• Journal of Advanced Marine Engineering and Technology
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• v.37 no.3
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• pp.291-299
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• 2013

Most sentiment analysis systems count the number of occurrences of sentiment expressions in a text, and evaluate the text by summing polarity values of extracted sentiment expressions. However, linguistic contexts of the expressions should be taken into account in order to analyze sentimental orientation of the text meticulously. Korean auxiliary predicates affect meaning of the main verb or adjective in some ways while attached to it in their usage. In this paper, we introduce a new approach that handles Korean auxiliary predicates in the light of sentiment analysis. We classify the auxiliary predicates according to their strength of impact on sentiment polarity values. We also define compositional rules of auxiliary predicates to update polarity values when the predicates appear along with sentiment expressions. This approach is implemented to a sentiment analysis system to extract opinions about a specific individual from review documents which were collected from various web sites. An experimental result shows approximately 72.6% precision and 52.7% recall for correctly detecting sentiment expressions from a text.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.12 no.8
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• pp.4090-4102
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• 2018

After emerging online communications, text mining and sentiment analysis has been frequently applied into analyzing electronic word-of-mouth. This study aims to develop a domain-specific lexicon of sentiment analysis to predict box office success in Korea film market and validate the feasibility of the lexicon. Natural language processing, a machine learning algorithm, and a lexicon-based sentiment classification method are employed. To create a movie domain sentiment lexicon, 233,631 reviews of 147 movies with popularity ratings is collected by a XML crawling package in R program. We accomplished 81.69% accuracy in sentiment classification by the Korean sentiment dictionary including 706 negative words and 617 positive words. The result showed a stronger positive relationship with box office success and consumers' sentiment as well as a significant positive effect in the linear regression for the predicting model. In addition, it reveals emotion in the user-generated content can be a more accurate clue to predict business success.

• Journal of Information Processing Systems
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• v.15 no.3
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• pp.500-519
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• 2019

The blooming of social media has simulated interest in sentiment analysis. Sentiment analysis aims to determine from a specific piece of content the overall attitude of its author in relation to a specific item, product, brand, or service. In sentiment analysis, the focus is on the subjective sentences. Hence, in order to discover and extract the subjective information from a given text, researchers have applied various methods in computational linguistics, natural language processing, and text analysis. The aim of this paper is to provide an in-depth up-to-date study of the sentiment analysis algorithms in order to familiarize with other works done in the subject. The paper focuses on the main tasks and applications of sentiment analysis. State-of-the-art algorithms, methodologies and techniques have been categorized and summarized to facilitate future research in this field.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.43 no.4
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• pp.33-40
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• 2020

In order to satisfy customers, it is important to identify the quality elements that affect customers' satisfaction. The Kano model has been widely used in identifying multi-dimensional quality attributes in this purpose. However, the model suffers from various shortcomings and limitations, especially those related to survey practices such as the data amount, reply attitude and cost. In this research, a model based on the text sentiment analysis is proposed, which aims to substitute the survey-based data gathering process of Kano models with sentiment analysis. In this model, from the set of opinion text, quality elements for the research are extracted using the morpheme analysis. The opinions' polarity attributes are evaluated using text sentiment analysis, and those polarity text items are transformed into equivalent Kano survey questions. Replies for the transformed survey questions are generated based on the total score of the original data. Then, the question-reply set is analyzed using both the original Kano evaluation method and the satisfaction index method. The proposed research model has been tested using a large amount of data of public IT service project evaluations. The result shows that it can replace the existing practice and it promises advantages in terms of quality and cost of data gathering. The authors hope that the proposed model of this research may serve as a new quality analysis model for a wide range of areas.

• Journal of Internet Computing and Services
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• v.19 no.1
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• pp.155-166
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• 2018

These days, online media, such as blogospheres, online communities, and social networking sites, provides the uncountable user-generated content (UGC) to discover market intelligence and business insight with. The business has been interested in consumers, and constantly requires the approach to identify consumers' opinions and competitive advantage in the competing market. Analyzing consumers' opinion about oneself and rivals can help decision makers to gain in-depth and fine-grained understanding on the human and social behavioral dynamics underlying the competition. In order to accomplish the comparison study for rival products and companies, we attempted to do competitive analysis using text mining with online UGC for two popular and competing ramens, a market leader and a market follower, in the Korean instant noodle market. Furthermore, to overcome the lack of the Korean sentiment lexicon, we developed the domain specific sentiment dictionary of Korean texts. We gathered 19,386 pieces of blogs and forum messages, developed the Korean sentiment dictionary, and defined the taxonomy for categorization. In the context of our study, we employed sentiment analysis to present consumers' opinion and statistical analysis to demonstrate the differences between the competitors. Our results show that the sentiment portrayed by the text mining clearly differentiate the two rival noodles and convincingly confirm that one is a market leader and the other is a follower. In this regard, we expect this comparison can help business decision makers to understand rich in-depth competitive intelligence hidden in the social media.

• Journal of Information Technology Services
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• v.17 no.1
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• pp.79-89
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• 2018

Sentiment analysis is a technique of text mining that extracts feelings of the person who wrote the sentence like movie review. The preliminary researches of sentiment analysis identify sentiments by using the dictionary which contains negative and positive words collected in advance. As researches on deep learning are actively carried out, sentiment analysis using deep learning model with morpheme or word unit has been done. However, this model has disadvantages in that the word dictionary varies according to the domain and the number of morphemes or words gets relatively larger than that of phonemes. Therefore, the size of the dictionary becomes large and the complexity of the model increases accordingly. We construct a sentiment analysis model using recurrent neural network by dividing input data into phoneme-level which is smaller than morpheme-level. To verify the performance, we use 30,000 movie reviews from the Korean biggest portal, Naver. Morpheme-level sentiment analysis model is also implemented and compared. As a result, the phoneme-level sentiment analysis model is superior to that of the morpheme-level, and in particular, the phoneme-level model using LSTM performs better than that of using GRU model. It is expected that Korean text processing based on a phoneme-level model can be applied to various text mining and language models.

• Journal of the Korean Society for Library and Information Science
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• v.55 no.3
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• pp.397-417
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• 2021

As review text contains the experience and opinions of the customers, analyzing review text helps to understand the subject. Existing studies either only used sentiment analysis on online restaurant reviews to identify the customers' assessment on different features of the restaurant or network analysis to figure out the customers' preference. In this study, we conducted both sentiment analysis and network analysis on the review text of the restaurants with high star ratings and those with low star ratings. We compared the review text of the two groups to distinguish the difference of the two and identify what makes great restaurants great.

• Science of Emotion and Sensibility
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• v.17 no.1
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• pp.71-78
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• 2014

We propose the sentiment pattern as a novel sentiment feature for more accurate text sentiment analysis, and introduce the rating inference of movie reviews using it. The text sentiment analysis is a task that recognizes and classifies sentiment of text whether it is positive or negative. For that purpose, the sentiment feature is used, which includes sentiment words and phrase pattern that have specific sentiment like positive or negative. The previous researches for the sentiment analysis, however, have a limit to understand accurately total sentiment of either a sentence or text because they consider the sentiment of sentiment words and phrase patterns independently. Therefore, we propose the sentiment pattern that is defined by arranging semantically all sentiment in a sentence, and use them as a new sentiment feature for the rating inference that is one of the detail subjects of the sentiment analysis. In order to verify the effect of proposed sentiment pattern, we conducted experiments of rating inference. Ratings of test reviews is inferred by using a probabilistic method with sentiment features including sentiment patterns extracted from training reviews. As a result, it is shown that the result of rating inference with sentiment patterns are more accurate than that without sentiment patterns.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.24 no.5
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• pp.670-673
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• 2020

Recent advances in artificial intelligence have allowed for easier sentiment analysis (e.g. positive or negative forecast) of documents such as a finance reports. In this paper, we investigate a method to apply text mining techniques to extract in the financial report using deep learning, and propose an accounting model for the effects of sentiment values in financial information. For sentiment analysis with keyword detection in the financial report, we suggest the input layer with extracted keywords, hidden layers by learned weights, and the output layer in terms of sentiment scores. Our approaches can help more effective strategy for potential investors as a professional guideline using sentiment values.

• Language and Information
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• v.14 no.2
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• pp.159-181
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• 2010

This paper presents a hybrid approach to the sentiment analysis of online texts. The sentiment of a text refers to the feelings that the author of a text has towards a certain topic. Many existing approaches employ either a pattern-based approach or a machine learning based approach. The former shows relatively high precision in classifying the sentiments, but suffers from the data sparseness problem, i.e. the lack of patterns. The latter approach shows relatively lower precision, but 100% recall. The approach presented in the current work adopts the merits of both approaches. It combines the pattern-based approach with the machine learning based approach, so that the relatively high precision and high recall can be maintained. Our experiment shows that the hybrid approach improves the F-measure score for more than 50% in comparison with the pattern-based approach and for around 1% comparing with the machine learning based approach. The numerical improvement from the machine learning based approach might not seem to be quite encouraging, but the fact that in the current approach not only the sentiment or the polarity information of sentences but also the additional information such as target of sentiments can be classified makes the current approach promising.