• Title/Summary/Keyword: TRA

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Exploring factors affecting continuous intention to use online shopping festival (온라인 쇼핑 페스티벌 재이용의도에 영향을 미치는 요인분석 : 중국 이용자를 대상으로)

  • Jin, HaiYan;Sun, HaiRong;Hwang, HaSung
    • Journal of Internet Computing and Services
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    • v.20 no.3
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    • pp.101-109
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    • 2019
  • Based on the electricity sales and public consumption psychology during the online shopping festival, the purpose of this study is to investigate the factors that influence the reusing intention of the online shopping festival consumers. This research is focusing on The Theory of Reasoned Action(TRA) and The Technology Acceptance Model(TAM) to understand online shopping festival consumers' decision making process. The sampling is Chinese from 20s to 50s, who had participated in the online shopping festival.Findings suggests that first, the positive attitude of online shopping festival and subjective norms showed positive effects on online shopping festival consumers' reusing intention. Second, perceived usefulness, perceived ease and perceived enjoyment had statistically significant effects on online shopping festival consumers' reusing intention. Third, according to perceived risk perception of online shopping festivals, there were differences in factors affected the online shopping festival's reusing intention. In particular, the perceived ease of people who perceived risk higher, and the perceived usefulness of people who perceived risk lower had greatest impacts on reusing intention. Based on these findings, the implications and limitations of this study were discussed and suggestions for subsequent studies.

Effects of Zingiberis Rhizoma Pharmacopuncture Injected at GB30 and ST36 on Neuropathic Pain in Rats (환도(GB30) 및 족삼리(ST36) 건강약침이 신경병증성 통증 유발 흰쥐에 미치는 영향)

  • Hwang, Min Sub
    • Korean Journal of Acupuncture
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    • v.36 no.1
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    • pp.52-62
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    • 2019
  • Objectives : The objective of this study was to investigate the effects of Zingiberis Rhizoma Pharmacopuncture(ZP) at GB30 and ST36 in neuropathic pain induced SD rats by the block of Transient Receptor Potential Vanilloid 1(TRPV1). Methods : Neuropathic pain in rats was induced by tibial and common peroneal nerve transection of right leg. The rat subjects were divided into 6 groups : normal(Nor, n=5), control(Con, n=5), neuropathic pain plus 2 mg/kg ZP injection at GB30 and ST36(ZP-A, n=5), 10 mg/kg ZP(ZP-B, n=5), 20 mg/kg ZP(ZP-C, n=5) and 0.45 mg/kg Tramadol(Tra, n=5). Three days after the surgery, injections were administered once a day for 17 days. Withdrawal response of neuropathic rats' legs were measured by stimulating the paw of Right leg with von frey filament, acetone and radient heat on day 3, 7, 11, 15, 19 after surgery. After all treatments were completed, c-Fos in the midbrain central gray and TRPV1 & TRPA1 of DRG(L5) were analyzed. Results : Groups ZP-B and ZP-C showed a meaningful decrease in the withdrawal response of mechanical allodynia, thermal hyperalgesia and cold allodynia compared to the control group(p<0.05, p<0.01, p<0.001). Groups ZP-B and ZP-C showed a meaningful decrease in the expression of c-fos and TRPV1 protein level compared to the control group(p<0.05, p<0.01, p<0.001). Conclusions : These results suggest that Zingiberis Rhizoma Pharmacopuncture at GB30 and ST36 could decrease mechanical & cold allodynia and thermal hyperalgesia by block the TRPV1 on the model of neuropathic pain.

Knowledge Sharing Model in Virtual Communities Considering Personal and Social Factors (개인적·사회적 요인을 고려한 가상 공동체에서의 지식 공유 모형)

  • Choi, Kyungsun;Ahn, Hyunchul
    • The Journal of Information Systems
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    • v.28 no.1
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    • pp.41-72
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    • 2019
  • Purpose Virtual communities (VCs) are becoming ever more important in these days, sometimes more than offline communities. Notably, they have become significant sources of knowledge sharing. Therefore, in order to foster a VC, it is very important to understand why people share their knowledge in the VC. Under this background, this paper aims at proposing the behavioral model best explains knowledge sharing activities in VCs. Design/methodology/approach We basically design our behavioral model for knowledge sharing in VCs based on theory of reasoned action (TRA). However, to understand knowledge sharing in VCs better, we specify knowledge sharing by dividing it into knowledge contribution and knowledge use. Also, instead of 'subjective norm', we adopt 'sense of virtual community (SOVC)' as a main social factor, which has been found to be important in the literature. We also include the antecedents such as 'quality of the shared knowledge', 'trust in community members', 'passion of the community leader', 'reciprocity', and 'self efficacy', which affect VC users' attitude towards knowledge sharing and SOVC. To test the hypotheses in our proposed model, we collected 253 valid surveys from the VC users. Structural equation modeling (SEM) using AMOS 23 is employed to assess the relationships proposed as the hypotheses. Findings Major findings are as follows. SOVC positively affects both intention to contribute knowledge and intention to use knowledge. And, trust in community members positively affects the attitude towards knowledge use and SOVC. The attitude towards knowledge use is also affected by the quality of the shared knowledge. Reciprocity is found to strongly positively affect the attitude towards knowledge contribution. However, passion of the community leader and self efficacy are found to have insignificant effect on SOVC and the attitude towards knowledge contribution respectively. Our study sheds a light on how to foster VCs from the perspective of knowledge management.

Effect of climate change and sea level rise on taking water of South Thai Binhirrigation system in Vietnam

  • Nguyen, Thu Hien;Nguyen, Canh Thai
    • Proceedings of the Korea Water Resources Association Conference
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    • 2015.05a
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    • pp.222-222
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    • 2015
  • Vietnam is one of the most vulnarable countries affected by climate change and sea level rise. One of the consequences of climate change and sea level rise is the increase of salinity intrusion into the rivers which is challenging to irrigation systems in coastal areas. This indicates the necessary to study the ability of taking water through sluice gates of irrigation systems in coastal zones, especially in the dry season with the effects of climate change and sea level rise in the future. In this paper, Nam Thai Binh irrigation system is selected as a case study. The irrigation system is one of 22 biggest irrigation systems of the Red River delta in Vietnam located in coastal region. The computed duration is selected in dry season to irrigate for Winter-Spring crops. The irrigation water for the study area is taken from different sluice gates along the Red River and the Tra Ly River. In this paper, MIKE-11 model was applied to assess the ability of taking water for irrigation of the study area in current situation and in the context of climate change and sea level rise senario in 2050 (under the medium emissions scenario (B2) published by the Ministry of Natural Resources and Environment of Vietnam published in 2012) with different condition of water availability. The operation of the gates depends on the water levels and sanility conditions. The sanility and water level at different water intake gates of Nam Thai Binh irrigation system were simulated with different senarios with and without climate change and sea level rise. The result shows that, under climate change and sea water level rise, some gates can take more water but some can not take water because of salinity excess and the total water taking from the different gates along the rivers decrease while the water demand is increase. The study indicates the necessary to study quantitatively some recommended solutions in the study area particularly and in coastal region generally in Vietnam to ensure water demand for irrigation and other purposes in the context of climate change and sea level rise in the future.

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Effect of plant growth regulators and carbon sources on proliferation and shoot formation of PLBs in Dendrobium candidum (철피석곡의 기내 Protocorm Like Bodys(PLBs) 재증식 및 신초형성에 미치는 생장조절제 및 탄소원의 영향)

  • Jang, Jee-woo;Kim, Chang Kil;Trinh, Ngoc Ai;Lee, Do-Jin;Chung, Mi Young
    • Journal of Plant Biotechnology
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    • v.46 no.1
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    • pp.9-16
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    • 2019
  • Dendrobium candidum Wallich ex Lindley is a traditional Chinese medicine plant and has been widely used for medicinal and ornamental purposes. In this study, several different factors affecting micro propagation of protocorm-like bodies (PLBs) such as basal media, plant growth regulators, and carbon sources. The proliferation PLB derived from seeds was the best in $H_3P_4$ basal medium containing $0.1mg{\cdot}L^{-1}$ NAA and $0.1mg{\cdot}L^{-1}$ Kinetin. PLB growth was the best when $10g{\cdot}L^{-1}$ sucrose was added to the carbon atoms in the medium. The rate of shoot formation from the propagated PLB was the highest in 1/4 MS or $H_1P_2$ medium containing $10g{\cdot}L^{-1}$ sucrose, and the shoot length was longer than the others.

The Impact of Knowledge Management Processes on Knowledge Sharing Attitude: The Role of Subjective Norms

  • SYED, Aneela;GUL, Nagina;KHAN, Hadi Hassan;DANISH, Muhammad;Ul HAQ, S.M. Nabeel;SARWAR, Bilal;AZHAR, Usman;AHMED, Wahab
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.1
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    • pp.1017-1030
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    • 2021
  • Constructed upon Knowledge Management (KM) processes, the current study aims to investigate the interrelationship between Knowledge Sharing (KS) attitude among the faculty members and KM processes in higher education institutes (HEIs) in Pakistan along with the intervening role of subjective norms between KM processes and KS attitude. This research incorporated the theory of Planned Behavior (TPB) and the theory of Reasoned Action (TRA) to conceptualize the KS behavior by using a sample frame of 302 academic and administrative staff from research-based HEIs in Quetta, Pakistan. A questionnaire-based survey was conducted on permanent faculty members from different universities of Quetta, Pakistan. The finding of the study shows a positive attitude among the researchers. The study empirically examined the interface between KM processes and KS attitude and higher education performance while providing valuable insights into the prevailing literature by investigating the mediating role of subject norms. The impact of subjective norms on KS attitude and KM process indicates the importance and basic determinant in organizational premises and improvement of skills of faculty management in HEIs. The partial mediation also reveals the importance of subjective norms in the development of faculty members' KM and KS attitude process.

Determinants of Implementation of Enterprise Resource Planning System: A Case Study in Vietnam

  • NGUYEN, Xuan Hiep;NGUYEN, Thi Cam Loan;MAI, Xuan Dao;BUI, Thi To Loan;TRAN, Thi Tra Giang;HO, Thuy Trinh;NGUYEN, Thi Huyen
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.4
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    • pp.501-506
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    • 2021
  • Under the pressure of business competition and effectiveness, more and more organizations in the world are likely to apply modern software such as enterprise resource planning (ERP) which can help them to create better organizing practice, better managing capabilities of administrators, and better operations of personnel. In Vietnam, many firms are afraid to install it and the number of firms adopting this software is limited mainly due to the insufficient scientific evidence of the successful implementation of ERP. This study aims to identify and measure the factors influencing the successful implementation of ERP of firms in Vietnam. Qualitative research methodology combined with quantitative research methodology is used. The data are surveyed with 343 administrators of 45 organizations that have successfully deployed ERP in Ha Noi and Ho Chi Minh cities. Of these 19 were excluded from analyses due to unsatisfactory responses, and only 324 were used for statistical processing. The collected data were processed by using the SPSS software. The result of the study shows that there are six factors affecting the successful implementation of ERP of firms in Vietnam, (ranked in descending order of importance), they are top management commitment and support, business process re-engineering, user involvement, project management board, vendor support, and suitability of software and hardware.

Study on Justification of the Legislation of Multimedia -Literacy Education to Solve Side Effects of Improving Social Functions of SNS in the knowledge Information Society (Based on Ajzen's Theory of Planned Behavior) (지식정보화사회에서 SNS의 사회적 기능 향상에 따른 부작용 해결방안을 위한 멀티미디어 -리터러시 교육 법제화의 당위성에 관한 연구(Ajzen의 계획된 행위 이론을 기반으로))

  • Shin, Seungyong
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.3
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    • pp.89-94
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    • 2021
  • Recently, the boundaries between people who produce and consume digital contents disappears due to the massive developments in information and communications technology (ICT) and the rapidly increasing spread of smartphones unlike in the traditional mass media (e.g., newspapers, radios, and TVs). Through the open service platform, the problem perception for each individual remains the same, but the problem solving methods varies as the service types have been diversified. The creation of added value through the growth of the new media platform industry is expected to enrich our lives, but it can also cause severe social side effects. For example, communication problems between social classes due to the information gap have led to generational conflict, and if such problems persist, it can cause national and social losses. Therefore, this paper analyzes the policy efforts to resolve the information gap and the necessity of the legalization of multimedia literary education to maximize the synergy effect through psychological model.

Concentrations of N,N-dimethylformamide in Polyurethane Gloves and Risk Assessment for Dermal Exposures (폴리우레탄 코팅장갑내의 DMF 함량 및 피부노출에 대한 평가)

  • Park, Hae Dong;Ro, Jiwon
    • Journal of Korean Society of Occupational and Environmental Hygiene
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    • v.32 no.2
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    • pp.102-110
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    • 2022
  • Objectives: The purpose of this study is to analyze the content of N,N-dimethylformamide(DMF) in polyurethane coated gloves(PU-gloves) and to assess the dermal exposure generated by wearing them. Methods: We analyzed the concentrations of DMF in 12 gloves by EN16778 standard. The samples cut into pieces of about 10 by 10 mm and extracted with methanol in flask in an ultrasonic bath at 70℃. An aliquot of the extract is analyzed with GC-MS. The dose of dermal exposure was calculated by ECETOC TRA consumer 3.1 and compared with derived no effect level(DNEL) for systemic effects due to long term exposure by workers. The extracted amount of DMF by saline solution was compared with that by EN16778 standard. Results: The mean concentration of DMF in PU-gloves was 1,377 mg/kg(range 13~3,948 mg/kg). The concentration of DMF showed significantly differences by packing type, manufacturer, and price(p<0.05). The dose of dermal exposure was 0.0007~0.572 mg/kg body weight/day when the DMF content was 10~4,000 mg/kg. The DMF extracted by saline solution was around 11% for 8 hours. Conclusions: The risk of dermal exposure due to the residual DMF in the PU-gloves was not signifiant. But, the limit of 1,000 mg/kg in PU-gloves can be recommended for international standard and trading systems.

Effect of Computerized Cognitive Therapy for the Elderly with Mild Cognitive Impairment in the Community on Cognitive Function and Instrumental Activities of Daily Living for Wellness (지역사회 경도인지장애 노인을 대상으로 한 전산화 인지 치료가 인지기능 및 수단적 일상생활활동에 미치는 영향)

  • Kim, Sun-Ho;Kwak, Ho-Soung
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.7
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    • pp.215-223
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    • 2021
  • The purpose of this study is to investigate the effect of computerized cognitive therapy on cognitive function and Instrumental Activities of Daily Living for elderly people with mild cognitive impairment living in the community. 22 MCI elderly people were randomly assigned to 11 experimental group and 11 control group. For a total of 10 weeks, 3 times a week, 30 minutes per session, the experimental group received CoTras and the control group received traditional cognitive rehabilitation. Neurobehavioral Cognitive Status Examination(NCSE) and Korean Instrumental Activities of Daily Living(K-IADL) were used to investigate the changes in cognitive function and performance of instrumental activities of daily living before and after the intervention. As a result of the study, the experimental group showed improvement in overall cognitive function, including attention and memory, and performance in IADL. The use of CoTras may be considered to improve cognitive function and performance of instrumental activities of daily living for the elderly with mild cognitive impairment in the community.