• Journal of Korea Trade
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• 제26권7호
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• pp.43-58
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• 2022

Purpose - Based on the telecommunication service trade data of China, Japan, and South Korea from 2009 to 2019, this paper compares and analyzes the international competitiveness of the three countries' telecommunication service trade, and finds the existing problems in China through the comparison, so as to make reasonable planning and industrial development strategy, and find away to catch up. Design/methodology - The comparative analysis method was used to compare and analyze the international competitiveness of telecommunication service trade among China, Japan, and South Korea from the three aspects of market share, trade surplus, and export proportion represented by MS, TC, G-L, RCA, and CA. Findings - The international competitiveness of telecommunication service trade among China, Japan, and South Korea does not have competitive advantages. China is larger than Japan and South Korea, but only close to average globally, and its share of trade in telecommunications services is lower than Japan and South Korea's. Originality/value - This paper tries to explore international competitiveness in the field of telecommunication service trade, and through the comparison of five indicators to find problems in China, so as to put forward countermeasures to improve the international competitiveness of China's telecommunication service trade, and lay a foundation for subsequent research on the source factors of international competitiveness.

• ETRI Journal
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• 제32권2호
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• pp.302-311
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• 2010

In this study, we analyzed consumers' choices of various broadcasting and telecommunication convergence services and time consumption for chosen services by using survey data. A multivariate probit model was used to model consumers' choices of various broadcasting and telecommunication convergence services, and an ordered probit model was used to model consumers' time consumption for chosen services. Factors affecting consumers' choices and time-consumption behavior were identified, and simulation results of market competition and substitution were obtained. Based on these results, it was found that for the time being, consumers are highly locked into existing broadcasting services and are likely to become more price-sensitive to the new broadcasting and telecommunication convergence services. Also, the ways in which individual characteristics affect choices and time consumption were found to be very diverse service by service.

• 한국IT서비스학회지
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• 제8권2호
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• pp.189-204
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• 2009

Our study aims to investigate the determinants of international competitiveness and international specialization in services, using OECD service trade data. Real exchange rates, world demand, economies of scale, diffusion of IT, human capital, R&D expenditure and institutional variables are introduced as explanatory variables in regressions for 29 OECO countries over $1996{\sim}2003$. Some of major findings from the study can be summarized as follows. First, economies of scale play important role in transport and business services. Second, the index of freedom to trade measured by Faster Institute has a positive and significant impact on international competitiveness in telecommunication, finance and insurance and business services. Third, IT provides favorable condition to build international competitiveness in finance and insurance and business services. Fourth, R&D expenditure contributes to the amelioration of international competitiveness in transport services, while investment in new equipments contributes to increasing the competitiveness in telecommunication services. Thus, our results show the importance of the industrial base for developing a competitive service economy.

• 국제지역연구
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• 제14권3호
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• pp.109-130
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• 2010

서비스산업은 2005년 현재 세계 GDP의 2/3를 그리고 세계 무역의 20%를 차지하고 있어 그 중요성이 확대되고 있다. 또한 향후 정보통신기술 등 기술의 발전으로 서비스의 원거리간 교역(long-distance trade)은 확대될 것으로 예상된다. 하지만 서비스의 원거리간 교역에 대한 실증연구는 아직 활발하게 이루어지지 않고 있는 실정이다. 본 연구는 서비스의 원거리간 교역의 패턴을 분석하였다. 특히 다양한 특성을 가진 서비스들을 생산과 소비의 분리가능 여부에 따라 분류하여 서비스의 원거리간 교역의 패턴을 중력모형을 이용하여 분석하였다. 서비스의 원거리간 교역에 대한 신뢰할 만한 자료를 찾기가 어려워 본 연구는 지역산업연관표를 활용하여 분석하였다. 분석결과 생산과 소비가 분리되는 서비스가 생산과 소비가 분리되지 않는 서비스에 비해 원거리간 교역 가능성이 높은 것으로 분석되었다. 또한 지역의 총생산은 서비스의 원거리간 교역의 패턴에 있어 중요한 요인으로 분석되었다.

• 통상정보연구
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• 제9권3호
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• pp.181-204
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• 2007

Trade Portal Site(TPS) is one of the innovative skills which makes it possible for small and medium-sized enterprises(SMEs) to manage international trade activities more efficiently by using the newest information and telecommunication technology. Based on performance and an existing research related to using information technology, this research analyzed the user's degree of utilization of TPSs which moderates effects between SMEs characteristics and export performance of SMEs. According to the results of the empirical study on actual data of 194 sample firms by using moderated regression analysis, there are significant only organizational characteristics among determinants(such as organizational characteristics, export characteristics) as the degree of utilization of TPSs. These research results provide many useful insights to the CEOs of SMEs using the services of TPSs, e-Trade system developers, and government policy makers. First, CEOs and managers of SMEs should have thorough understanding of the importance of the new information technology and e-Trade and positively adopt new e-Trade solutions and systems to their export processes to enhance global competitiveness. Second, TPS managers and e-Trade systems developers must concentrate on improving the user's degree of utilization of TPSs. Finally, the government agency should develop the various e-Trade promotion policies to support the efforts of SMEs organizational characteristics and TPS to increase the degree of utilization of TPS, which have positive effects on the export performance of SMEs.

• Journal of Information Technology Applications and Management
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• 제26권1호
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• pp.1-19
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• 2019

The aim of this study is to assess the impacts of service properties, price expectancy, social influences, and switching costs on adoption intention of 4G in Vietnam. The research model was established by the theory of diffusion of innovation, technology acceptance model, service quality, social influences and switching costs. The result from customers using telecommunication services in Vietnam shows that adoption intention of 4G is affected directly by perceived usefulness, personal innovativeness, price expectancy, social influences, prior service quality and switching costs. Whereas, switching costs have negative effect on adoption intention. Other factors such as personal innovativeness, perceived ease of use and prior service quality have an indirect effect on adoption intention of 4G.

• 국제지역연구
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• 제13권1호
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• pp.445-464
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• 2009

현재 세계 여러 나라는 GATS의 통신에 관한 예외규정에 입각하여 기간통신서비스의 국경간 공급을 반경쟁행위 통제, 국내 소비자 보호, 조세부과, 국가안보 등을 이유로 규제하고 있다. 우리나라의 경우 통신서비스의 국경간 공급을 WTO 및 국내법의 규정을 통하여 부분적으로 규제를 시행하고 있으나, WTO 및 FTA 협상시 국경간 공급에 대한 규제완화를 요구받고 있다. 그러므로 규제에 대하여 실효성 파악하고 이에 대한 대응이 절실히 요구되고 있다. 따라서 본고에서는 주요국의 통신서비스의 국경간 공급 정책을 살펴보았다. 또한 주요국의 실제 규제 사례를 살펴봄으로써 우리나라의 국경간 공급 규제정책에 대한 시사점을 모색해 보았다.

• 인터넷정보학회논문지
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• 제13권1호
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• pp.27-36
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• 2012

본 연구는 방송 통신 서비스의 경품 및 요금 감면 행위의 위법성 판단 기준과 규제 기관의 위법 행위 적발 및 시정조치 등을 분석함으로써 규제의 실효성 여부를 알아보고 효과적 규제 방안을 제안하고자 하는 연구목적을 지니고 있다. 연구 결과, 최근 들어 이용자에게 제공되는 경품과 요금 감면액의 차이가 급속히 증가하고 있음을 알 수 있었다. 또한 공정거래위원회는 부당성 판단 기준을 비용 이하로 요금을 책정하는 경우에만 부당염매로 판단하고 있지만 방송통신위원회는 '가입자 1인당 평균 예상이익'으로 적용하고 있는데, 모든 사업자의 평균값을 기준으로 함으로써 기업이 제공하는 서비스품질의 차이나 선발기업과 후발기업 간 비용 구조 차이를 고려하지 않아 후발 기업의 마케팅 비용을 상대적으로 높게 허용해주는 결과를 낳고 있다. 이용자 차별금지를 통해 후발 기업의 가입자 증가와 영업이익의 증가를 지원하는 결과를 가져오지만, 이는 직접적인 규제 목적이 아니며 적극적으로 정보를 추구하는 정보이용자의 후생이 감소하는 결과가 나타나고 있어 부당성 판단 기준에 대한 재고찰이 필요함을 제안하였다.

• 인터넷정보학회논문지
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• 제18권6호
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• pp.137-144
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• 2017

통신시장의 경쟁구조가 결합상품 시장을 중심으로 재편되면서 경품제공을 비롯하여 소비자를 위한 다양한 맞춤형 마케팅 전략이 시행되고 있다. 이러한 가운데, 최근 방송통신위원회에서는 통신사업자들의 마케팅 전략 중에서 과도한 경품지급에 대해 이용자차별 등을 근거로 과징금을 부여하였는데, 이와 관련하여 통신시장에서 현행 경품규제의 적합성 및 적정한 상한수준 등의 쟁점이슈가 다각적으로 제기되고 있다. 특히 2016년 7월부터 방송통신위원회와 유사한 제도를 유지했던 공정거래위원회에서 경품규제를 폐지함에 따라 현행 경품규제가 소비자후생의 관점에서 실질적으로 유효한지에 대한 논란도 나타나고 있는 실정이다. 즉, 다른 일반상품 시장과 달리 통신시장에만 경품규제를 유지해야 하는 이론적 및 실증적 근거의 타당성에 대한 논의가 필요하다는 것이다. 이에 본 연구에서는 결합상품 위주의 새로운 경쟁 환경 하에서 국내 통신시장에서 시행되는 현행 경품규제의 타당성을 실증적 근거를 기반으로 분석하고, 이를 기반으로 통신시장의 경품규제에 대한 합리적 개선방안 및 시사점을 모색하고자 한다.

• 유통과학연구
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• 제13권6호
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• pp.87-96
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• 2015

Purpose - Several domestic telecommunication companies have made a considerable effort to continuously grow and survive, and they have strived to thrive in the midst of mature market competition. To overcome this challenging situation and to grow continuously, while still meeting customer needs that are becoming more diverse and complicated with the passage of time, extensive support for internal marketing is essential. Without such internal support, companies face serious limitations and market roadblocks. The communication industry is a high-level service industry and a basic communications industry characteristic is its significant dependence on the employees delivering the services. Therefore, entrepreneurs in the information/communications industry, as well as existing competitors, should look to satisfy external customers through critical investment in internal customers (employees). Therefore, it is important for research to examine how internal factors influence technology innovation and service quality, which are the key drivers for companies that are seeking leading market positions. Research design, data, and methodology - The purpose of this study is to analyze the relationship of technology innovation and perceived service quality with the internal marketing factors in the communication industry and to offer suitable and effective internal marketing suggestions. The independent variables of this study are internal communication, education and training, the support of the executives, reward systems, and empowerment. The dependent variables are technology innovation and perceived service quality. Utilizing these, this paper studies the influence of internal marketing factors on technology innovation and perceived service quality. Results - The study results revealed the following. First, the identified internal marketing factors have a positive effect on technology innovation. Among the five internal marketing factors, three had a significant effect on product innovation, empowerment, the support of executives, and education and training, in this order. Second, the internal marketing factors also had a positive effect on the process innovation of technology innovation. The marketing factors, the support of executives, empowerment, internal communication, and education and training, in this order, significantly affect process innovation. Third, technology innovation had a positive effect on perceived service quality. All of the five service quality factors, namely, tangibles, reliability, assurance, responsibility, and empathy, in this order, significantly affect product innovation. Additionally, tangibles, reliability, responsibility, empathy, and assurance, in this order, significantly affect process innovation. Fourth, product and process innovation significantly affect tangibles and reliability in technology innovation. To enhance tangibles and reliability, process innovation should first be enhanced. Fifth, product and process innovation significantly affect responsibility and empathy in technology innovation. To enhance the responsibility and empathy, process innovation should first be enhanced. Sixth, product and process innovation significantly affect assurance in technology innovation. To enhance the assurance, product innovation should first be enhanced. Conclusions - According to the results, a company's internal marketing factors have a positive and significant effect on technology innovation and, further, product and process innovation have a positive and significant effect on the perceived serviced quality.