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A Study on the Selection of the Telecommunication Company Using an Analytical Hierarchy Process  

Seo, Kwang-Kyu (상명대학교 산업정보시스템공학과)
Publication Information
Journal of the Korea Safety Management & Science / v.9, no.1, 2007 , pp. 213-220 More about this Journal
Abstract
This paper proposes the selection model of the telecommunication company using an analytical hierarchy process. When selecting a telecommunication company, consumers conflict the difficulty In decision-making because there are many competitive and complementary factors of telecommunication companies. To select an optimal telecommunication company, consumers need to consider a number of different quantitative and qualitative factors such as fare, various services, additional function and so on. In this study, we use the analytic hierarchy process based method for selecting the telecommunication company considering various factors to help consumers' decision-making for their benefits.
Keywords
Analytic Hierarchy Process; Decision-making; Customer satisfaction;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
연도 인용수 순위
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