• Title/Summary/Keyword: The attitude for self-development

Search Result 390, Processing Time 0.026 seconds

PB Product Attributes' Effects on Consumption Emotion, Brand Attitude, and Brand Loyalty in General Supermarkets (종합슈퍼마켓 PB상품의 선택속성이 소비감정, 브랜드태도 및 브랜드 충성도에 미치는 영향)

  • Chun, Tae-Yoo;Choi, Sang-Beom;Park, No-Hyun
    • Journal of Distribution Science
    • /
    • v.12 no.11
    • /
    • pp.67-76
    • /
    • 2014
  • Purpose - PB (Private Brand) refers to the product for which the distribution company plans the production independently, consigns the production to the manufacturer, or attaches the self-developed trademark and sells it. To reinforce competitiveness in such a market environment, diverse products development, systematic management activities, and marketing efforts to analyze and understand the consumers' behavior regarding PB products are emphasized. Therefore, this study aims to investigate the relationships among PB product attributes, consumption emotion, brand attitude, and brand loyalty in general supermarkets. First, PB product attributes were defined using the five categories of perceived price, store image, familiarity, perceived service, and perceived quality, based on preceding studies. This study examined the influence of PB product attributes on consumption. Further, this study examined the relation among consumption emotion, brand attitude, and brand loyalty. This study provides more detailed and concentrated strategic implications. Research design, data, and methodology - In this study, the research model was designed to examine the relation among PB product attributes, consumption emotion, brand attitude, and brand loyalty. For the data collection method, the questionnaire survey comprised multiple items for each component and the direct interview method was employed. To collect data, the questionnaire survey was conducted for customers who personally visited the general supermarket after verifying the PB product purchase experience. The questionnaire survey was performed for one month, May 2014. A total of 300 questionnaires were distributed and 240 questionnaires were used for the analysis, excluding the unanswered and insincere questionnaires. The data were analyzed using SPSS ver. 20.0. Results - First, PB product attributes had a significantly positive effect on consumption emotion. The PB product attributes perceived by the customer at the point of service contact are important to form the positive consumption emotion. Second, consumption emotion had a significantly positive effect on brand attitude. Third, the consumption emotion had a significantly positive effect on brand loyalty. Such consumption emotion is an important factor in causing the positive evaluation on the brand attitude perceived by the customer. Fourth, brand attitude had a significantly positive effect on brand loyalty. The consumption emotion was positively represented to invoke the relational continuance behavior. The relational continuance behavior accompanies the repetition of purchase, word of mouth, and recommendation activities, and influences trust regarding the brand, for which the customer maintains the transaction continuously. Conclusions - The PB product attributes perceived by the customer at the point of service contact are important factors to form the positive consumption emotion. Based on this result, the discount store service provider would prepare the measures that can make the customer recognize the positive value, and make more detailed efforts. Consumption emotion is an important factor to cause the positive evaluation on the brand attitude perceived by the customer. Based on this result, the general supermarket must make efforts to provide fun or convenience in the purchase process for consumers.

Development and Implementation of the Program for the Free Learning Semester Focused on Career Exploration (진로탐색을 강화한 수학과 자유학기제 통계 프로그램 개발 및 적용)

  • Kang, Tae Kyung;Lee, Seo Bin;Choi-Koh, Sang Sook
    • The Mathematical Education
    • /
    • v.56 no.2
    • /
    • pp.177-191
    • /
    • 2017
  • This study was to investigate the effect of the statistics education program for the test-free semester. Two tests of questionnaires were used after revising some items for the subjects and statistical contents covered according to the purpose of the study during the 2nd semester, 2016. one was for finding students' attitude toward statistics and the other for understanding my career exploration. The statistics education program was developed for 5 lesson units and was applied to two classes with 53 students of one middle school in Gyeonggi-province. The results showed that students' understanding on career exploration was improved especially, in self understanding, perceiving career world related to statistics, and economical & educational understanding in statistical career. Also, the three areas such as interest, value, and effort among five areas about students' statistical attitude which was measured by the attitude test revised from the previous study, were improved with statistical significance. Moreover, we analyzed the degree of students' satisfaction over the program. Most of students were satisfied with the program saying that "I could not believe it is over now. The time has gone so fast." or "My mentor(a pre-service teacher) helped me a lot." Therefore, the program for the test-free semester should include the contents for exploring future-career and relating to real life.

Conceptual Design of Small WIG Craft (소형 위그선 개념 설계)

  • Shin, Myung-Soo;Kim, Yoon-Sik;Lee, Gyeong-Joong;Kang, Kuk-Jin;Park, Young-Ha;Lee, Young-yeon
    • Journal of the Society of Naval Architects of Korea
    • /
    • v.43 no.1 s.145
    • /
    • pp.134-146
    • /
    • 2006
  • This paper presents the primary conceptual design results of twenty-passenger class Wing-In-Ground(WIG) effect craft. As a first step, top level requirements were proposed and principal dimensions were determined. Maximum speed in ground effect condition is 150 km/h with two tons payload including passengers. Total weight is estimated as 8.5 tons with 2 tons of thrust. Hull and airfoil sections were designed and self propulsion tests were performed by radio controlled model. Two planing hull forms with the transom stern were proposed and towing tests were performed. The resistance and running attitude were measured and the feasibility is checked for the prototype hull form of the twenty-passenger class WIG craft. The free running tests show the stable smooth running attitude at designed speed. Also this radio controlled model can take off around 0.15 meter wave height. It can be said that the top level requirement for the twenty passenger class WIG ship is satisfied successfully. The design optimization to increase the transport efficiency and safety will be performed in the near future.

Development and effects of sexually transmitted disease prevention programs for the elderly (노인 성병예방 프로그램 개발 및 효과)

  • Bae, Young Soon;Shon, Kyoung Hee;Kim, Nam Hee
    • Journal of Korean Public Health Nursing
    • /
    • v.35 no.2
    • /
    • pp.239-253
    • /
    • 2021
  • Purpose: An STD (Sexually transmitted disease) prevention program was developed for the elderly, and its effect on their knowledge about STDs, STD prevention attitudes, social support, STD prevention self-efficacy, STD prevention behaviors, and STD presence were verified. Method: The subjects of the study were 50 people (25 in the experimental group and 25 in the control group). The experimental group was provided with a six-session STD prevention program. Result: In the experimental group, the knowledge about STD (t=105.00, p<.001), STD prevention attitudes (t=7.60, p<.001), and social support (F=87.11, p<.001), STD prevention self-efficacy (U=28.00, p<.001), and STD prevention behavior (t=7.38, p<.001) were improved significantly. Conclusion: The results highlight the need for nursing intervention for STD prevention to the elderly using the program developed for the prevention of STDs for the elderly.

Development and Evaluation of the Marital Equality Education Program for Women Farmers and their Husband (농촌 부부평등교육 프로그램 개발 및 효과검증)

  • 최규련
    • Journal of Families and Better Life
    • /
    • v.20 no.3
    • /
    • pp.73-85
    • /
    • 2002
  • The purpose of this study was to develop and evaluate the Marital Equality Education Program for women farmers and their husband. Based on the empirical research result of 980 women farmers as basic study for developing this program, marital equality theory, system theory, strong family perspective, stress coping theory, anger control theory, modified Couple Communication Program, marriage enrichment methods, 7 session program was developed. The contents of every session were Reviewing Marriage Relationships, Coping Role Stress, Marital Equality, Self Expression & Speaking, Understanding Spouse & Listening, Anger Control& Resolving Conflict, and Enhancing Marital Relations. The effectiveness of this program was evaluated by pretest, post test, and follow-up 1 month later through 35 rural couples(women farmers and their husband) and it was analyzed by paired t-test and qualitative evaluation was also investigated. The major results were as follows : This program was effective in improving their self-esteem, marital satisfaction, coping role stress & conflicts, and husband's egalitarian role attitude & practice. The results suggested the program had also Positive impacts on the marital equality and relationships. Future research and practical implications were added.

Nurses' Knowledge about and Attitudes toward AIDS and Patients with AIDS (간호사의 AIDS에 대한 지식과 태도)

  • Son Jung-Tae
    • Journal of Korean Academy of Fundamentals of Nursing
    • /
    • v.6 no.3
    • /
    • pp.544-558
    • /
    • 1999
  • With the increasing incidence of AIDS, it is probably inevitable that nurses working in hospital and community settings will come in contact with patients with AIDS. Nurses, more than any other health care profession, are on the front line of AIDS patient care. The purposes of this descriptive study were to gather information about registered nurses' knowledge and attitude regarding AIDS. and to provide a basis for the development of continuining education programs for the nurse. Data was gathered in 1988 using self-administered questionnaires given to a convinience sample of two hundred seventy registered nurses from two university hospitals, school nurses and postgraduate students of nursing. Data was analyzed with SAS. The results were as follows. Above 90% of the nurse knew well about definition of AIDS and routes of transmission but nurses relatively lacked knowledge about transmission of HIV in breast milk(69.3%). Less than half knew that drug abuser(44.1%) and sexual partner with IV drug abuser(39.6%) are at high risk for contracting AIDS. Above 70% of the nurse showed reluctance to provide care for surgery. delivery of child birth and hemodialysis of patients with AIDS. The results showed that, given a choice. 41.7% of the nurse would refuse to care for AIDS patients and 48.3% claimed that they should have a right refuse to care for AIDS patients. Reluctance of nursing patient with AIDS appeared to be principally associated with general fear of becoming infected with HIV. 41.8% exhibited a sympathetic attitude toward individual AIDS patient. The study findings suggest that it is necessary to examine the correlations between knowledge and attitude and to develop continuing education programs that alleviate the fear of contagion of the nurse.

  • PDF

Factors Affecting Radiation Protection Behaviors among Emergency Room Nurses (응급실 간호사의 방사선 방어행위 영향요인)

  • Lee, Su Jin;Boo, Sunjoo;Ahn, Jeong-Ah;You, Mi-Ae
    • Journal of Korean Critical Care Nursing
    • /
    • v.13 no.1
    • /
    • pp.15-26
    • /
    • 2020
  • Purpose : This study aimed to examine factors affecting radiation protective behaviors among emergency room nurses by assessing knowledge, attitude, and environment for radiation protection. Methods : The study employed a cross-sectional design. Subjects were a convenience sample of 129 nurses working in emergency rooms of three general hospitals. Data were collected using self-report questionnaires and analyzed using t-test, ANOVA, Pearson correlation coefficients, and multiple regression. Results : The more the nurses received radiation safety education (t=2.26, p=.026), used protective gear (t=4.40, p<.001), and took health screenings (t=2.65, p=.009), the higher their levels of radiation protection behavior. There were significant relations between radiation protective behaviors and attitude (r=.27, p=.002), and radiation protective behaviors and environment for radiation protection (r=.55, p<.001). The factors affecting radiation protective behaviors were protective environment (β=.53, p<.001), protective attitude (β=.32, p<.001), and the use of protective gear (β=.24, p=.002). Conclusions : The government, hospital administrators, and radiation protection-related organization should adopt the following measures to protect emergency room nurses from radiation: research and development of shield instrument, medical examination for emergency room nurses, protocol development of radiation protection behaviors, extension of education chances of radiation protection, and encouraging the use of protective equipment.

Self-Efficacy as a Predictor of Self-Care in Persons with Diabetes Mellitus: Meta-Analysis

  • Lee, Hyang-Yeon
    • Journal of Korean Academy of Nursing
    • /
    • v.29 no.5
    • /
    • pp.1087-1102
    • /
    • 1999
  • Diabetes mellitus, a universal and prevalent chronic disease, is projected to be one of the most formidable worldwide health problems in the 21st century. For those living with diabetes, there is a need for self-care skills to manage a complex medical regimen. Self-efficacy which refers to one's belief in his/her capability to monitor and perform the daily activities required to manage diabetes has be found to be related to self-care. The concept of self-efficacy comes from social cognitive theory which maintains that cognitive mechanism mediate the performance of behavior. The literature cites several research studies which show a strong relationship between self-efficacy and self-care behavior. Meta-analysis is a technique that enables systematic review and quantitative integration of the results from multiple primary studies that are relevant to a particular research question. Therefore, this study was done using meta-analysis to quantitatively integrate the results of independent research studies to obtain numerical estimates of the overall effect of a self-efficacy with diabetic patient on self-care behaviors. The research proceeded in three stages : 1) literature search and retrieval of studies in which self-efficacy was related to self-care, 2) coding, and 3) calculation of mean effect size and data analysis. Seventeen studies which met the research criteria included study population of adults with diabetes, measures of self-care and measures of self-efficacy as a predictive variable. Computation of effect size was done on DSTAT which is a statistical computer program specifically designed for meta-analysis. To determine the effect of self-efficacy on self-care practice homogeneity tests were conducted. Pooled effect size estimates, to determine the best subvariable for composite variables, metabolic control variables and component of self-efficacy and self-care, indicated that the effect of self-efficacy composite on self-care composite was moderate to large. The weighted mean effect size of self-efficacy composite and self-care composite were +.76 and the confidence interval was from +.66 to +.86 with the number of subjects being 1,545. The total for this meta-analysis result showed that the weighted mean effect sizes ranged from +.70 to +1.81 which indicates a large effect. But since reliabilities of the instruments in the primary studies were low or not stated, caution must be applied in unconditionally accepting the results from these effect sizes. Meta-analysis is a useful took for clarifying the status of knowledge development and guiding decision making about future research and this study confirmed that there is a relationship between self-efficacy and self-care in patients with diabetes. It, thus, provides support for nurses to promote self-efficacy in their patients. While most of the studies included in this meta-analysis used social cognitive theory as a framework for the study, some studies use Fishbein & Ajzen's attitude model as a model for active self-care. Future research is needed to more fully define the concept of self-care and to determine what it is that makes patients feel competent in their self-care activities. The results of this study showed that self-efficacy can promote self-care. Future research is needed with experimental design to determine nursing interventions that will increase self-efficacy.

  • PDF

An Effect on Mathematical Preference and Learning Attitude of the Application of Designing for Portfolio using Mathematical History (수학사를 이용한 Portfolio 제작물 구안 적용이 수학적 성향 및 학습태도에 미치는 영향)

  • Shin, Jae-Yon;Park , Jun-Seok
    • Journal of the Korean School Mathematics Society
    • /
    • v.7 no.2
    • /
    • pp.1-20
    • /
    • 2004
  • The purpose of this study is to suggest the new way about performance assessment through analyzing about what changes are occurred on mathematical attitude and interest by performance assessment as comparing and analyzing the effect on learners' mathematical preferences and learning attitudes through the application of teaching and evaluating model utilizing portfolio products using mathematical history which is one of the various ways of performance assessment. That can satisfy the feature of performance assessment that realizes instruction and assessment simultaneously on the first grade at high school. Also, it can reduce the teachers' works, search the potential ability of students, realize level type curriculum, and draw out the learners' interests because it is a self-leading instruction that consists of student-centered learning. For the purpose of this study, the role of mathematical history and its advantage and the way of utilizing it in mathematical history by referring to sundry records were studied. Evaluation, the way of performance assessment and scoring were also considered to design portfolio teaching and evaluating model using mathematical history. To solve the another tasks for this study, mathematical preference factors and mathematical learning attitude factors are used. Mathematical preference factors divide into confidence, flexibility, will, curiosity, reflection, and value and then make 4 questions each factor. And mathematical learning attitude factors divide into self-esteem, attitude, and learning habit and then make 10 questions each factor. These factors need to be reorganized the materials which are made by Korean Education Development Institute(1992) to be agreed with the purpose of this study.

  • PDF

Effect of Dental Hygiene Students' Knowledge and Attitudes towards Tuberculosis and Tuberculosis Infection Prevention Behavior (치위생과 학생의 결핵에 대한 지식 및 태도가 결핵감염 예방행위에 미치는 영향)

  • Jang, Young-Mi;Kim, Ki-Eun
    • Journal of Korean Dental Hygiene Science
    • /
    • v.4 no.1
    • /
    • pp.19-27
    • /
    • 2021
  • Background: The present study aimed to gather basic data for the development of an educational tuberculosis prevention program for prospective dental hygienists by understanding the level of knowledge, attitudes, and preventive behaviors related to tuberculosis for students in the Department of Dental Hygiene, who need preventive access to tuberculosis infection. Methods: The present study used a self-reported questionnaire on knowledge, attitudes, and preventive behaviors regarding tuberculosis, which was administered to dental hygiene students attending D University located in D city. Results: The average knowledge regarding tuberculosis was 16.17 ± 6.14, out of 30 points. Attitude regarding tuberculosis averaged 48.59 points (± 4.46), out of 60 points, and the degree of preventive behavior was 46.29 points (± 5.0), out of 60 points. Third year students ranked highest for knowledge regarding, attitude toward, and infection prevention behaviors of tuberculosis, compared to those in their first or second year (F = 7.20, p = 0.000). Those who had experienced tuberculosis themselves or with their relatives had higher attitudes toward tuberculosis than those who did not (F = 2.32, p = 0.02). Additionally, the higher the knowledge (β = 0.209, p = 0.004) and attitude (β = 0.425, p = 0.000) about tuberculosis, the higher the level of tuberculosis infection prevention behavior. Conclusion: Based on the results of the present study, it appears to be necessary to provide practical education to ensure that all students in dental hygiene are equipped with knowledge about tuberculosis, and that as a dental hygienist in carrying out dental hygiene management with a changed attitude, the act of preventing tuberculosis infection can be appropriately performed.