• Journal of Information Technology Applications and Management
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• 제27권1호
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• pp.173-186
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• 2020

This study examines the effect of congruity between product and TV reality show on purchase intention of Chinese consumers. A total of 110 respondents from Chinese consumers were collected using online surveys. The results were analyzed by SPSS 22.0. Multiple Linear Regression and process analysis were used to test the hypotheses. This article found that congruity between product and TV reality show, attitude toward product placement and recall of product affected consumers' purchase intention. In addition, the frequency of consumer watching TV reality show and familiarity of product moderated the attitude toward product placement and recall of product. This study provides useful implications for sponsors to select product placement as one of their marketing promotion tool.

• 대한음성학회지:말소리
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• 제57호
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• pp.31-42
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• 2006

The purpose of this study is to observe how Korean learners perceive an English weak syllable in words containing WS syllable pattern. According to the automated discrimination task using E-Prime, the ratio of correct answer(%) and reaction time of the stimuli with same syllable patterns were respectively higher and faster than those with different syllable patterns. Specifically, in the stimuli with different syllable patterns, the frequency(familiarity) of stressed word succeeding weak syllable and whether the weak syllable had coda in it were two important factors in distinguishing between a word with and without weak syllable. Even though the high English proficiency Koreans had faster reaction time than the low English proficiency Koreans, all Korean learners had a difficulty in perceiving the weak syllable at the beginning of a word.

• 대한음성학회지:말소리
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• 제53호
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• pp.37-60
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• 2005

A Study of N-Insertion Preferences in KoreanKyung-A Kook, Ju-Won Kim, Ho-Young LeeSince n-insertion is not an obligatory process in Korean, it is necessary to investigate what factors influence n-insertion preferences and whether n-insertion preferences have been changed over time. To find answers to these questions, an n-insertion preference test using a questionnaire was conducted. 183 words were selected for this test and 167 subjects participated in the test. The results of this test show that the n-insertion preferences were influenced by the speakers' age, the number and structure of the syllable, word class, phonetic environments, and familiarity. It is suggested that the results of this test should be incorporated into the Principles of Standard Pronunciation and in the Grand Dictionary of Standard Korean.

• 정보관리연구
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• 제22권1호
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• pp.56-67
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• 1991

이 연구의 목적은 학문의 세분된 한 주제분야, 즉 $\ulcorner$언어장애$\lrcorner$에 관한 학문적 의사 전달과정을 서지적 측면에서 연구해 봄으로써 하나의 지표적 검색표본을 제공하고자 하는 것이다. 이 연구는 주제에 관해 기본적 지식이 있는 박사과정의 이용자를 대상으로 하였으며 주로 인쇄물형태의 자료외에 대표적인 모임과 이에 제출된 종류의 자료도 포함하였다.

• 디지털산업정보학회논문지
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• 제10권1호
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• pp.169-179
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• 2014

Customer loyalty in on-line context could be determined not only by voluntary factors but also by involuntary factors. Even though customer doesn't satisfy with certain technology and service, customer loyalty could be fostered by involuntary factors such as network effect, bonds, and switching cost. The purpose of this study is to investigate the determinants of customer loyalty on SNS in terms of voluntary and in voluntary factors. Based on prior studies on satisfaction and customer loyalty, usability and familiarity were identified as voluntary factors and network effect, bonds, and switching cost were identified as involuntary factors. Through the empirical study of 199 survey of SNS users, voluntary factors are found to be significantly related to the satisfaction and customer loyalty. Among involuntary factors, bonds are not found to be significantly related to customer loyalty.

• 대한음성학회:학술대회논문집
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• 대한음성학회 2005년도 추계 학술대회 발표논문집
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• pp.137-140
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• 2005

In this study we investigated the cognitive neuropsychological characteristics and the underlying mechanism in a letter-by-letter reading dyslexic patient after cerebral infarct of left posterior cerebral artery using fMRl, The results of cognitive neuropsychological assesment are visual perception was appropriate, and semantic categorization, picture naming and picture-word matching tasks were above83% correct, respectively. However, she was very poor in lexical decision task. The selective reading impairment is thought to result from the disruption of the left occipitotemporal region included fusiform gyrus. In fMRl results, the activation level increase din the right occipitotemporal region included fusiform gyrus compared with normal group in compensation for left impairment and more increased in pseudo word reading task than word reading on account of familiarity.

• 한국정보기술응용학회:학술대회논문집
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• 한국정보기술응용학회 2007년도 춘계학술대회
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• pp.321-349
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• 2007

The objective of this study is to investigate factors influencing trust on internet shopping mall and to examine whether these factors on trust have differences between Korean and Chinese users. Based on the literature reviews, this study employs six factors in two groups of influencing factors, web-site characteristics and individual characteristics as key determinants of trust in internet shopping mall. Analysis of 470 responses (Korean: 320 users, Chinese: 150 users) of survey questionnaire indicates the following: In terms of the relationship between web-site characteristics factors and the trust, the results showed clear differences between Korean and Chinese samples. For the Korean samples, transaction security and interactivity were the only significant influencing factors. For the Chinese samples, perceived reputation and perceived size were the only significant factors. In terms of individual characteristics factors, the influencing factors were found identical for the samples. Both propensity to trust and familiarity were significant factors in both Korean and Chinese samples. Based on the findings, managerial implications are discussed in building user trust in internet shopping mall in Korean and Chinese market.

• 한국IT서비스학회지
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• 제11권3호
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• pp.17-38
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• 2012

Social network service(SNS), provided by social network sites such as Facebook, Twitter and Cyworld is rapidly growing in online business. Furthermore, many companies have growing interests in finding effective ways to use SNSs for their innovations, marketing and advertisement. In fact, firms have recognized the utility value of the SNS for their business. In this aspect, this study attempts to identify key factors influencing the intention to continuous use of SNSs. Based on the UTAUT(the Unified Theory of Acceptance and Usage of Technology)model, this study proposes the research model, including the effects of social network service characteristics(social relationship support, information sharing, image expression) and individual characteristics(self-disclosure, extroversion, familiarity) on performance expectancy as well as the moderating effect of perceived information security among UTAUT variables. The 412T sets of data collected in a survey were tested against the modeling using SEM using SmartPLS. Results indicated that social network service and individual characteristics had significant effect on performance expectancy with exception of self-disclosure. In addition, the moderating effect of perceived information security had significant effect. The results had important implications for firms providing SNSs hoping to develop a successful business model.

• 한국정보기술응용학회:학술대회논문집
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• 한국정보기술응용학회 2002년도 추계공동학술대회 정보환경 변화에 따른 신정보기술 패러다임
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• pp.125-135
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• 2002

인터넷을 이용한 전자상거래의 급속한 성장과 경쟁의 심화로 다양한 구매방식, 비즈니스 모델들이 등장하고 있다. 그 중 최근 들어 인터넷 종합 쇼핑몰과 소비자들에게 새로운 비즈니스 모델로 자리잡아 가고 있는 공동구매에 대해서 살펴보고, 공동구매 신뢰와 참여에 영향을 주는 요인을 도출하여 이를 실증연구 하였다. 실증연구 결과는 다음과 같다. 첫째, 공동구매 신뢰에 영향을 미치는 요인과 공동구매 참여에 영향을 미치는 요인이 다르게 나타났다. 둘째, 공동구매 참여에는 지각된 명성, 친밀감, 상품가치가 유의한 영향을 미치는 것으로 나타났다. 셋째, 고객서비스는 공동구매 신뢰와 참여에 모두 유의한 영향을 미치지 못하였다. 넷째, 상품가치는 공동구매 신뢰와 참여에 공통으로 유의한 영향을 미치고 있는 것으로 나타났다. 다섯째, 공동구매 신뢰는 공동구매 참여에 유의한 영향을 미치는 것으로 나타났다.

• 문화기술의 융합
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• 제4권4호
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• pp.1-10
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• 2018

현재 화장품 시장은 새로운 변화를 모색하고 있다. 이에 소비자의 호감도에 대한 중요성은 부각되고 있는 실정이다. 그에 따른 대안에 대해서는 많은 관련 기업과 시장에서 노력하고 있을 것이다. 따라서 본 연구에서는 외부 캐릭터를 이용한 콜라보레이션 화장품의 캐릭터 특성에 대해 알아보고, 소비자의 호감도에 미치는 영향을 실증적으로 살펴보았다. 콜라보레이션 제품을 1회 이상 구매자를 대상으로 설문조사를 실시하였고 구조방정식을 통해 자료를 분석하였다. 분석결과 본 연구는 친숙성과 창의성이 소비자의 호감도에 통계적으로 유의한 영향을 미치고 있음을 확인할 수 있었다.