• KSII Transactions on Internet and Information Systems (TIIS)
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• 제13권5호
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• pp.2491-2508
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• 2019

This research investigates the media consumers' behavior with behavioral economics perspective, especially regarding TV content viewers' behavior; how do online communications influence TV viewers' decision when choosing a new TV content among options. We focus on quantity and attribute of comments or reactions on the online news articles. We analyze that online communications data, which were generated before the first broadcast, affect the TV content consumers' choice for a new TV series. Here we identify a predicted utility, experienced utility and distinction bias in TV media consumption to find the effectiveness of the first viewing choice on whole TV series' episodes. To avoid the crucial influence by exogenous factors, such as season and social issue, the test was done with specific conditions. This research found that the total number of reactions to the comments by itself positively affects the audiences' decision-making behavior for a new TV content choice. This influence was regardless of favor/ non-flavor reactions. This study contributes to the literature on media economics and management by exploring the media content users' consuming behavior and making a first step for finding an important influencer on the media content consumption.

• 한국생활과학회지
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• 제17권6호
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• pp.1197-1204
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• 2008

The purposes of this study were to categorize the fashion involvement of male and female college students in their twenties and to investigate the relationship of the types of fashion involvement to the conformity to TV media stars and information source. The data were analyzed by factor analysis, one-way ANOVA, Duncan test, cluster analysis, cross-tabulation analysis. The results of this study are as follows; 1. Fashion involvement was categorized into four factors; pleasure, fashionableness, symbolism, and availability. The conformity to TV media stars was categorized into fashion conformity, star imitation, interests in TV programs, and interests in stars. Information source was divided into mass media, product information, and personal information. 2. There were significant differences in the conformity to media stars and information source by the different types of fashion involvement. 3. The results for the correlation between the conformity to TV media stars and information source showed that there were significant correlations with all of the factors.

• 만화애니메이션 연구
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• 통권31호
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• pp.177-208
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• 2013

본 연구는 N스크린 환경에서 TV를 통해 제공되는 콘텐츠의 기능과 역할에 대한 질문에서 시작되었다. TV 프로그램 시청과 동시에 이용되는 다양한 미디어들의 현황 및 이용자들의 다중미디어 이용행태, N스크린 환경에서 이용되는 TV프로그램들의 특성을 고찰하기 위해 뉴미디어이용이 활발한 18~34세 시청자를 중심으로 연구하였다. 연구결과 TV는 지상파 방송 프로그램을 비롯한 인기 콘텐츠를 중심으로 스토리를 제공하는 1차 스크린으로 기능하고 있으며(84.5%, n=566), 이용자들은 개인 미디어를 통해 참여, 공개, 대화, 커뮤니티, 연결 등 소셜기재를 활용하여 TV에 나온 이야기들을 재생산하는 구조를 가지고 있었다. 콘텐츠는 내용 및 이용자의 상호작용 특성에 따라 '감정자극형', '정보생산형', '참여형'으로 유형화되었으며, '참여형'은 상호작용 정도에 따라 '관람형', '희망형', '결과보장형'의 3단계로 다시 세분화되었다. 2주간에 걸친 다이어리 조사와 초점집단 인터뷰 연구를 통해, 동일시간, 동일장소에서 같은 프로그램을 시청하더라도 이용자들은 자신의 이동형 개인 미디어를 통해 지금 TV를 통해 소비하고 있는 콘텐츠를 각자의 방식으로 재생산하고 있음을 알 수 있었다. 이는 N스크린으로 인한 환경 변화가 미디어 이용의 맥락과 행태에 가져온 변화로, 스크린의 증가와 소셜미디어의 확장 속에 TV가 스토리 창조의 원천으로 작용하며 스토리 재생산의 중심적 역할을 하고 있음을 시사한다.

• Journal of Contemporary Eastern Asia
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• 제16권2호
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• pp.59-81
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• 2017

The emergence of the new audiences floating across multimedia platforms and engaging in TV production and distribution have forced producers and broadcasters to think of not only the fragmented distribution of their content but also the development of a new format beyond the frame of traditional TV production. A Korean entertainment TV show My Little Television combining the form of live webcasting and traditional TV show reflects such a trend. Because of the distinct format, My Little Television carries out a unique strategy in managing the two screens - Internet and TV. The dualistic production requires all players to understand not only online subculture and communication styles and methods, but also implicit and explicit rules of traditional TV production. Through text and visual image analysis on the show, this study discusses how MLT negotiates with the original Internet text, the producers' paratext, and the supertext of the national TV network in the context of the transitory screen culture.

• International Journal of Contents
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• 제18권2호
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• pp.18-31
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• 2022

This study explored the effects of the parasocial relationship formed by CCTV (China Central Television) TV news and non-traditional news on users' perceived media credibility and their online and offline political participation. This study conducted a survey with the Chinese CCTV users between April 19 and April 30, 2021, and finally, 701 respondents' data were analyzed using structural equation modeling. The study results showed that both TV news and non-traditional news had positive effects on parasocial relationships and the parasocial relationship positively influenced media credibility, which subsequently facilitated political participation. However, there was no direct effect between media usage and media credibility. This implies the important mediating role of parasocial interactions, which enables CCTV news to gain media credibility and subsequently influence political participation. This study suggests that CCTV needs to improve the parasocial interactions between their audience and media figures by utilizing the interactive mechanism of non-traditional media.

• 한국의류학회지
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• 제25권5호
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• pp.957-968
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• 2001

The purpose of this study was to extend the social comparison theory in an attempt to examine the effect of TV media on adolescent body images. The research was a survey and the subjects were 895 male and female adolescents in Taejon, Korea. The measuring instruments were 2 sets of stimuli of male and female body silhouettes and self-administrated questionnaire. Results were as follows: 1) The subjects TV viewing periods were 3∼4 hours per day and their involvements in TV media were moderate degree. 2) The results of perceptual body images showed that adolescent favored thin body type as an ideal body and had distorting tendency that their bodies were larger than the actual sizes. 3) The results of attitudinal body images showed three factors such as \"appearance evaluation\", \"appearance orientation\", and \"fitness orientation\". 4) TV media had significant effects on perceptual and attitudinal body images. It is concluded that the results of this study support social comparison theory that people compare themselves to others to satisfy their needs for self-evaluation and for judgments of their own personal worth since TV media give strong influence on adolescents through presenting social comparison models to body images.

• 방송과미디어
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• 제1권1호
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• pp.54-60
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• 1996

최근 영상 정보의 중요성에 따라 기존의 2차원적인 TV에서는 얻을 수 없는 입체감을 가지고 있어 현실감 있게 화상을 볼 수 있는 입체 TV 개발에 관한 관심이 높아지고 있다. 이에 본 논문에서는 특수안경을 사용하는 입체 TV 및 특수안경을 사용하지 않고도 입체감 있는 화상을 볼 수 있는 입체 TV 등 최근 세계적으로 활발히 연구되고 있는 각종 입체 TV 기술에 관해 소개하였다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제13권6호
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• pp.3023-3036
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• 2019

This study investigated the television (TV) content viewers' behavior influenced by online communication at the choice of new TV series on a terrestrial streaming platform. For exploring the impact of the anchoring effect on the TV content consumption, this study analyzed the correlation between the first episode's TV ratings and the data of online comments or reactions. These data were potential audiences' communication, which were generated on the online article three weeks before the first broadcasting began. To avoid the crucial influence by external factors, such as season and social issue, the test was done with eight (8) TV series which have same genre (drama), similar core audience targeting (20-49's women), similar broadcasting period (Jun-Oct 2016), same scheduling (10.00 to 11.00 pm, weekdays) and aired on terrestrial TV platforms. This research found that not only the amount of comments and reactions, but also the attitude about the comments created before broadcasting, positively influence the audiences' decision-making behavior for new TV content choices. This investigation contributes to the literature on media economics and management by exploring the media content users' consuming behavior with behavioral economics perspectives (anchoring effect) and making a first step for finding a new effect on the media content consumption.

• 방송과미디어
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• 제5권1호
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• pp.14-21
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• 2000

• 한국IT서비스학회지
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• 제15권2호
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• pp.81-92
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• 2016

Numerous people share their TV experience with other viewers on social media such as personal blogs and Twitter. It means that broadcast media, especially TV, affects the responses on social media. Moreover, the responses affect broadcast media ratings back. Social TV tried to use the relationship in marketing activities such as advertisement by analyzing the TV related social behavior. However, most of them used just the quantities of social media responses. This study analyzes the subjects of the responses on social media about specific TV dramas through topic modeling, and the relationship between the changes of popular topics and viewer ratings of the drama over specified periods. Five representative Korean dramas of 2014 were selected and Blog contents including viewer ratings about the dramas were collected from naver.com which is the representative portal in South Korea. The proposed analysis framework consists of three steps which are Blogs crawling, topic modeling, and topic trend analysis. We found some implications from the results of the topic trend analysis. Firstly, there were specific topics on dramas in social media. Secondly, the topics had some meaningful relationships with viewer ratings. Lastly, there were differences between the topics of dramas with higher viewer ratings and those with lower viewer ratings.