• 수면정신생리
• /
• 제18권2호
• /
• pp.87-94
• /
• 2011

목 적 : 폐쇄성 수면무호흡증은 흔하고 심각한 질환이므로 적극적인 진단과 치료가 필요하다. 본 연구에서는 이미 증상이 있어 코골이 클리닉을 방문한 환자들의 코골이와 수면무호흡증에 대한 인식 정도를 조사하고자 하였다. 방 법 : 서울대학교병원 이비인후과 코골이 클리닉을 방문한 179명(남자 135명, 여자 44명)의 환자를 대상으로 설문 조사를 시행하였다. 설문지를 통해 클리닉을 방문한 이유, 수면무호흡증과 코골이 치료법, 검사 방법, 관련 증상 및 합병증에 대한 지식을 파악하였다. 결 과 : 환자들의 평균 연령은 $45.2{\pm}14.5$세였고 체질량지수의 평균값은 $24.8{\pm}3.4$였다. 환자들의 89.4%이 폐쇄성 수면무호흡증에 대해 들어보았다고 대답했으며, 주로 텔레비전과 라디오와 같은 대중매체(58.1%)를 통해 정보를 접했다고 했다. 코골이와 폐쇄성 수면무호흡증이 밀접한 관련이 있다는 것은 60.3%가 알고 있었고, 59.8%는 치료방침을 정하기 위해 야간 수면다원검사가 필요함을 알고 있었다. 코골이 치료 방법으로는 수술(67%)을 가장 많이 알고 있었다. 코골이 치료를 선택할 때 의사의 권고에 따르겠다는 사람들이 55.9%로 가장 많았으나 양압술을 선택한 사람은 아무도 없었다. 양압술 치료에 대해 들어본 사람들은 전체의 12.3%였고, 폐쇄성 수면무호흡증의 치료로 양압술을 선택한 사람은 아무도 없었다. 환자들 중에서 폐쇄성 수면무호흡증이 고혈압과 관련되어 있다는 것을 아는 사람들은 34.6%, 당뇨와 관련이 있다는 것을 아는 사람들은 12.8%였다. 결 론 : 이미 증상이 있어 코골이 클리닉을 방문한 사람들조차 폐쇄성 수면무호흡증의 위험성과 적절한 치료 방법에 대해 잘 알고 있지 못했다. 환자와 일반인들을 대상으로 폐쇄성 수면무호흡증에 대해 교육하고 홍보하는 것이 향후 질환의 진단율을 높이고 적절한 치료로 연결하며 연관 질환을 예방하는 것에 중요할 것이다.

• 한국식품영양과학회지
• /
• 제34권7호
• /
• pp.1000-1007
• /
• 2005

영유아 보육의 실질적 책임자인 어머니들의 이유기 급식, 이유식 생활관리에 대한 지식과 인식도를 조사$\cdot$연구하고자, 보건소를 방문한 양육인 103명을 대상으로 설문조사를 실시하였으며, 그 연구결과를 요약하면 다음과 같다. 1) 영유아의 이유기 식생활관리와 이유식 공급에 대한 필요성과 중요성에 대하여 고졸과 대졸양육인 간에 인식도의 차이를 보였으며 (p<0.01), 가계소득 월 150만원을 기준으로 저소득층의 $47.6\%$와 고소득층의 $41.7\%$가 올바른 이유관리의 중요성을 인지하였다. 2) 단계별 이유식의 종류, 형 태, 조리 법, 급여 횟수와 양 등에 대한 지식과 관련하여 양육인의 $76.0\%$ 정도가 올바른 이유상식 없이 이유를 실시하였으며, 학력과 소득수준이 높을수록 이유식 도입시 발생할 수 있는 알레르기 반응에 대한 지식을 갖추고 있었다. 3) 이유정보의 출처는 대중매체 $(57.3\%)$, 또래 엄마$(34\%)$, 가족$(3.9\%)$, 보건의료인$(2.9\%)$, 기타$(1.9\%)$ 등이었으며, 대졸자는 대중매체 $(72.5\%)$를, 고졸자는 대중매체$(47.6\%)$와 또래 엄마$(39.7\%)$를 통하여 주로 정보를 얻었다. 또한 학력과 소득수준이 높을수록 이유정보와 교육의 기회를 갖고자 하는 욕구가 강하였다. 4) 시판이유식 구입시 양육인의 학력과 소득이 높을수록 TV광고에 대한 영향을 적게 받았으며, 대졸자는 영양측면에서 시판 이유식이 가정식에 비해 월등하지 않다고 응답하여 학력 수준에 따른 유의 성 이 확인되었다. 또한 선식이 영유아에게 좋거나 보통정도의 이유식으로 인식하는 비율이 양육인의 $88\%$ 정도로 나타났다. 5) 학력 에 따른 유의성은 없었으나 고졸자에 비하여 대졸자가 영양표시 라벨을 좀 더 적극적으로 인지하고 있었으며, 식생활과 건강에 대한 관심은 양육인의 교육과 수입에는 무관하게 3.5점 이상으로 높은 관심도를 보였다. 6) 영양교육의 기회가 주어지면 교육과 소득수준이 높은 양육인이 좀 더 적극적으로 활용하였으며, 식품$\cdot$영양관련 기초지식에 대하여 양육인의 $55.3\%$가 보통정도, $43.7\%$가 지식이 부족하다고 스스로 평가하였다. 양육인 중에 특히 대졸자 또는 고소득자가 본인 스스로의 지식에 대해 높은 신뢰도 점수를 보였다. 이상의 연구결과를 통하여 이유기의 식생활과 영양에 대해 실질적 책임자인 어머니들이 올바른 이유지식과 영양정보를 습득할 수 있는 환경조성이 절실하다고 판단된다. 즉 구체적이며 전문적인 이유관련 교육과 계몽이 이루어지기 위해서는 지역사회의 건강을 주도하며 지역 모자보건사업을 실시하는 보건소를 중심으로 한 영유아의 급식과 집단영양지도에 대한 교육 프로그램의 개발과 운영이 요청된다. 이 때 양육인의 사회적 배경과 기초 지식정도를 참조한 영유아 월령별 이유지도가 이루어져야 하며, 영양균형을 갖춘 식재료 선택과 조리법 등에 대한 올바른 이유식 실무교육도 병행되어야 할 것으로 사료된다. 지역사회를 기반으로 한 지속적이며 장기적인 영양지도교육은 양육인의 식품${\cdot}$영양 관련지식을 향상시키며, 이유기의 섭식 개선을 통하여 영양취약계층인 영유아의 이유 식생활관리와 영양개선에 기여할 수 있으리라 본다.

• 공연문화연구
• /
• 제39호
• /
• pp.457-507
• /
• 2019

본고는 1971년에 음반으로 제작, 발표되었던 음반 창극 <사명대사>를 대상으로 자료가 갖는 형식적·내용적 특징을 살피고, 그 의미를 탐구하는 것을 목적으로 한다. 음반 <사명대사>는 '창극'을 표제어로 제작, 발표되었지만 해설과 대화를 중심으로 서사를 전개하고 판소리 창은 부분적으로만 쓰였다는 점에서 무대극으로 다루어지는 창극의 양식과는 차이를 갖는다. 1930년대 무대극으로서 창극의 양식, 이른바 '판소리 음악을 중심으로 하여 판소리 창자가 중심이 되어 꾸민 연극'이 성립되기 이전, 그리고 이후 유성기 음반과 라디오 방송, 텔레비전 방송, 나아가 현대의 창극에 이르기까지 창극의 양식은 매우 다채로웠다. 판소리 음악만이 중심이 아니었고, 등장인물로서 전통연희자가 주요 구성원이지만도 않았다. 음반 창극 <사명대사>의 형식적 특징은 1950~60년대 낭독극, 라디오 드라마의 성행과 더불어 자연스럽게 나타난 새로운 시도이다. 본고는 20세기 중·후반 음반과 라디오를 통해 다루어진 '창극'의 실질적 형태를 추측할 수 있는 자료로서 <사명대사>가 갖는 의미를 조망하였다. 더불어 새롭게 유입되는 문화와 매체 속에서 창극이 행한 다양한 양식적 실험을 보여주고 있다는 점에서 <사명대사>를 주목할 필요가 있음을 말하였다. 음반 창극 <사명대사>의 내용적 특징을 살펴보면 이 작품은 이종익의 장편소설 사명대사(1957)를 수용하되, '사명대사'의 일대기적 삶에 중심을 두고 서사를 전개했다. 그리고 원작이 추구한 사명대사의 구도자적 삶과 구국 충신으로서의 삶을 80분의 음반에 담아내려 노력했다. 이러한 내용적 구성은 이 음반을 제작한 소리꾼 이용배의 창작 의지와 당대 구국의 역사 영웅을 무대로 소환하는 역사극의 흐름 속에서 이해할 수 있다. 먼저 소리꾼 이용배는 사명대사의 구도자적 삶을 통해 탐욕과 자만심이 가득했던 창극 배우로서 자신의 삶을 반성하고, 대사의 인격적, 사상적 면모에 큰 감화를 받았다. 1971년에 음반을 발표하고 약 30년이 지나서는 사명대사를 창작 판소리로 만들어 공연하는 노력을 기울였다. 다음으로 창극 <사명대사>는 1970년대 민족과 국가, 민중의 담론 아래에서 국란의 민족영웅을 소설과 극, 영화, 등의 매체로 소환하는 과정에서 음반과 전통극도 이에 함께 응한 자료 가운데 하나라고 할 수 있다. 무엇보다 1970년대 중반부터 '민중' 영웅을 강조하는 역사극이 대두되는 흐름을 볼 때, <사명대사>는 좀 더 이른 시기에 '민중' 영웅으로서 사명대사를 극으로서 부각시켰다는 점에서 주목을 요한다. 그리고 전통의 소리와 음악으로 이를 구현하여 전통음악의 가치 역시 드높이고자 시도하였다는 점에서 사회문화적 의미가 있다.

• 유통과학연구
• /
• 제8권3호
• /
• pp.49-56
• /
• 2010

At the initial stage of Internet advertising, banner advertising came into fashion. As the Internet developed into a central part of daily lives and the competition in the on-line advertising market was getting fierce, there was not enough space for banner advertising, which rushed to portal sites only. All these factors was responsible for an upsurge in advertising prices. Consequently, the high-cost and low-efficiency problems with banner advertising were raised, which led to an emergence of keyword advertising as a new type of Internet advertising to replace its predecessor. In the beginning of 2000s, when Internet advertising came to be activated, display advertisement including banner advertising dominated the Net. However, display advertising showed signs of gradual decline, and registered minus growth in the year 2009, whereas keyword advertising showed rapid growth and started to outdo display advertising as of the year 2005. Keyword advertising refers to the advertising technique that exposes relevant advertisements on the top of research sites when one searches for a keyword. Instead of exposing advertisements to unspecified individuals like banner advertising, keyword advertising, or targeted advertising technique, shows advertisements only when customers search for a desired keyword so that only highly prospective customers are given a chance to see them. In this context, it is also referred to as search advertising. It is regarded as more aggressive advertising with a high hit rate than previous advertising in that, instead of the seller discovering customers and running an advertisement for them like TV, radios or banner advertising, it exposes advertisements to visiting customers. Keyword advertising makes it possible for a company to seek publicity on line simply by making use of a single word and to achieve a maximum of efficiency at a minimum cost. The strong point of keyword advertising is that customers are allowed to directly contact the products in question through its more efficient advertising when compared to the advertisements of mass media such as TV and radio, etc. The weak point of keyword advertising is that a company should have its advertisement registered on each and every portal site and finds it hard to exercise substantial supervision over its advertisement, there being a possibility of its advertising expenses exceeding its profits. Keyword advertising severs as the most appropriate methods of advertising for the sales and publicity of small and medium enterprises which are in need of a maximum of advertising effect at a low advertising cost. At present, keyword advertising is divided into CPC advertising and CPM advertising. The former is known as the most efficient technique, which is also referred to as advertising based on the meter rate system; A company is supposed to pay for the number of clicks on a searched keyword which users have searched. This is representatively adopted by Overture, Google's Adwords, Naver's Clickchoice, and Daum's Clicks, etc. CPM advertising is dependent upon the flat rate payment system, making a company pay for its advertisement on the basis of the number of exposure, not on the basis of the number of clicks. This method fixes a price for advertisement on the basis of 1,000-time exposure, and is mainly adopted by Naver's Timechoice, Daum's Speciallink, and Nate's Speedup, etc, At present, the CPC method is most frequently adopted. The weak point of the CPC method is that advertising cost can rise through constant clicks from the same IP. If a company makes good use of strategies for maximizing the strong points of keyword advertising and complementing its weak points, it is highly likely to turn its visitors into prospective customers. Accordingly, an advertiser should make an analysis of customers' behavior and approach them in a variety of ways, trying hard to find out what they want. With this in mind, her or she has to put multiple keywords into use when running for ads. When he or she first runs an ad, he or she should first give priority to which keyword to select. The advertiser should consider how many individuals using a search engine will click the keyword in question and how much money he or she has to pay for the advertisement. As the popular keywords that the users of search engines are frequently using are expensive in terms of a unit cost per click, the advertisers without much money for advertising at the initial phrase should pay attention to detailed keywords suitable to their budget. Detailed keywords are also referred to as peripheral keywords or extension keywords, which can be called a combination of major keywords. Most keywords are in the form of texts. The biggest strong point of text-based advertising is that it looks like search results, causing little antipathy to it. But it fails to attract much attention because of the fact that most keyword advertising is in the form of texts. Image-embedded advertising is easy to notice due to images, but it is exposed on the lower part of a web page and regarded as an advertisement, which leads to a low click through rate. However, its strong point is that its prices are lower than those of text-based advertising. If a company owns a logo or a product that is easy enough for people to recognize, the company is well advised to make good use of image-embedded advertising so as to attract Internet users' attention. Advertisers should make an analysis of their logos and examine customers' responses based on the events of sites in question and the composition of products as a vehicle for monitoring their behavior in detail. Besides, keyword advertising allows them to analyze the advertising effects of exposed keywords through the analysis of logos. The logo analysis refers to a close analysis of the current situation of a site by making an analysis of information about visitors on the basis of the analysis of the number of visitors and page view, and that of cookie values. It is in the log files generated through each Web server that a user's IP, used pages, the time when he or she uses it, and cookie values are stored. The log files contain a huge amount of data. As it is almost impossible to make a direct analysis of these log files, one is supposed to make an analysis of them by using solutions for a log analysis. The generic information that can be extracted from tools for each logo analysis includes the number of viewing the total pages, the number of average page view per day, the number of basic page view, the number of page view per visit, the total number of hits, the number of average hits per day, the number of hits per visit, the number of visits, the number of average visits per day, the net number of visitors, average visitors per day, one-time visitors, visitors who have come more than twice, and average using hours, etc. These sites are deemed to be useful for utilizing data for the analysis of the situation and current status of rival companies as well as benchmarking. As keyword advertising exposes advertisements exclusively on search-result pages, competition among advertisers attempting to preoccupy popular keywords is very fierce. Some portal sites keep on giving priority to the existing advertisers, whereas others provide chances to purchase keywords in question to all the advertisers after the advertising contract is over. If an advertiser tries to rely on keywords sensitive to seasons and timeliness in case of sites providing priority to the established advertisers, he or she may as well make a purchase of a vacant place for advertising lest he or she should miss appropriate timing for advertising. However, Naver doesn't provide priority to the existing advertisers as far as all the keyword advertisements are concerned. In this case, one can preoccupy keywords if he or she enters into a contract after confirming the contract period for advertising. This study is designed to take a look at marketing for keyword advertising and to present effective strategies for keyword advertising marketing. At present, the Korean CPC advertising market is virtually monopolized by Overture. Its strong points are that Overture is based on the CPC charging model and that advertisements are registered on the top of the most representative portal sites in Korea. These advantages serve as the most appropriate medium for small and medium enterprises to use. However, the CPC method of Overture has its weak points, too. That is, the CPC method is not the only perfect advertising model among the search advertisements in the on-line market. So it is absolutely necessary that small and medium enterprises including independent shopping malls should complement the weaknesses of the CPC method and make good use of strategies for maximizing its strengths so as to increase their sales and to create a point of contact with customers.

• 한국학교보건학회지
• /
• 제13권2호
• /
• pp.295-317
• /
• 2000

This study was conducted to prevent oral disease of primary school, middle school, and high school students, providing basic data for the development of oral health education programs. Data were collected from 898 primary school, middle school, and high school students from March 2, 1999 to May 31, 1999. The results of this study are summarized as follows; 1) The subjects of this study were primary school students(32.6%), middle school students(33.0%), and high school students(34.4%). Boy students were slightly more prevalent than girl students. That is, primary school boys were 56.3%, middle school boys were 53.2%, and high school boys were 52.6%. 2) According to the self-judgement of oral health, primary school students were better than middle/high school students and boy students were better than girl students, 63.5% of primary school students and 57.8% of middle/high school students brushed their teeth once or twice a day. 3) 76.3% of middle/high school students and 63.5% of primary school students experienced dental caries. Girl students were higher than boy students in experiencing dental caries, 35.9% of primary school students and 27.6% of middle/high school students experienced periodontal disease. 4) 22.9% of primary school students and 7.9% of middle/high school students received oral examinations periodically. Girl students showed a higher rate than boy students in primary school, while boy students showed a higher rate than girl students in middle/high school. 5) Explaining to the reasons for reluctant visits to dental hospitals and clinics, 'no time to go' was highest(22.9% of primary school students; 27.4% of middle/high school students) and the rate of 'feeling scared' was second highest. Middle/high school students were more reluctant to visit dental hospitals and clinics than primary school students. In case of problematic symptoms in the mouth, the rate of 'feeling painful or cold in teeth when eating cold or hot foods' was highest, 71.3% of primary school students was concerned about oral health, while 68.6% of middle/high school students was concerned about it. 6) In gathering to the sources of information on oral health, the rate of medical institutions was highest(30.0%) in primary school students, while the rate of family members or persons around them was highest in middle/high school students. 7) 54.9% of primary school students received oral health education, while 13.1% of middle/high school students received it. Only 4.7% of middle school and high school girls received it. In relation to dental health education, the rate of 'possibility of prevention of oral caries or disease of the gum' was highest. 79.5% of primary school students and 80.3% of middle school students answered that they would attend oral health education. 8) 60.4% of primary school students and 60.2% of middle/high school students think the purpose of oral health is to prevent dental caries and disease of the gums. In preventing dental caries, 78.8% of primary school students and 71.8% of middle school students thought that periodical oral examination was effective, 88.4% of primary school students and 88.8% of middle/high school thought that brushing one's teeth was effective and 64.1% of primary school students and 50.7% of middle school students thought that the use of toothpaste containing fluoride was effective. In preventing periodontal disease, 91.1% of primary school students and 90.2% of middle/high school students thought that brushing one's teeth was effective, while 72.4% of primary school students and 70.3% of middle/high school students thought that teeth cleaning was effective. 9) 16.0% of middle school students and 12.7% of high school students thought that their oral health condition was healthy. According to individual experiences in dental treatment, the rate of experience of middle school students was higher than that of high school students, 12.7% of middle school students received oral examinations periodically, while only 3.3% of high school students did so. 10) In cases of 'having no problematic symptoms in the mouth' and 'concerns about oral health', the rate of middle school students was higher than that of high school students. In gathering obtaining information on oral health, the rate of obtaining it through broadcast media including TV, Radio, etc. was highest in middle school students, while the rate of obtaining it through family members or persons around them was highest in high school students. 11) 81.7% of middle school students have not received oral health education. In case of girl students, 97.3% have not received it in high school students. 85.6% of middle school students and 151.2% of high school students think that oral health education is necessary. 12) According to the knowledge level of oral health, the point of high school students($26.33{\pm}2.33$) was similar to the point of high school students($26.23{\pm}2.30$). It appeared that the point of primary school students was highest($26.35{\pm}2.50$) The more concerned about oral health the students were the higher the knowledge level of oral health was. In conclusion, the middle/high school students' knowledge level of oral health was lower than primary school students. The rate of middle/high School students' experience in oral health education was too low. Therefore, it is necessary to intensify oral health education for middle/high school students. Especially, the necessity of oral health education to girl students is strongly recommended. Developing an oral health education program for primary school, middle school, and high school students, related public authority and organizations, teachers; and dentists must actively make efforts together in order to maintain healthy teeth through having students prevent dental caries and periodontal disease.