• Journal of Information Technology Services
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• 제19권2호
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• pp.49-67
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• 2020

On-Demand services have emerged as one of the core business strategies for delivering new experiential values by providing customized services in different user-needs nowadays. Based on the Stimulus-Organism-Response (S-O-R) framework, this paper focuses on the factors of environmental stimulation and emotional states of the demand-side that induce continuous intention of use from the On-Demand services. The study defines 'Informativeness', 'Fulfillment', 'Trust', and 'Convenience' as the properties of the On-Demand services and considers 'Playfulness', 'Customer Return on Investment (CROI)', and 'Service Excellence' as the aspects of the experiential values. The research shows that 'Fulfillment', 'Trust' and 'Convenience' affected the experiential value in 'Kakao Taxi (On-Demand transportation service)' while 'Informativeness', 'Fulfillment', 'Trust of platform', and 'Convenience' are represented as the related factors to the experiential value in 'Baedal Minjok (On-Demand food delivery service)'. The experiential value factors, 'CROI' and 'Service Excellence', are shown directly related to the continuous intention of use in both services. A partial mediation relationship is, furthermore, observed between the aspects of 'CROI' and 'Service Excellence' in Kakao Taxi and its 'Convenience' and 'Continuous intention of use.' In Baedal Minjok, a partial mediation relationship is found between the 'CROI' with its aspects of 'Trust of the platform', 'Convenience', and 'Continuous intention of use' as well. The results of this study may contribute a comprehensive understanding of the purpose of On-Demand services and its needs from the demand-side thus can be helpful for the supply-side.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• 제19권6호
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• pp.163-179
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• 2020

With the expansion of platform-based taxi service, mobility and convenience of users are getting better. However, due to profitability problem, marginalized areas in the supply of the service are expected to appear. As such, this study analyzed spatial marginalization of taxi service caused by imbalance in supply and demand during the night-time when public transportation service is suspended. According to hot-spot analysis of taxi, outskirt of a city and residential areas showed high vacancy and greater number of drop-offs compared to the number of pick-ups. On the contrary, they were confirmed low in the center and sub-centers of a city. Centrality analysis also showed a similar pattern with hot-spot analysis. Due to this, drivers may refuse to pick up a customer bound for an area with lower out-degree centrality compared to in-degree centrality as it might be difficult for the drivers to pick up another customer after dropping off the current customer. Thus, customers may need to wait for a taxi for a longer time. For this reason, improvement in spatial marginalization caused by mismatch of supply and demand is required. Also, the outcome of this study is expected to be utilized as a basic data.

• Journal of Korean Society of Transportation
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• 제31권5호
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• pp.79-88
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• 2013

Recently, due to THE MOBILITY ENHANCEMENT FOR THE MOBILITY IMPAIRED ACT, local governments have tired to make various efforts on special transport services(STS), low-flow bus, and installing elevator in subway stations for handicapped people. But in case of STS, insufficient numbers of taxi are raised against the increasing demand of hadicapped people due to the limited budget. This study investigated actual use condition of STS and characteristics of selection of handicapped people on Duribal. In addition, an ordered-logistic model was employed for developing taxi use prediction model considering taxi fare discounts for diverting Duribal demands to taxies. The results can be a significant basic data for transportation policies to improve travel efficiency of the handicapped.

• Journal of Multimedia Information System
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• 제9권3호
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• pp.227-232
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• 2022

Disasters are now becoming commonplace and especially the vulnerable group such as the disabled, the elderly, children and foreigners are in a state of overlapping disasters. In this situation, ATSC 3.0-based UHDTV disaster information service for the visually and hearing impaired has been developing. This study focuses on the demand data collected through in-depth interview with the impaired. The demand analysis data is very important to development process of technology. The results of the interview show that it is essential to link the UHDTV disaster signals with home-network, IoT, wearable devices, and various assistive devices for the impaired (hearing aid, smart light bulbs, warning light, etc.). In outdoor space, UHDTV disaster information must be connected to public display media, digital signage, kiosk, screens in bus or taxi. If communication aids for the visually and hearing impaired are equipped with a function that can transmit and receive disaster information, it will help to minimize disaster damage.

• Journal of Advanced Navigation Technology
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• 제21권4호
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• pp.313-324
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• 2017

At present, many countries around the world, as well as Korea, have faced serious social problems due to increased traffic congestion resulting in the social loss. As a result, there is an increasing demand for new transportation which is not exist. This is why many companies around the world are trying to solve this problem with transportation innovation through On Demand Mobility(ODM) which uses Personal Air Vehicle(PAV) that is operated on demand by customer rather than scheduled transportation. This study analyzed the current research trends of the On Demand Mobility projects of National Aeronautics and Space Administration (NASA), UBER, and AIRBUS. Also, this study presents the benefit of adopting this On Demand Mobility systems into Korea. Three commuting routes were set up in the metropolitan area in Korea, and the benefit of using the On Demand Mobility method was compared with the current public transportation and private car.

• Safety and Health at Work
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• 제9권4호
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• pp.454-461
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• 2018

Background: Working conditions and psychosocial work factors have acquired an important role explaining the well-being and performance of professional drivers, including those working in the field of public transport. This study aimed to examine the association between job strain and the operational performance of public transport drivers and to compare the expositions with psychosocial risk at work of three different types of transport workers: taxi drivers, city bus drivers, and interurban bus drivers. Method: A sample of 780 professional drivers was drawn from three transport companies in Bogota (Colombia). The participants answered the Job Content Questionnaire and a set of sociodemographic and driving performance questions, including age, professional driving experience, work schedules, and accidents and penalties suffered in the last 2 years. Results: Analyses showed significant associations between measures of socio-labor variables and key performance indicators such road traffic accidents and penalties. Furthermore, multiple linear regression analysis contributed to explain significantly suffered accidents from key variables of the Job Demand-Control model, essentially from job strain. In addition, throughout post-hoc analyses, significant differences were found in terms of perceived social support, job strain, and job insecurity. Conclusion: Work stress is an issue that compromises the safety of professional drivers. This research provides evidence supporting a significant effect of job strain on the professional driver's performance. Moreover, the statistically significant differences between taxi drivers, city bus drivers, and interurban bus drivers in their expositions to work-related stress suggest the need for tailored occupational safety interventions on each occupational group.

• Information Systems Review
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• 제23권4호
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• pp.103-125
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• 2021

Mobility services are rapidly developing along with information and communication technology (ICT) innovation. Recently, the on-demand mobility platform market is growing, and an environment is provided in which users can call services more conveniently and check the connection status in real time using smartphones. This study investigates the current status of users' perceptions and experiences of car-hailing mobility services such as KAKAO Taxi and UT Taxi, and it analyzes the factors affecting the intention to continuously use the car-hailing service, focusing on environmental and instrumental benefits and trust in driver and platform. In particular, this study examines whether the significance of the relationship between influencing factors and continuous use intention could vary depending on the degree of innovativeness and ICT utilization. The results of this study showed that perceived benefits (environmental benefits and convenience and economic instrumental benefits) and trust in driver had significant effects on increasing trust in platform. It was analyzed that the higher the trust in platform, the higher the intention to continuously use the car-hailing service. Furthermore, the influence of perceived environmental benefits and economic benefits on the trust in platform was different depending on the degree of individual innovativeness, and the influence of convenience and economic benefits on the trust in platform varied depending on the degree of ICT utilization. Referring to the results of this study, mobility service providers can better understand the current status of users' perceptions and trust for car-hailing services, and implement service promotion strategies suitable for individual characteristics.

• Journal of the Korean Association of Geographic Information Studies
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• 제25권4호
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• pp.107-118
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• 2022

As connected and automated driving(CAD) technology is entering its commercialization stage, service platforms providing CAD-based mobility services have increased these days. However, CAD-baded mobility services with these platforms need more consideration for the demand for mobility services when determining target areas for CAD-based mobility services because current CAB-based mobility design focus on driving performance and driving stability. For a more efficient design of CAD-based mobility services, we analyzed the applicability for the introduction of CAD-based mobility services in terms of driving difficulty of CAD and demand patterns of current non-CAD based-mobility services, e.g., taxi, demand-responsive transit(DRT), and special transportation systems(STS). In addition, for the spatial analysis of the applicability of the CAD-based mobility service, we propose the Index for Autonomous Driving Applicability (IADA) and analyze the characteristics of the spatial distribution of IADA from the network perspective. The analysis results show that the applicability of CAD-based mobility services depends more on the demand patterns than the driving difficulty of CAV. In particular, the results show that the concentration pattern of demand in a specific road link is more important than the size of demand. As a result, STS service shows higher applicability compared to other mobility services, even though the size of demand for this mobility service is relatively small.

• Journal of Advanced Navigation Technology
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• 제23권4호
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• pp.265-272
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• 2019

In this paper, we selected commuting scenarios in the most congested metropolitan area in Korea, and conducted noise analysis during personal air vehicle (PAV) operation using aviation environmental design tool (AEDT)software which was developed by Federal Aviation Administration (FAA). Noise is the second important factor after safety in order to operate PAVs through concepts such as ODM (on-demand mobility) introduced by National Aeronautics and Space Administration (NASA). Noise analysis were performed by modeling low-noise ePAVs as commercial helicopters and predicted residential suitability in order to resolve problems in which accurate NPD (noise power distance) data from PAVs were not released. The application of noise reduction technology such as electric propulsion has significantly reduced noise exposure levels and has reached the conclusion that commuting with PAVs is feasible without noise problems in the metropolitan area.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• 제19권6호
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• pp.118-133
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• 2020

Research interest in the Mobility-as-a-Service (MaaS) concept for enhancing users' mobility experience is increasing. In particular, dynamic pricing techniques based on reinforcement learning have emerged since adjusting prices based on the demand is expected to help mobility services, such as taxi and car-sharing services, to gain more profit. This paper provides a simulation framework that considers more practical factors, such as demand density per location, preferred prices, the distance between users and drivers, and distance to the destination that critically affect the probability of matching between the users and the mobility service providers (e.g., drivers). The aforementioned new practical features are reflected on a data structure referred to as the Matching Matrix. Using an efficient algorithm of computing the probability of matching between the users and drivers and given a set of precisely identified high-demand locations using HDBSCAN, this study developed a better reward function that can gear the reinforcement learning process towards finding more realistic dynamic pricing policies.