining whether skin care salon decision factors during the pandemic have a positive (+) effect on revisit intention, decision factors, which are independent variables, including professionalism, kind service, price, and distance showed significant effects on human revisit intention, As for physical revisiting intention, only kind service, distance, and professionalism showed significant effects, while price did not have a significant effect. Third, as a result of examining whether customer satisfaction during the pandemic has a positive (+) effect on revisiting intention, the service environment satisfaction and hygienic environment satisfaction, which were sub-factors of independent variables, showed significant results for human and physical revisit intentions. In this study, service environment and hygienic environment satisfaction were important variables for skin care salon decision factors. Professionalism and kind service were important for human revisit intention. Therefore, overall service environment, hygiene, and safety should be prioritized to increase revisit intention and efforts must be made to retain and improve customer satisfaction