• Title/Summary/Keyword: Testing Hypotheses

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A Study of Customer Royalty to Pro-sports and General Products/Service (프로 스포츠 및 일반제품/서비스에 대한 고객충성도 연구)

  • Chang, Kyung;Min, Jae-Young
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.25 no.3
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    • pp.16-27
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    • 2002
  • This paper is mainly interested in customer's(fan's) royalty to professional sports in sports industry. The royalty is studied with the royalty to several products and a service, so that we can obtain the comparison between both the former and the latter royalty. Interested professional sports, products and service are baseball, basketball, soccer, beer, cu, cola/cider, etc, and we will call each of them 'item'. The seven related hypotheses are considered. In hypotheses the dependent variable is royalty to nine items, and the independent variables are rune items, and customer's sex and major. For testing hypotheses, a questionaire is used, and reliability is checked with Cronbach's Alpha and correlation coefficients. For some items the royalty is significantly strong. Rather, even if some item has bad quality, it is found that customers can be royal to that item. We can identify some of those items through the results of this study. The strong significant results will be useful for the customer management. Additional studies are required for nonsignificant results which seems to be useful, and they are noted in the final part of the paper.

A Study on User Switching Intention from Contact Center-oriented to AI Chatbot-Oriented Customer Services (컨택센터 중심에서 인공지능 챗봇 중심 고객 서비스로의 사용자 전환의도에 관한 연구)

  • Ann Seunggyu;Ahn Hyunchul
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.19 no.1
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    • pp.57-76
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    • 2023
  • This study analyzes the factors and effects on the users' intention to switch from contact center-oriented to AI chatbot-oriented customer services by combining Push-Pull-Mooring Model and provides insights for companies considering the adoption of AI chatbots. To test the model, we surveyed users with experience using chatbots at least once across different age groups. Finally, we analyzed 176 cases for the analysis using IBM SPSS Statistics and SmartPLS 4.0. The results of hypotheses testing rejected the hypotheses for variables of inconsistent quality and low availability of push factors and low switching cost of mooring factor while accepting the hypotheses for the tardy response of push factors and all pull factors. Therefore, these findings provide important implications for researchers and practitioners who wish to conduct research or adopt AI chatbots. In conclusion, users do not feel inconvenienced by the contact center-oriented service but also perceive high trust and convenience with AI chatbot-oriented service. However, despite low switching costs, users consider chatbots a complementary tool rather than an alternative. So, companies adopting AI chatbots should consider what features the users expect from AI chatbots and facilitate these features when implementing AI chatbots.

The Effects of Mobile Accommodation App Quality Perception on Continual Use Intention through Expectation Confirmation and Satisfaction

  • Arum Park;Sin-Bok Lee
    • International Journal of Advanced Culture Technology
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    • v.11 no.2
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    • pp.345-357
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    • 2023
  • This research investigates the relationship between the information quality, service quality, and system quality of lodging apps and the users' expectations, level of satisfaction, and intent to continue using them. For this objective, 418 respondents participated in a survey. To evaluate the hypotheses, the collected data were examined using SPSS 22.0 and AMOS 22.0 statistical software. This study constructed a model using information quality, service quality, system quality, expectancy, satisfaction, and intention to continue using the pre- and post-use relationship of users of accommodation applications. The results of testing the hypotheses indicated that system quality had no significant effect on expectancy, system quality and service quality had no significant effect on satisfaction, and all other hypotheses had significant effects. The conclusion of this research is that the app's system quality, including access speed, access barriers, and privacy, does not satisfy pre- and post-use expectations. In addition, the system quality and service quality of the application have little effect on the app's satisfaction. The information quality of the application has a considerable impact on expectation confirmation and satisfaction, expectation confirmation has an impact on satisfaction, and expectation confirmation and satisfaction have an impact on intention to continue using.

Tests of Hypotheses in Multiple Samples based on Penalized Disparities

  • Park, Chanseok;Ayanendranath Basu;Ian R. Harris
    • Journal of the Korean Statistical Society
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    • v.30 no.3
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    • pp.347-366
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    • 2001
  • Robust analogues of the likelihood ratio test are considered for testing of hypotheses involving multiple discrete distributions. The test statistics are generalizations of the Hellinger deviance test of Simpson(1989) and disparity tests of Lindsay(1994), obtained by looking at a 'penalized' version of the distances; harris and Basu (1994) suggest that the penalty be based on reweighting the empty cells. The results show that often the tests based on the ordinary and penalized distances enjoy better robustness properties than the likelihood ratio test. Also, the tests based on the penalized distances are improvements over those based on the ordinary distances in that they are much closer to the likelihood ratio tests at the null and their convergence to the x$^2$ distribution appears to be dramatically faster; extensive simulation results show that the improvement in performance of the tests due to the penalty is often substantial in small samples.

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Investigation for an e-Learning Instructional Design Model for Business Performance (성과 창출 과정으로서의 e-러닝 교수설계 모형)

  • Jo, Il-Hyun
    • Knowledge Management Research
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    • v.9 no.4
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    • pp.35-49
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    • 2008
  • The purpose of the study is to develop and validate an instructional design model from the perspective of the knowledge creation. To serve the purpose, the researcher conducted 1) literature review to find causal relationship model among knowledge creation factors and to propose a hypothetical instructional design model, 2) data analysis with 50 senior level e-Learning instructional designers, and 3) testing the fitness of the proposed model and relevant causal-relational hypotheses. Results indicate; 1) the proposed model fit to the empirical evidence, 2) 6 hypotheses among 11 were validated. A typical instructional designer's personal competency was evidenced as the most powerful independent variable that predicted knowledge acquisition, knowledge sharing, and the application of the instructional models. However, the expected effect of instructional design models toward other dependent variable was not be found. In addition, further suggestions for the future research are addressed.

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ROBUST TEST BASED ON NONLINEAR REGRESSION QUANTILE ESTIMATORS

  • CHOI, SEUNG-HOE;KIM, KYUNG-JOONG;LEE, MYUNG-SOOK
    • Communications of the Korean Mathematical Society
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    • v.20 no.1
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    • pp.145-159
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    • 2005
  • In this paper we consider the problem of testing statistical hypotheses for unknown parameters in nonlinear regression models and propose three asymptotically equivalent tests based on regression quantiles estimators, which are Wald test, Lagrange Multiplier test and Likelihood Ratio test. We also derive the asymptotic distributions of the three test statistics both under the null hypotheses and under a sequence of local alternatives and verify that the asymptotic relative efficiency of the proposed test statistics with classical test based on least squares depends on the error distributions of the regression models. We give some examples to illustrate that the test based on the regression quantiles estimators performs better than the test based on the least squares estimators of the least absolute deviation estimators when the disturbance has asymmetric and heavy-tailed distribution.

An Empirical on The Customs Loyalty in Trust Dimension of Clearance EDI Service (통관 EDI 서비스에서 신뢰차원이 신고인의 세관 충성도에 미치는 실증분석)

  • Lee, Je-Hong
    • International Commerce and Information Review
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    • v.8 no.3
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    • pp.143-164
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    • 2006
  • EDI is fast becoming the standard way of exchanging business documents, not only in this country but throughout the world. The purpose of EDI is currently being used for all the most common business transactions such as purchase orders, invoice, quotes, bill of lading, status reports, receiving advices; and also for some very specific transaction. Thus, the purpose of this study, by way of literature survey and survey research are to find the effectiveness in EDI Service of Clearance Physical. The model of the Trust Dimension and EDI Provider Loyalty in EDI Service of Clearance Physical is tested here using data from 163 samples. Based on the research model, a comprehensive set of hypotheses is formulated and a methodology for testing them is outlined. some of the hypotheses are tested empirically to demonstrate the applicability of the theoretical model. In examining the relationships of the Clearance EDI determinants factors, Trust and e-loyalty show in significantly by customs practice trust, clearance EDI, EDI provider trust and clearance EDI loyalty. but that show in not significantly by a list of names, EDI benevolence.

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소매바이어의 관점에서 본 갈등해결을 위한 교섭전략

  • 한동철;한장희;성희승
    • Journal of Distribution Research
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    • v.2 no.2
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    • pp.27-44
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    • 1997
  • In channels of distribution, buyers and vendors are often in conflict. In order 새 resolve conflicts, they usually use three types of strategies: problem solving, compromise and aggressive. Previous studies have focused on the choice of these three strategies. Nevertheless, it is unknown whether the strategies chosen in the early stage are maintained or changed over time. This articles main focus in on testing how the strategies are being affected by conflict resolution processed. Based on the literature review, six hypotheses are formulated. Data obtained from sixty-eight buyers of four different department stores are analyzed. Three hypotheses are fully accepted, two are partially accepted and one is rejected. Problem solving strategy and compromise strategy are either maintained or changed, but aggressive strategy is maintained, not changed. Since the nature of this study is exploratory, more empirical research is urgently needed.

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CONDITIONAL LARGE DEVIATIONS FOR 1-LATTICE DISTRIBUTIONS

  • Kim, Gie-Whan
    • The Pure and Applied Mathematics
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    • v.4 no.1
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    • pp.97-104
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    • 1997
  • The large deviations theorem of Cramer is extended to conditional probabilities in the following sense. Consider a random sample of pairs of random vectors and the sample means of each of the pairs. The probability that the first falls outside a certain convex set given that the second is fixed is shown to decrease with the sample size at an exponential rate which depends on the Kullback-Leibler distance between two distributions in an associated exponential familiy of distributions. Examples are given which include a method of computing the Bahadur exact slope for tests of certain composite hypotheses in exponential families.

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Optimal Evasive Maneuver for Sea Skimming Missiles against Close-In Weapon System (근접방어무기체계에 대한 함대함 유도탄의 최적회피기동)

  • Whang, Ick-Ho
    • Proceedings of the KIEE Conference
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    • 2002.07d
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    • pp.2096-2098
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    • 2002
  • In this paper, the optimal evasive maneuver strategies for typical subsonic ASM(anti-ship missile) to reach its target ship with high survivability against CIWS(close in weapon system) are studied. The optimal evasive maneuver input is defined by the homing command optimizing the cost function which takes aiming errors of CIWS into account. The optimization problem for the effective evasive maneuver is formulated based on a simple missile dynamics model and a CIWS model. By means of solving the problem, a multiple hypotheses testing method is proposed. Since this method requires generation of too many hypotheses, the hypothesis-pruning technique is adopted. The solution shows that the optimal evasive maneuver is a bang-bane shaped command whose frequency is varied by the aimpoint determination strategy in CIWS.

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