• Journal of the Korean housing association
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• v.9 no.3
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• pp.25-32
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• 1998

This study has carried out two steps. Firstly, the questionnaire was carried out in order to extract visual interference factors in the TV learning spaces. Secondly, on the basis of the questionnaire, it has been carried out two experiments in the TV learning space. In the experiment I, the preferable luminance of the characters and the preferable luminance ratios between the characters and backgrounds on the TV screen are extracted. In the experiment II, the preferable luminance distributions on the TV screen and its surrounding surfaces is found out. The data made in this study is expected to utilize in the lighting design on the TV learning spaces as guides.

• Journal of Internet Computing and Services
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• v.20 no.2
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• pp.77-91
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• 2019

This paper explores the hyperlink structures of the official websites for the following terrestrial TV networks: ABC(US), BBC(UK), NHK(Japan), and KBS(Korea). These websites were selected and visualized to analyze the hyperlink structure and examine the connection relations among the TV networks. A total of 4378 data was collected through the Voson site and were analyzed with NodeXL. Results shows that NHK's network demonstrates a good network structure at a quite high level, holding more related websites than BBC. We discovered that ABC TV network has the largest effect with the largest number of out-links. Surprisingly, structures of BBC and NHK were quite similar, overcoming geographical and cultural differences. Thus, both TV networks were seen to be progressive and open. On the contrary, ABC and KBS were considered to be relatively conservative. A comprehensive review of the "category points" combination chart revealed that NHK's official website has the widest variety of hyperlinks. The shortest distance of a hyperlink between a website type and a TV network meant that the TV network has a larger number of links to those website types than other TV networks do. The result may provide Internet users to efficiently select TV network web pages according to the types of information they want to find out.

• Knowledge Management Research
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• v.25 no.3
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• pp.253-278
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• 2024

The emergence of digital platforms and advancements in technology are driving changes in the advertising market. In particular, as the Digital Out of Home (DOOH) field establishes itself as a new media, the market for advertising through TV screens installed inside elevators is growing. However, there is a lack of relevant research and empirical studies on this topic. Therefore, this study aims to empirically verify consumer perceptions and advertising effectiveness of elevator TV advertising and identify the key factors influencing its effectiveness. To achieve this, the characteristics and effects of elevator TV advertising were analyzed from various angles through exploratory research, scenario-based surveys, and EEG analysis. The results show that elevator TV advertising enhances consumer awareness and enables effective delivery of advertising messages. Furthermore, this study derives the main factors influencing advertising effectiveness and provides a foundation for advertisers to establish more effective advertising strategies. This research contributes to expanding the literature in related fields by increasing the understanding of elevator TV advertising and empirically verifying its effectiveness. It is also expected to help creators and advertisers of elevator TV advertising develop more effective advertising strategies.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2012.10a
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• pp.740-743
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• 2012

The initial role of the operating system acts as an intermediary between the computer and the user, and, hardware and process management, and the convenience of your computer system is to use. Of these operating systems as well as servers and personal computers, smartphones and tablet mounted on mobile devices such as mobile operating system was born. Mobile Operating System has been expanded a TV or Car Area that built into a simple embedded operating system, is emergence of a variety of devices, cloud services, combined with the desire of users due to the high built-in simple embedded operating system that was working on a TV or a car is expanding to the area. The reason for the emergence of a variety of devices, cloud services, combined with the desire of users is high. In this paper, the mobile operating system, N-Screen, Smart TV to find out about and through the analysis of the major smart TV, the future Find out about trends in the mobile operating system.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2012.05a
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• pp.368-371
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• 2012

Smart TV is approaching as a new media service to integrate the broadcasting and the internet according to the technology evaluation of convergence to broadcasting, telecommunication, and computing. Therefore, This paper looks out the next generation smart TV(Smart TV 2.0) technology based on CPNT which supports those services such as the broadcasting, telecommunication, a convergence of broadcasting & communication, and computer service through multi-screen.

• Journal of Contemporary Eastern Asia
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• v.16 no.2
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• pp.59-81
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• 2017

The emergence of the new audiences floating across multimedia platforms and engaging in TV production and distribution have forced producers and broadcasters to think of not only the fragmented distribution of their content but also the development of a new format beyond the frame of traditional TV production. A Korean entertainment TV show My Little Television combining the form of live webcasting and traditional TV show reflects such a trend. Because of the distinct format, My Little Television carries out a unique strategy in managing the two screens - Internet and TV. The dualistic production requires all players to understand not only online subculture and communication styles and methods, but also implicit and explicit rules of traditional TV production. Through text and visual image analysis on the show, this study discusses how MLT negotiates with the original Internet text, the producers' paratext, and the supertext of the national TV network in the context of the transitory screen culture.

• The Journal of the Korea Contents Association
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• v.8 no.6
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• pp.204-212
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• 2008

This study analyzes on which Sports Program the 2006 TV focused on. As a data, we have used the 2006 Television programming components of KBS 1TV, 2TV and MBC TV, SBS TV. The analysis of the data was carried out classifying the sports hookup program. As a result, all three broadcasting companies placed a great deal of weight on the 2006 World Cup and they have made national match the prime subject in the components of Television Programming. Looking at each broadcasting companies, SBS TV placed the highest importance in sports programming, on the other hand, KBS TV placed the least importance in sports programming. The characteristic of the 2006 Sports Television Programming components is that it was focused on the Mega Sports Event and the Pro-Sports of the World Cup and have worsen the alienation phenomena of unpopular sports.

• Journal of the Ergonomics Society of Korea
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• v.36 no.2
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• pp.109-121
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• 2017

Objective: This study aims to find suitable types and styles for gesture interaction as remote control on smart TVs. Background: Smart TV is being developed rapidly in the world, and gesture interaction has a wide range of research areas, especially based on vision techniques. However, most studies are focused on the gesture recognition technology. Also, not many previous studies of gestures types and styles on smart TVs were carried out. Therefore, it is necessary to check what users prefer in terms of gesture types and styles for each operation command. Method: We conducted an experiment to extract the target user manipulation commands required for smart TVs and select the corresponding gestures. To do this, we looked at gesture styles people use for every operation command, and checked whether there are any gesture styles they prefer over others. Through these results, this study was carried out with a process selecting smart TV operation commands and gestures. Results: Eighteen TV commands have been used in this study. With agreement level as a basis, we compared the six types of gestures and five styles of gestures for each command. As for gesture type, participants generally preferred a gesture of Path-Moving type. In the case of Pan and Scroll commands, the highest agreement level (1.00) of 18 commands was shown. As for gesture styles, the participants preferred a manipulative style in 11 commands (Next, Previous, Volume up, Volume down, Play, Stop, Zoom in, Zoom out, Pan, Rotate, Scroll). Conclusion: By conducting an analysis on user-preferred gestures, nine gesture commands are proposed for gesture control on smart TVs. Most participants preferred Path-Moving type and Manipulative style gestures based on the actual operations. Application: The results can be applied to a more advanced form of the gestures in the 3D environment, such as a study on VR. The method used in this study will be utilized in various domains.

• Journal of the Korea Society of Computer and Information
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• v.20 no.8
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• pp.7-13
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• 2015

Recently, there are serviced user customized advertisement of various type using smart device. Representative services are advertisement service using light of smart TV screen or audible sound of smart TV to transmit advertisement information. However, those services have to do a specific action of smart device user for advertisement information or need audible audio information of TV contents. To overcome those weakness, therefore, we propose an advertisement method using inaudible sound of speaker based on smart device. This method supports the transfer of advertising content to the smart device user with no additional action or TV audio signal required to access that content. The proposed method used two high frequencies among 18kHz ~ 22kHz of audible frequency range which smart TV can send out. And it generates those frequencies synthesized with audio of TV contents as trigger signal which can send advertisements to smart device. Next, smart device analysis the trigger signal and request advertisement contents related to the signal to server. After then, smart device can show the downloaded contents to user. Because the proposed method uses the high frequencies of sound signals via the inner speaker of the smart device, its main advantage is that it does not affect the audio signal of TV content. To evaluate the efficacy of the proposed method, we developed an application to implement it and subsequently carried out an advertisement transmission experiment. The success rate of the transmission experiment was approximately 97%. Based on this result, we believe the proposed method will be a useful technique in introducing a customized user advertising service.

• Korean Journal of Child Studies
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• v.15 no.2
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• pp.21-35
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• 1994

Two hundred and sixty-six mothers with preschool and primary school children filled out TV diaries for three days around the TV turning-off campaign day initiated by YMCA. TV diaries were designed to record the TV programs watched by family members as well as the focused child's activities every 15 min. 121 families participated in the campaign voluntarily and 145 families served as the control group. The campaign group watched less than the control group even before the campaign day and differed in several family backgrounds primarily due to the difference of family members' ages in both groups. Despite participating in the campaign, 53.9％ of the families among the campaign group watched TV and 35.5％ of the children in these families watched TV on the campaign day. TV watching time measured by the questionnaire was significantly higher than the estimates by diary method. Participating children in the campaign increased in activities such as reading, indoor play, as well as video watching. In the campaign group, TV watching time on the next day of the campaign increased slightly than the day before it. Preschool and primary school children's activities as well as the watched TV programs were analyzed separately for two groups. In addition, total TV on-time and coviewing patterns by the focused child with the family members were analyzed in relation to the child's other TV watching patterns as well as their related variables.