• 한국콘텐츠학회논문지
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• 제18권2호
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• pp.388-395
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• 2018

웰빙과 유기농식품에 대한 관심이 증가됨에 따라 유기농식품의 시장도 지속적으로 성장하고 있다. 이에, 외식시장에서의 유기농식품에 대한 연구가 꾸준히 진행되어 오고 있으나 대부분의 연구는 유기농식품의 영양학적 분야에 대한 연구가 주를 이루고 있다. 이에 본 연구는 소비자가 인지하는 유기농 식품의 편익과 만족도 연구를 위해 서울의 백화점 및 마트 일대에서 편의표본추출방법으로 314부를 설문하여 최종 분석을 하였으며, 특히 고연령층과 저연령층으로 구분하여 연령별로 인지하는 편익과 만족도에 미치는 영향을 분석하였다. 연구 결과 신체적, 지역적 편익은 저연령 및 고연령층 모두 만족도에 영향을 미치고 있는 것으로 분석되었고, 감각적 편익은 저연령층에는 만족도에 부정적인 영향을 미치는 것으로 나타났다. 또한, 가계경제적 편익의 경우는 고연령층의 유기농식품 만족도에 부정적 영향을 미치는 것으로 나타났다. 본 연구는 연령의 그룹에 따라 유기농식품 구매를 통한 편익이 만족도에 미치는 영향을 분석하여 점차 확대되어가고 있는 유기농식품 시장의 마케팅 시장을 세분화하고 전략의 방향을 결정하는데 기여할 수 있다.

• 한국산학기술학회논문지
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• 제14권5호
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• pp.2187-2197
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• 2013

이 연구의 목적은 유명 스포츠브랜드(나이키, 아디다스, 휠라)에서 광고모델로 활약하고 있는 세 명의 스포츠스타 (박지성, 차두리, 박태환)들을 대상으로, 스포츠스타의 광고속성이 스포츠용품 구매의도에 미치는 영향을 알아보는 것이다. 총 240명의 표본 집단을 대상으로 한 설문조사를 분석한 결과 다음과 같은 결론들이 도출되었다. 첫째, 인구통계학적요인에 따른 스포츠스타 보증광고속성과 구매의도의 차이분석에서 성별, 연령에 따른 유의한 차이가 있었다. 둘째, 구매자의 월평균 수입에 따른 스포츠스타 보증광고속성과 구매의도의 차이 분석에서 박지성 차두리 박태환 선수 모두 유사성에서 통계적으로 유의한 차이가 있었다. 셋째, 구매자의 월평균 스포츠 지출비용에 따른 스포츠스타 보증광고속성과 구매의도의 차이 분석에서는 박지성 차두리 박태환 선수 모두 유사성에서 통계적으로 유의한 차이가 났으며, 구매의도와의 차이 분석에서는 박태환 선수에게만 차이가 있었다. 넷째, 스포츠스타 보증광고속성이 구매의도에 미치는 영향에서는 박지성 선수에게서 가장 많은 선수속성(전문성 신뢰성 유사성)이 구매의도에 미친다는 결과가 나왔으며, 차두리 선수에게서는 신뢰성 유사성의 선수속성이 구매의도에 미친다는 결과가 나왔다. 또한 박태환 선수의 보증광고속성 중에서 유사성이 스포츠소비자들의 구매의도에 영향을 미친다는 결과가 도출되었다. 본 연구에서 나타난, 스포츠스타의 보증광고속성들 중에서도 유사성이 공통적으로 스포츠 용품 구매의도에 영향을 미치고 있다는 사실은 향후 스포츠광고 분야와 관련 후속연구에서 주목할 만한 시사점을 제시한다.

• 한국의류학회지
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• 제31권12호
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• pp.1689-1699
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• 2007

총 41쌍의 트윈 여학생과 어머니가 $[TC]^2$ (Textile Clothing Technology Corporation)에서 데이터 조사에 참여하였다. 참가자들은 미국 질병관리 및 방지국(CDC- Center for Disease Control and Prevention)의 자료를 바탕으로 그들의 BMI(체질량지수, Body Mass Index)를 기초로 하여 보통체중과 과체중으로 나누어 졌고, 다시 9살에서 11살 사이의 younger그룹과 12살에서 14살 사이의 older 그룹으로 나뉘어졌다. 설문조사를 이용한 Quantitative 리서치 방법을 이용하여 조사되어졌다. 의복착용 의사결정 요소와 바디 만족도에 관한 조사로 보통체중/과체중, Younger/Older 그룹에 대하여 연구가 진행되었다. 자료분석은 SPSS 12.0을 사용하여 기술 통계분석, 상관분석, 대응표본 분석 등으로 결과를 도출하였다. 7개 항목의 의복 의사경정 요소 중 의복이 몸에 잘 맞는 것과 의복의 편안함을 가장 중요한 요소로 뽑았다. 대응표본 분석결과 어머니들이 관찰한 여학생의 의복의사결정 중 중요한 것으로는 새로운 패션(Newest fashion)과 여학생의 친구들이 무엇을 입는가(newest fashion means: 2.80 and 3.37, p=0.007; what friends would be wearing means: 2.07 and 3.24, p=0.000)를 더 중요하게 생각하는 것으로 나타났다.

• 벤처창업연구
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• 제11권5호
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• pp.189-204
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• 2016

본 연구는 소비자가 기능성건강식품을 구매하는데 있어서 소비자 추구혜택, 관심도 및 태도가 구매의도에 미치는 영향을 파악하고자 하였으며, 소비자의 구매의도 행동패턴을 조사하여 맞춤형 제품 개발을 위한 마케팅전략 수립 등, 경쟁력 제고의 기틀을 제공하는데 그 목적이 있다. 연구대상인 기능성건강식품에 대한 범위는 생체조절 기능성식품인 건강기능식품은 물론, 기능기호성식품, 기능성영양식품까지 포함하여 기능성건강식품으로 조작 명명하고 분석에 적용하였다. 연구수행을 위하여 전국에 거주하는 20대~60대의 건강기능식품을 섭취한 사람들을 대상으로 설문조사를 실시하였다. 최종적으로 2016년 9월에 353부의 자료를 수집하였으며, SPSS 21.0 통계프로그램을 사용하여 인구사회학적 특성을 통제변수로 하는 위계적 회귀분석을 실시하였다. 연구결과 첫째, 심리적 추구혜택, 둘째, 기능성 건강관심도와 건강관심도, 셋째, 건강관리 태도와 건강식품 태도가 기능성건강식품 구매의도에 유의한 영향을 미치는 것으로 나타났다. 본 연구에서 도출된 결과는 소비자 전반의 요구를 파악하고 일반화시키는데 기초자료로 활용될 것으로 기대한다. 아울러 실증적인 소비자 행동관련 분석 결과를 제공하므로 기능성식품 소재개발 등 국내외 기능성건강식품 산업의 양적 질적인 성장에 기여할 것으로 사료되는 바이다.

• 한국가족관계학회지
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• 제23권3호
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• pp.201-228
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• 2018

Objectives: The objectives of this study were to classify never-married types of adult men and women and explore factors related to these types. Never-married types were categorized into 4 types according to continuity and voluntariness: continuous voluntary type; changed voluntary type; continuous non-voluntary type; and changed non-voluntary type. Factors related to types of being single were examined in terms of socio-demographic factors, individual and psychological factors (self-esteem, depression), dating relationship factors (current relationship status), original family factors (parental conflict, relationship with parents, parents' demand for marriage), marriage related factors (division of roles after marriage), and occupation related factors (work values, employment instability). Method: As for research method, a survey was conducted with never-married adult men and women between the ages of 35 and 49 living in Seoul, Gyeonggi or Incheon areas. Of 300 copies of questionnaire distributed, data from 295 copies were processed using SPSS 24.0 program for multinomial logit analysis. Results: The study results showed that, of never-married men respondents, continuous voluntary type accounted for 20.5%; changed voluntary type 18.9%; continuous non-voluntary type 49.6%; and changed non-voluntary type 11.0%. It was found that the factors related to continuous non-voluntary type among never-married men are age, religion, average monthly income, while the factors related to changed voluntary type are religion, self-esteem, depression, and frequency and strength of parental conflict, while the factor related to changed non-voluntary type men was living with parents. Examining never-married women respondents, it was found that, continuous voluntary type accounted for 33.9%; changed non-voluntary type 19.6%; continuous non-voluntary type 22.6%; and changed voluntary type 23.8%. The factor related to continuous non-voluntary type among never-married women was parents' demand for marriage, while the factors related changed voluntary type were age, depression and strength of parental conflict. Also, the factors related to changed non-voluntary type of never-married women were age, religion, living with parents, depression and parents' demand for marriage. Conclusion: In conclusion, it was found that continuous non-voluntary type formed the largest group among never-married men, whereas continuous voluntary type was the majority in never-married women. Both never-married men and women chose to remain single when they are living with their parents and their parental conflict is intense. Parents' demand for marriage was related to women, but not to men.

• 복식
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• 제61권7호
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• pp.51-66
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• 2011

The study is intended to suggest the differentiated and subdivided indexes of the leisure fashion market and to provide the marketing strategy establishment and in-depth understanding of leisure fashion business by looking into the correlation between and among fashion involvement, clothing selection criteria and fashion information sources. This study was conducted by the questionnaire response method and the results were derived by using the SPSS 16.0 statistics program. The results of the study were as follows; 1) As a result of researching the difference between the leisure activities consumer groups and fashion involvement, there were significant differences in emotional and cognitive involvement. In the tour activity group and social activity group, emotional involvement was found to be higher than the cognitive experience while in the hobby and sports activity group, both involvements were equally as high. 2) As a result of researching the difference between the leisure activities groups and clothing selection criteria, it was found that the intrinsic and extrinsic criteria were high in the hobby and sports activity group and that the intrinsic criteria was high in the tour activity group and social activity group. 3) In the difference between the leisure activity groups and fashion information sources, it was found that media source, observation source and experience/personal source were high in the hobby and sports activity group. In addition, the experience and personal source were high in the social activity group. 4) In the difference between and among fashion involvement, clothing selection criteria and fashion information sources, it was found that the emotional involvement, intrinsic criteria and observation source were higher in the group of females than males. 5) In the difference between and among fashion involvement, clothing selection criteria and fashion information sources depending on the ages of leisure activities consumers, it was found that the emotional involvement and observation source were high in the group of 20-24 yrs old consumers and that the emotional involvement, intrinsic criteria and observation source were high in the group of 25-29 yrs old consumers. Also, in the group of 30-34 yrs old consumers, the emotional involvement, observation source and experience/personal source were high.

• 가족자원경영과 정책
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• 제24권2호
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• pp.69-87
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• 2020

The purpose of this study was to identify the factors related to the willingness to have a child, parental age at first child's birth, and the planned number of children. The data came from the Korean General Social Survey from the Survey Research Center at Sung Kyun Kwan University. The sample data set included 488 men and women between the ages of 18 and 49. The major findings are as follows. First, gender, age, satisfaction with family relations, the value of marriage, the value of family succession, and willingness to increase spending on education significantly affected the willingness to have a child among unmarried and married participants without children. Second, among people willing to have a child, the factors that influenced parental age at first child's birth were gender, education, satisfaction with household economic condition, the value of marriage, and the willingness to increase spending on education. Third, across the sample, the planned number of children was decided by satisfaction of family relations, the value of childbirth, the value of marriage, and home ownership. Overall, the value of marriage was the factor most strongly associated with the three dependent variables. The more a person agree with living with their partner before marriage, the more willing they were to give birth, the younger they were when they became a parent, and the more children they planned to have. The higher satisfaction of family relations, the higher willingness to have a child, and the more children a participant planned to have. In addition, the more a participant was willing to increase spending on education, the higher their willingness was to have a child and the older they were when they became a parent.

• 복식
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• 제58권8호
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• pp.47-62
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• 2008

The purpose of this study is to develop a basic sloper for pants that would be appropriate for young Korean school girls between the ages of 6 to 11 years old. Pants available in the apparel market for children do not properly correspond to the body size of the target consumer group. This research explores the characteristics of the body size of the group and also identifies problems of the conventional pants sloper that would be generally used for the production of children's apparel. Ultimately it presents a basic sloper for a possible use for manufacturing. The basic slopers for pants were collected from three different companies and were the examples used for this study. An experimental pants sloper was developed, reflecting the average body size of a nine year-old girl, which Is thought to be the master size for grading in children's wear Four different cotton prototype pants were made based on the three companies' slopers and the experimental one for evaluation of the fit and overall shape of the pants on subjects. The results revealed that the design, fit, and overall look of the experimental pants was superior to that of the opposing companies' product. After alteration of the experimental sloper, a basic pants sloper was finalized. The finalized pants sloper was determined at W/4+1cm for the front waist and W/4+2cm for the back, H/4+0.5cm for the front hip and H/4+1.5cm for the bark hip, and 73cm for its length with 15.5cm and 18cm for its front and back pants width at the bottom, respectively.

• 한국의류학회지
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• 제32권2호
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• pp.271-283
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• 2008

The purpose of this study is to provide information on how to improving wearing sensation and fit of boots-cut jean through analysis of the actual wearing conditions and dissatisfaction. In order to compile the information about dissatisfaction with the appropriateness of the fit of boots-cut jean, a questionnaire was administered to 150 females(between the ages of 20 and 39) living in Gwang-ju, analyzed using the SPSS WIN 12.0 program. Also, 6 blue jean manufactures were investigated, the study method was a interview about company present status, sizing system and pattern of boots-cut jean. The result of this study were as follow: 1. In wearing conditions, the 20's(51.6%) to 30's(69.1%) is found the best preferred jean is boots-cut style. The reason why consumers prefer boots-cut jeans with wearing fit does to seem charming bodyline of the adult female. 2. Body type groups by drop was classified with the usual waist, the thick waist, the thin waist. The differences among age groups, body type and so on were compared using the chi-square test. Dissatisfaction of the fit of the thick waist and the thin waist was higher than the usual waist. 3. Research on the production sizing system of 6 blue jean brands showed the total sizing system of each manufacture were $3{\sim}9$, they were reflected the sizing system of the korean Industrial Standards(KS K 0051). Therefore, it is considered necessary for boots-cut jeans pattern and sizing system for Korean consumer's body shape.

• 한국생활과학회지
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• 제18권6호
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• pp.1303-1314
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• 2009

The purpose of this study lies in examining the characteristics of differentiated body types for plus-size women and obtaining basic data for the wide-ranging choices of ready-made clothing in a consumer's place. The results of this study displayed no significant differences for subjects in their 30s and 40s in comparison to standards by ages but showed a significant difference with subjects in their 50s when compared with the data from Size Korea (2004). Research data in the height and length categories were lower, and the majority of data from the other categories were higher. In order to analyze the characteristics of a plus-size woman's body, 4 factors were differentiated into 3 types with 17 categories: Factor 1 was the element of the thickness of the trunk, factor 2 was the element of the thickness of the lower body and legs, factor 3 was the element of shoulder size and factor 4 was the element of the upper body length. The accumulation rate was shown to be 74.47%. The characteristics for each type were as follows: Type 1 is a body type with a relatively thin waist, small width and girth of upper body and curvy lower body, type 2 is the average body type, and type 3 is a body type with big breasts and abdominal obesity. The standard body type belonged to type 2. According to the correspondency test between age and type, the characteristics of type 1 corresponded relatively close to the measures of subjects in their 40s and relatively far from subjects in their 30s to 50s while type 2 and type 3 appeared to be similar to subjects in their 50s.