• 제목/요약/키워드: Target Businesses

검색결과 92건 처리시간 0.021초

A Study on the Advertising Strategy Using 'Shin Hallyu' Cultural Content for Marketing Korean Small and Medium-Sized Enterprise Products Targeting Chinese Consumers

  • Yoo, Seung-Chul;Hong, Meiling;Bian, Wen;Piscarac, Diana
    • International journal of advanced smart convergence
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    • 제9권3호
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    • pp.105-117
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    • 2020
  • The "New Korean Wave" (Shin Hallyu) phenomenon, which is represented by the global popularity of BTS and director Bong Joon-ho's film "Parasite," is making the world excited. The influence of the Korean Wave is not only on politics, society, and culture, but it also has considerable economic ripple effects. We applied individual in-depth interviews with seven media and marketing experts in China to assess the changes in the impact of Korean cultural content (i.e., Hallyu content) and examine the possibility of marketing for Korean small and medium-sized enterprises (SMEs) products using Hallyu content. Considering its massive market potential, China is still an attractive target for Korean companies and is of even greater importance to SMEs, which are highly dependent on exports and lacking marketing budgets as well as a professional workforce. Korean businesses and the economy at large would get a real boost if they could penetrate the Chinese market by utilizing the strength of Hallyu content. Based on the results of the in-depth interviews, the conclusion of our study suggests the direction of advertising strategy on how Korean products can attract the minds of Chinese consumers by utilizing the Shin Hallyu. This research is a practical study that diagnoses the reality of the Korean Wave in China objectively and has excellent practical implications as it proposes methods of how SMEs should use Hallyu for their marketing strategies.

한국의 자동차 해체·재활용 제도 개선 연구 (A Study for Improving the Vehicle Dismantling and Recycling System of Korea)

  • 류병운
    • 자동차안전학회지
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    • 제8권4호
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    • pp.24-30
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    • 2016
  • In Korea, the Vehicle Dismantler and Recycler industry is supervised by the Ministry of Land, Infrastructure and Transport under the Automobile Management Act. Also, Korean Automotive recycling businesses are supervised by the Minister of Environment under the Resource Recirculation Act. The main concern of the Minister of Environment is how the wastes from Dismantled vehicles will be environmentally removed, stored, treated, recycled or disposed. In 2000, the European Union (EU) adopted the End-of-Life Vehicles Directive (2000/53/EC) which required Members to ensure the collection, treatment and recovery of end-of-life vehicles (ELVs). The Directive, the most tightly regulated and precautionary legal systems, required that the last owner of a vehicle could drop off the ELV at an authorized treatment facility and that the producers of the ELV should pay the cost of the program. The adoption of the ELVs directive has led the development of Automotive Dismantler and Recycler networks to reuse, refurbish, remanufacture, recycle and recover parts and materials embedded in ELVs. Also, the ELVs directive which has had an insignificant impact on Korean manufacturers has strong presence in the European market and has been successfully externalized on them. The Korean manufacturers not only achieve the 85% recycling target set by the ELVs directive but also meet the Extended Producer Responsibility (EPR) which requires manufacturers to contribute dismantling process. In order to improve the Korean vehicle dismantling and recycling system, the Automobile Management Act and the Resource Recirculation Act should be harmonized. Particularly the roles of the Ministry of Land, Infrastructure and Transport and the Minister of Environment should be sharply divided. Like Japan, the ELV management needs to be highly centralized, regulated, and controlled by the ministry specialized in Vehicle, namely the Ministry of Land, Infrastructure and Transport and the sub organizations. Like EU Members, recovery, reuse, and recycling must be distinguished. Recovery is defined as the final productive use of the parts and materials embedded in ELVs, which includes reuse and remanufacture of parts and recycling of the other materials. Dismantling process and reuse and remanufacture of parts must be governed by the Ministry of Land, Infrastructure and Transport. For environmental recycling or disposal of waste materials, such as CFCs, glass and plastic material, and toxic substances, governmental financial support system should be in place.

토지·주택 건설부문 공공기관의 온실가스 배출량 관리방안 고찰 (Management of GHG Emissions from the Public Organizaions in Land and Housing Construction Sector)

  • 이기홍;유정현;임주호;전선정
    • 토지주택연구
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    • 제2권3호
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    • pp.307-313
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    • 2011
  • 본 연구에서는 토지 주택 건설부문의 공공기관들에 적합한 온실가스 관리방안을 제시하였다. 토지 주택 건설부문 공공기관들에서 시행하는 사업들은 공공성과 복합성이라는 특징을 갖게 된다. 이러한 사업특성을 반영하여 온실가스 관리영역 및 감축목표를 설정하고 온실가스 관리시스템을 구축하는 방안이 필요하다. 토지 주택 건설부문 공공기관들의 사업들은 대부분 사회기간시설들을 건설하는 것이므로 온실가스 저감노력을 모두 계량화하기가 어렵다. 따라서 온실가스를 계량부문과 비계량부문으로 구분하여 체계적으로 관리하는 방안이 적합함을 제시하였다. 온실가스 배출량 관리방안의 구체적 모델로서 한국토지주택공사의 사업 분야를 대상으로 종합적인 온실가스 배출량 관리방안을 예시하였다.

폴리그라프를 활용한 산업스파이 대응방안 (Polygraph Security Screening as an Internal Control Method to Counter Industrial Espionage in Korea)

  • 이주락
    • 시큐리티연구
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    • 제20호
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    • pp.291-311
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    • 2009
  • 치열한 국제 경제환경에서 첨단기술력의 확보는 국가와 기업의 경쟁력을 결정하는 가장 중요한 요소이다. 그동안 우리나라는 기술개발에 꾸준히 노력한 결과 세계적 수준의 첨단기술을 많이 보유하게 되었다. 그러나 이로 인해 우리나라의 기업이 산업스파이의 주요 표적이 되는 결과도 뒤따랐다. 그러므로 본 연구에서는 문헌조사방법을 통해 산업스파이 문제에 대한 내부통제 방안으로서 폴리그라프 보안검사를 살펴보고, 이의 도입 시 고려하여야 할 사항들에 대하여 검토하고자 하였다. 폴리그라프 보안검사는 처벌의 확실성과 신속성을 제고하여 우리사회에 억제효과를 발생시키므로 산업스파이 통제에 상당한 효과가 있을 것으로 기대된다. 그러나 이에는 검사의 오류로 인한 피해발생의 가능성도 함께 존재한다. 따라서 폴리그라프 보안검사는 다른 보안관리수단과 함께 사용되어질 때 오류로 인한 피해의 가능성을 최소화 할 수 있다. 또 검사의 도입에 앞서, 검사의 정확성에 영향을 미치는 요인인 대응수단과 검사자의 숙련도에 대하여도 충분히 대비하여야 한다. 본 연구에서는 검사의 정확성에 영향을 미치는 요인들을 중심으로 산업스파이 대응을 위한 폴리그라프 보안검사의 활용방안을 제시하였다.

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패션마케팅 영역에서의 비교문화적 연구의 경향 (Cross-Cultural Studies in Fashion Marketing Discipline)

  • 조윤진;양수진;김은영;추호정
    • 한국의류학회지
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    • 제30권8호
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    • pp.1312-1322
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    • 2006
  • A recent accelerated globalization has changed every aspect of consumers' life on the globe, thus understanding the similarity and the difference among people in the world became the crucial element of business for many global companies. As one of the most globalized industries in Korea, fashion businesses also require urgent assistance of academics in understanding global consumers. This study aimed to analyze cross-cultural fashion marketing studies published in two respectful journals in fashion studies: Journal of Korean Society of Clothing and Textiles and Journal of the Korean Society of Costume. Four researchers independently searched the target journals to locate studies using cross-cultural approaches. A total of 45 cross-cultural studies published in two journals between 1977 and 2005 were found and analyzed. The major findings could be summarized as followed. First, the US was the most frequently studied country followed by China, Japan, Hong Kong and others. Second, popular subjects of cross cultural studies in fashion marketing were fashion marketing environment and management rather than consumer psychology. Third, about 78% of the sampled studies were using quantitative approach, and statistical methods such as factor analysis, t-test, ANOVA, and $X^2$ analysis were commonly used. Finally, problems in sampling methods, translation of scales, and equivalence of concept, measure and sample were analyzed. Suggestions for future cross-cultural studies were discussed.

수리조선 작업장에서의 공기중 석면 노출에 관한 연구 (A Study on Exposure to Asbestos a Shipbuilding Repair Business)

  • 심상효;정희태;송기민;김윤신;강용선
    • 한국환경보건학회지
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    • 제34권4호
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    • pp.279-284
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    • 2008
  • This paper aims to provide basic data for work environment control, prevention of worker exposure to asbestos and improvement of air quality to protect workers ‘health after measuring the level of airborne asbestos and workers' exposure in a shipbuilding repair businesses. For this study, a total of 27 samples were collected from 27 workers who had been exposed to asbestos during engine, piping, boiler and other manufacturing processes in 'A' Shipbuilding Repair Company in Gyeongnam. This research was conducted from Oct. 1 to 30, 2007 and had the following results: The target group (27 workers) consisted of all men with an average age of 35.9 years and 6.6 years of work on average. Among them, fifteen 15 (55.6%) were smokers. In terms of their duties at work, there were 12 plumbing repair engineers (44.4%), 8 boiler repair engineers (29.6%) and 7 engine engineers (25.9%). The geometric mean concentration of airborne asbestos was 0.004 f/cc. A total of 4 samples exceeded the exposure limit. In particular, three exceeded the legal limit by more than double, which means that some workers have been highly exposed to asbestos. In terms of the concentration of asbestos fibres by work process, plumbing repair was the highest (0.0071 f/cc($0.001{\sim}0.57\;f/cc$)) while boiler was the lowest (0.0015 f/cc($0.001{\sim}0.007\;f/cc$)). Based on this study, proper action needs to be taken as soon as possible to protect workers from the threat of asbestos.

국내 화학물질 배출량 특성에 관한 연구: 악취물질 중심으로 (A Study on the Emission Characteristics of Odorous Substances in Korea)

  • 임지영;전다영;김보경;류지성;윤대식;이청수
    • 한국환경보건학회지
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    • 제45권5호
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    • pp.465-473
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    • 2019
  • Objectives: A variety of industries handling hazardous chemicals emit odorous substances. Based on the emission characteristics of major odor substances from the results of hazardous chemical substance emissions, we will define basic data for improving the management methods of odorous substances. Methods: A survey of hazardous pollutant emissions for 2010-2016 was conducted through the Pollutant Release and Transfer Register homepage. Eight kinds of designated odor substances (ammonia, hydrogen sulfide, dimethyl disulfide, acetaldehyde, styrene, toluene, xylene, methyl ethyl ketone) provided the study subjects. The status of chemical accidents for the target substances was analyzed using the Chemistry Safety Clearing-house system. Results: From 2010 to 2016, it was found that more than 30% of businesses that emitted odorous substances accounted for more than 50% of the total emissions of the eight substances. Emissions of xylene, toluene, methyl ethyl ketone, and ammonia were found, in that order, and they made up more than 90% of the total emitted. By region, about 70% of odorous substances were emitted in the top-four regions: Gyeongsangnam-do Province, Ulsan, Gyeonggi-do Province, and Jeollanam-do Province. Conclusion: Recently, the amount of chemical emissions has been continuously increasing, including those that can cause odor. Odorous substances can be a serious risk to the lives of local residents. Systematic research is needed for the health protection of residents.

사이버 쇼핑몰 환경에서 꽃시장 상품의 마케팅 활성화를 위한 서비스 전략 (Marketing service activation strategies for the floral market products in the cyber shopping mall environment)

  • 신성윤;이현창
    • 한국컴퓨터정보학회논문지
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    • 제18권8호
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    • pp.149-156
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    • 2013
  • 사이버 쇼핑몰은IT 기술발전에 힘입어 다양하고 급속하게 성장하면서 온라인 쇼핑 업체들 사이에 경쟁은 더욱 가열되고 있다. 이로 인하여 온 오프라인에서 업체들의 차별화된 마케팅 전략과 특징이 절실하게 요구되며, 자체 경쟁력 확보를 위한 분석과 투자에 많은 노력을 기울이고 있다. 특히, 꽃시장의 경우에 오프라인에서 온라인이 병행되고, 전국시장 네트워크가 형성됨으로써 소규모 업체들의 시장진입과 경쟁력 확보가 매우 어려워지고 있다. 이에 본 연구에서는 온라인 꽃시장 활성화와 꽃 배달 서비스 강화 방안을 위해 시장에서 상위에 랭크된 사이트 분석과 시장 현황 분석 및 서비스 전략 방안을 제시하며, 이를 실현하기 위한 사이트 구축에 관하여 기술하였다. 이를 통해 꽃 배달 서비스 강화를 통한 꽃 시장 마케팅 활성화와 경쟁력을 통해 시장에서의 입지 강화를 기대해 볼 수 있다.

미용산업의 옴니채널과 소비자행동 (Consumer's Behaviors in the Beauty Industry Omnichannel)

  • 조해인
    • 한국융합학회논문지
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    • 제12권10호
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    • pp.287-294
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    • 2021
  • 본 연구는 온라인과 오프라인을 넘나드는 미용산업의 옴니채널이 소비자 행동에 미치는 영향을 알아보기 위한 미용 마케팅 비즈니스 융합연구이다. 대상은 서울거주 20-30대 남녀의 자기응답식 설문지 299부로 SPSS21.0프로그램을 활용하여 빈도분석, 탐색적 요인분석과 상관관계분석 및 다중회귀분석을 사용하였다. 연구결과 옴니채널은 소비자행동과 상관관계를 보이며 옴니채널의 하위요인은 노출성, 혜택성, 후기성, 예약성, 편의성으로 나눌수 있었다. 노출도를 제외한 옴니채널의 모든 하위요인은 소비자 행동 중 고객만족에 정(+)의 영향을 미치며 모든 옴니채널의 하위요인은 소비자행동 중 재이용의도에 정(+)의 영향을 미치는 것으로 나타났다. 고객만족은 재이용의도에 정(+)의 영향을 미치는 것으로 나타나 미용산업 옴니채널의 적극적인 활용이 미용산업활성화에 긍정적 영향을 줄 수 있을것으로 예상되는 바 마케팅전략에 대한 연구와 미용산업맞춤 플랫폼에 대한 연구가 필요함을 시사한다.

Cyber Kill Chain-Based Taxonomy of Advanced Persistent Threat Actors: Analogy of Tactics, Techniques, and Procedures

  • Bahrami, Pooneh Nikkhah;Dehghantanha, Ali;Dargahi, Tooska;Parizi, Reza M.;Choo, Kim-Kwang Raymond;Javadi, Hamid H.S.
    • Journal of Information Processing Systems
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    • 제15권4호
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    • pp.865-889
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    • 2019
  • The need for cyber resilience is increasingly important in our technology-dependent society where computing devices and data have been, and will continue to be, the target of cyber-attackers, particularly advanced persistent threat (APT) and nation-state/sponsored actors. APT and nation-state/sponsored actors tend to be more sophisticated, having access to significantly more resources and time to facilitate their attacks, which in most cases are not financially driven (unlike typical cyber-criminals). For example, such threat actors often utilize a broad range of attack vectors, cyber and/or physical, and constantly evolve their attack tactics. Thus, having up-to-date and detailed information of APT's tactics, techniques, and procedures (TTPs) facilitates the design of effective defense strategies as the focus of this paper. Specifically, we posit the importance of taxonomies in categorizing cyber-attacks. Note, however, that existing information about APT attack campaigns is fragmented across practitioner, government (including intelligence/classified), and academic publications, and existing taxonomies generally have a narrow scope (e.g., to a limited number of APT campaigns). Therefore, in this paper, we leverage the Cyber Kill Chain (CKC) model to "decompose" any complex attack and identify the relevant characteristics of such attacks. We then comprehensively analyze more than 40 APT campaigns disclosed before 2018 to build our taxonomy. Such taxonomy can facilitate incident response and cyber threat hunting by aiding in understanding of the potential attacks to organizations as well as which attacks may surface. In addition, the taxonomy can allow national security and intelligence agencies and businesses to share their analysis of ongoing, sensitive APT campaigns without the need to disclose detailed information about the campaigns. It can also notify future security policies and mitigation strategy formulation.