• Title/Summary/Keyword: Task and Judgment

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The Role of Processing Fluency in Product Innovativeness Judgment

  • Cho, Hyejeung
    • Asia Marketing Journal
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    • v.15 no.3
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    • pp.31-52
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    • 2013
  • The metacognitive experience of the ease or difficulty with which new, external information can be processed, referred to as 'processing fluency,' has been shown to influence a wide range of human judgments including truth judgments, familiarity judgments, risk perception, evaluation, and preference (see Alter and Oppenheimer 2009 for a review). The current research explores the possibility of a consumer's product innovativeness judgment based on the difficulty of processing new information. In specific, this study examines if the inferential link between (dis)fluency-(un)familiarity can feed into the perception of innovativeness. This study also explores how a consumer's processing motivation can moderate the consumer's reliance on processing fluency in judgments and how the influence of fluency can vary depending on judgment task orders. In an experiment, participants rated a new product's innovativeness and then indicated their product attitude (or vice versa depending on the judgment task order condition) after reading a product review article that was printed in either an easy-to-read or a difficult-to-read font (for fluency manipulation). The findings show that low need for cognition individuals infer higher product innovativeness when processing product information is difficult rather than easy, consistent with the common assumption that 'new information is more difficult to process than familiar information.' The findings also suggest that once low fluency is attributed to innovativeness, it may no longer lead to a negative response to the product. High need for cognition individuals' judgments on product innovativeness are not affected by fluency. The findings also demonstrate a judgment task order effect on the use of fluency in judgments (e.g., Xu and Schwarz 2005). This study provides the first evidence that an individual's fluency experience can be used as a source of information in product innovativeness judgments especially under low processing motivation conditions. The findings can help marketers better understand the malleability of consumer judgments and perceptions of product characteristics (e.g., product innovativeness) by demonstrating an interesting interplay of processing fluency, processing motivation, and judgment task-related contextual factors.

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The Effect of Ethical Judgment Force on Job Satisfaction and Organizational Citizenship Behavior and the Mediation Effect of Organizational Trust (윤리적판단이 직무만족과 조직시민행동에 미치는 영향: 조직신뢰의 매개효과)

  • Lee, Yong-sun
    • Journal of Venture Innovation
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    • v.2 no.2
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    • pp.65-78
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    • 2019
  • Companies with ethical management can be said to influence the performance of an organization based on the ethical judgment of its members. In this study, ethical judgment was set up as the subject of the ethical judgment, and the ethical judgment was set up by bosses and colleagues who are members of the business and organization as the factors of ethical judgment. The research was designed to examine the impact of ethical judgment on job satisfaction and organizational civic behavior, the impact of ethical judgment on organizational trust, and analyzed the medium effect of organizational trust in the relationship between ethical judgment and job satisfaction and organized civic action. The target of this study was to survey 450 workers in Seoul, Gyeonggi Province and South Chungnam Province from October 7, 2019 to November 2, using them as empirical data. The SPS 24.0 Statistical Analysis Program was used for the analysis of data. The study confirmed that ethical judgment was affecting task satisfaction, organizational civic behavior, and organizational trust, and that parameters such as organizational trust affected task satisfaction and organizational civic behavior depending on how individuals perceive the organization. Ethical judgment has a high impact on organized citizen behavior and job satisfaction, and ethical management of how to improve ethical judgment is absolutely necessary to enhance organizational citizen behavior and job satisfaction, and it is necessary to develop and implement various programs that enable a sense of unity with the organization.

Effects of phonological awareness and phonological processing on language skills in 4- to 6-year old children with and without language delay (4~6세 일반아동 및 언어발달지연 아동의 음운인식 및 음운처리 능력이 언어 능력에 미치는 영향)

  • Kim, Shinyoung;Son, Jinkyeong;Yim, Dongsun
    • Phonetics and Speech Sciences
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    • v.12 no.1
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    • pp.51-63
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    • 2020
  • Phonological awareness is a metalinguistic awareness ability of phonology and is known to predict language skills, such as reading and vocabulary skills. The purpose of this study was to investigate the relationship between phonological awareness, phonological processing, and language skills in 4- to 6-years-old typically developing (TD) children and children with language delay (LD). A total of 32 children (TD=18, LD=15) participated in this study. They performed a phonological awareness task consisting of counting, deletion, and discrimination at syllable level. Nonword Repetition, Digit Backward, Receptive & Expressive Vocabulary Test, and Grammaticality Judgment Task were performed to analyze the correlation between phonological awareness, phonological processing, and language ability. A multiple stepwise regression analysis was performed to examine the phonological awareness subtasks that predict language ability. In the TD group, the syllable categorization task significantly predicted the receptive vocabulary and the performance of the Grammaticality Judgment Task. The LD group showed that the syllable counting task significantly predicted the receptive vocabulary, the expressive vocabulary, and the performance of the Grammaticality Judgment Task. The results showed that the phonological awareness performance was significantly different between the two groups. Further, correlation analysis and regression analysis showed different results for each group. The result of the phonological awareness performance predicted the language ability of each group significantly, suggesting the importance of the meta-linguistic awareness ability of phonology.

Judgment Decision, and Choice in Web Searching Behavior - Information Quality and Cognitive Authority - (웹 탐색과정에서 이용자들의 정보의 판단과 선택 -정보의 질 및 권위를 중심으로 -)

  • Rieh, Soo-Young
    • Journal of the Korean Society for Library and Information Science
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    • v.36 no.2
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    • pp.119-138
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    • 2002
  • This study examines the effects of the judgment of information quality and cognitive authority on Web searching behavior. Sixteen scholars from diverse disciplines participated in the experiments, and the data were collected combining search logs, think-aloud during the searches, and post-search interviews in the laboratory setting. The results identified two distinct kinds of judgment, predictive judgment and evaluative judgment. The facets of judgment and criteria used for making Judgments of quality and authority were analyzed associated with the types of task, status of users, and discipline areas of users.

ESTIMATING THE OPERATOR'S PERFORMANCE TIME OF EMERGENCY PROCEDURAL TASKS BASED ON A TASK COMPLEXITY MEASURE

  • Jung, Won-Dea;Park, Jin-Kyun
    • Nuclear Engineering and Technology
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    • v.44 no.4
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    • pp.415-420
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    • 2012
  • It is important to understand the amount of time required to execute an emergency procedural task in a high-stress situation for managing human performance under emergencies in a nuclear power plant. However, the time to execute an emergency procedural task is highly dependent upon expert judgment due to the lack of actual data. This paper proposes an analytical method to estimate the operator's performance time (OPT) of a procedural task, which is based on a measure of the task complexity (TACOM). The proposed method for estimating an OPT is an equation that uses the TACOM as a variable, and the OPT of a procedural task can be calculated if its relevant TACOM score is available. The validity of the proposed equation is demonstrated by comparing the estimated OPTs with the observed OPTs for emergency procedural tasks in a steam generator tube rupture scenario.

Information Structure and the Use of the English Existential Construction in Korean Learner English

  • Lee, Hanjung
    • Journal of English Language & Literature
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    • v.57 no.6
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    • pp.1017-1041
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    • 2011
  • This study investigates Korean EFL learners' awareness and use of the English existential there-construction by examining data collected from 54 Korean EFL learners of English by means of a pragmalinguistic judgment task and a controlled discourse completion task. The results of the judgment task reveal that lower proficiency learners rated canonical sentences and existentials with a preposed locative best in the communicative situations where the use of existentials would have been most appropriate. A comparison of the ratings by more proficient learners and native speakers shows that existentials received highest ratings by both groups where they are the most natural option, while canonical sentences received significantly higher ratings by the learners. With regard to the production data, learners tended to avoid existentials, but rather relied on canonical sentences. Existentials were rarely used by lower proficiency learners and not used productively even by more proficient learners in the situations where existentials would have been the most natural option. These results suggest that Korean learners' difficulty with the use of existentials is not merely a product of performance limitations, but attributable to limited knowledge about existentials and their syntactic alternatives in terms of contextual appropriateness. Lower proficiency learners lack such knowledge, and more proficient learners, while showing better awareness of the use of existentials, have problems as to the placement of new information when engaging in writing tasks that place lower level of demands on attention to the information status of noun phrases compared to communicative, oral tasks.

Effects of Inter-phoneme Probabilities on the Acceptability Judgment of Korean CVC Nonwords

  • Lee, Yong-Eun
    • Speech Sciences
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    • v.14 no.4
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    • pp.41-52
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    • 2007
  • Recent experimental studies have shown that language-users' knowledge of the statistical characteristic of their native language plays a key role in their task performance. One specific instance of this that the current study focuses on is the effect of phonotactic probabilities on speakers' wordlikeness judgment of nonwords. In this paper, I explore the question of whether the judgment of Korean speaking subjects as to the wordlikeness of Korean nonsense words is influenced by the degree of association between two-phoneme sequences in Korean. The current results suggest that the objective measure of correlations (expressed by $r_{\phi}$ values) between an onset consonant and a vowel inside Korean syllables play an important role in Korean speakers' nonword processing. The current results additionally indicate an effect of the correlations of two-phoneme sequences including vowels and coda consonants on nonword processing. Implications of these findings for Korean speakers' learning the correlations between adjacent segments inside the syllable are discussed.

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A universal design method using 3 Point task analysis and 9 universal design items

  • Yamaoka, Toshiki
    • Science of Emotion and Sensibility
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    • v.5 no.2
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    • pp.63-72
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    • 2002
  • In order to examine universal design, 1 have developed two analytical methodologies based on 3P(point) task analysis: structured task analysis and task matrix analysis. I also extracted nine universal design items, namely (1) adjustment, (2) redundancy, (3) specification and function transparency, (4) feedback and (5) error tolerance, (6) effective acquisition of information, (7) ease of understanding and judgment, (8) comfortable operation, and (9) continuity of information and operation. Structured task analysis is used to uncover problems in each of the tasks constituting a job for each functionally challenged condition of users, and solutions to the extracted problems are examined in terms of the above-mentioned nine universal design items. Task matrix analysis calls for the production of a table for each task in a job. In each table, nine items form the columns, and the horizontal rows list all disability types. Then, solutions are formulated for each cell formed by the intersecting columns and rows. Using these two analysis methods, 1 have conducted a verification experiment for the universal design of a public bus. The results of the research have enabled me to propose various ,solutions from a system-based perspective, instead of coming up with the superficial and isolated solutions which are normally produced when conventional analytical methods are used.

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A universal design method using 3 Point task analysis and 9 universal design items

  • Yamaoka, Toshiki
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2002.05a
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    • pp.144-151
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    • 2002
  • In order to examine universal desist I have developed two analytical methodologies based on 3P(point) task analysis: structured task analysis and task matrix analysis. I also extracted me universal design items, namely (1) adjustment (2) redundancy, (3) specification and function transparency, (4) feedback and (5) error tolerance, (6) effective acquisition of information, (7) ease of understanding and judgment (8) comfortable operation, and (9) continuity of information and operation. Structured task analysis is used to uncover problems in each of the tasks constituting a job for each functionally challenged condition of users, and solutions to the extracted problems are examined in terms of the above-mentioned nine universal design items. Task matrix analysis calls for the production of a table for each task in a job. In each table, nine items from the columns, and the horizontal rows list all disability types. Then, solutions are formulated for each cell formed by the intersecting columns and rows. Using these two analysis methods, T have conducted a verification experiment for the universal design of a public bus. The results of the research have enabled me to propose various solutions from a system-based perspective, instead of coming up with the superficial and isolated solutions which are normally produced when conventional analytical methods are used.

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THE EFFECTIVENESS AND CHARACTERISTICS OF 3 POINT TASK ANALYSIS AS A NEW ERGONOMIC AND KANSEI DESIGN METHOD

  • Yamaoka, Toshiki;Matsunobe, Takuo
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2001.05a
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    • pp.15-19
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    • 2001
  • This paper describes effectiveness and characteristics of 3 P(point) task analysis as a new Ergonomic and Kansei design method for extracting user demand especially. The key point in 3 P task analysis is to describe the flow of tasks and extract any problems in each task. A solution of a problem means a user demand. 3 P task analysis cal eliminate an oversight of check items by examining the users' information processing level. The suers' information processing level was divided into the following three stages for problem extraction: acquirement of information ---> understanding and judgment ---> operation. Three stages has fourteenth cues such as difficulty of seeing, no emphasis, mapping for extracting problems. To link analysis results to the formulation of a product concept. I added a column on the right side of the table for writing the requirements (user demand) to resolve the problems extracted from each task. The requirements are extracted by using seventh cues. Finally 3 P task analysis was compared with group interview to make the characteristics of 3 P task analysis, especially extracting user demand, clear.

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