• Korean Institute of Interior Design Journal
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• no.41
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• pp.163-171
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• 2003

The scope of the study involves comparison of theaters in the west and those in the east, which experienced almost no exchange between them in the past, due to diverse restrains including a geographical one. The focus was put on the two types of these theaters whose similarities are meager historically and technologically, and whose link was not verified yet. However, similarities ,if any, will be identified among characteristics of these theaters so that the links such as liberalism, nomadic and participatory nature, non-linear space, ambivalence, mobile space-which are modern characteristics- could be connected from the past to the present, and those modern characteristics can be studied as a process where they could be sensed from the past structure or from each different target.

• Journal of the Korean Institute of Rural Architecture
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• v.7 no.3
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• pp.93-100
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• 2005

The purpose of this study is to investigate specific crowding areas resulted from diverse physical factors of multi-plex theaters in a fire evacuation, and more accurately predict the evacuation route of people. To achieve these purpose, the architectural characteristics of three multi-plex theaters in Jinju have been chosen, and the evacuation experiments through the computer simulation called Simulex were carried out for each on the these theaters. The conclusions from this study are as follows: (1) Crowding usually happens cross areas between theater inside and corridors, and Crowding rate depending on the number of cross areas. (2) It is necessary to design the escape routes being employed ordinary times. And the egress routes planning should be integrated into space programming at the early stage of building design.

• Journal of Distribution Science
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• v.12 no.4
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• pp.73-83
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• 2014

Purpose - This study aims to classify and extend the consumer value of movie theaters into various values such as functional value, emotional value, social value, epistemic value, and conditional value based on the theory of consumption value by Sheth, Newman and Gross (1991). It also aims to verify the path structure of consumption value→customer satisfaction→behavior intention of movie theaters to confirm its generalization. Research design, data, and methodology - This study was conducted by collecting data on Kimpo university students from various areas in Incheon, Northern Seoul, Ilsan, Kyonggi Province, and Kimpo City. The survey was conducted by distributing 280 survey papers from Oct. 5 to 15, 2013 and collecting 238 of them. The final analysis used 208 questionnaires, after excluding 30 invalid responses. The statistical analysis of this study used the SPSS 19.0 statistics package. Results - The results of the survey are as follows: First, consumption values of movie theaters are classified into the following five groups: functional value, emotional value, social value, epistemic value, and conditional value. This study verified that consumption values play a role as a previous variable of customer satisfaction. Second, functional value, emotional value, and epistemic value have positive effects on customer satisfaction. On the other hand, social value and conditional value do not affect customer satisfaction. Finally, customer satisfaction has a positive impact on behavior intention. Theater users have an intention to re-use or recommend the movie theater they used when they are satisfied with a movie theater's physical environment and services. Conclusions - This study can provide academic and practical implications as follows based on the results mentioned above. First, academic implications can be found in that consumption values of movie theater users are classified into five values based on the theory of consumption value by Sheth et al. (1991). In the previous study, the service quality of a movie theater was studied based on the service quality of service encounters and a physical environment→customer satisfaction→behavior intention path structure. However, this study was verified by a consumption value→customer satisfaction→behavior intention path structure to classify consumption value, but not service quality or perceived value of quality, to confirm this generalization. Second, practical implications can be found in that the relative impact of consumption value of movie theaters on consumer satisfaction showed that functional value was followed by epistemic value and emotional value. In the previous study on movie theaters, previous variables of customer satisfaction were separated only by functional service quality including service encounters and physical environment; in some other studies, quality of service encounter had a direct effect on customer satisfaction. Accordingly, a marketing manager of a movie theater should develop various differentiated services by reflecting not only functional value such as service encounters and physical environment but also epistemic value and emotional value.

• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.494-504
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• 2021

The spread of Over-The-Top (OTT) service, which represents Netflix, and the social distancing caused by COVID-19, acted as an overall bad news for domestic multiplex movie theaters. In addition to this, the phenomenon of digital shifting was added, and the need for domestic offline movie theaters to seek a new market for growth emerged. This study focused on the concept of consumer value perception amid this problem consciousness, and attempted to investigate the relationship between the brand image of multiplex movie theaters and purchase satisfaction according to the type of consumer value perception. After data was sampled through a questionnaire survey to a total of 350 subjects, the results of empirical analysis according to the study model are as follows. Among the types of value perception of offline movie viewers, practicality had the strongest influence on brand image construction, and self-faithfulness had the strongest influence on purchase satisfaction of offline movie watching. In addition, the brand image of offline movie theaters had a positive(+) effect on the purchase satisfaction of moviegoers. Based on this, this study suggested a new survival strategy in the new normal era of offline Multiplex Cinemas.

• Journal of Korea Entertainment Industry Association
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• v.13 no.3
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• pp.333-342
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• 2019

The purpose of this study is to compare and analyze the cases of the multiplex cinema industry of CJ CGV, Lotte Cinema and Megabox to study what CJ CGV's innovative core competence is from a management strategy perspective. Through this, the core competence strategies, Value, Rareness, Inimitability, and Organization(VRIO) were analyzed in order to derive from the major success factors based on the expansion process of Cultureplex. According to the analysis results, CJ CGV's differentiated value roots from Cultureplex, which CJ CGV priorities in creating movie theaters a cultural entertainment hub. The ability of CJ CGV in transforming the cinema into a cultural and living playground through technological innovation is it's cutting edge from its competitors under the rareness factor. A CJ CGV attains its inimitability by establishing social brand power as an inclusive social contribution. An organization of CJ CGV is a globalization worldwide. CJ CGV is to increase the brand value of cultural experience movie theaters and enhance customer satisfaction by expanding the use of existing movie theaters and pioneering with innovative development to theaters. As more to be sought out from this thesis, CJ CGV has steadily increased its competitive edge, raising its core competence of business value.

• International Journal of Advanced Culture Technology
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• v.10 no.2
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• pp.181-186
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• 2022

In this paper, we examine the shortening of the theatrical window whereby films play at theaters for 90 days as one of the most portentous issues that could reshape the Hollywood film industry. We first examine the windows system that protected the status of movie theaters and the studios' attempt to shorten the theatrical release to create a premium VOD window in response to the declining revenue of DVDs after 2007 and the rise of streaming services. We then look at some of the major disruptions in distribution COVID-19 brought about. We also explore the shortening of the theatrical release in the wake of the pandemic and shows the changes in the theatrical release, along with the expansion of streaming services, raise questions over the long-held primacy of the theatrical release and the definition of film with the theatrical release as its part. From this, we highlight Hollywood at the crossroads of major changes with its future less certain than ever before.

• Proceedings of the Korea Institute of Fire Science and Engineering Conference
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• 2005.11a
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• pp.316-320
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• 2005

• Journal of the Economic Geographical Society of Korea
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• v.19 no.3
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• pp.437-456
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• 2016

The purpose of this study is to understand the locational characteristics of performing art industries and to investigate the linkages with local economy. For the purpose, we examine the spatial concentration of cultural and artistic resources in Korea first, and than focus on Seoul where the resources of performing art industries are concentrated to the utmost. To distinguish the distribution aspect and locational characteristics of performing art industries, we apply the Kernel density analysis and LISA (Local Indicator of Spatial Association) on the address data of performing art theater, gallery, and movie theater. In contrast to galleries and movie theaters. the spatial distribution pattern of performing art theaters reveals a unique local cluster centered on the Daehakro area. We confirm that the Daehakro area constitutes a performing art industry cluster in their dense distribution of various related activities making up the value chain of the performing art industry. Multiple regression analysis probes the related economic activities to explain the distribution of performing art theaters as well as the linkages with the local economic landscape.

• Korean Institute of Interior Design Journal
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• v.25 no.5
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• pp.42-54
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• 2016

The purpose of this study is to provide a reference for stage planning by analyzing current state of major theaters' stage space and understanding feedback from directors belonged to theaters. Each room in total 18 theaters' stage facilities was measured and their usage and requirements were analyzed on the spot. In addition, each director provided their experiential knowledge about appropriate stage composition for musical performance. The findings are as follow: under stage machinery is not needed for musical. Tour teams prefer to use their own show-deck for set conversion. On the other hand, over stage flying system needs to be able to deal with dense, fast, and accurate scene change. The size and location of the motor room needs to be carefully considered. The number of set battens is directly linked up with the size of the motor room, which should be located lower than the gridiron. As stage sets get bigger and complicated, the number of works at the gridiron is also increasing. The grating floor has to have enough strength coping with machines lifting heavy sets. Most sound control for musical performance is being done at F.O.H. these days rather that in the sound control room. It should equip enough work area and related infra especially for tour teams. 1st gallery needs to have enough effective width, power infra for lighting fixture, and strong guardrail. Lastly, the whole process of parking-unloading-transporting equipments and sets from loading dock to stage and vice versa needs to be efficient, and this has to be carefully considered from early stage of planning.

• Journal of Families and Better Life
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• v.20 no.4
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• pp.179-188
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• 2002

This paper aims to provide the basic data for the educational direction of global etiquette through the analyses of 1,028 articles appearing in Chosun Daily Newspaper the results of this study are as follows: 1. The articles of global etiquette were classified into the life in public places, the traffic and the public behavior. 1) The contents of the life in public places dealt with restaurants(29.3％), the neighborhood(24.7％), theaters and stadiums(9.7％), hotels and sanitary facilities(8.8％), stores(7.7％), schools and offices(7.0％), airports and public offices(6.6％) and resorts(6.2％). 2) The contents of traffic dealt with the motorists(29.3％), buses(24.7％), taxis(12.3％), subways(10.3％), trains(8.2％), elevators and pedestrian crossing(6.2％), airplanes(4.6％) and parking(4.4％). 3) The contents of public behavior contained the kindness(45.6％), the use of cellular Phone(12.4％), the concession and queues(10.8％), the greeting(10.3％), the responsibility and obeying laws(7.9％), the cleanliness(7.7％), the commercial transaction(2.9％) and the table manner(2.4％). 2. Koreans were negatively evaluated on 1) the kindness at restaurants, the neighbor and strangers and the motorists, 2) there aren't enough greetings being practiced within the neighborhood and at restaurants, 3) The use of cellular phone at theaters and stadiums, schools and offices, buses and subways, 4) The table manner at restaurants, 5) The concession and queues at theaters and stadiums, resorts, the motorists and subways, 6) The responsibility and obeying laws of the motorists, 7) the commercial transaction at restaurants and stores, 8) The cleanliness at restaurants, resorts and hotels and public sanitary facilities. According to this finding, it is recommended that we develop the educational contents and programs of global etiquette which are focused on educating the public on the connection between the living area and how the public should adapt and behave