• 패션비즈니스
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• 제17권2호
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• pp.117-135
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• 2013

With the growth of mass media, professional baseball teams have strived to keep up team's tradition and individuality and build a distinctive image through sports marketing using visual identity. Among others, a baseball uniform is used as a sports marketing tool more than an uniform. Uniform color acts as a distinctive element in team's uniform design and is effective to raise attention, manifest a positive image to spectators, and increase trust and affinity. This study aims to compare and analyze color characteristics and images of professional baseball uniforms in America, Japan, and Korea as visual identity. For this, literature review was made on the history of baseball, uniforms, sports marketing, and visual identity, and then color characteristics and images were analyzed on professional baseball away uniforms in Korea, America, and Japan collected in Internet and official web sites. The results are as follows. First, for color characteristics of professional baseball uniforms, the most frequently used color was R(V) color in Korea, ltGy color in America, and Bk color in Japan. Second, for color images of professional baseball uniforms, the most frequently used image was a casual image in Korea, a dandy image in America, and a modern image in Japan.

• 한국의류학회지
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• 제44권5호
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• pp.789-809
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• 2020

Growth in online channels has created fierce competition; consequently, retailers have to invest an increasing amount of effort into attracting consumers. In this study, eye-tracking technology examined consumers' visual behavior to gain an understanding of information searching behavior in exploring product information for fashion products. Product attribute information was classified into two image-based elements (model image information and detail image information) and two text-based elements (basic text information, detail text information), after which consumers' visual behavior for each information element was analyzed. Furthermore, whether involvement affects consumers' information search behavior was investigated. The results demonstrated that model image information attracted visual attention the quickest, while detail text information and model image information received the most visual attention. Additionally, high-involvement consumers tended to pay more attention to detailed information while low-involvement consumers tended to pay more attention to image-based and basic information. This study is expected to help broaden the understanding of consumer behavior and provide implications for establishing strategies on how to efficiently organize product information for online fashion stores.

• 한국전산구조공학회:학술대회논문집
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• 한국전산구조공학회 1998년도 가을 학술발표회 논문집
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• pp.69-76
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• 1998

Due to the drastic improvement of computer hardware and operating system, it is easy to break through the main defects of limited computer memory and processing time, etc. To keep up with this situation, this paper is focused on developing the preprocessor program with the input method based on vector graphic editor and the preprocessing technique including automatic node generation algorithm for the $\rho$-version finite element program. To develop this preprocessor program, the special data structure and the OOP(Object Oriented Programming) have been used by the Visual Basic 4.0. The Special data structure is proposed to describe the geometric data of node numberings and coordinates suitable for the $\rho$-version finite element program, which are quite different from the comvential h-version finite element program.

• 한국정밀공학회지
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• 제20권8호
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• pp.126-134
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• 2003

In this study we do for the thing to develop automatic geometry design program of a mechanical element that we have used in CAD/CAM system. The program, which produces automatically three-dimensional surface and a solid model that have been used in CAD/CAM system, widely create automated two and three-dimensional model to by inputting several necessaries for a design, fur the design element. It is emphasized if you are just a beginner having only basic knowledge of the mechanical engineering, you might be able to design easily a three-dimensional model. The software to be used to develop automatic geometry design program is visualLISP to be a developer program of AutoCAD.

• International journal of advanced smart convergence
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• 제9권4호
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• pp.101-105
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• 2020

In this study, we are going to discuss the role of sound, which exists as the background of a movie scene, and the relationship between seeing and hearing. In order to analyze the form in which the scene and sound are matched, the visual content of the image must be analyzed first. In this study, we analyzed Stanley Kubrick's film . Generally, there are both visual and auditory features in the scene of the movie. In some cases, the sound is emphasized more than the scene, and the scene is emphasized more than the sound. In particular, the sound in movies enables a wider imagination and a three-dimensional experience. Images and sounds will have different meanings and effects depending on the purpose of use. By analyzing the correlation between visual scene and auditory sound based on the role sound plays in the film in this study, we would like to confirm that sound is one essential element that has the role of equivalent and independent expression, not the role of assisting images.

• 한국의류산업학회지
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• 제6권4호
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• pp.427-432
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• 2004

We evaluate what kinds of differences are existed to the visual sensitivity of college students m Daegu and Daejeon. Evaluation used the produced basic pattern to change modeling element of figure, direction, proportion, and color. The results are as below. The circle is preferred to the figure sensitivity and the triangle in Daegu and triangle and quadrangle in Daejeon is disliked. The direction sensitivity shows the difference of preferences according to figure. The angle of $0^{\circ}$ and $90^{\circ}$ which could be felt stability is preferred in general. In proportion sensitivity, the basic figure 1:1 rectangular proportions are preferred. The color sensitivity I shows the differences of preference according to figure and there are difference to the area in the degree of aversion.

• 디자인학연구
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• 18호
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• pp.63-73
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• 1996

21세기 정보화시대에 커뮤니케이션의 혼란 속에서 모노그룹(monogram)은 비쥬얼 아이 덴터티를 위한 시각언어로서 정보전달의 매우 중요한 심 볼로 등장하였다. 모노그램은 비쥬얼메세지의 가장 훌륭한 적임자로서, 오늘날 그 역할이 점차 중요시되고 있다. 본 논문은 심볼 디자인의 조형요소로서, 모노그램의 본질과 기능 그리고 상징성 등을 연구하여 심볼을 연구하는 사람들에게 모노그램의 정확한 이해를 통하여 한국적 모노그램의 발전적 가능성에 그 목적을 두었다.

• 한국의류산업학회지
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• 제14권2호
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• pp.222-229
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• 2012

This study examined and compared the two perspectives of consumers and employees on the perceptions toward visual merchandising (VMD) of fashion brands in a department store. Importance of VMD elements, roles of VMD, evaluations of VMD elements, and brand and store images were measured and compared. The two types of questionnaires were used to collect data from consumers and employees. A total of 327 consumer samples and 317 employee samples were analyzed. The results showed that there was no difference between the two groups in what VMD elements were the most important. While employees perceived of the role of VMD higher than consumers, consumers evaluated two VMD element factors higher than employees and showed higher store image. Such results were not different by brand types. The study implies that the higher VMD perceptions of consumers are desirable to manage VMD from the employees' perspective.

• 대한인간공학회지
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• 제31권6호
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• pp.725-731
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• 2012

Objective: The aim of this study is to investigate visual feedback effects and human performance in the foot mouse control. Background: Generally, computer mouse tasks are controlled by visual feedback. In order to understand the characteristics of a foot mouse control, it is important to investigate the patterns of visual feedback involved in foot-mouse control tasks. Human performance of foot mouse control is also an important factor to understand the foot mouse control. Method: Three types of mouse control were determined to investigate visual feedback effects and human performance in the foot mouse control. Visual feedback effects in the foot mouse control were compared with those of a typical hand mouse. The cursor movement speed and mental workload were measured in the three types of tasks and two types of mouses. Results: Mouse control tasks with an element of homing-in to the target were more quickly performed by the hand mouse than the foot mouse. Mental workload was also higher in the foot mouse than the hand mouse. However, in the steering movement, human performance of the foot mouse control was not lower than that of the hand mouse control. Visual feedback in the foot mouse control was less required than in the hand mouse control. Conclusion: The foot mouse was not efficient in the most mouse control tasks, compared to the hand mouse. However, the foot mouse was efficient in the steering movement, moving a cursor within a path with lateral constraints. Application: The results of this study might help to develop the foot mouse.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2014년도 추계 종합학술대회 논문집
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• pp.329-330
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• 2014

The continuous development of information technology had led people into the era of new media. New technologies, in its rapid development, have also produced impacts on traditional visual communication design. As an integral element in traditional visual communication design, Chinese characters have no longer confined to traditional paper media but turned to dynamic video space. In light of the changing globalization tendency, dynamic Chinese characters are producing increasing influences in motion graphics. It is an inevitable trend in character typography design that visual communication will make a breakthrough in the traditional expression boundary. This paper analyzes the influence of dynamic Chinese characters upon motion graphics in view of typography and style, and puts forward with the typography design that can conform to the development of the time, spread information and express emotions in a better way.