• Title/Summary/Keyword: Text frequency analysis

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A Rhetoric of Naming in Korean Newspapers: A Socio-Constructive Meaning of the 'Split of National Opinion' As an Ultimate Term (한국 신문 속 명명하기의 수사학: 승부수 언어(ultimate term)로서의 '국론 분열'의 사회구성적 의미)

  • NamGung, Eun-Jeong;Shin, Seong-Gene;Lee, In-Hee
    • Korean journal of communication and information
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    • v.43
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    • pp.314-358
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    • 2008
  • This study examined how the meaning of news stories covering the split of national opinion was constructed in the media to represent social conflicts. To clarify the function of the term 'split of national opinion' as an ultimate term, this study examined the meaning of the term in the context of both text and society. Ten newspapers were included in the content analysis. The frequency of words used for the purpose of metaphor and equivalent in describing the split of national opinion was calculated to determine their meaning in the textual context. The frequency of incidents and subjects involved in allegedly causing the split of national opinion was calculated to determine their meaning in the social context. The results of this study are summarized as follows: First, the term 'split of national opinion' was coined by the newspapers as a metaphor of disease, disaster, and cost. The attitudes or the ways in which the split of national opinion was dealt with were generally negative and passive. Second, the term 'split of national opinion' was dealt with an equivalent status of such terms as national policy, national loss, societal problems, and ideology. Third, each newspaper reported that the split of national opinion had been caused by certain subjects, which indicates that each newspaper had its own position of viewing who was the key player in splitting the national opinion. The implication was also discussed that the use of the ultimate term would incur the unbalance of power between participants and the existing players, which would make individuals or groups who were involved in the social actions excluded and make the newspapers exercise the rhetorical power as news media.

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A Study on Industry-specific Sustainability Strategy: Analyzing ESG Reports and News Articles (산업별 지속가능경영 전략 고찰: ESG 보고서와 뉴스 기사를 중심으로)

  • WonHee Kim;YoungOk Kwon
    • Journal of Intelligence and Information Systems
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    • v.29 no.3
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    • pp.287-316
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    • 2023
  • As global energy crisis and the COVID-19 pandemic have emerged as social issues, there is a growing demand for companies to move away from profit-centric business models and embrace sustainable management that balances environmental, social, and governance (ESG) factors. ESG activities of companies vary across industries, and industry-specific weights are applied in ESG evaluations. Therefore, it is important to develop strategic management approaches that reflect the characteristics of each industry and the importance of each ESG factor. Additionally, with the stance of strengthened focus on ESG disclosures, specific guidelines are needed to identify and report on sustainable management activities of domestic companies. To understand corporate sustainability strategies, analyzing ESG reports and news articles by industry can help identify strategic characteristics in specific industries. However, each company has its own unique strategies and report structures, making it difficult to grasp detailed trends or action items. In our study, we analyzed ESG reports (2019-2021) and news articles (2019-2022) of six companies in the 'Finance,' 'Manufacturing,' and 'IT' sectors to examine the sustainability strategies of leading domestic ESG companies. Text mining techniques such as keyword frequency analysis and topic modeling were applied to identify industry-specific, ESG element-specific management strategies and issues. The analysis revealed that in the 'Finance' sector, customer-centric management strategies and efforts to promote an inclusive culture within and outside the company were prominent. Strategies addressing climate change, such as carbon neutrality and expanding green finance, were also emphasized. In the 'Manufacturing' sector, the focus was on creating sustainable communities through occupational health and safety issues, sustainable supply chain management, low-carbon technology development, and eco-friendly investments to achieve carbon neutrality. In the 'IT' sector, there was a tendency to focus on technological innovation and digital responsibility to enhance social value through technology. Furthermore, the key issues identified in the ESG factors were as follows: under the 'Environmental' element, issues such as greenhouse gas and carbon emission management, industry-specific eco-friendly activities, and green partnerships were identified. Under the 'Social' element, key issues included social contribution activities through stakeholder engagement, supporting the growth and coexistence of members and partner companies, and enhancing customer value through stable service provision. Under the 'Governance' element, key issues were identified as strengthening board independence through the appointment of outside directors, risk management and communication for sustainable growth, and establishing transparent governance structures. The exploration of the relationship between ESG disclosures in reports and ESG issues in news articles revealed that the sustainability strategies disclosed in reports were aligned with the issues related to ESG disclosed in news articles. However, there was a tendency to strengthen ESG activities for prevention and improvement after negative media coverage that could have a negative impact on corporate image. Additionally, environmental issues were mentioned more frequently in news articles compared to ESG reports, with environmental-related keywords being emphasized in the 'Finance' sector in the reports. Thus, ESG reports and news articles shared some similarities in content due to the sharing of information sources. However, the impact of media coverage influenced the emphasis on specific sustainability strategies, and the extent of mentioning environmental issues varied across documents. Based on our study, the following contributions were derived. From a practical perspective, companies need to consider their characteristics and establish sustainability strategies that align with their capabilities and situations. From an academic perspective, unlike previous studies on ESG strategies, we present a subdivided methodology through analysis considering the industry-specific characteristics of companies.

An Empirical Study on Key Factors Affecting Churn Behavior with the Voices of Contact Center Customers (고객센터 상담내용 분석을 통한 이탈 요인에 관한 실증 연구)

  • Jang, Moonkyoung;Yoo, Byungjoon;Lee, Jaehwan
    • The Journal of Society for e-Business Studies
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    • v.22 no.4
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    • pp.141-158
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    • 2017
  • Along with IT development, customers are getting more easily to express their opinions using various IT channels. In this situation, complaint management is a pressing issue for companies to acquire and maintain loyal customers with low cost. Most of previous studies have investigated customer complaint information by quantitative variables such as demographic information, transaction information, or complaint frequency, but studies focusing on qualitative aspects of complaint information are limited. Therefore, this paper considers the possibility for customers to leave even when they complain occasionally or briefly. This paper analyzes the quantitive aspects as well as the qualitative aspects using sentiment analysis with Exit-voice theory. The dataset contains 268,364 inquiries of 46,235 customers obtained from a contact center of a private security company in Korea. This paper carries out logistic regression and the results imply that the customers's explicit response and their implicit sentiment have different effect on customers leave. This study is expected to provide useful suggestions for the effective complaint management.

Digital Transformation: Using D.N.A.(Data, Network, AI) Keywords Generalized DMR Analysis (디지털 전환: D.N.A.(Data, Network, AI) 키워드를 활용한 토픽 모델링)

  • An, Sehwan;Ko, Kangwook;Kim, Youngmin
    • Knowledge Management Research
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    • v.23 no.3
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    • pp.129-152
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    • 2022
  • As a key infrastructure for digital transformation, the spread of data, network, artificial intelligence (D.N.A.) fields and the emergence of promising industries are laying the groundwork for active digital innovation throughout the economy. In this study, by applying the text mining methodology, major topics were derived by using the abstract, publication year, and research field of the study corresponding to the SCIE, SSCI, and A&HCI indexes of the WoS database as input variables. First, main keywords were identified through TF and TF-IDF analysis based on word appearance frequency, and then topic modeling was performed using g-DMR. With the advantage of the topic model that can utilize various types of variables as meta information, it was possible to properly explore the meaning beyond simply deriving a topic. According to the analysis results, topics such as business intelligence, manufacturing production systems, service value creation, telemedicine, and digital education were identified as major research topics in digital transformation. To summarize the results of topic modeling, 1) research on business intelligence has been actively conducted in all areas after COVID-19, and 2) issues such as intelligent manufacturing solutions and metaverses have emerged in the manufacturing field. It has been confirmed that the topic of production systems is receiving attention once again. Finally, 3) Although the topic itself can be viewed separately in terms of technology and service, it was found that it is undesirable to interpret it separately because a number of studies comprehensively deal with various services applied by combining the relevant technologies.

Maritime Safety Tribunal Ruling Analysis using SentenceBERT (SentenceBERT 모델을 활용한 해양안전심판 재결서 분석 방법에 대한 연구)

  • Bori Yoon;SeKil Park;Hyerim Bae;Sunghyun Sim
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.29 no.7
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    • pp.843-856
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    • 2023
  • The global surge in maritime traffic has resulted in an increased number of ship collisions, leading to significant economic, environmental, physical, and human damage. The causes of these maritime accidents are multifaceted, often arising from a combination of crew judgment errors, negligence, complexity of navigation routes, weather conditions, and technical deficiencies in the vessels. Given the intricate nuances and contextual information inherent in each incident, a methodology capable of deeply understanding the semantics and context of sentences is imperative. Accordingly, this study utilized the SentenceBERT model to analyze maritime safety tribunal decisions over the last 20 years in the Busan Sea area, which encapsulated data on ship collision incidents. The analysis revealed important keywords potentially responsible for these incidents. Cluster analysis based on the frequency of specific keyword appearances was conducted and visualized. This information can serve as foundational data for the preemptive identification of accident causes and the development of strategies for collision prevention and response.

User Centered Interface Design of Web-based Attention Testing Tools: Inhibition of Return(IOR) and Graphic UI (웹 기반 주의력 검사의 사용자 인터페이스 설계: 회귀억제 과제와 그래픽 UI를 중심으로)

  • Kwahk, Ji-Eun;Kwak, Ho-Wan
    • Korean Journal of Cognitive Science
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    • v.19 no.4
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    • pp.331-367
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    • 2008
  • This study aims to validate a web-based neuropsychological testing tool developed by Kwak(2007) and to suggest solutions to potential problems that can deteriorate its validity. When it targets a wider range of subjects, a web-based neuropsychological testing tool is challenged by high drop-out rates, lack of motivation, lack of interactivity with the experimenter, fear of computer, etc. As a possible solution to these threats, this study aims to redesign the user interface of a web-based attention testing tool through three phases of study. In Study 1, an extensive analysis of Kwak's(2007) attention testing tool was conducted to identify potential usability problems. The Heuristic Walkthrough(HW) method was used by three usability experts to review various design features. As a result, many problems were found throughout the tool. The findings concluded that the design of instructions, user information survey forms, task screen, results screen, etc. did not conform to the needs of users and their tasks. In Study 2, 11 guidelines for the design of web-based attention testing tools were established based on the findings from Study 1. The guidelines were used to optimize the design and organization of the tool so that it fits to the user and task needs. The resulting new design alternative was then implemented as a working prototype using the JAVA programming language. In Study 3, a comparative study was conducted to demonstrate the excellence of the new design of attention testing tool(named graphic style tool) over the existing design(named text style tool). A total of 60 subjects participated in user testing sessions where their error frequency, error patterns, and subjective satisfaction were measured through performance observation and questionnaires. Through the task performance measurement, a number of user errors in various types were observed in the existing text style tool. The questionnaire results were also in support of the new graphic style tool, users rated the new graphic style tool higher than the existing text style tool in terms of overall satisfaction, screen design, terms and system information, ease of learning, and system performance.

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The sexual awareness and sexual behaviour of high school students (고등학생의 성 의식과 성 행동에 관한 연구)

  • Oh, Hyun-Mee;Park, Young-Soo
    • The Journal of Korean Society for School & Community Health Education
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    • v.2 no.2
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    • pp.89-99
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    • 2001
  • This paper is based on the assumption that the sexual awareness and sexual behaviour of high school students would show the difference between an academic high school and a vocational high school. The main purpose of this paper is to provide basic information on establishing the direction of a realistic and efficient education, which leads to the desirable sex ethics eventually. To do this, a comparative study was carried out to figure out the difference between academic high school students and vocational high school students in terms of their actual awareness and behaviour of sex. I put the following two questions in order to achieve the goal of this study. First, what is the difference in sexual awareness between academic high school students and vocational high school students? Second, what is the difference in sexual behaviour between academic high school students and vocational high school students? The subjects of the survey conducted were 595 high school students in Kyunggi Province and I made the questionnaires referencing pre-studies. The SPSS program was used to get a frequency and a percentage from the results of the survey and then, by applying t-text, $x^2$ verification and interrelation, the following results were obtained. First, regarding sexual awareness, there wasn't much difference in their idea of keeping virginity before marriage between academic high school students and vocational high school students. From the results obtained by analyzing the interrelation between students and their parents and friends in terms of a will to keep virginity, it is found that there was a relevance in both academic high school and vocational high school. When they have a sex problem, it was friends that they are looking for consulting and both groups showed thesame result. But pertaining to an experience of a sex education, the comparative analysis indicated an meaningful difference. Second, as for sex behaviour, it was shown that there was a difference in the experience of going out with the other sex between academic high school students and vocational high school students as well as in the degree of physical touch. However, not much difference was shown in controlling a sex desire between the two groups. As a results of the comparative analysis of the sex experience between the two groups, there was a meaningful difference. In terms of the object of their sex experience, the majority of students in the two groups chose a friend as their first answer and there was little difference. From these results I can draw some conclusions that most of the students in both groups have a link with friends and parents in keeping their virginity. Furthermore, a meaningful difference in experiencing a sex education is presented between the two groups. With regard to the sex behaviour of high school students, a meaningful difference is shown in dating the other sex, a physical touch and a sex experience between the two groups. Consequently, we realize that there is a meaningful difference in some variants on the sexual awareness and sexual behaviour of high school students between academic high school and vocational high school.

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An Analysis of the Instructional State of the Unit 생Small Living Things′ in the Elementary School Science (초등학교 자연과 생작은생물생 단원의 수업 실태 분석)

  • 최도성;최규식;남철우;김정길;김석중;송판섭;한광래;한효의
    • Journal of Korean Elementary Science Education
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    • v.19 no.1
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    • pp.157-170
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    • 2000
  • The purpose of this study is to survey the instructional state of the unit 'Small Living Things' in the Elementary School Science. for this study, 100 teachers were surveyed on teaching-learning practices. More specifically, questions were asked on the degree of accomplishing instruction objectives, frequency of field . study, experimental preparation, alternative instructional methods, amount of preparation, availability of reference books for teachers and availability of information materials on the Kwangju region. Our results show that teachers find the objectives related to the collection of living things for class experiments and the task of growing and observing them the most difficult to accomplish. It was reported that 38% of teachers have actually conducted field trips. The obstacles listed in going out on field study range from lack of knowledge of appropriate places, lack of time, to safety concerns. The most difficult problem in teaching this unit was preparing proper instructional materials, regardless of teacher's gender, career, and interest. Most respondents let children provide the experimental subjects. Teachers with collection experience tend to provide for the experimental materials themselves. Our Analysis also reveals that more than 70% of the respondents do not have adequate knowledge of the species dealt with in the unit. Gender, career, and interest area of the teachers did not make any difference (p< .05). In the case that proper experimental subjects have not been prepared, VTR, textbooks, and charts were reported as the most frequently used alternative instruction aids. The level of content and amount of knowledge contained in this unit were found to be appropriate. Information on instruction materials and experiment-observation were obtained through the teaching manual or periodicals (58%), information materials on the region(20%), and fellow teachers (12%). Reference books for teachers and materials on the region are perceived to be inadequate in order of importance in the areas of preparation method, level-wise learning guide, experimental observation, and information on species covered in text. Overall, it was judged that the highest concern was with obtaining experimental materials, and teacher's reference books and materials on the region need to be reinforced to allow teachers to more fully utilize them. Development and distribution of proper instruction-learning materials to the children's level is also required.

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Analysis of Multi-Cultural Education Contents of 'Human Development and Family' Area of Middle School Technology-Home Economics Textbooks in Accordance with the 2015 Revised Curriculum (2015 개정 교육과정 중학교 기술·가정 교과서 '인간발달과 가족' 영역에 반영된 다문화교육 내용 분석)

  • Lee, Seong Min;Yu, Nan Sook
    • Journal of Korean Home Economics Education Association
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    • v.31 no.2
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    • pp.79-94
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    • 2019
  • The purpose of this research study was to examine how multi-cultural education contents are reflected in the contents related to the 'Human Development and Family' area of middle school Technology-Home Economics textbooks, based on the multi-cultural education criteria developed by Paek(2014). The sample of the study consisted of the 'Human Development and Family' contents in 'Technology-Home Economics 1·2' textbooks from five publishers (10 volumes) written in accordance with the 2015 revised curriculum. The research results of the study can be summarized as follows: First, all the four multi-cultural education criterion components were shown in the textbooks from five publishers. Cooperation was shown in the highest frequency, followed by Identity, Diversity, and Equality. Second, the analyses of text, image, and learning activities in the textbooks confirmed that Home Economics as a subject contains multi-cultural education contents that allow students to establish self and identity, respect others, accept diverse family patterns, understand family changes from multiple viewpoints, and form family community culture from gender equality perspective without prejudice. Ultimately, it can be concluded that Home Economics is a subject that enables learners to learn how individuals and families can cooperate and care for each other in order to harmoniously coexist.

Stock Price Prediction Using Sentiment Analysis: from "Stock Discussion Room" in Naver (SNS감성 분석을 이용한 주가 방향성 예측: 네이버 주식토론방 데이터를 이용하여)

  • Kim, Myeongjin;Ryu, Jihye;Cha, Dongho;Sim, Min Kyu
    • The Journal of Society for e-Business Studies
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    • v.25 no.4
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    • pp.61-75
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    • 2020
  • The scope of data for understanding or predicting stock prices has been continuously widened from traditional structured format data to unstructured data. This study investigates whether commentary data collected from SNS may affect future stock prices. From "Stock Discussion Room" in Naver, we collect 20 stocks' commentary data for six months, and test whether this data have prediction power with respect to one-hour ahead price direction and price range. Deep neural network such as LSTM and CNN methods are employed to model the predictive relationship. Among the 20 stocks, we find that future price direction can be predicted with higher than the accuracy of 50% in 13 stocks. Also, the future price range can be predicted with higher than the accuracy of 50% in 16 stocks. This study validate that the investors' sentiment reflected in SNS community such as Naver's "Stock Discussion Room" may affect the demand and supply of stocks, thus driving the stock prices.