• 한국콘텐츠학회논문지
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• 제14권2호
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• pp.343-354
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• 2014

본 연구는 중년기 성인을 대상으로 부부갈등이 부부 적응에 미치는 영향을 파악하고, 부부갈등과 부부적응의 관계에서 긍정감정 및 성역할태도의 매개효과를 검증하기 위해 구조방정식 모델을 적용하여 분석하였다. 연구 참여자는 총 270명의 중년기 기혼 남녀이며 구조화된 설문지를 이용하여 자료를 수집하였으며 2012년 4월 12일에서 6월 24일까지 자료를 수집하였다. 연구결과, 부부갈등은 부부 적응에 유의한 직접적인 영향력을 가졌고 긍정감정은 부부갈등과 부부 적응 간의 관계에서 유의한 부분매개효과를 보였으나 성역할태도는 부부갈등과 부부 적응간의 관계에서 매개관계가 성립되지 않았다. 수정모형의 적합도 지수들은 양호하게 나타났으며( ${\chi}^2$=38.90 표준${\chi}^2$=1.77(CMIN/df), GFI=.97, AGFI=.94, NFI=.98, SRMR=.02, CFI=.99, RMSEA=.05) 부부 적응에 대한 모형의 설명력은 88.9%였다. 이러한 결과는 부부갈등과 긍정감정을 변화시킴으로서 중년기의 부부 적응을 증진시킬 수 있음을 의미한다. 본 연구결과는 효율적인 부부교육 프로그램 개발 및 부부관계증진 전략 개발에 기여할 것이다.

• 한국농공학회논문집
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• 제63권1호
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• pp.49-60
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• 2021

This paper analyzes causal relationship between rural experience and settlement. Structural Equation Modeling is the combination of factor analysis and multiple regression analysis which can explain causal relation between factors. Rural perception factor has conceptualized positive sector (attitude, values) and negative sector (perceived risk, sentiment). Statistically significant causality results are as follows. People think about migration into rural when they have high level of attitude about rural but fear of rural life make avoid migration into rural. When people have fear of rural life, they also have bad feeling about rural infrastructure and facility. Attitude of rural, values of rural and low fear of rural life gives positive influence to satisfaction. Satisfaction gives positive influence to migration into rural.

• 가정과삶의질연구
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• 제14권4호
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• pp.163-174
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• 1996

The purpose of this study was to examine the effects of children's role play by animatino on self-concept formation, The subjects of this study were 20 children of a kindergarten located in Gunpo City. the mean age were 5.5 years. Children were assigned to the study group and the control group. The children in the study group had role play of which the main themes were positive self-comcept formation but the children in control group did not have any role play by animation. The result showed 1. Role play by animation influenced on children's positive self-concept. 2. There was a difference in self-concept test score: The self-image attitude to the kindergatrten and attitude to the group of peer. Role play by animation influenced on the self-image and attitude to the group of peer. But attitude to the Kindergarten score was not increased significantly. 3. Role play by animation influenced on chikren's catharsis of emotion.

• 복식
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• 제61권10호
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• pp.119-134
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• 2011

The present study proposes and tests an integrative model for global consumers to examine the relation among fashion marketing mix, brand attitude, brand loyalty, and purchase intention in the jeans market. The questionnaire surveys 692 consumers in the United States, China, and France. The statistical analysis methods that are used are as follows: frequency analysis, factor analysis, SEM analysis, and multi-group analysis. The results show that fashionability, perceived quality, and advertising have a direct and also a positive effect on brand attitude; however, advertising didn't have a direct effect on purchase intention. In addition, the results of the SEM analysis show that brand attitude leads to brand loyalty, while also showing a direct and indirect positive effect on purchase intention. Furthermore, the multi-group analysis reveals significant differences in SEM among countries such as the United States, China, and France.

• International Journal of Human Ecology
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• 제15권1호
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• pp.1-11
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• 2014

We conducted an examination of 243 female adolescent fandom members in order to understand the relationship of the engagement in fandom activities, love attitude, and ego-identity. Researchers used three scales of 'Engagement in Fandom Activities', 'Love Attitude' (Hendrick & Hendrick, 1986) and 'Ego-identity' (Dignan, 1965). Correlation analysis and multiple regression analysis were applied after data was collected depending on the scales. The study showed that the degree of engagement and the tendency towards erotic love behavior had a positive correlation. The correlation with the sub-domains of ego-identity were positive with role-expectation and self-assertiveness while self-awareness was negative. All four factors affected the degree of engagement in fandom activities. It is meaningful that research help to understand the characteristic of female adolescent fandom and simultaneously investigate the effective factors of engagement in fandom activity.

• 보건교육건강증진학회지
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• 제24권2호
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• pp.93-109
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• 2007

Objectives: The purpose of the study was to examine the effects of experience based menstrual education program on menstrual attitude and menstrual discomfort among female elementary students. Methods: Non-equivalent control group, pre-post test design was utilized for the study. The participants in the study were 122 female elementary students in P city. They were assigned into 2 groups: The experimental group of 62 and the control group of 60. The experience based education program consisted of 5 sessions with 40 minute length. For control group, no treatment was provided during the period. Post-tests were conducted just after the following menstrual period for both experimental and control groups. The data was analyzed using SPSS WIN 12.0 program. The t-tests were used to answer the research questions. Results: There were significant differences in menstrual attitude and menstrual discomfort between experimental and control groups, The students who participated in the program reported more positive attitude to the menstruation and less discomfort during menstrual period than the students who did not participate in the program. Conclusions: Experience based education had a positive influence on menstrual attitude and menstrual discomfort among female elementary students. Further application of the program would be beneficial for the female elementary students. Future research to standardize the program to the broader population is warranted.

• 한국의류학회지
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• 제38권3호
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• pp.334-346
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• 2014

Green marketing is efforts to achieve the environmental responsibility in all marketing activities. This study investigates the contribution of SPA fashion brands' green marketing activities to consumers' green behavior and the brands' growth as well as the natural environment. Green marketing activities are classified by product relevance and consumer participation. An online survey is conducted using scenarios developed according to the two (high/low product relevance) by two (high/low consumer participation) research design. Green consuming intention and brand attitude are compared by product relevance and consumer participation. The positive effects of product relevance and consumer participation on green consuming intention are found. The positive effects of consumer participation and the interaction effect of product relevance and consumer participation on brand attitude. Based on the results, this study suggests effective green marketing activities for fashion brands.

• 품질경영학회지
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• 제40권2호
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• pp.199-210
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• 2012

The objective of this study ware to explore the antecedent and consequences of management quality and to examine the mediating effects of the management quality on the relationship between antecedent and consequences. In order to verify the relationships and mediating effect, data were obtained from 328 employees working in firms at Jinju, Masan, Changwon City were analyzed by using SPSS 12.0. and AMOS 5.0. The findings are as follows: First, antecedent(psychological ownership) was positively related to management quality. Second, there were also positive relationship between management quality and consequences(employee's attitude). Third, there were also positive relationship between psychological ownership and employee's attitude(job satisfaction, organizational commitment). Finally, management quality was a partial mediating effect on the relationship between psychological ownership and employee's attitude. Based on these findings, the theoretical and practical implications and limitations are discussed in conclusion.

• Asia Marketing Journal
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• 제25권1호
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• pp.3-14
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• 2023

This research examines how consumer preferences for products are affected by attribute resemblance, which refers to the degree to which a product is similar with other products that are being evaluated together. It is expected that the influence of attribute resemblance on attitude and choice is moderated by attribute familiarity, which is tested in three empirical studies. Studies 1 and 2 examine the effects on the attitude toward the product and show that the positive influence of attribute resemblance on attitude is stronger when attribute are less (vs. more) familiar. Study 3 tests the effects on choice for which attribute resemblance can have a negative influence because of the increase in the competition with similar options. For choice, the attribute resemblance has a positive influence when attributes are less familiar but has a negative influence when attributes are more familiar.

• 복식문화연구
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• 제22권2호
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• pp.240-257
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• 2014

In this study, we identified the characteristics of mobile fashion shopping and verified the path model of effects of these characteristics on mobile fashion shopping purchase intention through perceived usefulness and perceived ease of use. We conducted the survey targeting smartphone users in their 20s~30s and analyzed the structural equation model using AMOS 16.0. The results were as follows: Mobile fashion shopping characteristics (enjoyment, credibility, instant connectivity, security, and personalization) had positive effects on perceived usefulness and perceived usefulness influenced attitude toward purchase and purchase intention positively. Attitude toward purchase affected purchase intention in a positive way and perceived usefulness had indirect effect on purchase intention through attitude toward purchase. In conclusion, we proposed the marketing strategies of the mobile fashion shopping businesses.