• The Journal of the Korea Contents Association
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• v.15 no.1
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• pp.44-54
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• 2015

The purpose of this study is to analyze the images of children and adults that is reflected in TV commercial advertisements. For this purpose, 241 public TV advertisements were collected from the domestic ads information sites. The analysis criteria used for this study was the one modified from the ads analysis tool developed by Young-hee Ha(2011). The results showed that the number of ads employing the child model was varied according to the product item. The child model appeared the most in the ads for food/beverage and secondly, the ones for computer/electric home appliances. Furthermore, the child model behaved very similarly to the adults in the ads, especially in the aspect of positive communication. And both adult and a child models tended to have the main role in ads. Regarding the relationships among model characters, cooperative relationship between an adult and a child appeared the most and there were lots of family relationships. The results imply that a child in our society is becoming a considerable family member referred for making decision in purchasing commercial products. In addition, it is discussed that the child's image reflected in the ads would have influence on a child viewer's self image.

• Convergence Security Journal
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• v.12 no.3
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• pp.123-129
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• 2012

Due to the high digital technology, various devices such as TV, PC, smartphone, and pad computer are connected to each other using internet and under the circumstance internet services of which the running platforms are mainly PC become "N-screenlized" by extending their service platform to non-PC devices. As a digital TV has outstanding features of being the most influential device in the living room and having the wide spectrum of users, several internet services has been ported on the digital TV platform (in the form of data services) in order to enhance their brand powers. Most of the services, however, failed to get a satisfactory results as the data services are defeated by the broadcasting contents in the competition for the viewer's interests. In the paper, the design guidelines that make data services not to compete with the broadcasting contents are proposed and a prototype of a data service that accommodates the guidelines is introduced. The prototype, called "TV ideal-type world-cup", does not disturb a viewer's watching broadcast contents and channel-changing behavior while it is running and its service flow is designed for a viewer to achieve the goal of service in a few minutes so that the viewer can enjoy the service in a commercial period.

• The Journal of the Korea Contents Association
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• v.11 no.5
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• pp.185-193
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• 2011

Companies, to establish a proper brand image of it, and to appeal to consumers effectively, mobilize advertisement and other publicity means through various communication media. In terms of access rates and degrees of interest of viewers among broadcast media, television is higher than other important media such as radio, newspaper, magazine, and DMB, etc. Since consumers get access to much commercials on television, television commercial activities of companies ultimately have effect on their brand images. Thus, this study, focusing on the screen image expression types among all the expression types of television commercials, examined what brand images consumers favor, and sought to know what characteristics in television commercials in Korea works as important factors in the formation of brand images.

• Archives of design research
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• v.17 no.4
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• pp.259-268
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• 2004

Today is so-called brand war age. Brand equity has been a critical factor to evaluate the business value according to changes of competitive situation and consumer's choices under the 21 century market situation. Brand advertisement with character on TV commercial has long been common and effective ways for many years as useful methods of brand differentiation in the consumer mind. In this thesis, character's roles and possibilities are researched to enhance a brand awareness in marketing, and also the interrelation between the patterns of character and the involvement on TV commercials over several categories are analyzed through the grid model of FCB that is a advertising agency in U.S.A. The attitude of Character usage and technique are also examined by analyzing the materials and the expressive methods of characters in each category.

• 한국정보디스플레이학회:학술대회논문집
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• 2003.07a
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• pp.604-607
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• 2003

Three ring type LC compounds substituted with isothiocyanato group and fluoro atoms in phenyl ring were synthesized, and blended with KL-series LC mixtures for TV application of TN and IPS-mode. Clearing temperature of new LC mixtures are shown $10{\sim}35{\square}$ higher than commercial mixtures. And response time was also improved $10{\sim}20%$ faster than conventional LC mixtures.

• Journal of the Korean Society for Nondestructive Testing
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• v.5 no.1
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• pp.3-8
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• 1985

A three dimensional vision is obtained by stereoscopic view using a modified commercial TV set and matching color filter glasses. Two video signals from two CCTV cameras are connected to the RGB (red, green, blue) inputs of picture tube selecting two different colors for two video signals. A synchronizing signal drives a CCTV camera and the color TV set. On the other hand, a delayed synchronizing signal drives the other CCTV camera shifting its image on display. This shift is used in correcting image distortion.

• Journal of the Korean Institute of Telematics and Electronics B
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• v.29B no.9
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• pp.27-36
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• 1992

A design of scanning electrode driving IC chip has been implemented aiming at the application to liquid crystal color television displays. The chip reflects the design characteristics of high quality liquid crystal panels and satisfies specifications of NTSC type color television displays. The design was verified using logic and circuit simulation, and fabricated using a high voltage CMOS process. A fully working die has been obtained that can be readily applicable to commercial color liquid crystal panels.

• Journal of Broadcast Engineering
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• v.14 no.4
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• pp.438-449
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• 2009

To analyze reception environments of ATSC Digital TV, CIR (Channel Impulse Response) analysis systems are widely applied. The receiving performances of conventional CIR analysis systems are not as good as those of commercial state-of-the-art receivers. There are difficulties in measuring and analyzing reception problems caused by multi-path interferences. To solve these problems, commercial DTV chip sets embedded CIR analysis system is proposed. Generally, commercial chip sets provide baseband (In-phase) channel data and field or segment sync data. For more precise analysis of measured I channel data, it is necessary to extract Q (quadrature) channel data components as well. This paper presents the technical requirements of CIR analysis system for DTV. In order to satisfy such requirements and measure more accurate magnitude and phase of CIR, a method to derive the quadrature data from the measured in-phase channel data is proposed. The proposed channel analysis system is implemented with a commercial DTV chip set and expedites the data analysis for use on DTV field test vehicles. Computer simulation and laboratory test results are provided to demonstrate the performance of the proposed channel analysis system.

• The KIPS Transactions:PartA
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• v.10A no.6
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• pp.595-604
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• 2003

A Digital TV system is necessary for data Processing as well as video and audio processing. Especially in the case of interactive broadcasting, it should manage returning channel created by the Internet, PSTN, and so on. Because of many functionalities and multitasking jobs, it needs an Operating System. Embedded Linux as open source program can increase a cost effectiveness in market and has many advantages - reusable device drivers and application programs, more convenient developing environment using shell and file system, and easy problem resolution within Open Source Community. In this paper, we modified Embedded Linux kernel and cross developing environment for a big-endian system, redesigned devices for kernel execution, and configured system memory map in order to load a linux kernel. Also we developed an device driver for entire system control.

• Journal of Arbitration Studies
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• v.26 no.2
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• pp.27-44
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• 2016

The use of program formats has slowly but surely developed into an important component of the television industry. This article examines the surprising gap between the constantly growing, multi-billion-dollar trade of program formats and their unclear and contradictory legal treatment. From both the social and commercial standpoints, television formats are valuable creations. Understanding the two products, the paper and program stages, of a television format and their respective markets, is fundamental to discussions of its legal protection. Interestingly, under current law, the less-developed stages of the process (program ideas and paper formats) are awarded more protection than the aired program format, which accumulates higher levels of investment, creativity, and expression. Internal industry mechanisms, such as vertical integration, damage to reputation, and industry institutions, exist in both markets and are still able to control and influence members' behavior to some extent. However, while the influence of internal industry mechanisms is still strong in the paper format market, in the program format market, which continues to grow, such mechanisms have weakened, amplifying the importance of a clear legal system. The absence of protection will certainly not completely eliminate the production of new program formats. However, these factors do not add up to a case against protection. The changes in the program format market in the last two decades support the theory that the overall effect of providing legal protection for TV formats would promote beneficial competition and encourage more original creations. The underlying question for television formats should not be whether to protect but rather how.