• The Journal of the Korea Contents Association
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• v.13 no.8
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• pp.348-359
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• 2013

The core of contents monetization is the consumer's willingness to pay. In the past, the terrestrial contents can be used through the frequency for free. As the terrestrial contents use via online services has been increased, the importance of willingness to pay for the broadcasting contents is getting bigger. To find critical factors which can influence on the willingness to pay for the terrestrial contents, independent factors are categorized into three. The independent factors are users' awareness for copyright protection, contents characteristics, and platform characteristics. The results show that attitude for paying, subjective norms for copyright protection, rapid providing of contents, quality of service, social critical point, and expected service value are found out as significant factors. This result implies that it is necessary to enhance platform competitiveness to survive in convergence environment and customer relationships should be reinforced to maintain them as loyal customers.

• Journal of Digital Contents Society
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• v.16 no.2
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• pp.275-282
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• 2015

Since starting of terrestrial digital broadcasting in 2001, there has been discussion on introduction of multiple broadcasting services, one of advantages of digital broadcasting. In the mean time, task force on terrestrial multiple channel experimental broadcasting was formed with government organizations, broadcasting companies and household appliance companies in Oct. 2013, and terrestrial multiple channel experimental broadcasting was started between Jan. to April, 2014. Based on this experimental result, EBS started 2HD MMS experimental broadcasting first in Korea on Feb. 11, 2015. This study was carried out in consideration of operation of 2 HD channels in existing 6MHz bandwidth based on MPEG-2 codec with development of compression technology. A study on image quality optimization was carried out and applied to 2HD MMS experimental broadcasting through application experiment of variable bit rate and change according to 1080i and 720p scanning type.

• Journal of Digital Contents Society
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• v.16 no.5
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• pp.775-781
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• 2015

EBS started 2HD MMS experimental broadcasting for the first time in Korea on Feb. 11, 2015. It uses the picture compression technique based on MPEG-2 CODEC, and applies the result of the experiment about variable bit rates and changes according to the scanning types, 1080i and 720p. But when changing channels, the delay in displaying picture occurs because of the operation of the variable GOP on MMS broadcasting, which optimizes image quality by application variable bit rates. In this study, verified the relationship between the decoding time of I frames and the GOP set in the encoding step by experimenting and analyzing ON-AIR TS. By using the verification data and adjusts the Encoder GOP parameters, improved the different video display time delays according to the scanning mode 1080i and 720p.

• Journal of Digital Contents Society
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• v.16 no.5
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• pp.823-834
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• 2015

This study analysed motion graphic formative image composition of TV LED backdrop to be used as background display for performers such as singers appeared on TV music show. Motion graphic LED images are comprised of various plane figures, and backdrop's design function as background screen has a goal to convey synesthesia and sensibility of visual elements. And this analyse classified sensibility concept about color, motion direction and speed to be elements of transmitting sensibility. As the analyse of graphic form among transmitting sensibility elements, this classified form type into its' applied elements, and studied how these elements' motion pattern and arrangement could be placed and replaced at song's four step composition, intro, verse, bridge, chorus part, and also characterized differences of backdrop design for male and female performers. As a case study, it included terrestial broadcasting TV song ranking shows targeted at teenagers. Because they carried out various motion design utilizations. Finally, this reasoned out mainly designing form type, its' applied elements, motion pattern and its' arrangements type division according to the song developing four steps.