• Food Science and Preservation
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• v.18 no.5
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• pp.684-691
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• 2011

This study was carried out to suggest producers' marketing direction for GAP certified rawginseng using STP(segmentation, targeting and positioning). In order to fulfill this object, conjoint analysis and cluster analysis were used. The main results are as follows. Based on the results of part worth for attributes such as safety, size, and price, GAP certified raw-ginseng, large size, and low price were preferred to conventional ginseng, small size, and high price respectively. In the relative importance for each attributes, safety was 47.2%, size was 30.0%, and price was 17.8%. As a result of market segmentation, 3 consumer groups(large size preferred, safety preferred, lower price preferred) were classified. Among those groups, the safety preferred group was selected as a target market for GAP certified raw-ginseng and its market size was estimated approximately 2,968 tons which is 26.8% of total raw ginseng market.

• Asia Marketing Journal
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• v.13 no.4
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• pp.253-264
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• 2012

A growing number of Korean companies are trying to expand their business area into global market due to saturation in the Korean domestic market. Home shopping industry arriving on mature stage is faced with less growth recently. CJ O Shopping which is a top ranked home shopping company in Korea, has been showing meaningful performances by earlier moving to global market with thorough preparations. CJ O Shopping's global marketing strategy focused on asian countries including China, India, Vietnam, and Japan is going successfully, which enables top ranked on-line retailing company in asia as well as in Korea. CJ O Shopping effectively penetrated into overseas market with both core competence based on Korean home shopping model and rigorous preliminary study on target market. Especially shoppertainment (Shopping+Entertainment) that is unique feature of globally competitive Korean home shopping created huge differentiations in target market. Also choosing the influential local partner, sharing the business goals, and building the joint venture could make stable operations, thereby easily earning of well-established awareness from target consumers. A step ahead entry of competitors and intensive localization of CJ O Shopping's core competence for arriving safe in target market were additional key factors for global marketing success. We can extract above key factors for success as implications of case study on CJ O Shopping's global marketing, and expect those factors to be spread into lots of Korean companies and utilized as successful strategies for global marketing.

• Journal of Magnetics
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• v.16 no.2
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• pp.129-133
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• 2011

This paper shows the entire future market volume of the HTS power industry, one of main smart grid equipment, in the case of the final market penetration ratio reaching 100% in the domestic market (South Korea). In this paper, the market penetration ratio is determined using the judgment method, with the market penetration S-curve induced using the Delphi method and the Product Life Cycle from 2011 (supposed launching year, not realistic physical year), to 2050 (expected final target year). This paper analyzes the HTS market penetration ratio of each stage, apparent innovation, early adapters, and the early/late majority and laggard stage, using the S-curve, thus calculating the total future market volume of HTS equipment in the positive sense. Finally, this paper estimates the quantitative analysis results for the HTS4-items (cable, FCL, transformer, rotation machine) of each year within the domestic market.

• Culinary science and hospitality research
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• v.7 no.1
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• pp.203-227
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• 2001

The purpose of this study is to be groped promotion plan of internet marketing of Family Restaurant to get the motive, which is target market of Family Restaurant in Korea, and segment market of Internet users shows identity. Internet is observed as new marketing tool to understand customized needs of customer and to provide service to them in form of the customization. Based on the case study of Homepage of Family Restaurant in Korea, I would propose promotion plan as follow. First, enhance the function of the database marketing through the two-way communication. Second, enforce the e-commerce through the corporate-marketing in which same target market in cyber space. Third, develop the management skill for the Internet marketing in homepage as like specialty of contents.

• Journal of the Korean Operations Research and Management Science Society
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• v.17 no.3
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• pp.101-135
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• 1992

An an exploratory attempt, this study examines the patterns of strategic changes of the firms and changes in strategic group structure in response to environmental changes of the industry. Empirical analyses of 39 firms in the Korean tile industry for the period of 1986-1990 reveals that :1) environmental changes had different impacts on attractiveness of different product/market segments :2) the relatively large firms in less attractive product/market segments were more likely to change their domains :3) according to their specific target product/market segments, the firms tended to strengthen different resource capabilities which were identified as key success factorss to compete in each target segment : and 4) these differences in strategic changes of the firms resulted in the changes in strategic group structure during the same period. Implications and the limitations of this study are finally discussed.

• Journal of The Korean Digital Architecture Interior Association
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• v.8 no.1
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• pp.39-47
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• 2008

This study aims to provide the guidelines for planning and operating convention centers. A case study is utilized with the units of analysis, including Seoul COEX, Busan BEXCO, Daegu EXCO, Jeju ICCJEJU, Ilsan KINTEX, Gwangju KDJ Center, and Changwon CECO. The findings related to the operation of convention centers in Korea are summarized as follows: the interation of similar conventions; an increase in size; globalization; and specialization. With a view of marketing, this study concludes as follows: (1) initial categorization of target markets is needed due mainly to the founding purposes and the site characteristics of the convention centers in question while utilizing market segmentation strategies; (2) a specific target market should be selected and focused on it; and (3) the development strategy of an image and servicescape is demanded to devised in plan.

• The Journal of Asian Finance, Economics and Business
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• v.1 no.3
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• pp.29-36
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• 2014

This paper attempts to measure the impact of non-financial factors including analyst practices and broker resources on performance of sell side research. Results reveal that these non-financial factors have a measurable impact on performance of target price forecasts. Number of pages written by an analyst (surrogate for analyst practice) is significantly and directly linked with target price accuracy indicating a more elaborate analyst produces better target price forecasts. Analyst compensation (surrogate for broker resource) is significantly and inversely linked with target price accuracy. Out performance by analysts working with lower paying firms is possibly associated with motivation to migrate to higher paying broking firms. The study finds that employing more number of analysts per research report has no significant impact on target price accuracy -negative coefficient indicates that team work may not result in better target price forecasts. Though insignificant, long term forecast horizon negatively affects target price accuracy while stock volatility improves target price accuracy.

• The Journal of Fisheries Business Administration
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• v.45 no.3
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• pp.85-98
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• 2014

This study aimed to segment Chinese fisheries consumer market by means of cluster analysis based on Shanghai region consumers. The survey is conducted to 350 shanghai people on March 17-21 in 2014 and investigate demographic characteristics and consumer's behaviors unique to each segmented market by preference, labelling, quality, price, safety. The result of cluster analysis identified four market segments such as Catering type market, Worth pursuing type market, Substance pursuing type market, Trend pursuing type market. Catering type market is a passive fisheries consumption market and is not high attractive for Korea fisheries export market. Value pursuing type market consider importance to labelling, origin, brand and require high-quality and differentiation strategies. This market's main target species are high price fisheries such as tuna, salmon, crocker. Substance pursuing type market consider fisheries's safety and quality and purchases more popular fisheries such as crocker, hairtail, promfret, mackerel, squid. Trend pursuing type market's consumers prefer to purchase brands and trendy seafood rather than taste.

• Knowledge Management Research
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• v.22 no.3
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• pp.17-29
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• 2021

The purpose of this study is to analyze investment performance by applying dynamic methodologies that reflect market expectations rather than traditional static methodologies in applying the glide path of target date fund. In calculating market expectations, the number of distributed shares in the ETF market was used, and the dynamic glide path model portfolio considering market expectations in the analysis period from late 2011 to October 2020 could show better results than the existing static glide path. According to the analysis, increasing the portion of risky assets at a time when the number of shares in the ETF's distribution increases, and in the opposite case, reducing the portion of risky assets is advantageous for profit. The results of this study are expected to provide useful theoretical and practical implications for researchers and asset management workers who are interested in knowledge management from a broad perspective beyond the boundary of pension asset management to the public fund market and ETF market.

• ETRI Journal
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• v.15 no.2
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• pp.53-68
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• 1993

The field of marketing research in the satellite communication services is still in the early stage of its development. Particularly, in Korean domestic satellite service market, many theoretical and methodological opportunities now exist. In this paper we develop a model, which identifies target markets and promising application services in Korean satellite communication service Market. One key contribution of this paper is a modeling approach to the assessment of market potential and priorities of the application services in each Korean industry. We define and estimate the degree of attractiveness for each segmented market which represents the market potential estimated by current usage of terrestrial services and each market segment's willingness to adopt satellite technology. Since all possible satellite application services are not equally important in the market, they should be differentiated in terms of the likelihood of success. We introduce another index prioritizing application services by tying together three important factors affecting Korean satellite service demand. Some marketing implications of model results are also discussed. Finally the findings of our model are compared with those of other similar studies.