• Journal of Power Electronics
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• v.13 no.3
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• pp.362-368
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• 2013

Commercial home appliances using remotely controlled systems consume electric power while in standby mode to prepare for receiving a remote turn-on signal. The proposed power system can significantly reduce standby power consumption without increasing cost. Furthermore, since a Electronic Double Layer Capacitor (EDLC) is used as an auxiliary power storage element, the life cycle is longer and system reliability can be better than with existing approaches. When the energy of the EDLC is not sufficient for turning on the appliance, the power system charges the EDLC without affecting the main system. The proposed power system is verified with a commercial LCD TV and a 3.93mW standby consumption is obtained. This standby consumption can be regarded as zero standby equipment according to the IEC-62031 standard.

• Korean journal of communication and information
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• v.32
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• pp.147-168
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• 2006

This study attempts to evaluate the Korean terrestrial television networks‘ internet site effectiveness, specifically in addressing user motivations and user evaluations and in gauging the broadcasters' feedback. The result shows that the primary motive for using a broadcaster's internet homepage was to obtain information. Overall, the users tended to be dissatisfied with the services, especially with regards to its navigational structure and design and with the insufficient number of appropriate content items. The reason cited highest for dissatisfaction was the fee-based services. Among the three networks, Seoul Broadcasting System, the sole commercial network, received the most complaints from the respondents in this respect. The study results reveal that broadcasters' feedback systems to users were deemed responsive and timely, but a true interactivity between the broadcasters and the viewers was lacking. In conclusion, network televisions' internet sites and increased content access through them have provided a platform for increased communication with their viewers, however, these sites are not yet being fully utilized as effective interactive communication feedback channels but more as a unidirectional information source. In addition, the network television services seem to be lacking in providing users with efficient navigational structure, good design, or adequate content level and quality. Thus, to better serve the public, it is recommended that they improve internet homepage usability by assessing and applying qualitative researches regarding the users.

• Journal of Global Scholars of Marketing Science
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• v.18 no.3
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• pp.89-114
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• 2008

Most of the extant studies on communication effects have been devoted to the typical issue, "what types of communication activities are more effective for brand awareness or brand attitudes?" However, little research has addressed another question on communication decisions, "what makes communication activities less effective?" Our study focuses on factors negatively influenced on the efficiency of communication activities, especially of Advertising. Some studies have introduced concepts closely related to our topic such as consumer confusion, brand confusion, or belief confusion. Studies on product belief confusion have found some factors misleading consumers to misunderstand the physical features of products. Studies on brand confusion have uncovered factors making consumers confused on brand names. Studies on advertising confusion have tested the effects of ad models' employed by many other firms for different products on communication efficiency. We address a new concept, Ad noises, which are any factors interfering with consumers exposed to a particular advertisement in understanding messages provided by advertisements. The objective of this study is to understand the effects of ad noises caused by ad models on brand awareness and brand attitude. There are many different types of AD noises. Particularly, we study the effects of AD noises generated from ad model selection decision. Many companies want to employ celebrities as AD models while the number of celebrities who command a high degree of public and media attention are limited. Inevitably, several firms have been adopting the same celebrities as their AD models for different products. If the same AD model is adopted for TV commercials for different products, consumers exposed to those TV commercials are likely to fail to be aware of the target brand due to interference of TV commercials, for other products, employing the same AD model. This is an ad noise caused by employing ad models who have been exposed to consumers in other advertisements, which is the first type of ad noises studied in this research. Another type of AD noises is related to the decision of AD model replacement for the same product advertising. Firms sometimes launch another TV commercial for the same products. Some firms employ the same AD model for the new TV commercial for the same product and other firms employ new AD models for the new TV commercials for the same product. The typical problem with the replacement of AD models is the possibility of interfering with consumers in understanding messages of the TV commercial due to the dissimilarity of the old and new AD models. We studied the effects of these two types of ad noises, which are the typical factors influencing on the effect of communication: (1) ad noises caused by employing ad models who have been exposed to consumers in other advertisements and (2) ad noises caused by changing ad models with different images for same products. First, we measure the negative influence of AD noises on brand awareness and attitudes, in order to provide the importance of studying AD noises. Furthermore, our study unveiled the mediating conditions(variables) which can increase or decrease the effects of ad noises on brand awareness and attitudes. We study the effects of three mediating variables for ad noises caused by employing ad models who have been exposed to consumers in other advertisements: (1) the fit between product image and AD model image, (2) similarity between AD model images in multiple TV commercials employing the same AD model, and (3) similarity between products of which TV commercial employed the same AD model. We analyze the effects of another three mediating variables for ad noises caused by changing ad models with different images for same products: (1) the fit of old and new AD models for the same product, (2) similarity between AD model images in old and new TV commercials for the same product, and (3) concept similarity between old and new TV commercials for the same product. We summarized the empirical results from a field survey as follows. The employment of ad models who have been used in advertisements for other products has negative effects on both brand awareness and attitudes. our empirical study shows that it is possible to reduce the negative effects of ad models used for other products by choosing ad models whose images are relevant to the images of target products for the advertisement, by requiring ad models of images which are different from those of ad models in other advertisements, or by choosing ad models who have been shown in advertisements for other products which are not similar to the target product. The change of ad models for the same product advertisement can positively influence on brand awareness but positively on brand attitudes. Furthermore, the effects of ad model change can be weakened or strengthened depending on the relevancy of new ad models, the similarity of previous and current ad models, and the consistency of the previous and current ad messages.

• Proceedings of the Korea Contents Association Conference
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• 2006.11a
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• pp.312-316
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• 2006

Todays many image digital media are in existence. Image digital media are connecting communication closely between receiver and transmitter. Development of image digital media enabled intensive image communication through internet and communicative media. Development of these image digital media brought visual information transmission and time reduction. Image digital media is connecting producers and consumers as indirect intermeditation called advertisement. Development of image digital media made field called motion graphic. Development of motion graphic made a lot of image technique and effect to enable. These ads. images are also operating or performing sensitive-communication by stimulating desire of consumers. An investigator in this study will be in search of an effect and an operation that motion graphic as a field of image expression technique gives insentive communication through an intance investigation.

• Journal of KIISE:Computing Practices and Letters
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• v.16 no.12
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• pp.1244-1248
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• 2010

The previous study of Digital Broadcasting Recommendation system is based on user explicit profiling information. But user profile is always changing and the exact extraction of user profile is very important in recommendation system like Digital TV using many user interactions. This paper is studied of realtime user profiles aggregation through user remote controller input and matching this profiles with contents meta-data like contents genre information, event information, content viewing time. It is not used commercial database system and network communication solution considering embedded system hardware restriction. And it is considered people want different content genre based on watching time. From the results of this paper, there are improvement of user satisfaction of contents recommendation.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.60-63
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• 2008

The sony Eytoy is developed on Playstation 2 using webcam for detecting human. A user see his appearance in television and become real gamer in the game. It is very different interface compared with ordinary video game which uses joystick. Although Eyetoy already was made for commercial products but the interface method still is interesting and can be added with many techniques like gesture recognition. In this paper, we have developed game interface with image processing for human hand and face detection and with game graphic module. And we realize one example game for busting balloons and demonstrated the game interface abilities. We will open this project for other developers and will be developed very much.

• The Journal of the Korea Contents Association
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• v.12 no.6
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• pp.160-169
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• 2012

'YTN Science TV' that is the only one specializing in science channel in domestic have struggled low ratings and the restricted access in spite of the performance and significance that it has contributed to the population of science. This study will seek alternatives and development challenges through the comparison with the similar channel of international for the activation of the science channel. Accordingly, this study is to review the BBC knowledge channel that have contributed the successful overseas expansion and the education for the people of its country in pursuing commercial and public interest. This study will provide significant in the activation of the science channel in domestic through review of such cases.

• Journal of Korean society of Dental Hygiene
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• v.23 no.6
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• pp.423-429
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• 2023

Objectives: The study aimed to assess the form, reliability, and quality of information related to periodontal diseases shared on YouTube. Methods: On october 23, 2023, we conducted searches on YouTube using four keywords related to periodontal diseases. The searches retrieved a total of 394 videos from the first five pages for each keyword. Of these, 151 were included in the analysis. Videos were categorized based on the source and usefulness of the information, and their reliability and quality were assessed. Results: Analysis of the information sources revealed that medical websites or TV channels (45.7%) were the most prevalent, whereas commercial websites (2.0%) were the least prevalent. Videos uploaded by physician or hospitals (3.08±0.48) and medical websites or TV channels (3.01±0.94) demonstrated higher reliability. Videos categorized as having good and excellent quality were predominantly from physician or hospital sources (88.2%). Useful information related to periodontal diseases was available in 85.4% of videos, with physician or hospital sources contributing the highest proportion of useful information (52.7%). Conclusions: Videos from physician or hospital sources provide high-quality useful and reliable information. To ensure the provision of more useful and accurate information, the involvement and interest of experts are deemed essential.

• Journal of Digital Contents Society
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• v.10 no.1
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• pp.87-96
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• 2009

Digital Broadcast Service is being very popular and the delivery mechanism for digital broadcast content through IP network has progressed constantly, due to the advance of video and audio compression and network technologies. From these trends, in Korea, the commercial IPTV service starts in this year after the law related to IPTV is enacted last year. Since IPTV service, which integrates broadcast and communication services, can give an infrastructure for fusion of communication and interactive multimedia data service, IPTV service is attractive. Recently, by the advent of various wireless connection technologies and the mobile devices of high capability, Mobile IPTV, which has an advantage of not only IPTV but also mobile TV, has gained much interest. In this paper, we review a necessary ingredient for Mobile IPTV in the next generation wired/wireless convergence network environment which consists of heterogeneous wireless access networks. In addition, we propose the scheme for user mobility and service session mobility management using RTSP protocol and introduce the service gateway concept to guarantee the extension of IPTV service platform.

• The Journal of the Korea Contents Association
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• v.12 no.6
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• pp.120-131
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• 2012

This study has attempted to explore the way to construct the reality and its implication of the narrative elements in TV Audition Reality Show. According to the study results, first of all, two audition reality show has added the special tasks to characters based on the competition and has developed the dramatic events sequentially. And they has suggested the course of way between survival and fail, that is, inclusion and exclusion. As that results, audiences has be immersed in the process of the justification of the star(hero) myth and the dealings of musical elements to see dramatized show of narrative. And they knew audition reality show as non-real fiction, so they enjoyed the pleasure spontaneously. These means that the empowered media reproduced the illusion like star(hero) with the purpose of the commercial and political aim and one of the ideology to acquiesce in the appropriateness of the competition.