• Proceedings of the Korea Society for Industrial Systems Conference
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• 2008.10b
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• pp.235-245
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• 2008

The interactive advertisement is already on satellite and cable broadcasting hereafter the introduction of this system is concerned on terrestrial programs. This study is to research the effectiveness of interactive TV advertising focusing on factors of involvement and interaction. Study started for the effect measurement of interactive television advertisement. Interactive television advertisement has different concept than existing television advertisement. Thus, the effect also needs to examine in other methods. Study is mainly focusing on the characteristics of interactive and the experiments, which was based on existing data, for measurement of effect. In the experiments, the characteristics were categorized in a search time, a number of searched pages about interactive television advertisement. The research finds that the involvement of the audience increases when the interaction of advertising attitude, brand attitude, and purchase intentions also increases. And so, a successful interactive TV advertisement results in longer searching hours and greater it visits by the audience when the interaction factors are considered and increased. By study of consumer's characteristics and behavior, a new method of the effect measurement for interactive television advertisement is provided. The new method includes not only existing measurement elements of television advertisement which are attitude on advertising and brand, and customers' purpose, but also the features of interactive television advertisement, which are search time, a number of searched pages. Recently added features provides data of the effect on high/low groups and it contributes to the process of interactive television advertisement. Study on interactive television advertisement will be helpful to plan an effective strategy by suggesting the theoretical evidence of its effect.

• Journal of Agricultural Extension & Community Development
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• v.10 no.2
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• pp.229-237
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• 2003

Since the 1960s in Korea, major broadcasting channels broadcasted farm television programs, however, airing of these programs were reduced in the 1990s. This was due to the declining number of farmers, and the low popularity rating of farm television programs. To cope with the situation, agriculture businessmen, farmers, and the officials concerned tried to acquire the independent farming television channel in cable television and satellite television, In 1998, one cable television channel started broadcasting, while another channel in satellite television began its broadcasting in 2001. One of the major concerns of the people in the broadcasting was actualization of the public interests in the new media multi-channel age. Recognizing this point, the study explored a few areas of concern such as conceptualizations of the public interest of the people in the digital age, examination of the surroundings of program production and marketing, and survey the media use behavior of target audience - rural residents; In the concept of the public interest, there are two points of view; market focused and democratic principle oriented. As the digitalization of broadcast advances and the logic of economics prevails, it is difficult to offer the public broadcasting service to farmers, however, democratic principles should be more emphasized. The rural resident prefer major terrestrial television channel to cable television and satellite television channel, and in media use behavior, the medium of major terrestrial television would be more useful for farm broadcasting.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.8 no.6
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• pp.1648-1654
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• 2007

The purpose of this study is to understand how the reality show program spread into global with a variety effects on social and cultural phenomenon, and textual analysis of TV reality show program 'Scandals' with a specific status. As a result of this study shows that TV reality show program 'Scandals' involves in a characteristic and a diversity of TV genre. On the other hand, textual analysis of TV reality show program 'Scandals' is about understanding the situation which create meaning in TV industry with a negative aspects of phenomenon. More over, TV industry creates lower cultural aspects of situation relate in someway to the target audiences to whom they are aimed.

• Journal of the Korean Society for Library and Information Science
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• v.43 no.3
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• pp.269-295
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• 2009

The metadata elements of TV programs were designed based on PBCore (Public Broadcasting Metadata Dictionary), which is useful descriptive metadata for TV programs, and on interview results with TV program records managers. TV program information was visualized to extract core information and build a proper schema. Through this analysis, detailed metadata elements were designed in four representative areas: intellectual content, intellectual property, instantiation and extensions.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.13 no.6
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• pp.3023-3036
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• 2019

This study investigated the television (TV) content viewers' behavior influenced by online communication at the choice of new TV series on a terrestrial streaming platform. For exploring the impact of the anchoring effect on the TV content consumption, this study analyzed the correlation between the first episode's TV ratings and the data of online comments or reactions. These data were potential audiences' communication, which were generated on the online article three weeks before the first broadcasting began. To avoid the crucial influence by external factors, such as season and social issue, the test was done with eight (8) TV series which have same genre (drama), similar core audience targeting (20-49's women), similar broadcasting period (Jun-Oct 2016), same scheduling (10.00 to 11.00 pm, weekdays) and aired on terrestrial TV platforms. This research found that not only the amount of comments and reactions, but also the attitude about the comments created before broadcasting, positively influence the audiences' decision-making behavior for new TV content choices. This investigation contributes to the literature on media economics and management by exploring the media content users' consuming behavior with behavioral economics perspectives (anchoring effect) and making a first step for finding a new effect on the media content consumption.

• Journal of the Semiconductor & Display Technology
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• v.21 no.1
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• pp.44-49
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• 2022

The number of single-person households is increasing worldwide, and among them, the proportion of elderly single-person households is increasing. In the case of elderly single-person households, a significant portion of their leisure time is devoted to watching TV. However, if they fall asleep while watching TV without turning it off, it may be difficult to sleep well due to lights and sounds of TV, which can cause health problems such as depression and reduced immunity. Therefore, in this paper, we propose a system that automatically turns off the TV when a person watching TV falls asleep. Images are collected using the camera installed in front of the TV. Since the posture of a person watching TV varies from a sitting posture to a lying posture, the system is designed to determine whether or not to fall asleep regardless of the posture. In addition, since it becomes difficult to judge eye movements as a person moves away from the TV, a method for extending the judgmentable distance is proposed. The system model was implemented and tested using a Raspberry Pi, a monitor, an infrared sensor, and a camera. Eye movements were judged regardless of sitting or lying position, and the distance between a user and a TV was extended by about 200 cm.

• Journal of Digital Contents Society
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• v.11 no.3
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• pp.291-298
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• 2010

Although searching service is popularized in the PC-based internet environment, it is not (or rarely) supported on TV, which is the major multimedia equipment in the living room. Several trials are made to port established PC-based searching systems onto TV-set but failed to get popularity among viewers as they did not consider the viewers' modality. Operating the searching system should not disturb viewers in watching TV (for example, TV screen should not be (even partially) covered by the searching system's graphics) and the number of pushing the remote controller's buttons should be minimized so that viewers can keep watching TV without glancing at the searching system's graphics. In this paper, the author introduces a new searching system running on TV-set, which is designed to reflect properly the viewers' modality. The searching system is also compatible with the data service standard adopted by the domestic broadcasting networks so that it can be easily implemented by them.

• Journal of Broadcast Engineering
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• v.10 no.1 s.26
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• pp.57-67
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• 2005

In the paper, we propose a TV-anytime codec that encodes and decodes TV-Anytime metadata according to the TV-Anytime specification so that the resulting binary TV-Anytime metadata can be transferred efficiently through the broadcasting network where the data bandwidth is restricted.. We describe the broadcasting environment that the TV-Anytime codec will be applied to, and the required functionalities of the software modules in detail. For the design of software modules, we show how to Implement the modules for metadata fragmentation. encoding, decoding, and the fragments management. The proposed TV-Anytime codec can be utilized as the core components to a personalized digital broadcasting system providing ECG(Electronic Content Guide) and segmentation information services according to TV-Anytime standard.

• The Journal of the Korea Contents Association
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• v.17 no.11
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• pp.621-631
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• 2017

In March of 2014, after Eduwill's new TV commercial, Seo Kyung Seok, appeared as a model, unusually, various professional comedians have spontaneously made many TV ad parody contents. It is a kind of GCC (Gagman Created Contents), which is a content created by comedians if it is called User Created Contents (UCC) by a consumer voluntarily making contents. Various popular programs of TV stations such as tvN, KBS, SBS, MBC Eduwill TV commercial parody contents was broadcasted. Euduwill TV advertising parody contents can be classified as parody contents that mimic Eduwill CM songs and comic dancings by Seo Kyung Seok. In this study, we analyzed how the characteristics of class B culture such as 'twist' and 'satire' are reflected in Eduwill TV commercial parody, and discussed the correlation between advertisement, parody contents and socio-cultural phenomenon.

• Journal of the Korea Society of Computer and Information
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• v.17 no.1
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• pp.11-17
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• 2012

In recent years, there has been a popularity rose up on Smart TV (Smart Television) usage at home. Therefore, it is also have increase the demand on grid computing system. Smart TV has a variety of platform and usage compare to PC (Personal computer). Base on this, it is difficult to apply a traditional grid system on Smart TV. One major reason are concerning the small idle time compare to PC. To overcome this problem, this paper will propose a Javascript grid system and introducing a new scheduling policy that best suit for a smart TV. We have conduct an experiment on the proposed method. The result provides an average of 1.78 percent, which is improved compare to the traditional method which is only provides an average of 0.09 percent.