• Journal of Popular Narrative
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• v.27 no.1
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• pp.53-98
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• 2021

This paper examines the ways in which Hollywood feature films produced and widely circulated with the establishment of the studio system was consumed in the ethnically segregated Korean movie theaters in Kyǒngsǒng in the 1920s. Focusing on how those theaters appropriated what Hollywood represented, this paper has three objectives. First, from a historical and economic perspective, I will historicize the emergence of so-called prestige pictures and how movies became a branded product in that process. Second, I will also loot at how Chosǒn Theater, one of the earliest movie theaters in the Korean-resident area in Kyǒngsǒng who sought to be a prestigious movie palace actively exploited Hollywood brand, by foregrounding its Paramount connection, in particular. Lastly, through a close reading of weekly programmes and handbills, I will examine how these promotional print materials, as an intermediating medium, helped to supplement the audiences' viewing of Hollywood movies while creating loyal audiences.

• The Journal of the Convergence on Culture Technology
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• v.9 no.3
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• pp.391-398
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• 2023

This study focuses on the potential for creating spatial and atmospheric effects in small theaters using mobile stage equipment, without being constrained by physical space or theater facilities, for mega musical productions. With the continuous growth of mega musicals in the domestic market, the study analyzes the distribution and sales of musical works in Korea and proposes methods for creating spatial effects in university musical education to facilitate the production of mega musicals in small theaters. The mobile stage equipment is designed based on the principle of the periaktoi, a stage mechanism used in ancient Greek theater and the characteristics of mobile stage equipment used in musicals such as <Notre Dame de Paris> and <Laundry>. The mobile stage equipment is a four-sided column-shaped device, which is applied to the musical <Les Misérables> to derive the potential for creating spatial effects, representing the inner state of characters, and forming the mood of the drama. The study is expected to provide opportunities for performing mega musical productions in university musical education and to contribute to the development of the musical industry and education. The utilization of mobile stage equipment demonstrates the possibility of producing mega musical productions in small theaters.

• Archives of design research
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• v.16 no.4
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• pp.345-354
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• 2003

The Greek theater was the first one which was built artificially and the Roman theater was erected as creative form following the Greek theater The style of these ancient theaters has influenced modern theater. In terms of the purpose and function of the theater, the Greek was derived from religious purpose but the Roman was derived for amusement. We can observe several differences in comparing the Greek with the Roman theater. In the shape of the theater, the Greek theater was dignified and grand and had an open-air structure, but the Roman theater was splendid and ornamental and had a roof over the stage. In the character of the theater, the Greek theater was democratic but the Roman theater was partial. The Greek and Roman theaters have became one source of the modern theater as the Greek and Roman plays have became the source of the modern play, although there are several differences according to the social and dramatic characters.

• Journal of Broadcast Engineering
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• v.20 no.6
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• pp.950-962
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• 2015

This paper analyzes the effect of the number of viewers and the number of running screens in the theater, genres of the movies and holdback period on the number of purchases movie VOD contents. In this paper, we deals with the 169 movies VOD consumption data which the digital cable TV subscribers purchased during the third quarter of 2013. As a result of the research, the average number of VOD purchases per each movie is 2,540. Regression analysis proves that the number of running screens and the holdback period are statistically playing a role of significance in movie VOD purchases. But the number of viewers in the theaters is not of significance. By genres, the result is shown as in this order: SF/fantasy 8,401 > dramas 4,011 > comedies 2,011 > action 1,789 > animation 1,138 > love story/melo 1,119 > horror/thriller 770 > erotic movies 636.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.8
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• pp.4874-4880
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• 2014

This study examined the effects of cultural facilities and city parts on the regional suicide rates in Korea. Data of theaters, exhibition facilities, libraries and city parts was collected in 143 local areas governments. The number of theaters and the size of city parts had a significant effect on decreasing the regional suicide rates in the areas, and the number of exhibition facilities had partial impacts. This result suggests that the dynamic components of a culture and arts environments may work more effectively to relieve depression and stress and decrease the suicide rates. This study suggests that the cultural welfare environments can be found to solve the problem of the high suicide rates in Korea.

• Korean journal of communication and information
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• v.40
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• pp.221-248
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• 2007

This study examines structures and characteristics of movie consumption media. Using survey data, this research focused on combinations of movie platforms including theater, video, DVD, terrestrial television, cable television and the Internet. The results indicated that there were forty eight combinations in accessing theatrical movies. The market share of theaters was approximately 33.5%. However, this has increased to 64.50% in case of integrating other movie consumption media. The results of Chi-Square analysis showed that although the older movie-goers prefer to theaters, the youngers like to access other movie media. In addition, many movie-goers tended to replicate their viewing at the theater.

• Journal of Digital Convergence
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• v.14 no.8
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• pp.453-460
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• 2016

This study aimed to compare the systems of ticketing application programs of three major movie theaters, CGV, Megabox, Lotte Cinema, with each other and evaluate the usability, and find problems to figure out user experiences for more convenient mobile ticketing. Experimental subjects with experiences of using apps of the movie theaters were recruited; First, as a primary task, they reserved movie tickets with each of the movie theater apps; Second, they had in-depth interviews with questions based on the model of Creating Pleasurable Interfaces by Stephen Anderson. As a result, users preferred the composition with information in order in overall, in which ticketing process went smoothly. In particular, users were more satisfied with convenient payment applications. Therefore, as an improving way, it is required to design an interface for users to recognize at a glance and a payment system within an app, not to design separate payment system out of the app. I hope this study will help actively conduct researches to maximize the usability in a way to reserve movie tickets through smartphone apps.

• The Journal of the Korea Contents Association
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• v.9 no.6
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• pp.165-177
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• 2009

This study shed light on searching spatial location pattern of movie theaters by operating screens in theater as proxy variable to find spillover effects and spatial determinants. After taking procedure to find spatial spillover effect by GIS 3D analyst, movie theaters in Seoul metropolitan area are formed in four categorized regions, such as Kangbuk, Kangnam, Kangseo, and Kangdong. Regions which have larger number of screens than others show that they affect to relevant regions directly. In addition, this study analyzes that people have tendencies to visit movie theater while they use other similar facilities such as music, publishing, and public performance facilities. Therefore, trend of agglomeration of similar enterprise including motion picture industry has a spillover effect and economy of scale when they are gathered in specific regions which are specialized as certain usage.

• Journal of Korean Theatre Studies Association
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• no.48
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• pp.171-196
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• 2012

In der vorliegende Arbeit wird die neue politische $M{\ddot{o}}glichkeit$ des Theaters untersucht. Wie die politische Propaganda, die Volk mit den absoluten Dogmen zu ${\ddot{u}}berzeugen$, immer seltner geworden ist, haben die alten Versuche des Theaters, ein Publikum mit einem Botschaft $aufzukl{\ddot{a}}ren$ und zu ${\ddot{u}}berreden$, ihre ehemalige ${\ddot{U}}berzeugungskraft$ verloren. In der heutigen Welt kann Theater leider nicht als eine moralische Anstalt mehr funktioniert. An diesem Endpunkt, wo Theater heute anzukommen scheint, gibt es aber auch Versuche, Theater auf neue Weise politisch zu machen. Es handelt sich hier $nat{\ddot{u}}rlich$ nicht um Wiedergabe einer ideologischen Diskurs mehr, sondern um die $St{\ddot{o}}rung$ der Wahrnehmung der Zuschauer durch das $Enth{\ddot{u}}llung$ des Anderen, den die System des Neo-liberalismus $verh{\ddot{u}}llt$. Damit der Anderen aufgezeigt wird, machen die verschiedene theatralische Experimente die $B{\ddot{u}}hne$ zu einem leeren Raum, indem sie den $gew{\ddot{o}}hnlichen$ dramatischen Rahmen zu $zerst{\ddot{o}}ren$ versucht. In diesem Raum wird die Vorstellungskraft der Zuschauer erst aktiviert, dadurch die Zuschauer selbst entscheiden $k{\ddot{o}}nnenn$, was sie verstehen $m{\ddot{o}}chten$ und wie sie sich dazu verhalten sollen. All diese Prozesse $m{\ddot{u}}ssen$ die Zuschauer auch als Individuum konstruieren. Die von tradtionellen Theater $getr{\ddot{a}}umte$ Zuschauergemeinschaft, die der Botschaft aus der $B{\ddot{u}}hne$ $gleichm{\ddot{a}}{\ss}ig$ zugestimmt hat, ist daher nicht mehr da. Im heutigen Theater handelt es sich um jeden Zuschauer, der selbst aktiv handelt. Solche Subjekt ist die echte demokratische, die in der heutigen politischen Wissenschaft mehrmals betont wird.

• The Journal of the Korea Contents Association
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• v.19 no.7
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• pp.348-359
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• 2019

In recent years, movie content consumption has increased not only in theaters but also through online channels. As movie channels become more diverse, there is a growing interest in movie channel selection process, and the movie channel selection can vary depending on the characteristics of consumers. Therefore, in this study, we examined the effect of consumer personality(neurogenic, conscientiousness, openness, agreeableness) on channel selection factors(primary and secondary factors of the theater, primary and secondary factors of online channel) and channel attitudes(attitudes towards theaters, IPTV, cable TV, OTT). The results of this study shows that consumer personality has significant impact on consumers' movie channel selection process and findings provide strategic directions for companies offering online and offline service for movie consumption.