• Title/Summary/Keyword: Task Technology Fit Model

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Examining the Adoption of AI based Banking Chatbots: A Task Technology Fit and Network Externalities Perspective

  • Eden Samuel Parthiban;Mohd. Adil
    • Asia pacific journal of information systems
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    • v.33 no.3
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    • pp.652-676
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    • 2023
  • The objective of this study is to provide a deeper understanding of the factors that lead to the development and adoption of AI-based chatbots. We analyze the structural relationship between the organizational (externalities), systematic (fit), and the consumer-related (psychological) factors and their role in the adoption of AI-based chatbots. Founded on the theories of task-technology fit and network externalities, we present a conceptual model overlooking common perception-based theories (e.g., Technology Acceptance Model). We collected 380 responses from Indian banking consumers to test the model using the PLS-SEM method. Interestingly, the findings present a positive impact of all factors on consumers' intention to adopt AI-based chatbots. However, the interplays between these factors provide a mixed perspective for literature. Apart from employing a combination of factors that have been used to study technology adoption, our study explores the importance of externalities and their relationship with fit factors, a unique outlook often overlooked by prior research. Moreover, we offer a clear understanding of latent variables such as trust, and the intricacies of their interplays in a novel context. Thereby, the study offers implications for literature and practice, followed by future research directions.

An Empirical Study on the Influencing Factors of Perceived Job Performance in the Context of Enterprise Mobile Applications (업무성과에 영향을 주는 업무용 모바일 어플리케이션의 주요 요인에 관한 연구)

  • Chung, Sunghun;Kim, Kimin
    • Asia pacific journal of information systems
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    • v.24 no.1
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    • pp.31-50
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    • 2014
  • The ubiquitous accessibility of information through mobile devices has led to an increased mobility of workers from their fixed workplaces. Market researchers estimate that by 2016, 350 million workers will be using their smartphones for business purposes, and the use of smartphones will offer new business benefits. Enterprises are now adopting mobile technologies for numerous applications to increase their operational efficiency, improve their responsiveness and competitiveness, and cultivate their innovativeness. For these reasons, various organizational aspects concerning "mobile work" have received a great deal of recent attention. Moreover, many CIOs plan to allocate a considerable amount of their budgets mobile work environments. In particular, with the consumerization of information technology, enterprise mobile applications (EMA) have played a significant role in the explosive growth of mobile computing in the workplace, and even in improving sales for firms in this field. EMA can be defined as mobile technologies and role-based applications, as companies design them for specific roles and functions in organizations. Technically, EMA can be defined as business enterprise systems, including critical business functions that enable users to access enterprise systems via wireless mobile devices, such as smartphones or tablets. Specifically, EMA enables employees to have greater access to real-time information, and provides them with simple features and functionalities that are easy for them to complete specific tasks. While the impact of EMA on organizational workers' productivity has been given considerable attention in various literatures, relatively little research effort has been made to examine how EMA actually lead to users' job performance. In particular, we have a limited understanding of what the key antecedents are of such an EMA usage outcome. In this paper, we focus on employees' perceived job performance as the outcome of EMA use, which indicates the successful role of EMA with regard to employees' tasks. Thus, to develop a deeper understanding of the relationship among EMA, its environment, and employees' perceived job performance, we develop a comprehensive model that considers the perceived-fit between EMA and employees' tasks, satisfaction on EMA, and the organizational environment. With this model, we try to examine EMA to explain how job performance through EMA is revealed from both the task-technology fit for EMA and satisfaction on EMA, while also considering the antecedent factors for these constructs. The objectives of this study are to address the following research questions: (1) How can employees successfully manage EMA in order to enhance their perceived job performance? (2) What internal and/or external factors are important antecedents in increasing EMA users' satisfaction on MES and task-technology fit for EMA? (3) What are the impacts of organizational (e.g. organizational agility), and task-related antecedents (e.g., task mobility) on task-technology fit for EMA? (4) What are the impacts of internal (e.g., self-efficacy) and external antecedents (e.g., system reputation) for the habitual use of EMA? Based on a survey from 254 actual employees who use EMA in their workplace across industries, our results indicate that task-technology fit for EMA and satisfaction on EMA are positively associated with job performance. We also identify task mobility, organizational agility, and system accessibility that are found to be positively associated with task-technology fit for EMA. Further, we find that external factor, such as the reputation of EMA, and internal factor, such as self-efficacy for EMA that are found to be positively associated with the satisfaction of EMA. The present findings enable researchers and practitioners to understand the role of EMA, which facilitates organizational workers' efficient work processes, as well as the importance of task-technology fit for EMA. Our model provides a new set of antecedents and consequence variables for a TAM involving mobile applications. The research model also provides empirical evidence that EMA are important mobile services that positively influence individuals' performance. Our findings suggest that perceived organizational agility and task mobility do have a significant influence on task-technology fit for EMA usage through positive beliefs about EMA, that self-efficacy and system reputation can also influence individuals' satisfaction on EMA, and that these factors are important contingent factors for the impact of system satisfaction and perceived job performance. Our findings can help managers gauge the impact of EMA in terms of its contribution to job performance. Our results provide an explanation as to why many firms have recently adopted EMA for efficient business processes and productivity support. Our findings additionally suggest that the cognitive fit between task and technology can be an important requirement for the productivity support of EMA. Further, our study findings can help managers in formulating their strategies and building organizational culture that can affect employees perceived job performance. Managers, thus, can tailor their dependence on EMA as high or low, depending on their task's characteristics, to maximize the job performance in the workplace. Overall, this study strengthens our knowledge regarding the impact of mobile applications in organizational contexts, technology acceptance and the role of task characteristics. To conclude, we hope that our research inspires future studies exploring digital productivity in the workplace and/or taking the role of EMA into account for employee job performance.

The Effective Factors of Cloud Computing Adoption Success in Organization

  • Yoo, Seok-Keun;Kim, Bo-Young
    • The Journal of Asian Finance, Economics and Business
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    • v.6 no.1
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    • pp.217-229
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    • 2019
  • The purpose of the research is to verify how task characteristics for business and technology characteristics, economic feasibility, technology readiness, organizational factors, environmental factors of cloud computing affect the performance of cloud computing adoption through Fit and Viability. The research aims to verify the relationship among the success factors for adopting cloud computing based on the Fit-Viability model. Respondents who work for IT companies which is using cloud computing in South Korea were chosen. The data was analyzed by the structural equating model. As a result, Task characteristics and Technology characteristics affected Fit in a positive manner, while Technology readiness, Organizational factors and Environmental factors also positively impacted Viability. Fit and Viability both affected the successful adoption of cloud equally. In particular, Environmental factors were proven to have the biggest impacts on Viability, and affected highly indirect impact on the Performance of cloud computing adoption through Viability. Entering the era of the fourth industrial revolution, corporations have established digital transformation strategies to secure a competitive edge while growing continuously, and are also carrying out various digital transformation initiatives. For the success of adoption of foundational technologies, they need to understand not only the decision-making factors of adopting cloud computing, but also the success factors of adopting cloud computing.

Analysis of the Influencing Factors on KMS Quality: From the Perspective of Technology and Task Characteristics (지식경영시스템 품질 영향 요인 분석: 기술 및 과업 특성 관점에서)

  • Bong, Dongwon;Choi, Sueyoung;Lee, Heeseok
    • Knowledge Management Research
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    • v.8 no.2
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    • pp.31-52
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    • 2007
  • Since the introduction of knowledge management systems, many studies have attempted to analyze its performance and identify the success factors. However, few studies have investigated the relationship between KMS technology characteristics and its quality. This paper attempts to categorize KMS technology functions into socialization, externalization, combination and internalization and then find the relationship between these functions and KMS quality. It also attempts to investigate the moderating effect of task characteristics in this relationship. Our research frame is derived from the well known task-technology fit model and the related KMS performance studies. A survey was conducted from 157 KMS users. It is found that both externalization and combination are important for KMS quality and this quality influences the KMS performance. Furthermore, it is confirmed that the task characteristics can moderate between the KMS technology and its quality.

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An Empirical Study on Influencing Factors of Intention to Use Third-Party Mobile Payment Services : Applying the Task-Technology Fit Model (과업기술적합도 모형을 활용한 모바일 간편결제 서비스 이용의도의 영향요인에 대한 실증연구)

  • Kim, So-Dam;Lim, Jay-Ick;Yang, Sung-Byung
    • Journal of Information Technology Services
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    • v.15 no.2
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    • pp.185-201
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    • 2016
  • Recently, due to the rapid development of IT (information technologies), a variety of attempts have been made to incorporate IT into other fields such as finance and manufacturing. Among them, a novel concept in the spotlight is FinTech, which is a combined word of finance and technology. FinTech is a line of business demonstrating an innovation development through IT in the financial service industry. One of the most popular types of FinTech is a third-party mobile payment service (MPS), the examples of which can be easily found in South Korea while the actual use of the service is relatively inactive. Therefore, the main purpose of this paper is to empirically investigate influencing factors of intention to use the third-party MPS. Based on individual characteristics and the task-technology fit model, the research model of the study is developed, with switching cost included as a moderating variable. The results of structural equation model testing with 316 potential users of Kakao Pay, one of the most popular business models of the third-party MPS, show that innate innovativeness, task characteristics, and technology characteristics are positively influencing task-technology fit, which in turn significantly affects intention to use the third-party MPS. The negative moderating role of switching cost is also found. These results could help managers develop better strategies to motivate potential users to participate in their services.

Research on Influencing Factors of Purchasing Behavior of AI Speakers in China based on the UTAUT and TTF Model

  • Wenyan Chang;Jung Mann Lee
    • Journal of Information Technology Applications and Management
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    • v.29 no.5
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    • pp.13-25
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    • 2022
  • The purpose of this study is to explore the factors that influence the purchase of AI speakers in China. We integrate the Unified Theory of Acceptance and Use of Technology (UTAUT) and Task-technology fit (TTF) model into one model and put forward assumptions. According to the characteristics of AI speakers, we selected 6 independent variables, such as Performance Expectation, Effort Expectation, Social Influence, Facilitating Conditions, Task and Technology-characteristics. The final impact on purchase behavior is evaluated through Task-technology fit and purchase intention. After counting 478 samples, through SPSS22.0 and AMOS analysis, hypotheses have been proved by strong experimental data, except facilitating conditions. These results also imply that improving the technical level of AI speakers and enhancing consumers' purchasing intention are the central line of marketing. Based on this, we put forward several suggestions to marketers, including strengthening the research and development of AI speaker technology, and building a circle of friends of AI speakers.

A Study Factors Affecting Continuance Intention of Internet Only Bank: Using Task-Technology Fit Theory (인터넷전문은행의 지속 사용 의도에 영향을 미치는 요인에 대한 연구: 업무-기술 적합성 이론을 활용하여)

  • Yoo, Hyein;An, Jaeyoung;Lee, Choong C.
    • The Journal of Society for e-Business Studies
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    • v.23 no.3
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    • pp.111-128
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    • 2018
  • Today the paradigm of the financial services industry is shifting to mobile banking, and each financial company provides a variety of mobile banking services. Because of the innovation of mobile banking service, the Internet Only Bank has been launched recently. However, the actual number of users is far less than the number of subscribers. The purpose of this study is to investigate the factors affecting the intention to use of Internet only banking service by applying Task-Technology Fit (TTF) theory. In order to carry out this research, we conducted a survey on the user of the Internet only banking services, tested the measurement validity/reliability analysis and derived structural equation model. The results indicate that there are significant correlations between technology characteristics and task-technology fit and between task-technology fit and continuance intention. The results of this study are expected to provide implications for securing and maintaining the users of Internet banking providers.

The Distribution Role of Entrepreneurship Mindset and Task Technology Fit: An Extended Model of Theory of Planned Behavior

  • RUSTIANA, Yohana;MOHD, Othman bin;MOHAMAD, Norhidayah binti
    • Journal of Distribution Science
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    • v.20 no.5
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    • pp.85-96
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    • 2022
  • Purpose: This study aims to dissemination a new concept based on empirical research on enhancing entrepreneurship intention (EI) in the theory of planned behavior (TPB) through entrepreneurship mindset (EM) and task technology fit (TTF). The TTF is a moderating variable in strengthening the relationship between EM and EI. Research design, data, and methodology: This research design was quantitative research. The respondents were 202 students from Malaysia and Indonesia who had filled out and collected an online questionnaire in Microsoft form. Three hypotheses examined the direct influence and the indirect impact of EM on EI through antecedent variables of TPB, and the effect of TTF as moderating variable to enhance the relationship between EM and EI. The data was analyzed using the WarpPLS version 7.0. Results: The result showed that EM had a significant impact on the students' EI. The interaction of EM and TTF was significantly able to improve EI. Conclusions: The findings contributed new ideas to develop the theoretical framework of the TPB model and were able be utilized by lecturers to consider the integration of EM and TTF in the model. The novelty of this study elaborated the EM and TTF variables as an extended model of the TPB.

An Empirical Study of the Factors Influencing the Task Performances of SaaS Users

  • Park, Sung Bum;Lee, Sangwon;Chae, Seong Wook;Zo, Hangjung
    • Asia pacific journal of information systems
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    • v.25 no.2
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    • pp.265-288
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    • 2015
  • IT convergence services, as the main stream of the digital age, are currently on their way to include the concept of Software as a Service (SaaS), where IT products and services are integrated as one. In particular, the recently introduced web-service-based SaaS is expected to be a more developed SaaS model. This new model provides greater influence on clients' job performances than its previous models, such as application service providers and the web-native phase. However, the effects of technology maturity on task performance have been overlooked in adoption and performance studies. Accordingly, this study introduces SaaS technology maturity as the exogenous technological characteristic influencing job performance. This study also examines the relationships among various SaaS-related performances according to the different levels of SaaS maturity. Results suggest that applying innovative technologies (such as SaaS), particularly when the technology reaches a certain level of maturity, is more helpful for managers in improving task-technology fit and job performance. This study makes an academic contribution by establishing and validating a performance model empirically with SaaS technology maturity perspectives.

The Influence Factors on Usage and Performance of Group Support System (GSS 사용과 성과 요인 : TAM, TTF, 조직구조화이론(AST) 혼합모형)

  • Kang, So-Ra;Yang, Hee-Dong;Park, Hyun-Yoe
    • Journal of Information Technology Services
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    • v.7 no.1
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    • pp.63-87
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    • 2008
  • This study investigates the effects of individual and group level factors on the use of GSS (Group Support System) and task performance from GSS use. GSS facilitates the group work, so that GSS adoption is not necessarily influenced only by individual perceptions on information systems as TAM insists. Adaptive Structuration. Theory (AST) joins with TAM in our study to explain the adoption and success from GSS use. AST contends that the success of IS is not necessarily the technical fit between tasks and technology, instead the political outcome among user socializations. We found that collected data from 303 individual IT staffs in a national bank. Our results demonstrate that traditional theories on TAM (Technology Acceptance Model) need to be refined, when considering the TTF(task-technology fit). TTF render high influences on PU(perceived usefulness). PEU(perceived ease of use) and FOA(faithfulness on appropriation). And FOA influences highly on our dependent variable. Implications and directions for future research are discussed.