• Proceedings of the Korean Information Science Society Conference
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• 2003.10c
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• pp.199-201
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• 2003

Ad hoc network은 stationary infrastructure의 도움 없이 이동 노드들이 필요 시 network 형태을 구성하여 통신이 이루어지게 하는 network으로 ad hoc network 환경에 맞는 다양한 라우팅 프로토콜들이 개발되었고 크게는 table­driven, on­demand 방식으로 나눌 수 있는데 on­demand 방식의 AODV 프로토콜은 routing overhead가 적다는 장점이 있는 반면 single path로 data forwarding을 진행하여 중간노드의 이동에 의한 path가 broken되는 경우 local routing을 하거나 새로이 source­initialed route rediscovery을 수행하여 전송 delay 및 control traffic overhead 등을 높이는 결과를 발생 시켰다. 본 논문은 single path로 구성되는 AODV 프로토콜의 route failures시 문제점을 보완한 Associativity Based Redundancy path Routing(ABRR) 및 Alternate Redundancy path Routing(ARR) schemes을 제안한다. 첫째, ABRR은 main path상에 있는 각 노드들은 associativity based stable node 정보를 이용하여 path broken 이전에 local redundancy path을 구성하여 path broken시 local routing없이 route을 복구할 수 있게 하고 둘째, ARR은 source­initialed route discovery에 의해 alternate path을 구성하여 ABRR 그리고 local routing에 의해 main route recovery 실패 시 alternate path을 main path로 전환하여 control traffic overhead 및 전송 delay을 줄이게 한다.

• Asia Marketing Journal
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• v.12 no.4
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• pp.55-78
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• 2011

Recently strategic alliance between business firms has become prevalent to overcome increasing competitive threats and to supplement resource limitation of individual firms. As one of allianced sales promotion activities, a new type of discount program, so called "Alliance Card Discount", is introduced with the partnership of credit cards and loyalty cards. The program mainly pursues short-term sales growth by larger discount scheme while spends less through cost share among alliance partners. Thus this program can be regarded as cost efficient discount promotion. But because there is no solid evidence that it can really deliver profitable sales growth, an empirical study for its effects on sales and profit should be conducted. This study has two basic research questions concerning the effects of allianced discount program ; 1)the possibility of sales increase 2) the profitability of the discount driven sales. In F&B industry, sales increase mainly comes from increased guest count. Especially in family restaurants, to increase the number of guests we need to enlarge the size of visitor group (number of visitors for one group) because customers visit by group in a special occasion. And because they pay the bill by group(table), the increase of sales per table is a key measure for sales improvement. The past researches for price & discount sensitivity and reference discount rate explain that price sensitive consumers have narrow reference discount zone and make rational purchase decision. Differently from all time discount scheme of regular sales promotions, the alliance card discount program only provides the right to get discount like discount coupon. And because it is usually once a month opportunity given by the past month usage level, customers tend to perceive alliance card discount as a rare chance to get. So that we can expect customers try to maximize the discount effect when they use the limited discount opportunity. Considering group visiting practice and low visit frequency of family restaurants, the way to maximize discount effect should be the increase the size of visit group. And their sensitivity to discount and rational consumption behavior defer the additional spending for ordering high price menu, even though they get considerable amount of savings from the discount. From the analysis of sales data paid by alliance discount cards for four months, we found the below. 1) The relation between discount rate and number of guest per table is positive : 25% discount results one additional guest 2) The relation between discount rate and the spending per guest is negative. 3) However, total profit amount per table is increased when discount rate is increased. 4) Reward point accumulation & redemption did not show any significant relationship with the increase of number of guests. These results suggest that the allianced discount program substantially contributes to sales increase and profit improvement by increasing the number of guests per table. Though the spending per guest is decreased by discount rate increase, the total amount of profit per table is improved. It seems the incremental profit by increased guest count offsets the profit decrease. Additional intriguing finding is the point reward system does not have any significant impact on the increase of number of guest, even if the point accumulation & redemption of loyalty program are usually regarded as another saving offers by customers. In sum, because it is proved that allianced discount program with credit cards and loyalty cards is effective to both sales drive and profit increase, the alliance card program could be recommended as strategically buyable program.

• Korean Journal of Remote Sensing
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• v.15 no.2
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• pp.91-105
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• 1999

Spatial data integration using multiple geo-based data sets has been regarded as one of the primary GIS application issues. As for this issue, several integration schemes have been developed as the perspectives of mathematical geology or geo-mathematics. However, research-based approaches for statistical/quantitative assessments between integrated layer and input layers are not fully considered yet. Related to this niche point, in this study, spatial data integration using multiple geoscientific data sets by known integration algorithms was primarily performed. For spatial integration by using raster-based GIS functionality, geological, geochemical, geophysical data sets, DEM-driven data sets and remotely sensed imagery data sets from the Ogdong area were utilized for geological thematic mapping related by mineral potential mapping. In addition, statistical/quantitative information extraction with respective to relationships among used data sets and/or between each data set and integrated layer was carried out, with the scope of multiple data fusion and schematic statistical assessment methodology. As for the spatial integration scheme, certainty factor (CF) estimation and principal component analysis (PCA) were applied. However, this study was not aimed at direct comparison of both methodologies; whereas, for the statistical/quantitative assessment between integrated layer and input layers, some statistical methodologies based on contingency table were focused. Especially, for the bias reduction, jackknife technique was also applied in PCA-based spatial integration. Through the statistic analyses with respect to the integration information in this case study, new information for relationships of integrated layer and input layers was extracted. In addition, influence effects of input data sets with respect to integrated layer were assessed. This kind of approach provides a decision-making information in the viewpoint of GIS and is also exploratory data analysis in conjunction with GIS and geoscientific application, especially handing spatial integration or data fusion with complex variable data sets.

• Proceedings of the Korea Water Resources Association Conference
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• 2006.05a
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• pp.2-11
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• 2006

In the processes of hydrological cycle, when precipitation reaches the ground surface, water may become surface runoff or infiltrate into soil and then possibly further percolate into groundwater aquifer. A part of the water is returned to the atmosphere through evaporation and transpiration. Soil moisture dynamics driven climate fluctuations plays a key role in the simulation of water transfer among ground surface, unsaturated zone and aquifer. In this study, a one-layer canopy and a four-layer soil representation is used for a coupled soil-vegetation modeling scheme. A non-zero hydraulic diffusivity between the deepest soil layer modeled and groundwater table is used to couple the numerical equations of soil moisture and groundwater dynamics. Simulation of runoff generation is based on the mechanism of both infiltration excess overland flow and saturation overland flow nested in a numerical model of soil moisture dynamics. Thus, a comprehensive hydrological model integrating canopy, soil zone and aquifer has been developed to evaluate water resources in the plain region of Huaihe River basin in East China and simulate water transfer among precipitation, surface water, soil moisture and groundwater. The newly developed model is capable of calculating hydrological components of surface runoff, evapotranpiration from soil and aquifer, and groundwater recharge from precipitation and discharge into rivers. Regional parameterization is made by using two approaches. One is to determine most parameters representing specific physical values on the basis of characterization of soil properties in unsaturated zone and aquifer, and vegetations. The other is to calibrate the remaining few parameters on the basis of comparison between measured and simulated streamflow and groundwater tables. The integrated modeling system was successfully used in the Linhuanji catchment of Huaihe plain region. Study results demonstrate that (1) on the average 14.2% of precipitation becomes surface runoff and baseflow during a ten-year period from 1986 to 1995 and this figure fluctuates between only 3.0% in drought years of 1986, 1988, 1993 and 1994 to 24.0% in wet year of 1991; (2) groundwater directly deriving from precipitation recharge is about 15.0% t of the precipitation amount, and (3) about half of the groundwater recharge flows into rivers and loses through evaporation.