• 제목/요약/키워드: The Positive Attitude

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부모의 양육태도가 공동체의식에 따라 대학생의 다문화 수용에 미치는 영향 (The Effect of Parenting Attitude on the Multicultural expropriation of University student According to Community Spirit)

  • 우안순;박봉선
    • 융합정보논문지
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    • 제9권8호
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    • pp.189-197
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    • 2019
  • 본 연구의 목적은 대학생이 인식하는 부모의 긍정적 부정적 양육태도가 다문화 수용에 미치는 영향과 그 과정에서 공동체 의식의 매개효과를 검증하는데 있다. 이를 위해 한국청소년정책연구원 7차 년도 자료를 기준으로 대학교에 입학한 1학년 학생 1,336명을 표본으로 추출하여 회귀분석을 실행하였다. 연구결과를 살펴보면 첫째, 대학생이 인식하는 부모의 긍정적 양육태도는 다문화 수용에 정(+)적인 영향을 미치며, 부정적 양육태도는 다문화 수용에 부(-)적인 영향을 미치는 것으로 나타났다. 둘째, 공동체 의식은 대학생의 다문화 수용에 정(+)적인 영향을 주고, 긍정적 부정적 양육태도와 다문화 수용 사이에 부분매개 역할을 하는 것으로 나타났다. 위와 같은 연구결과를 바탕으로 부모의 긍정적 양육태도와 다문화 수용을 높이고, 긍정적 양육 태도와 공동체 의식을 고취시키기 위한 다양한 프로그램의 개발과 적용을 제시하였다.

인터넷 패션 쇼핑몰에서 상호작용성과 쇼핑가치가 관계몰입과 웹사이트 태도에 미치는 영향 (Effect of Interactivity and Shopping Value on Relationship Commitment and Attitude toward the Website)

  • 이옥희
    • 복식문화연구
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    • 제16권6호
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    • pp.1126-1141
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    • 2008
  • The purposes of this study identify how attributes of the website impact on consumer attitude toward the website. For this purpose, the study tested covariance structural model which set relationships among independent variables (interactivity and shopping value), meditated variables(relationship commitment), and dependent variables(attitude toward website). The data were collected from a sample of 239 internet shopper of college female students. The covariance structural model and research hypothesis analyzed by using SPSS 16.0 and AMOS 5.0 program. The results are as follows: First, the structural model is accepted significantly. Second, interactivity and shopping value of website have a positive influence on relationship commitment. Third, interactivity, shopping value of website, and relationship commitment have a positive impact on attitude toward the website. Forth, even if shopping value has not a positive influence on attitude toward the website, it was found to have a significant effect on attitude toward the website through the relationship commitment.

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패션점포에서 감성마케팅과 비주얼머천다이징이 소비자태도에 미치는 영향 (The Effect to Consumer's Attitude influenced by Emotional Marketing and Visual Merchandising at Fashion Store)

  • 김란임;이승희
    • 패션비즈니스
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    • 제17권1호
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    • pp.1-12
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    • 2013
  • The purpose of this study was to classify consumer's attitude at fashion store and analyze the relationship between emotional marketing and visual merchandising. Questionnaires were administered to 20-30 young consumers at fashion store in 20-30s who live in Seoul and Daegu. Data were analyzed by using frequency, factor analysis, reliability analysis, correlation analysis, regression analysis, multiple regression analysis, mediated regression analysis, analysis of variance, T-test, one way ANOVA. The results are as follows. First, emotional marketing had an effect on positive emotional response at fashion store. Second, visual merchandising had an effect on positive emotional response at fashion store. Third, emotional marketing and visual merchandising had an effect on positive relationship. Forth, positive emotional response had an effect on positive consumer's attitude. Lastly, emotional marketing and visual merchandising had an effect on positive consumer's attitude. The result of this study suggests to the fashion business that well managed various emotional response factor, positive emotional experience and desirable visual merchandising are necessary.

고교생(高校生)과 고교생학부모(高校生學父母)의 성지식(性知識) 및 태도(態度), 성교육(性敎育) 요구(要求) 시기(時期)에 대(對)한 조사연구(調査硏究) (A Study on the Sexual knowledge, Attitude and Need for sex education of High School students and their parents)

  • 이은정
    • 한국학교보건학회지
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    • 제3권1호
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    • pp.85-100
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    • 1990
  • This study is an attempt to give basic information for sex maleducation, which is the integration of emotional, moral and social aspects as well as generative and physiological ones. It is concerned with both students and parents' sexual knowledge, attitude and need for sex education. The participants for this study are consisted of 193 parents, and 492 boys and girls high school students in Seoul. The main results of this study are as follows: 1. General Characteristics 66.5 percent of students is the girl and 38.8 percent of students is christian. Regarding parents age, 73.6 percent of them is 40~49 year old and 30.6 percent of them is Buddhist. 50.5 percent of them is graduated from high school, almost of them are keeping on being married(90.9%). 2. Sexual Knowledge: The boys score higher grade(average 8.98) than the girls. (average 7.51) (p<0.001) The Parents appear to record average 11.5, higher than the students' 8.01(p<0.01). However, there is no difference between them depending on their age, educational level or marital condition. 3. Sexual Attitude: The boys have more affirmative and positive feelings on the generative and physiological sides than girls. They also have a positive attitude to usual sides such as marriage, sexual intercourse and pregnancy, compared with girls. The girls have negative and irrecipient attitude to unusual sides like divorce, premarital sex or extramarital sex, while the boys are recipient(p<0.01). The parents' sexual attitude is positive feelings on the generative and physiological sides, and they also have a positive attitude to usual sides but they have a negative attitude to unusual sides. 4. Correlation between sexual knowledge and attitude Both the students and parents have positive correlation between sexual knowledge and attitude to generative and physiological sines and usual sides. The higher scores. of the sexual knowledge are, The more positive attitude they have. But parents only have positive carrelation between sexual knowledge and attitude to unusual sides. The lower scores of the sexual knowledge are, The more negative attitude they have. 5. More than half of the parents educate their high school children in sex: menstruation(75.0%), sexual hygiene (59.1%). intersexual fellowship(69.7%). marriage(62.0%) and chastity(51.9%) 6. Need for sexual education The students and the parents have almost the same opinions on this subject. Regarding pregnancy. delivery, family planning, dilatation and currettage and divorce, however, the students want to learn in high school. while the parents expect sex education later in high school.

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Factors Affecting the Intention to Use Digital Banking in Vietnam

  • NGUYEN, Oanh Thi
    • The Journal of Asian Finance, Economics and Business
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    • 제7권3호
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    • pp.303-310
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    • 2020
  • The study aims to evaluate the factors affecting the intention to use digital banking in Vietnam. Multivariate data analysis techniques (Cronbach's Alpha test, Confirmatory Factor Analysis, Structure equation model) are used for the survey data collected from 201 customers who have access to digital banking. The analysis results show that: (1) attitude towards the service, perceived usefulness has a positive impacts on the intention to use; (2) convenience does not affect the intention to use digital banking services; (3) perceived usefulness factor has a positive effect on the attitude towards the service; (4) The perceived risk has a negative impact on attitude towards the service; (5) trust has no effect on the attitude towards the service; (6) ease of use has a positive impact on perceived usefulness; (7) trust has a positive effect on perceived risk. From the results of this study, perceived usefulness has a positive effect on attitude and intention to use the service. Therefore, it is necessary to enhance the sense of the usefulness of customers through media advertising and consulting so that customers fully understand the benefits brought about by using digital banking services. Perceived risk has a negative impact on attitude towards the service.

구조방정식 모형을 이용한 사이버가정학습에 대한 태도가 학습 성과에 미치는 영향에 관한 연구 (A Study on the Impact of the Attitude of Cyber Home Study using Structural Equation Model on the Effectiveness of Cyber Home Study)

  • 김병주;백현기
    • 디지털콘텐츠학회 논문지
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    • 제9권3호
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    • pp.449-460
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    • 2008
  • 본 연구의 결론은 다음과 같다. 첫째, 사이버가정학습 학습 동기는 사이버가정학습 태도에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 사이버가정학습 콘텐츠의 사용 용이성은 사이버가정학습 태도에 부정적인 영향을 미치는 것으로 나타났다. 셋째, 사이버가정학습 콘텐츠의 유용성은 사이버가정학습 태도에 음(-)의 영향을 미치는 것으로 나타났다. 넷째, 사이버가정학습 콘텐츠의 품질은 사이버가정학습 태도에 긍정적인 영향을 미치는 것으로 나타났다. 다섯째, 사이버가정학습 태도가 긍정적일수록 학습 성과는 긍정적인 영향을 미치는 것으로 나타났다.

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브랜드 충성도에 영향을 미치는 항공사 굿즈 마케팅 영향요인 연구 (A Study on Airline Goods Marketing Factors Affecting Brand Loyalty)

  • 양창섭;이상학
    • 한국항공운항학회지
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    • 제31권4호
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    • pp.56-71
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    • 2023
  • This paper describes the significant effects of customer's PAD emotional response according to consumption value of airline goods on brand charisma, brand attitude, and brand loyalty. The result shows that among the consumption values, epistemic value, emotional value, and self-expressive value have a positive effect on PAD emotional response. In addition it was found that the PAD emotional response had positive influence on brand charisma but had no effect on brand attitude. Brand charisma was found to have significant positive influence on brand attitude and both brand charisma and brand attitude had positive effect on brand loyalty. Through the results of this study, airline goods products are an effective means to increase brand loyalty. Further more, this study provides academic and business implications for effective airline goods marketing.

대학생의 신체 장애인에 대한 인식과 태도 비교 연구 (Comparative Study on Attitudes toward the Disabled person of University Students)

  • 김미희
    • 한국응급구조학회지
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    • 제10권2호
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    • pp.5-14
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    • 2006
  • The purpose of this study was supply basic information and positive attitude needed to understand the disabled person through the analysing EMT Dept. student reaction on the disabled person. The subjects for this study were 251 students from G-college in In-Cheon City. The subjects were separated as the EMT dept. students and general dept student. The instrument used for this study were Lazer. Bonett and Granaff(1973). The scale of attitude on the disabled person. Data were analyzed by use of two-sample t-test and correlation coefficient with SAS program. Results are as follows ; 1. Frist, the EMT Dept. students showed more positive and optimistic attitude on the disabled person as safety prevention with their family life and safety prevention with first impression, but the general dept. student showed more positive and optimistic attitude on the disabled person as safety prevention with their self-consciousness, safety prevention with operative capacity, safety prevention with social life and safety prevention with school life. 2. Second, on attitude of 1 or 2 grade, first grade showed more positive and optimistic attitude on the disabled person as safety prevention with self-consciousness and safety prevention with operative capacity. Second grade showed more positive and optimistic attitude on the disabled person as safety prevention with social life, safety prevention with family life and safety prevention with school life. and first impression. But disabled person as safety prevention with self-consciousness, safety prevention with operative capacity, safety prevention with social life, safety prevention with school life and first impression. 3. Third, in interrelation effect analysing each section department and grade. They showed and interrelated more positive and optimistic attitude on the disabled person as safety prevention with their social life and first impression. As a results, it is important to understand disabled person whose physical condition. Especially, this study suggests to need to endeavor safety prevention for disabled person.

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청소년의 노인에 대한 태도 :노인에 대한 인식과 행동간의 관계 규명을 중심으로 (Adolescent′s attitude toward the elderly: Exploring the relations between adolescents′perception and behavioral attitude toward the elderly)

  • 김윤정;정선아
    • 가정과삶의질연구
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    • 제19권6호
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    • pp.173-183
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    • 2001
  • This study examined adolescents'behavioral attitude and perception toward the elderly relating to the experiences with their grandparents. In addition, the study explored the relations between perception and behavioral attitude toward the elderly The numbers of sample are 1,477 adolescents who were 5th grade of elementary, 2nd grade of both middle and high school. They answered three different questionnaires relating to perception and behavioral attitude toward the elderly including positive perception, image and perspectives toward the elderly; behavioral attitude toward the elderly; and biases toward the elderly. Adolescents'relationship with their grandparents was assessed by questioning about present and past experiences of co-living with grandparents, living distance to grandparents, frequencies of visits and phone calls between grandparents and adolescents, and others. The results of the study are summarized as follows: ( 1 ) Adolescents'behavioral attitude and perception toward the elderly tends to be positive, (2) Adolescents'sex and grades significantly affect the perception and behavioral attitude toward the elderly, (3) The closer to the grandparents adolescents are, the more positive attitude and perception to the elderly; (4) Adolescents'perception better explains their behavioral attitude toward the elderly.

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중학생 자녀와 어머니의 생활자원관리에 대한 친환경 지식과 의식 및 태도 (A Study on Knowledge, Consciousness and Attitude about Middle School Students and Mothers' Environment-Friendly Life Resources Management)

  • 임혜연;박선희
    • 한국가정과학회지
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    • 제9권3호
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    • pp.23-36
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    • 2006
  • The present study purposed to examine how the knowledge, consciousness and attitude affect life resources use of the subjects, first-year middle school students and their mothers, and ultimately, to provide basic materials for maximizing the effect of the education consciousness and attitude on environment-friendly life resource management in everyday living. The followings are the results of the analysis of the collected data. First, in the aspects of analysis of valiance in the general home environment factors of this research, there were some significance according to fathers and mothers' educational level, fathers' job, the type of a house about students and mothers' life resources use. Second, knowledge about middle school students' life resources use had negative correlations with attitude. But consciousness had positive correlations with attitude. Knowledge about their mothers' life resources use had negative correlations with attitude, but consciousness had positive correlations with attitude. The results of mothers were similar to those of middle school students. Mothers' consciousness and attitude had positive correlations with middle school students' consciousness and attitude.

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