• Science of Emotion and Sensibility
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• v.13 no.4
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• pp.741-752
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• 2010

City culture resources are critical elements to city brand strategies for improving city attraction and provide much contribution to induce visitors from competitive city. A city brand needs to be distinguished and differentiated from competing cities because they are all engaged in the similar environment of city. The differentiation of brand achievement has become increasingly important to highlight certain brand functions to include emotional, self-expressive, and symbolic functions since the importance of such functions has been further emphasized in promoting tourism activities. In particular, That is the recent role of city brand personality that has been emphasized in city management. In other words, visitors now freely and actively express their personalities or egos in tourism activities, taking an important role in construction of a brand asset. The study examines how culture resources affect city brand personality, relationship quality, and city brand royalty in the tourism city. The authors test the proposed model using data from Jeju tourists. The pivotal findings via the structural equation model in the study are as follows; 1) culture resources have been classified culture programs, culture infra, human resources, 2) The city brand personality has been classified as innovativeness, peacefulness, sophistication, confidence and dynamics; 3) The culture resources influenced on the city brand personality; 4) The city brand personality influenced on the satisfaction and involvement; 5) The satisfaction and involvement influenced on the loyalty. Results from the empirical study indicates that culture resources have a strong positive impaction on city brand personality. To increase tourist' royalty of city brand personality, managements must manage culture effectively and create friendly city brand personality to in accord with tourist needs.

• Journal of the Korean Society of Costume
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• v.63 no.4
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• pp.70-83
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• 2013

Lately, cities have been trying to build a certain brand by using its identity and culture in public designs. Cities are using its public design to show its cultural identity and to differentiate itself from other cities so it is playing a significant role in establishing a city's overall image. Public uniform is used to reflect the symbolism and identity of the city, an image of the city's culture and is used as a means of communication for specialization. Thus, the purpose of this study is to develop public uniform designs to build and strengthen the brand of Gwangju as Asia cultural hub city. Research presents a review of the literature including concept and type of a cultural city, correlativity between public design and urban competitiveness, domestic and foreign culture city branding case: focusing on Gwangju which is a cultural hub city in Asia, and then study sets up the development direction and motifs of uniform designs, and uniforms are designed by making use of the textile with symbols and logos, colors, and architectural motifs of Asian Culture Complex. Development ranges of uniforms were limited to Cultural Tourism Narrators and the Asian Culture Complex Advertisements staff uniforms, within the region of cultural tourism. Textile design, illustration, uniform simulation using Adobe Photoshop 7.0 and Adobe Illustrator CS 3 program is presented.

• Korean Institute of Interior Design Journal
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• v.16 no.2 s.61
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• pp.331-338
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• 2007

In the aspects of the globalization and localization, it is crucial to determine 'Urban selling point', which explains how to make an image: in order to acquire city identity based on the cultural and historical understanding for the Positive city image. The Purpose of this study is to investigate the possible role of the public space as a tool of the city marketing strategy, as well as to realize the cultural city identity through the design of the public space by studying cases which promote the value of life for both of the city and the citizens. Two methodologies are utilized for this study; First, he value in realizing cultural identity is examined through the city identity related to the city marketing and theoretical review of city amenity; second, the several domestic and international cases of cultural planning in culture-accumulated public space are selected and analyzed to map out new strategies from the perspective of place strategy, cultural strategy, and marketing strategy. The results from this study are as follows; first, the culture-accumulated public space through the formation of culture has its own characterized meaning, which has the significant value for the city representative image; second, when planning the culture-accumulated public space, it is important to select not only the appropriate image strategy but the adequate type of the public space for the city planning.

• Proceedings of the Korean Institute of Landscape Architecture Conference
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• 2007.10b
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• pp.135-140
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• 2007

Landscape Architecture is the everlasting theme while the architecture is the concretionary symbol. In other words, greening system is the only living infrastructure in city. Sour of a city regional cultural connotation is decided by the city owners and presented as the exterior style and features by architecture, road, and context and landscape etc. This passage will discuss the outward manifestation and interior relationship, trend of development of Shanghai Style landscape and culture. In addition, trying to discern the progress trend of landscape in big city is also what will be talk about.

• Journal of the Korean Institute of Landscape Architecture International Edition
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• no.2
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• pp.65-73
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• 2004

Contradictions often occur between the process of urban modernization and protection of history and culture, which have become the topics of current studies. The development of a city has its past, present and future while history and culture have their continued process. Culture is the sediment of history, left among buildings and merged in life. Exerting a subtle influence on the construction of a city and behaviors of citizens, culture is very important to the urban construction and is also the soul of a city and its buildings. Culture is closely bound up with inhabitants' life and the key to protect well the cultural features is to protect well historical and cultural venues. Qushuiyuan Garden is a venue for local folklore activities. The programming holds that folklore, historical and humane sceneries should be protected and left to our coming generations.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.1
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• pp.252-263
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• 2016

This study considered the factors of city brand reinforcement and city revitalization through a case study of two cities that were successful in revitalizing using a brand strategy. World leading cities are securing city competitiveness through the culture resources, particularly traditional culture, as a key asset to highlight the cities' uniqueness in increasing their value. The Confucianism influence on Korean traditional culture has a valuable content like etiquette, ritual ceremony, food, education, etc. as well as culture heritage in historical architecture. Therefore, it can be used as the city's assets to promote it worldwide. On the other hand, there is difficulty in preserving most Confucianism culture content and the intangible cultural properties have been neglected. This needs to be applied actively to be used on a city brand strategy. This study reviewed the successful case of Andong city in Korea and Qufu city in Sandong, China and suggests ways of raising the cities' brand power.

• Journal of the Korean Institute of Rural Architecture
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• v.3 no.3
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• pp.1-9
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• 2001

The purpose of this paper is to investigate the user distribution and the accessibilities, and the factors restricting the use of House of Culture, Gwua-Chun city, and to discuss and propose an improved management for House of Culture. The survey and analyses in this paper have showed some considerable aspects of House of Culture. Smaller culture facilities are more effective with respects to the programs and the use of rooms. Most of users of the facilities are housewives and retired old people because those who have jobs can not use in the daytime when the facilities are open. Many cases of House of Culture are parts of village offices, libraries, and culture centers. The rooms are very efficiently composed. Users of House of Culture want larger space facilities and lecture programs for health and sports.

• The Journal of the Korea institute of electronic communication sciences
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• v.7 no.2
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• pp.365-373
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• 2012

Culture is the essential requisite to improve the resource of city competitiveness and the quality of life. The modern society hope to make the city, more regional and able to be expressed creativity, combining with culture industries for the purpose continuous economic growth and regeneration city. This development industry of cultural city constructed employment and the production of income due to the operations by infra-construction. And It inspired civic awareness about Cultural History. In addition, It presented the effective direction of national aspects caused by improving the identity and the value of ethnicity, culture.

• Journal of Navigation and Port Research
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• v.38 no.3
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• pp.291-298
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• 2014

This article aims to understand the meanings of urban regeneration utilizing culture and art focusing on a case of the waterfront development in Yokohama, and consider the role of culture and art playing in the cultural city strategy within the revitalization of regional cultures as a main intention by means of interrogation into the cultural policy and its practice in the waterfront development of a sea-port city. Yokohama has proceeded successfully the waterfront development through the creation of culture and art space by using the characterful and attractive urban scape and regional sources around the waterfront. In the cultural policy of 'the Creative City, Yokohama' as a part of 'Culture and Art Creatvie City' strategy of Japan, 'National Art Park plan' as a space planning policy realizes the regeneration of the waterfront through the creation of culture and art space. The examination on the basic intention of this venture and its practice helps comprehend a role of culture and art playing in the waterfront development of a sea-port city and shows the direction that the cultural policy would take in the waterfront regeneration.

• International Journal of Advanced Culture Technology
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• v.10 no.1
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• pp.196-203
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• 2022

Developing smart cities increasingly relies on metaverse technology. This has become much more apparent in the post-COVID-19 pandemic urban environment. The demand for fast processing of huge amounts of data and the convergence of various media types is essential for keeping city residents well-informed and safe. This paper builds on recent research on metaverse, smart cities, and digital outdoor advertising media. It proposes that "space culture media", which collectively functions by using physical or virtual spatial information, will play a key role in the smart city, functioning as an augmented city. Specifically, this paper deals with significant issues related to the smart city changes created by tecoration, a metaverse urban media space facilitated and enhanced through digital outdoor advertising.