• Asia Marketing Journal
• /
• 제15권3호
• /
• pp.31-52
• /
• 2013

The metacognitive experience of the ease or difficulty with which new, external information can be processed, referred to as 'processing fluency,' has been shown to influence a wide range of human judgments including truth judgments, familiarity judgments, risk perception, evaluation, and preference (see Alter and Oppenheimer 2009 for a review). The current research explores the possibility of a consumer's product innovativeness judgment based on the difficulty of processing new information. In specific, this study examines if the inferential link between (dis)fluency-(un)familiarity can feed into the perception of innovativeness. This study also explores how a consumer's processing motivation can moderate the consumer's reliance on processing fluency in judgments and how the influence of fluency can vary depending on judgment task orders. In an experiment, participants rated a new product's innovativeness and then indicated their product attitude (or vice versa depending on the judgment task order condition) after reading a product review article that was printed in either an easy-to-read or a difficult-to-read font (for fluency manipulation). The findings show that low need for cognition individuals infer higher product innovativeness when processing product information is difficult rather than easy, consistent with the common assumption that 'new information is more difficult to process than familiar information.' The findings also suggest that once low fluency is attributed to innovativeness, it may no longer lead to a negative response to the product. High need for cognition individuals' judgments on product innovativeness are not affected by fluency. The findings also demonstrate a judgment task order effect on the use of fluency in judgments (e.g., Xu and Schwarz 2005). This study provides the first evidence that an individual's fluency experience can be used as a source of information in product innovativeness judgments especially under low processing motivation conditions. The findings can help marketers better understand the malleability of consumer judgments and perceptions of product characteristics (e.g., product innovativeness) by demonstrating an interesting interplay of processing fluency, processing motivation, and judgment task-related contextual factors.

• 벤처혁신연구
• /
• 제2권2호
• /
• pp.65-78
• /
• 2019

윤리적 경영을 하는 기업은 구성원의 윤리적 판단력에 따라서 조직의 성과에 영향을 미친다고 할 수 있다. 본 연구에서는 윤리적 판단력(ethical judgement)을 주체로, 윤리판단력을 기업, 조직구성원인 상사와 동료를 윤리적 판단력의 요인으로 설정하였다. 연구에서는 윤리적 판단력이 직무만족과 조직시민행동에 미치는 영향을 살펴보고, 윤리판단력이 조직신뢰에 미치는 영향을 살펴보고자 하였으며, 윤리적 판단력과 직무만족과 조직시민행동의 관계에서 조직신뢰의 매개효과를 분석하였다. 본 연구의 대상은 2019년 10월 7일 부터 11월 2일 까지 서울, 경기, 충남지역 근로자 450명을 설문조사하여 실증분석 자료로 이용하였다. 자료의 분석은 SPSS 24.0 통계분석 프로그램을 사용하였다. 연구를 통하여 확인한 결과, 윤리적 판단력은 직무만족과 조직시민행동, 조직신뢰에 영향을 미치고 있음을 알 수 있으며, 조직신뢰와 같은 매개변수는 개인이 조직을 어떻게 인지하는지에 따라서 직무만족과 조직시민행동에 영향을 있음을 알 수 있었다. 윤리적인 판단력은 조직시민행동과 직무만족에 높은 영향을 미치고 있으며, 조직시민행동과 직무만족도를 높이기 위해서는 윤리적인 판단력을 향상시키는 방법의 윤리경영이 절대적으로 필요하며 조직과 일체감을 느낄 수 있도록 하는 다양한 프로그램을 개발하고 시행하는 것이 필요하다고 할 수 있다.

• 말소리와 음성과학
• /
• 제12권1호
• /
• pp.51-63
• /
• 2020

음운인식은 음운론 영역의 상위언어인식 능력으로, 읽기 및 어휘력 등의 언어능력을 예측하는 것으로 알려져 있다. 본 연구는 음운인식 능력과 기타 음운처리 능력, 그리고 언어능력 간의 관계를 일반아동 집단과 언어발달지연 아동 집단 간 비교를 통해 살펴보고자 하였다. 4~6세의 언어발달지연 아동(n=15)과 일반아동(n=18)을 대상으로 음운인식 능력을 평가하기 위하여 음절수세기, 음절탈락, 음절변별 과제를 실시하였다. 또한 비단어 따라말하기, 숫자 거꾸로 회상하기의 두 가지 음운처리 과제와 수용 및 표현어휘력, 문법성판단 과제와의 상관관계를 분석하고, 언어능력을 예측하는 음운인식 하위과제가 무엇인지 검토하였다. 음운인식 하위과제 중 음절수세기를 제외한 음절탈락, 음절변별 과제 수행력의 집단 간 차이가 유의하였다. 또한 일반아동 집단은 음절탈락과 숫자 거꾸로 회상하기, 음절변별과 수용어휘력 과제 수행력 간 상관관계가 유의하였으며, 언어발달지연 아동 집단은 음절수세기 과제와 숫자 거꾸로 회상하기, 수용어휘력, 표현어휘력, 문법성판단 과제의 수행력 간 상관관계가 유의하였다. 그리고 단계적 중다회귀분석 결과 일반아동 집단은 음절변별 과제가 수용어휘력 및 문법성판단 과제 수행력을 유의하게 예측하는 것으로 나타났으며, 언어발달지연 아동 집단은 음절수세기 과제가 수용어휘력, 표현어휘력, 문법성판단 과제 수행력을 유의하게 예측하는 것으로 나타났다. 언어발달지연 아동 집단은 일반아동 집단에 비해 음절수세기를 제외한 나머지 음절 수준의 음운인식 과제의 수행력이 저조하였으며, 이러한 특징이 상관관계 분석 및 회귀분석 결과에도 반영되었다. 또한 각 집단에서 음운인식 과제 수행력이 언어능력을 유의하게 예측하는 것으로 나타난 결과는 음운론 영역의 상위언어인식 능력의 중요성을 시사한다.

• 한국문헌정보학회지
• /
• 제36권2호
• /
• pp.119-138
• /
• 2002

본 연구는 웹 환경에서 이용자들의 정보의 질과 권위에 대한 판단이 웹 탐색과정에서 정보의 선택과 이용에 어떻게 영향을 미치는가를 다루고 있다. 실험실환경에서 교수와 박사과정학생 총 16명을 대상으로 탐색실험을 실시하여, 로그 데이터, 생각 소리내어 말하기 (think-aloud), 인터뷰를 통하여 데이터를 수집하였다. 연구결과, 본 연구의 대상자들은 정보에 대한 판단을 탐색과정의 두 가지 단계에서 내리고 있음이 밝혀졌으며, 이는 예측적 판단과 평가적 판단으로 각각 분석되었다. 웹 정보의 질과 권위에 대한 판단성향과 판단에 영향을 미친 요소를 탐색과제의 유형, 이용자의 신분, 학문영역에 따라 비교하였다.

• Nuclear Engineering and Technology
• /
• 제44권4호
• /
• pp.415-420
• /
• 2012

It is important to understand the amount of time required to execute an emergency procedural task in a high-stress situation for managing human performance under emergencies in a nuclear power plant. However, the time to execute an emergency procedural task is highly dependent upon expert judgment due to the lack of actual data. This paper proposes an analytical method to estimate the operator's performance time (OPT) of a procedural task, which is based on a measure of the task complexity (TACOM). The proposed method for estimating an OPT is an equation that uses the TACOM as a variable, and the OPT of a procedural task can be calculated if its relevant TACOM score is available. The validity of the proposed equation is demonstrated by comparing the estimated OPTs with the observed OPTs for emergency procedural tasks in a steam generator tube rupture scenario.

• 영어영문학
• /
• 제57권6호
• /
• pp.1017-1041
• /
• 2011

This study investigates Korean EFL learners' awareness and use of the English existential there-construction by examining data collected from 54 Korean EFL learners of English by means of a pragmalinguistic judgment task and a controlled discourse completion task. The results of the judgment task reveal that lower proficiency learners rated canonical sentences and existentials with a preposed locative best in the communicative situations where the use of existentials would have been most appropriate. A comparison of the ratings by more proficient learners and native speakers shows that existentials received highest ratings by both groups where they are the most natural option, while canonical sentences received significantly higher ratings by the learners. With regard to the production data, learners tended to avoid existentials, but rather relied on canonical sentences. Existentials were rarely used by lower proficiency learners and not used productively even by more proficient learners in the situations where existentials would have been the most natural option. These results suggest that Korean learners' difficulty with the use of existentials is not merely a product of performance limitations, but attributable to limited knowledge about existentials and their syntactic alternatives in terms of contextual appropriateness. Lower proficiency learners lack such knowledge, and more proficient learners, while showing better awareness of the use of existentials, have problems as to the placement of new information when engaging in writing tasks that place lower level of demands on attention to the information status of noun phrases compared to communicative, oral tasks.

• 음성과학
• /
• 제14권4호
• /
• pp.41-52
• /
• 2007

Recent experimental studies have shown that language-users' knowledge of the statistical characteristic of their native language plays a key role in their task performance. One specific instance of this that the current study focuses on is the effect of phonotactic probabilities on speakers' wordlikeness judgment of nonwords. In this paper, I explore the question of whether the judgment of Korean speaking subjects as to the wordlikeness of Korean nonsense words is influenced by the degree of association between two-phoneme sequences in Korean. The current results suggest that the objective measure of correlations (expressed by $r_{\phi}$ values) between an onset consonant and a vowel inside Korean syllables play an important role in Korean speakers' nonword processing. The current results additionally indicate an effect of the correlations of two-phoneme sequences including vowels and coda consonants on nonword processing. Implications of these findings for Korean speakers' learning the correlations between adjacent segments inside the syllable are discussed.

• 감성과학
• /
• 제5권2호
• /
• pp.63-72
• /
• 2002

In order to examine universal design, 1 have developed two analytical methodologies based on 3P(point) task analysis: structured task analysis and task matrix analysis. I also extracted nine universal design items, namely (1) adjustment, (2) redundancy, (3) specification and function transparency, (4) feedback and (5) error tolerance, (6) effective acquisition of information, (7) ease of understanding and judgment, (8) comfortable operation, and (9) continuity of information and operation. Structured task analysis is used to uncover problems in each of the tasks constituting a job for each functionally challenged condition of users, and solutions to the extracted problems are examined in terms of the above-mentioned nine universal design items. Task matrix analysis calls for the production of a table for each task in a job. In each table, nine items form the columns, and the horizontal rows list all disability types. Then, solutions are formulated for each cell formed by the intersecting columns and rows. Using these two analysis methods, 1 have conducted a verification experiment for the universal design of a public bus. The results of the research have enabled me to propose various ,solutions from a system-based perspective, instead of coming up with the superficial and isolated solutions which are normally produced when conventional analytical methods are used.

• 한국감성과학회:학술대회논문집
• /
• 한국감성과학회 2002년도 춘계학술대회 논문집
• /
• pp.144-151
• /
• 2002

In order to examine universal desist I have developed two analytical methodologies based on 3P(point) task analysis: structured task analysis and task matrix analysis. I also extracted me universal design items, namely (1) adjustment (2) redundancy, (3) specification and function transparency, (4) feedback and (5) error tolerance, (6) effective acquisition of information, (7) ease of understanding and judgment (8) comfortable operation, and (9) continuity of information and operation. Structured task analysis is used to uncover problems in each of the tasks constituting a job for each functionally challenged condition of users, and solutions to the extracted problems are examined in terms of the above-mentioned nine universal design items. Task matrix analysis calls for the production of a table for each task in a job. In each table, nine items from the columns, and the horizontal rows list all disability types. Then, solutions are formulated for each cell formed by the intersecting columns and rows. Using these two analysis methods, T have conducted a verification experiment for the universal design of a public bus. The results of the research have enabled me to propose various solutions from a system-based perspective, instead of coming up with the superficial and isolated solutions which are normally produced when conventional analytical methods are used.

• 한국감성과학회:학술대회논문집
• /
• 한국감성과학회 2001년도 춘계학술대회 논문집
• /
• pp.15-19
• /
• 2001

This paper describes effectiveness and characteristics of 3 P(point) task analysis as a new Ergonomic and Kansei design method for extracting user demand especially. The key point in 3 P task analysis is to describe the flow of tasks and extract any problems in each task. A solution of a problem means a user demand. 3 P task analysis cal eliminate an oversight of check items by examining the users' information processing level. The suers' information processing level was divided into the following three stages for problem extraction: acquirement of information ---> understanding and judgment ---> operation. Three stages has fourteenth cues such as difficulty of seeing, no emphasis, mapping for extracting problems. To link analysis results to the formulation of a product concept. I added a column on the right side of the table for writing the requirements (user demand) to resolve the problems extracted from each task. The requirements are extracted by using seventh cues. Finally 3 P task analysis was compared with group interview to make the characteristics of 3 P task analysis, especially extracting user demand, clear.