• Title/Summary/Keyword: Textual analysis

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QualityRank : Measuring Authority of Answer in Q&A Community using Social Network Analysis (QualityRank : 소셜 네트워크 분석을 통한 Q&A 커뮤니티에서 답변의 신뢰 수준 측정)

  • Kim, Deok-Ju;Park, Gun-Woo;Lee, Sang-Hoon
    • Journal of KIISE:Databases
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    • v.37 no.6
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    • pp.343-350
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    • 2010
  • We can get answers we want to know via questioning in Knowledge Search Service (KSS) based on Q&A Community. However, it is getting more difficult to find credible documents in enormous documents, since many anonymous users regardless of credibility are participate in answering on the question. In previous works in KSS, researchers evaluated the quality of documents based on textual information, e.g. recommendation count, click count and non-textual information, e.g. answer length, attached data, conjunction count. Then, the evaluation results are used for enhancing search performance. However, the non-textual information has a problem that it is difficult to get enough information by users in the early stage of Q&A. The textual information also has a limitation for evaluating quality because of judgement by partial factors such as answer length, conjunction counts. In this paper, we propose the QualityRank algorithm to improve the problem by textual and non-textual information. This algorithm ranks the relevant and credible answers by considering textual/non-textual information and user centrality based on Social Network Analysis(SNA). Based on experimental validation we can confirm that the results by our algorithm is improved than those of textual/non-textual in terms of ranking performance.

Exploring Simultaneous Presentation in Online Restaurant Reviews: An Analysis of Textual and Visual Content

  • Lin Li;Gang Ren;Taeho Hong;Sung-Byung Yang
    • Asia pacific journal of information systems
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    • v.29 no.2
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    • pp.181-202
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    • 2019
  • The purpose of this study is to explore the effect of different types of simultaneous presentation (i.e., reviewer information, textual and visual content, and similarity between textual-visual contents) on review usefulness and review enjoyment in online restaurant reviews (ORRs), as they are interrelated yet have rarely been examined together in previous research. By using Latent Dirichlet Allocation (LDA) topic modeling and state-of-the-art machine learning (ML) methodologies, we found that review readability in textual content and salient objects in images in visual content have a significant impact on both review usefulness and review enjoyment. Moreover, similarity between textual-visual contents was found to be a major factor in determining review usefulness but not review enjoyment. As for reviewer information, reputation, expertise, and location of residence, these were found to be significantly related to review enjoyment. This study contributes to the body of knowledge on ORRs and provides valuable implications for general users and managers in the hospitality and tourism industries.

EFTG: Efficient and Flexible Top-K Geo-textual Publish/Subscribe

  • zhu, Hong;Li, Hongbo;Cui, Zongmin;Cao, Zhongsheng;Xie, Meiyi
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.12 no.12
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    • pp.5877-5897
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    • 2018
  • With the popularity of mobile networks and smartphones, geo-textual publish/subscribe messaging has attracted wide attention. Different from the traditional publish/subscribe format, geo-textual data is published and subscribed in the form of dynamic data flow in the mobile network. The difference creates more requirements for efficiency and flexibility. However, most of the existing Top-k geo-textual publish/subscribe schemes have the following deficiencies: (1) All publications have to be scored for each subscription, which is not efficient enough. (2) A user should take time to set a threshold for each subscription, which is not flexible enough. Therefore, we propose an efficient and flexible Top-k geo-textual publish/subscribe scheme. First, our scheme groups publish and subscribe based on text classification. Thus, only a few parts of related publications should be scored for each subscription, which significantly enhances efficiency. Second, our scheme proposes an adaptive publish/subscribe matching algorithm. The algorithm does not require the user to set a threshold. It can adaptively return Top-k results to the user for each subscription, which significantly enhances flexibility. Finally, theoretical analysis and experimental evaluation verify the efficiency and effectiveness of our scheme.

Brand Fandom Dynamic Analysis Framework based on Customer Data in Online Communities

  • Yu Cheng;Sangwoo Park;Inseop Lee;Changryong Kim;Sanghun Sul
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.17 no.8
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    • pp.2222-2240
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    • 2023
  • Brand fandom refers to a collection of consumers with strong emotions toward a brand. Studying the dynamics of brand fandom can help brands understand which services or strategies influence their consumers to become a part of brand fandom. However, existing literature on fandom in the last three decades has mainly used qualitative methods, and there is still a lack of research on fandom using quantitative methods. Specifically, previous studies lack a framework for locating fandoms from online textual data and analyzing their dynamics. This study proposes a framework for exploring brand fandom dynamics based on online textual data. This framework consists of four phases based on the design thinking model: Preparing Data, Defining Fandom Categories, Generating Fandom Dynamics, and Analyzing Fandom Dynamics. This framework uses techniques such as social network analysis and process mining, combined with brand personality theory. We demonstrate the applicability of this framework using case studies of two Korean home appliance brands. The dataset contains 14,593 posts by consumers in 374 online communities. The results show that the proposed framework can analyze brand fandom dynamics using textual customer data. Our study contributes to the interdisciplinary research at the intersection of data-driven service design and consumer culture quantification.

Non-Textual Elements as Opportunities to Learn: An Analysis of Korean and U.S. Mathematics Textbooks (학습기회로서의 비문자적 표상 분석: 한미 중등 수학교과서 사례 연구)

  • Kim, Rae-Young
    • School Mathematics
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    • v.12 no.4
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    • pp.605-617
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    • 2010
  • This study explores the characteristics and roles of non-textual elements in secondary mathematics textbooks in the United States and South Korea, using a conceptual framework that I have developed: variety, contextuality, and connectivity. Analyzing five U.S. standards-based textbooks and 13 Korean textbooks, this study shows that although non-textual elements in mathematics textbooks are free of literal language, they exhibit different emphases and reflect assumptions about what is important in learning mathematics and how it can be taught and learned in a particular societal context (Mishra, 1999; Zazkis & Gadowsky, 2001). While there are similar patterns in the use of different types of non-textual elements in textbooks from both countries, different opportunities are provided for students to learn mathematics between the two countries.

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Interdisciplinary Literaure Analysis between Cosmetic Container Design and Customer Purchasing Intention

  • SUNG, Ikkyung
    • The Journal of Industrial Distribution & Business
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    • v.12 no.3
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    • pp.21-29
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    • 2021
  • Purpose: The cosmetic industry is one of the significant sectors of the economy that has attracted a wide range of players due to the fast growth rate. The purpose of this research is to identify the effect of container design in influencing consumer purchase intention, pulling together collected textual data regarding two factors. No other research conduct to measure this relationship. Research design, data and methodology: Using web data searching tools, the present researcher coded the data obtained. The web content analysis platform is useful because it allows a researcher to examine themes in texts and, in a way, allows an ideal way to understand links within categories of data. Results: Different components of container design have different impacts on the purchase behavior of different consumers. The most crucial container design components include; shape, color, material and textual, and artistic features. These components are used by designers for different purposes and have different levels of appeal to the consumer. Conclusions: Manufacturers in the cosmetic industry must invest in designing packaging products that are more appealing in shape and color while using high-quality materials to packaging these products. The packaging containers should also be designed to incorporate textual and artistic features that provide more information regarding the products.

How Chinese Online Media Users Respond to Carbon Neutrality: A Quantitative Textual Analysis of Comments on Bilibili, a Chinese Video Sharing Platform

  • Zha Yiru
    • Asian Journal for Public Opinion Research
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    • v.11 no.2
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    • pp.145-162
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    • 2023
  • This research investigates how users of Bilibili, a video sharing website based in China have responded to carbon neutrality. By conducting quantitative textual analyses on 3,311 comments on Bilibili using LDA topic extraction and content statistics, this research discovers that: (1) Bilibili users have assigned more weight to geopolitical topics (56.3%) than energy (22.0%) and environmental topics (21.7%). (2) When assessing carbon neutrality, Bilibili users considered geopolitical (53.8%) and energy factors (15.8%) more heavily than factors related to the class (9.2%), economy (8.9%), environment (8.7%), and definition (3.6%). (3) More Bilibili users had negative (64.6%) attitudes towards carbon neutrality, with only a small portion of them expressing positive (26.8%) and neutral (8.6%) attitudes. (4) Negative attitudes towards carbon neutrality were mainly driven by geopolitical concerns about the West's approach to China, other countries' free-riding on China's efforts and the West's manipulation of rules, doubts about the feasibility of energy transition and suspicion of capitalists exploiting consumers through this concept. This research highlights the geopolitical concerns behind the environmental attitudes of Chinese people, deepening our understanding to psychological constructs and crisis sensitivity of Chinese people towards environmental issues.

Analysis of Pre-Service Teachers' Interpretation and Utilization of Non-Textual Elements in Mathematics Curriculum Materials

  • Lee, Ji-Eun;Ligocki, Danielle
    • Research in Mathematical Education
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    • v.23 no.4
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    • pp.181-217
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    • 2020
  • This study explores how pre-service teachers (PSTs) view, interpret, and utilize non-textual elements (NTEs) in mathematics curriculum. Fifty-two PSTs, who enrolled in a mathematics methods course at a Midwestern university in the U.S., engaged in a three-part task that consisted of evaluations and modifications of NTEs in the sample mathematics curriculum materials. We ascertain what PSTs consider to be the strengths and weaknesses of NTEs, how they define the primary goals of NTEs, and how they would work to modify or adapt existing NTEs with effective teaching in mind. By using the Curricular Noticing Framework, we can better understand how PSTs recognize opportunities within mathematics curriculum and gain a deeper understanding regarding how PSTs' prior experiences may affect their curricular-attending habits, which has consequences for their future teaching. Findings indicate that PSTs understand NTEs to be simply a support for traditional mathematics curriculum, rather than tools on their own. Also, they tend to prefer NTEs that are familiar to them. From our findings, we draw implications for teacher educators who support PSTs' interpretation and utilization of NTEs.

Analysis of High School Science Textual Descriptions of Scientifically Debatable Compounds According to the Experimental Results by MBL: A Case Study of Carbonic Acid in Water and Aqueous Solution of Carbon Dioxide (MBL 실험 결과를 토대로 한 과학적으로 논의 되고 있는 화합물의 고등학교 과학 교과서 기술 분석: 이산화탄소 수용액과 탄산 수용액의 경우)

  • Jeoung, Jee-Young;Min, Kyeong-Jin;Chae, Hee-K.
    • Journal of the Korean Chemical Society
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    • v.54 no.4
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    • pp.479-486
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    • 2010
  • The purposes of this study are to investigate the description of scientifically debatable carbonic acid in the Korean high school textbooks, characterize the physical properties of 'carbonic acid solutions' by using an MBL set-up and compare the properties with textual ones. Four different aqueous solutions of carbon dioxide have been prepared and analyzed: naturally aerated aqueous solution, dry ice-dissolving solution, $CO_2$-bubbling solution and commercial carbonic acid water. Experimental findings showed that pH and conductivity of these 4 solutions ranged from 3.85 to 5.66 and from 0.21 ${\mu}S$/cm to 272.1 ${\mu}S$/cm, respectively. Out of these solutions, the dissociation constant($K_{a1}$) of the bubbling solution at room temperature could be calculated to $5.7{\times}10^{-7}$ which value is comparable to the textual $4.3{\times}10^{-7}$ within experimental errors, which means that textual compound is not pure carbonic acid but the equilibrated mixture of carbonic acid and the aqueous solution of carbon dioxide. On the other hand, textual analysis showed that most of high school textbooks used carbonic acid as an example of weak acid and buffer solution of the blood but none of them distinguished the carbonic acid from the aqueous solution of carbon dioxide. Only one textbook, however, tiered two species in the chemical equation.

Analysis on the Basis of the Characteristics Poststructural-Cognizance Expressed in Fashion Design(I) (복식디자인에 표현된 포스트구조주의적 인식특성 분석(I))

  • Kwan, Jung-Sook
    • Fashion & Textile Research Journal
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    • v.7 no.6
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    • pp.585-593
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    • 2005
  • Diverse and complicated trends of fashion design which were initiated at the latter part of the 20th century have been evolving in the cultural framework of Postmodernism. At this point of time, Poststructuralism, with its aims to interpret and understand modern fashion design, is a new system of thinking that reveals the contradictory aspects of rationalistic Western philosophy and accepts uncertainty and disorder as they exist. The main purpose of this study is to examine the various theoretic systems and characteristic concepts of Poststructuralism, and supply a new cognizance frame to understand the processes of fashion design with free and varied notions of deconstruction and generation, in place of the former systematic and consistent interpretation of meaning. Concerning fashion design, analysis of theories and analysis of contents. By probing and examining deconstruction theory, 'I'-other theory, textual theory, and nomadic thinking, the concepts of cognizance are classified into Nonboundariness, Otherness, and Textualism. The theoretic foundation for this analysis and classification is supplied by Derrida's deconstructional philosophy, Lacan's mental analysis, Bartes's textual theory, Deleuze's change and generation theory, together with other theories of Poststructuralism. In analysis of theories, a cognizance frame is proposed that can categorize the concepts, derived from various theories of Poststructuralism, as traits expressed in fashion design.