• 한국컴퓨터정보학회논문지
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• 제25권3호
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• pp.97-107
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• 2020

본 연구는 서비스품질과 기술수용모델(TAM)이 고객만족에 미치는 영향에 관한 분석이며, 중국의 디디추싱 이용자를 대상으로 하였습니다. 본 연구의 조사는 온라인 설문 방식으로 9일 동안 총 414명을 조사하였고 유효한 응답은 314명이었다. 설문조사를 통해 수집된 데이터는 SPSS 24.0과 AMOS 18.0을 이용하여 분석하였다. 분석결과 학문적 시사점은 다음과 같다. 첫째, 디디추싱의 서비스품질은 기술수용모델(TAM)에 긍정적인 영향을 미치는 것으로 분석되었다. 둘째, 기술수용 모델은 태도와 고객만족에 긍정적인 영향을 미치는 것으로 나타났다. 셋째, 조절효과 분석결과, 태도와 고객만족은 신뢰의 정도에 따라서 부분적으로 영향을 미치는 것으로 분석되었다. 실무적인 시사점은 다음과 같다. 첫째, 고객들에게 서비스품질 요인을 제공할 필요가 있다. 둘째, 고객들에게 신뢰가 중요하다. 이러한 결과에 따라서 한계점과 향후방안들이 있다. 첫째, 표본의 다양성이 필요하다. 둘째, 차량유형에 따른 분석이 필요하다. 향후에는 세부적인 연구가 필요하다.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2004년도 추계학술대회 및 정기총회
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• pp.116-136
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• 2004

The objective of this study is to analyze the relationship between offline trust and use of online service focusing on Internet banking. For this purpose, we suggest an extended version of Technology Acceptance Model (TAM) that would explain use or acceptance of infer]nation technology especially in Internet based service areas. In order to connect offline trust with Internet banking use, TAM is extended by adding two variables - technical competence for security services that is one facet of trust on the bank's security technology and security risk that would influence use, perceived usefulness and perceived ease of use. Empirically our model is well proved with low significance level.

• 한국지능정보시스템학회:학술대회논문집
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• 한국지능정보시스템학회 2004년도 추계학술대회
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• pp.375-383
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• 2004

Despite the fact that virtual communities on the Internet have been growing at an exponential rate in recent years, little research has been done on the characteristics of virtual communities. In order to better understand and manage the activities of virtual communities, a theoretical model is proposed in this paper. The objective of this paper is to clarify the factors as they are related to the Technology Acceptance Model. In particular the relationship among identities, trust, and other factors are hypothesized. Using the Technology Acceptance Model, this research showed that the importance of identity and trust in virtual communities. The members of virtual communities interact continuously and share an identity. According to the identity type, different ways of stimulating the members are necessary in order to facilitate participation in activities of virtual communities. The virtual communities of a more utilitarian identity are more sensitive to trust in members than trust in the service provider, and members of a more utilitarian identity are inclined to exchange information with each other.

• Journal of Information Technology Applications and Management
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• 제16권1호
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• pp.149-168
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• 2009

This paper aims to empirically examine how personal characteristics and social influence affect user acceptance of mobile web browsing service. To examine the intention to use mobile web browsing service, we applied the Technology Acceptance Model (TAM) which has been widely used to explain and predict the IT acceptance to this study. This research also includes personal characteristics such as computer self-efficacy, mobile self-efficacy, and personal innovativeness in IT and social influences such as subjective norms, image, and visibility as the external variables of the TAM. The results indicate that computer self-efficacy do not directly influence ease of use, but indirectly through mobile self-efficacy. And the results indicate that mobile self-efficacy and personal innovativeness in IT have direct effects on ease of use. Empirical results also show that subjective norms and image affect usefulness. Additional theoretical and practical implications of these findings are also discussed in the paper.

• 경영정보학연구
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• 제3권1호
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• pp.83-101
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• 2001

Studies about wireless internet have been focused on technology issues and few studies were shown in the adoption of wireless internet services. This study uses Technology Acceptance Model in order to understand influencing factors in acceptance of wireless internet services. Reviewing by TAM related studies, this study regards the influencing factors as personal and social environmental dimensions in the case of wireless internet services, and these two factors are used. Two dependent variables-intention and current usage-are adopted for analyzing the effects of the two factors on two dependent variables via mediating variables. The results of this study show that age, frequency of mobile phone usage, occupation, and the recognition level of wireless internet services affected the intention and current usage of these services.

• 한국항공운항학회지
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• 제32권1호
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• pp.49-60
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• 2024

This study used the Unified Theory of Acceptance and Use of Technology(UTAUT) model to find factors that influence consumer acceptance intention toward Vertiport, a physical ground support technology required to implement AAM services. The analysis showed that among the four independent variables, Vertiport's social influence and facilitating conditions have a significant impact on future Vertiport usage behavior. At this point, the public has not yet had actual experience with Vertiport, so there is a limitation of considering it as a future concept based on speculation and measuring acceptance by actual behaviors related to its use (inquiries, information gathering, interest, etc.). Research on acceptance and attitudes toward new transportation methods should be further activated and developed along with future service development. Through the results of this study, we aim to understand the initial public acceptance of Vertiport as a ground-based infrastructure in the AAM field (or UAM) and propose strategic implications for the direction of service development.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 1998년도 추계학술대회 논문집
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• pp.32-35
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• 1998

Technology Acceptance Model (TAM) has been widely used for predicting behavioral processes in which information technologies were accepted, but several previous studies point out that TAM may not explain the adoption process of complex information technologies effectively. This study empirically tests the limitation of TAM, and suggests a proposed research model by incorporating the concept of the perceived behavioral control into TAM. Study findings indicate the proposed model can predict the adoption process better than TAM does.

• 한국산림과학회지
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• 제99권3호
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• pp.368-379
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• 2010

u-Park는 친환경적 USN과 u-IT 기술을 토대로 자원 및 시설물들이 지능화되고 그에 관련된 정보가 통합적으로 관리되는 공원이다. u-Park 관리시스템의 도입을 통해 관리효율성 증대를 도모하고 과학적 수용력 관리를 실현하기 위해서는 국립공원관리자가 새로 도입되는 u-Park 관리시스템을 수용할 수 있어야 한다. 관리자의 u-Park 관리 시스템 기술수용과정을 규명하기 위해 기술수용모델(TAM) 구조방정식을 설정하였다. 5개 산악형 국립공원에 근무하는 국립공원관리공단 직원 176명을 대상으로 설문조사를 실시하여 자료를 수집하였다. 분석결과 TAM 구조방정식의 설명력은 55.2%이며, u-Park 관리시스템이 현재 업무 내용과 관리자의 업무 처리 방식에 호환되는 정도가 관리자의 기술수용에 가장 큰 영향력을 미치는 것으로 나타났다.

• International Journal of Advanced Culture Technology
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• 제7권4호
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• pp.172-186
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• 2019

As ICT technology develops rapidly and social and consumer interactions require more knowledge of the technology, the interest for baby boomers' ICT technology acceptance is increasing as they age. However, previous studies have limitations as they lack a systematic and in-depth understanding of this phenomenon in which the emerging elderly population embraces emerging technology. To overcome this limitation, this study carried out a phenomenological study on baby boomers' ICT technology acceptance. In addition, since existing studies have just simply listed variables or proved the relationship between a few variables, this study aimed to find the relationship between variables by analyzing the data obtained through semi-structured interviews. Through this procedure, it was aimed to construct conceptual model which illustrates the relationships between variables so that understanding the phenomenon of baby boomers' acceptance of ICT technology with a holistic view could be possible. The ten variables suggested by Lee & Coughlin (2015) that cover multiple sides of baby boomers' technology acceptance were used. As a result, we found that there is a sequential relationship between these variables and different agents can be related to each variable in sequence. Also, from an ecological perspective, we analyzed baby boomers and their surroundings to find agents involved in this phenomenon.

• 보건교육건강증진학회지
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• 제31권4호
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• pp.25-36
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• 2014

Objectives: The self-management of chronic diseases is currently receiving much attention. This study applied an extended technology acceptance model (ETAM) to analyze the factors influencing acceptance of a healthcare smartphone application. Methods: Three hundred people living in Seoul and Gyeonggi who used smartphones were quota sampled. A telephone survey was conducted using a structured questionnaire based on ETAM. A path analysis was carried out using the AMOS 17.0 program, and the model was verified. Results: The analysis revealed significant factors of perceived usefulness (.374, p < .001), enjoyment (.210, p < .001), subjective norms (.168, p < .001), perceived costs (.146, p < .001), and innovativeness (.138, p < .001). Cost directly influenced intention to use health applications; self-efficacy and perceived ease of use indirectly affected intention through innovation and perceived usefulness. Conclusions: This study helped to identify the main factors that influence usage intention of smartphone applications. These findings could contribute to promoting the self-management of chronic disease through future health applications using smartphones.