• Journal of Information Technology Services
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• v.10 no.3
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• pp.265-284
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• 2011

The purpose of this study is to analyze the demand for telemedicine and telehealthmanagement services, which are key elements of home based u-health. The conjoint analysis, which is a conventional method for demand analysis for newly introduced products, is employed, utilizing the survey data on 500 seoul citizens. Further, multivariate probit model is used to estimate the demand. The result shows that the demand for telemedicine services is greater than that of telehealthmanagement services. Further, home-based u-health services will play a role as a complementary for face-to-face medical treatments, rather than a substitute. Meanwhile, the demand for home-based u-health services is found to be very sensitive to price.

• Journal of Korea Technology Innovation Society
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• v.14 no.3
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• pp.488-515
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• 2011

The purpose of this study is to provide policy implications for vitalizing u-health services. We carried out survey of 500 consumers and indepth interview with various experts. Both experts and consumers believe that u-health services will become prevalent in the longrun, although there exist obstacles against vitalization of u-health services. To vitalize u-health service, the Korean government should raise reliability and recognition of u-health service for consumers. Furthermore, law and institution regarding u-health services should be improved to give enough incentives for u-health suppliers and consumers.