The Effect of Mobile Fashion Shopping Characteristics on Consumer's Purchase Intention - Applying the Technology Acceptance Model - (모바일 패션 쇼핑 특성이 소비자의 구매의도에 미치는 영향 - 기술수용모델(Technology Acceptance Model)을 적용 -)
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- Fashion & Textile Research Journal
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- v.18 no.1
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- pp.38-47
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- 2016