• The International Journal of Costume Culture
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• v.13 no.1
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• pp.26-36
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• 2010

The purpose of this study was to identify effects of thinness promoting message from TV media on college women's appearance distortion. The subjects were 408 college women and survey was done from Aug 10 to 30. 2009. Most college women wanted their height to be taller and weight to be lighter than their actual height and weight, and preferred slimmer figures. Over half of college women enjoyed fashion related TV programs more than diet or plastic surgery related TV programs. College women were classified into 3 groups of TV heavy watcher, TV medium watcher, and TV light watcher according to TV watching time. TV heavy watchers wanted their figures to be slimmer and weight to be lighter than other groups, and were affected by thinness promoting message from TV media more. TV heavy watchers of thinness promoting message related programs showed a tendency of distorting their body more and tried to agree with those TV programs more. Especially, college women agreed with plastic surgery related TV programs more than fashion or diet related TV programs. TV media producers should keep in mind those side-effects and try to show more universal and diverse figures to TV watchers.

• Science of Emotion and Sensibility
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• v.19 no.3
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• pp.59-70
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• 2016

Qualitative consumption is a trend in the children clothing market and watching TV of childcare-entertainment reality programs are becoming popular. This study examines the watching degree of childcare-entertainment reality TV programs of parent buyer (30s) and potential buyer (20s) and we investigate their shopping orientation of children wear. We did the survey research of 200 consumers with SPSS statistical analysis including the review of internet news, paper, and books on children wear shopping orientation. The results are following: first, the longer the watching time of childcare-entertainment reality TV programs, the higher shopping orientation, such as following the fashion of child stars, and the higher the watching preferences on childcare-entertainment reality programs, the greater shopping orientation in following childcare-entertainment reality programs star when they are purchasing children's clothing. Second, potential consumers as well as parent consumers were affected by watching the childcare-entertainment reality programs. Watching childcare-entertainment reality TV programs could give the impact when they were shopping children's clothing because they wanted to follow the fashion of childcare-entertainment reality programs TV star. Accordingly, the exposure of the childcare-entertainment reality programs for children clothing is found to be positive to the both current and future consumers.

• Korean Journal of Child Studies
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• v.3
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• pp.83-96
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• 1982

TV has a very strong influence on various aspects of children's life and development. In view of this influence, various problems related to the content and production of TV programs for early - childhood deserve a careful study. Recognizant of this significance, this study aims to suggest the direction in which the production of TV programs for early childhood in Korea will steer by defining the concept of TV programs for early childhood and by analyzing the current status and trends of producting TV program for early childhood at abroad. In this study, attempts were made to suggest some strategies for the production of TV programs for early childhood based on an expansive literature review. 1. The running time of TV programs for early-childhood ages of 4-5 year old is suggested to be 15 minutes. 2. In the process of producing the programs, a group of professionals including in-service teachers, researchers specializing in child development, psychology and sociology, idea-creators, script writers, media experts, producers, and monitors should provide concerted efforts throughout the process. 3. The running time of TV programs for early-childhood should be less than 20 minutes and therefore should have simple learning objectives. 4. The contents of programs should be organized in such a way as to enable children to view themselves as well as the environment in more positive ways and to fester desirable values and beliefs in them based on various constructive activities and plays. 5. The programs should adopt various techniques including repetition, to ensure the maximum learning effect in full consideration of children's interest. 6. The programs should be continuously revised and supplemented based on the evaluation of the programs, children's responses and monitor's feedbacks.

• Journal of the Korean Society of Food Culture
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• v.29 no.3
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• pp.259-269
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• 2014

The current study investigated the relative effects of viewing motivations on viewing preferences and viewing intentions of television food programs. Data collection was conducted by administering a survey to television food program viewers both on and offline. Viewing motivations were categorized as 'information' 'entertainment', 'pass-time', 'companionship', 'relaxation', and 'social interaction'. 'Information' and 'entertainment' proved to be the most important motivational factors affecting viewing preferences for television food programs. 'Information' and 'social interactions' were the strongest predictors of viewing intentions of television food programs. However, 'pass-time' had a negative influence on both viewing preferences and viewing intentions of television food programs. Furthermore, the results of study verified the moderating effects of food involvement in these relations.

• Korean Journal of Health Education and Promotion
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• v.20 no.1
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• pp.187-202
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• 2003

The conveyance of health information through mass media is becoming more popular, even through recreation at television programs. This study aims to investigate the influence of health related TV programs for recreation on a practice action of health behavior. In particular, the relationship between attitude, belief, and behavioral practice of the TV audience is explored. Data was collected from 200 respondents for two weeks in May, 2002. The results showed that the motive of the TV audience for watching TV recreation programs was either entertainment or fun. They satisfied with the programs in general. However, the rate of desirable health behavior practice after watching those programs was low. The degree of practice was significantly correlated with belief, satisfaction, and application possibility of the TV audience to the program. In addition, two personal factors such as gender and subjective evaluation of personal health status were significant in influencing health behavior. The appearance of experts on programs was the most important factor influencing the belief of an audience. This implies that audiences want to have the health information fulfilling scientific evidences. It is suggested that TV recreation programs would be beneficial to most audience members for in receiving important health information, only if recreation and interest factors in the program as well as the evidence-based health information and knowledge are successfully combined.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.2
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• pp.382-396
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• 2016

This study explores 1) the cultural meanings that television beauty programs deliver, 2) the ways consumers consume TV beauty programs, and 3) the differences in the meaning of television beauty programs according to personality types. An Enneagram was used to define different personality types. The Enneagram explained personalities according to underlying core energies and was useful to grasp consumer behavior. Exploratory data were collected through in-depth interviews of fifteen women in their twenties who watched television beauty programs regularly. The personality types were classified according to three core energies: head-centered, heart-centered, or body-centered. The results were: First, television beauty programs were celebrity-focused, product-focused, and consumer-focused. They were found to help consumers improve their appearance in an appearance-oriented contemporary society by sharing appearance management information. Second, consumers consumed the products from television beauty programs as well as sought a "beautifully transformed self". Third, cultural meanings moved first from a culturally-constituted world to consumer goods through television beauty programs that then moved these goods to the individual consumer through symbolic consumption behavior along with grooming rituals, evaluation practices, appreciation practices, and accounting practices. Symbolic consumption behavior differed with personality type: heartcentered consumers transferred meaning through grooming rituals and appreciation practices, head-centered consumers through evaluation practices, and body-centered consumers through accounting practices.

• Journal of Korea Entertainment Industry Association
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• v.13 no.4
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• pp.149-155
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• 2019

In order to let the world know a real China, China has been strengthening the cultural pursuit of radio and TV programs and accelerating the development of cultural TV programs. By developing cultural TV programs, we can maintain the characteristics of national culture, publicize Chinese traditional culture and introduce the time-honored Chinese civilization to the world. Television can not only keep people informed of current events and social issues, but also provide people with colorful cultural life and entertainment. It is an innovation to spread cultural programs by means of entertainment. TV programs convey relevant cultural contents to the audience through various forms so as to improve the audience's cultural literacy and social influence. This paper summarizes the development background and current situation of Chinese TV culture, and gives some thoughts on the development of current cultural programs, which can provide some references for the communication and development of Chinese cultural TV programs.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.9 no.4
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• pp.992-999
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• 2008

The purpose of this study is to analyze the composition for visual character to make the process of television programs. The study can be classified as a visual communication methods into a target audiences. At the beginning of using visual character was communication method as an insufficiency of television programs. However, In recent years, television industry using visual character in many ways into television programs that it can be classified not only to developed the communication method as a function of effects, but also to changed substitute a variety of graphic pattern of visual character in television programs. As a matter of fact, this study have some implication in terms of using a visual character to making television program, therefore, the results show that different ways of using visual character into the diversity of television programs were discussed.

• Journal of Korea Multimedia Society
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• v.13 no.10
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• pp.1413-1422
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• 2010

With the emergence of digital TV broadcasting, various channels are provided to a TV audience. But it is getting hard for the audience to find his or her preferred TV programs due to the huge number of TV channels. In order to mitigate the difficulty, TV broadcasting companies provide an electronic program guide (EPG), which is a digital guide to scheduled broadcast TV programs. However, it results in the information overload problem and the time-consuming problem since the number of TV channels and programs is gradually on the increase. In this paper, we design and develop a channel filtering system, which recommends a small number of channels by filtering TV channels based on the watching pattern of the TV audience. The channel filtering system does not require the replacement or upgrade of existing TV or set-top box. In addition, it increases usability by skipping the channels that broadcast the audience's non-preferred TV programs while the TV audience presses the channel up/down button.

• Journal of the East Asian Society of Dietary Life
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• v.27 no.2
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• pp.204-214
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• 2017

Recently, many TV restaurant programs become popular, and TV restaurant programs have a big impact on Korean restaurant consumers. The purpose of this study was to understand the effects of information attributes in Korean TV restaurant review programs food service customer's empathy, attitudes and visit intention. Based on a total of 254 samples obtained from the empirical research, this study reviewed the reliability and fitness of the research model using the Amos program. The hypothesized relationships in the model were tested simultaneously by using structural equation model (SEM). SEM showed that the beneficialness (${\beta}=.187$, p<.01), amusement (${\beta}=.427$, p<.001) and vividness (${\beta}=.243$, p<.01) showed positive significant effects on customer's empathy. Customer's empathy had a positive significant effect on attitudes (${\beta}=.645$, p<.001) and visit intentions (${\beta}=.157$, p<.001). The information attributes of TV restaurant programs and the causal relationship between empathy of consumers were examined. We also verified that empathy positively affects attitudes toward intentions to visit restaurants introduced on TV restaurant programs. Limitations and future research directions are also discussed.