• The Journal of Industrial Distribution & Business
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• v.11 no.5
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• pp.27-34
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• 2020

Purpose: North Korea is a very close country geographically and culturally, but the nation has been one of the most secretive countries in the world. However, in recent years, North Korean society has been known to rapidly change its economic environment as well as its diplomatic and political environment. Since the gaining power of Jong-un, Kim in 2012, the North Korean government has implemented a new set of economic policies. North Korea has embraced limited market systems and mechanisms that have become a part of the formal planned economy. This study is concerned with the recent changes in the market and marketing activities of the communist country. It also seeks to gain an understanding of the changing market behavior of North Korean consumers. The purpose of this study is to enhance understanding of the market environments of North Korea and to provide appropriate implications for practitioners and researchers. Research design, data and methodology: Academic access to information that can understand North Korea's reality is minimal. Therefore, this study was conducted based on a qualitative analysis of secondary data. The existing literature on North Korea, related news and reports were the basis of the analysis. Analysis of secondary data related to North Korea was the main methodology of the study. Results: The official ideology of North Korea rejected most aspects of marketing, and yet there were marketing activities in North Korea. This article focuses on the development of market and marketing activities in North Korea during the recent years. This study indirectly confirmed that the market function is being activated in North Korea, and the basic functions of marketing such as advertisement, price, and distribution are being formed. In this process, the activation of the 'Jangmadang(market)' played a significant role. Conclusions: Research shows that North Korea is rapidly developing its own market function. In addition, marketing activities such as advertising and pricing strategies seem to be unprecedentedly active. However, due to changes in the political environment, the future development of North Korea's marketing is still in flux. Efforts to improve mutual understanding through continuous research are required.

• Journal of Arbitration Studies
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• v.16 no.3
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• pp.191-216
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• 2006

It has been talked about the responsibility of the South-North Korean e-market place(e-MP) collaboration project every you since 2003. However, the feasibility as the business has not been dealt with in detail due to the uncertain environment as well as the complicated procedures of the project. The research focuses on the workable mechanism of the South-North Korean E-Market Place collaboration project. The feasibility of the project results from the newly installed fiber telecommunication network as well as the 1 billion dollars of the trading volume between South and North Korea. The research analyzes on the capabilities as well as willingness of the South and North Korea for the e-MP, and concludes with two paradigms of the future tasks. First, the unified but step-wise structure should be made to promote the project by the political committee (South and North Korea EC Committee) and the economical administration body (South and North Korea EC Corporation). Second, the market-oriented resolution system such as South and North Korea Arbitration Body should be involved to create legal environment. Above all, the discussion should be on the main body of e-MP settlement to abolish the psychological as well as practical barriers to enter the South-North Korean electronic commerce.

• Korean Journal of Agricultural Science
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• v.49 no.1
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• pp.77-91
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• 2022

North-South Korea economic integration is progressing slowly given the sensitive responses to changes in internal and external conditions. Nevertheless, advanced discussions focusing on North-South Korean economic cooperation should continue. Given this background, various studies of the economic effects of economic integration between North and South Korea have been conducted, but research on agricultural issues has been limited. The purpose of this study is to analyze the impact of the economic integration of South and North Korea on the agricultural market. In this study, a simultaneous equation model was constructed using a growth model. Solow's growth accounting approach is used to construct a model for estimating the macroeconomic effect of North-South economic integration. Also, the construction of growth accounting formulas subdivided into South and North Korea as well as agriculture and non-agricultural fields during the construction of the growth model is a major research achievement and differentiates it from previous studies. It is expected that the results of this study will serve as basic information for preparing policy measures to promote integration. However, there are many limitations when estimating the economic effects of North-South agricultural integration and obtaining policy implications given the insufficient available statistical data on agriculture in North Korea and the lack of related studies in the agricultural field. Therefore, it should be noted that there is an inherent problem in that the analysis results vary greatly depending on the assumptions set, as there is inevitably no choice but to rely on many and strong assumptions.

• Journal of the Korea Safety Management & Science
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• v.24 no.3
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• pp.75-84
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• 2022

While protecting its lives and property from natural disasters such as floods and droughts, North Korea needs to develop into an informationized industrial society by securing renewable energy power in the era of energy transition. In addition, existing research has considered that a policy of continuous and consistent expansion of renewable energy based on the safety of the lives of ordinary people could be the solution. South Korea needs to recognize that the supply of energy for a minimum of living is more important to the North Korean people than the economic benefits of securing North Korea's renewable energy market. Therefore, in this paper, from that point of view, we have calculated the amount of electricity that North Korea lacks necessary for the lives of its inhabitants that can be replaced by renewable energy, and considered ways to estimate the market value.

• The Transactions of The Korean Institute of Electrical Engineers
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• v.67 no.5
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• pp.617-625
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• 2018

Since FERC order 755 was published, each frequency regulation market rules of the North American ISO/RTO have been revised in many parts. In 2016, the domestic CBP market has also changed its market rules to allow ESS to participate in the frequency regulation reserve services(Governor Free and Automatic Generation Control). This paper compares and analyzes the changed North American ISP/RTO market and domestic CBP market rules. In particular, we compare PJM and CAISO frequency regulation market pricing mechanism and settlement rules with the settlement rules of the domestic CBP market and compare the factors of each market used to compensate the participating resources in terms of resource dependency and accuracy.

• Proceedings of the Korean Institute of Building Construction Conference
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• 2016.05a
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• pp.68-69
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• 2016

North Korean market created by reunification of the Korean Peninsula is expected to serve as a new growth engine to the already-developed construction industry of South Korea. Improvement on deteriorated construction facility of North Korea is a project in urgent need at the initial stage of reunification. Prior to market entry of the Korean peninsula under these circumstances, economic feasibility analysis on construction technology application must be preceded by considering reunification period. Therefore, this study conducts an economic feasibility analysis on construction facility improvement project of North Korea considering application period of technology developed by South Korea. Results of this study are expected to be utilized in future reunification process as the basis for establishing relevant guidelines for construction facility improvement project of North Korea.

• Journal of the Korean Solar Energy Society
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• v.36 no.3
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• pp.75-85
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• 2016

This research aims to predict and analyze green building certification market of Korean Peninsula after unification. First, it analyzes prospected unification time period, then it forecasts number of new residential and non-residential buildings to be constructed based on estimated number of residences in short at the time in North Korea. There exists a good chance that North Korea's new building market forms similar to that of South Korea, as unification would thoroughly proceed which would result levels of economic culture social politics in quasi-equal state. Thus, assuming the ratio of residential and non-residential building against population is similar in both Korea's, the number against North Korea's house supplied population can be estimated. Based on the expected numbers in North Korea, number of proceeded Building Energy Conservation Plan, Building Energy Rating Certification, and Green Standard for Energy and Environmental Design (G-SEED) are predicted. The research shows certification market related to green building in united Korean Peninsula to be \660 billion over 10 years. Not only certifications to newly built buildings but also including existing buildings, this market is to grow to a considerable extent. As this would largely influence eco-constructive materials, energy plant/equipment, and other relevant markets as well, it would require to make thorough preparations. In sum, to stabilize green building market even before the unification, the research proposes the necessities of appropriate systems in consideration of North Korea, through in-depth discussions and establishment of technology and policy directions in green building sector, such as building energy management and emission reduction technology.

• Asia Marketing Journal
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• v.13 no.1
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• pp.85-111
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• 2011

The present study analyzes Hyundai Genesis' introduction in the domestic and the North-American markets in terms of positioning and brand extension strategies in each market. Genesis was positioned to 'A domestic luxury car that looks like a foreign premium brand' in the domestic market and was positioned to 'Quality of luxury car for a price of near-luxury car' in the North-American market. Hyundai brand was extended to Genesis in the North-American Market, but not in the domestic market. The present study examines the backgrounds that resulted in different position concepts in the markets and analyzed the marketing tactics to realize the position concepts. Specifically, we discussed the brand extension strategy that was adopted in the North-American market in terms of its pros and cons. The present study noticed a need for modifying and/or strengthening positioning strategies to face competitive environments and suggests an issue to be discussed with respect to the changes in the positioning strategies.

• International Area Studies Review
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• v.22 no.2
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• pp.163-186
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• 2018

The purpose of this study is to analyze the institutional conditions and problems for the transition to the North Korean economic system. As a research method, we first analyzed the legislative processes of 4th stage market reform policies (liberalization, privatization, privatization, and corporation) by major economic transition countries. And we found out the difference with North Korea. Based on this, it analyzed the process of institutionalization of North Korea's 4th stage economic reform policies (7.1 measures, comprehensive market policies, Currency reform, 6.28 policy). According to research, There are three important conditions that can not compare the changes of the North Korean market economy with those of the transition economies. First, the internal and external conditions and environment for the transition of the economic system and the role of the state and civil society are very different. Second, the means and objectives of the policy decision process and the implementation process are different. Third, it differs absolutely in terms of the nature and effectiveness of the nation's political and economic policies. Fourth, the priority, contents, and legislation process of economic policies for economic reform differ considerably from those of North Korea. Especially, when discussing the possibility of transition to the 'Chinese model', it is accompanied a considerable risk. It is because the purpose of market entry of control power in North Korea and their survival network are quite unique. In addition, China's domestic market size, population size, and type of control are quite different from North Korea. A necessary and sufficient condition for the transition of the North Korean economic system is the relaxation of physical control mechanisms and institutions in the market area. Next, it is necessary to make a legitimate institutionalization as well as an entire survey on the illegal ownership market. Based on this, it is necessary to gradually change the dependence of the domestic market on China to South Korea. In other words, this is a paradigm shift in the semi-controlled power exclusion, post-automation and domestic market.

• East Asian Journal of Business Economics (EAJBE)
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• v.10 no.1
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• pp.11-21
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• 2022

Purpose - Beginning from the formation of the two governments, South and North Korea in 1948, North Korean collective economy as per trade in exchange strategies with right of way employed on heavy and chemical companies, against the external concerned with South Korean selling economy. This study aims to provide solutions for the joint economic prosperity of South and North Korea in the future. Research design, Data, and methodology - This study adopted a qualitative content analysis research method. This research method focuses on themes and concepts that are present in previous literature. This method seeks to derive relationships and meanings by analyzing themes and concepts within existing data. Result - According to qualitative textual analysis, the findings indicate that there are total seven solutions to lead the joint economic prosperity of South and North Korea (Technology Innovation, Energy and Construction, Construction companies and the Gulf market; Oppression via negotiation, Sports and Culture, Agenda-setting and Framing; Competition System). Conclusion - The Korean Government's association strategies outlines tackled in this study are uniform to each other because they are phased, peaceful, regular, and well-designed. But there were situations in which diminutive tenure North Korea approaches was enlisted beyond medium-to-lasting-period union strategies. North Korea should allow a free market whereby its citizens can freely trade among themselves and other people from South Korea.